FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Product marketing, especially in B2B tech and SaaS, is a tremendous skill. You've got to have yours eyes and mind across the full funnel, research, market and users, sales enablement, revenue drivers, content... the list goes on. No wonder the demand for B2B tech product marketers is high, and salary expectations are higher! Listen to this FINITE Podcast to learn all about B2B product marketing, and whether it might be the right direction for your career. We spoke to product marketing expert, Rohan Modi, who is currently Global Head of Product Marketing at ComplyAdvantage - The leader in AI-driven financial crime risk and detection technology. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

"Grow grow grow!" is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand.  But what happens when your acquisition activities work? Should you re-prioritise your efforts towards customer retention? Our guest on this episode has all the answers, and they're not just backed up by experience, they're backed up by science. We spoke to Professor John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science. You'll want to pay close attention to the findings of his recent research on acquisition vs retention in B2B marketing. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models. On this episode of the FINITE Podcast, we speak with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd. Brendan talks about how he led Rapyd's transition from sales-led to product-led growth.---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community

Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce. Christie gives us the inside scoop into Salesforce's audience relations, and how they speak to specific target personas, offer genuine value and build trust. Christie's experience has taught her the unique attributes of developers, and how B2B marketers can reach them on their level.  ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community

B2B marketers are starting to understand the importance of honouring data privacy practices. However, data privacy practices could lessen B2B companies' ability to understand their website user's habits.On this episode of the FINITE Podcast, we hear from Kate Parker, COO at Transcend. Kate  understands how B2B companies can be more transparent in data privacy, and how they can leverage it to gain a competitive advantage. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community

How can B2B tech companies band together to develop creative marketing strategies for disruptive products?On this episode of the FINITE Podcast, James Bridgman, Head of Global Marketing at Pollinate International, shares his experience in collaborative marketing with enterprises like NatWest and Mastercard. James has plenty of experience marketing disruptive products, and knows how to use partner marketing to boost the growth of a B2B tech company. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community

To come up with innovative ideas, we are always told to "think outside the box". However, Joe Davine, Head of Marketing at Globacap, has a different view. He believes it's actually the box that drives creativity.On this episode of the FINITE Podcast, Alex sat down with Joe to discuss how restrictions and processes in creativity can drive marketing forward, and why humanising a B2B brand is fundamental for its long-term success.  The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community Support the show (https://finite.community/)

When large tech enterprises operate across the globe, how can their marketing connect with audiences across regions? Internally, how do colleagues from different countries collaborate in the same working environment?On this episode of the FINITE Podcast, Alex has a chat with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG. Alexandre shares his experience in working in a multi-regional environment, how to overcome language barriers and leverage cultural differences to drive success.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community 

In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the strategy is.On this episode of the FINITE Podcast, grab a pen and paper and follow Colin Lewis on how to find your B2B marketing strategy, by framing the challenge, understanding the objectives, and then executing into the market.For Colin's full strategic framework, head here.About the guest: Colin Lewis has been working in marketing for 25 years in different countries across the globe. He is also a coach/advisor and teaches over 100 hours a year in many companies. Colin is also the Founder and Programmer, DMX Dublin, Ireland’s largest marketing conference in 2013, and is a Marketing Week Magazine writer & columnist.  The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community

It's the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with 'the high level stuff', like Typeform did? Paul Campillo is formerly the Principle Brand Storyteller and the first marketing hire at Typeform. On this episode of The FINITE Podcast, he shares his perspective on brand, how it should attract not only customers but talent, and reveals the three pillars to a meaningful brand. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community