

The Art of the Brand
Third Eye Insights
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions
about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests.
This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.
about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests.
This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.
Episodes
Mentioned books

Jul 1, 2024 • 58min
Guest 07: Chris Knowles, Google Expert Reveals how AI will Affect your Business.
Take a deeper dive into AI with Chris Knowles, an ex-Google Ai employee who breaks down ai in a digestible way.G This podcast is guaranteed to help you grasp ai, where society is going and how your business can stay current to survive. Most people take too long to understand important technologies that will change the future and because of this, get too far behind to catch up. Camille and Phillip ask the questions you need answered to protect your business and take advantage of the future with AI. Bonus convo… a lively discussion as to whether or not we live in a simulation.

18 snips
Jun 17, 2024 • 1h 10min
Guest 06: Rory Sutherland - Unconventional Wisdom for Business Success
Rory Sutherland, vice chair of Ogilvy UK and a renowned TED speaker, shares his unconventional views on branding and consumer perception. He emphasizes the need to integrate behavioral science with advertising to better understand consumer behavior. Sutherland also critiques modern digital marketing tactics, warning against oversimplified customer personas. He discusses the transformative impact of trends like air fryers on cooking habits and stresses the importance of recognizing opportunity costs in business strategies.

May 28, 2024 • 34min
Guest 05: Jake Karls - The Best Marketing is Storytelling.
In this episode, Camille More is joined by Jake Karls, co-founder and Rain Maker of MidDay Squares— the chocolate bar company that could. Jake Karl’s is a masterclass on the power of a personal brand and leveraging relationship-centric marketing to propel a brand to new heights. Discover how Jake and his team skyrocketed to fame by leveraging raw and authentic storytelling.

May 22, 2024 • 3h 10min
Guest 04: Lance Chung. The State & Future of Media
In this episode, Camille sits down with Lance Chung, the Editor and Chief of Glory, a top luxury magazine. Lance oversees all of the departments within the magazine and has an interesting pulse on the intersection between traditional and digital and where he thinks both are going. This insightful podcast breaks down the state of traditional and digital, the future of both, and his predictions for the fashion and luxury industries. Lance also hosts @missioncriticalpodcast, a top podcast that interviews names like Skims CEO Jens Rede, Meghan Markle, Coco Rocha, and more.

May 20, 2024 • 22min
Case Study: Apple's Marketing FAIL
Join marketing experts Camille More and Phillip Millar as they dissect Apple's latest 'Newphoria' campaign. They reveal how this lackluster, one-word strategy pushes relentless consumerism, fails at sustainability, and misses the mark on real luxury. Get ready for a sharp, insightful critique of a campaign that's all hype and no substance.

May 10, 2024 • 34min
Canadian Army Follows Bud Light Mistake
Listen in to insights from Camille Moore and Phillip Millar on Branding gone Horribly Wrong; Equal to or worse than the Bud Light Gong show. Institutions have lost their ability to question assumptions and think critically, but when the Army, an organization whose mission is to fight wars, loses the plot, the pendulum has swung so far as to potentially jeopardize the nation's security.

8 snips
May 3, 2024 • 53min
Guest 03: @OrenMeetsWorld. The Breakdown: Branding Trends & Digital Strategies
@OrenMeetsWorld, the internet's favorite creative director, discusses branding trends and digital strategies with Camille Moore. They explore the evolution of branding in sectors like fashion and drones, emphasizing community engagement and adapting to 'living brands'. Insights on overcoming creative resistance and the impact of social media on luxury branding are shared. The duo highlights the importance of authenticity in content creation, urging brands to focus on meaningful connections with their audience as 2024 approaches.

Apr 26, 2024 • 55min
Guest 02: Lily Eve. Small Business Branding Masterclass
In this episode, Camille Moore interviews Lily Eve, an upcycling luxury brand that’s going viral online. Tune in to learn how Lily has grown a luxury brand now sold in the most prestigious department stores through an IPhone, simple marketing and a great product. There is so much for any small business owner or entrepreneur to learn from this episode!

Apr 17, 2024 • 1h 40min
Guest 01: Meet Anthony Ricciardi
Join Camille Moore and world-renowned artist Anthony Ricciardi on this Art of the Brand podcast. Anthony is an artist who is breaking barriers with his approach to marketing himself and his art digitally. This is a podcast for all entrepreneurs, as there is so much to learn from Anthony’s story of following your dreams and putting yourself out there.
Anthony Ricciardi is a renowned multi-disciplinary artist from Toronto, Canada that has travelled internationally showcasing his artwork and murals. His collections have been showcased globally in major cities such as New York, Los Angeles, Dubai, Miami, Sydney, Manchester, Puerto Rico, Antigua, Montreal and Sao Paolo. He has curated large scale artwork and clothing for notable celebrities and has collaborated with major brands such as Disney, Adidas, Coors Light and L’Oreal.Anthony is more than just an artist and his story, isn’t your typical. He went to Alabama State University on a baseball scholarship and spent five years working as an analyst for an investment fund but decided to leave the comfort and clout of corporate finance to pursue his true passion; art.

Apr 10, 2024 • 11min
The Magic of a Strong Personal Brand
Discover why a personal brand is a crucial investment for career growth in today's competitive landscape. Learn how personal branding varies across industries, including a case study from the med tech field. Explore the art of branding and how effective coaching can shape your professional identity. Dive into the challenges of personal branding, from vulnerability to handling criticism, and understand how embracing these experiences can lead to respect and recognition in your field.


