

Amplified Impact with Anthony Vicino
Anthony Vicino
The Amplified Impact Podcast with Anthony Vicino is where ambitious entrepreneurs learn to cut through the noise, unlock their potential, and build a big awesome business that Maximizes their Return on Life.
Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.
No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.
If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.
Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.
Always do your own research and consult with professionals before making business or financial decisions.
Copyright © 2025 Beyond the Apex, LLC. All rights reserved.
Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.
No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.
If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.
Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.
Always do your own research and consult with professionals before making business or financial decisions.
Copyright © 2025 Beyond the Apex, LLC. All rights reserved.
Episodes
Mentioned books

Aug 16, 2023 • 13min
Deconstructive Feedback | Ep. 232
In today's episode, I'm excited to explore a unique concept…becoming a time billionaire. We often associate success with financial wealth, but what if we measured it differently? Imagine you as a conglomerate of interconnected banks, each representing essential life domains: mindset, health, wealth, skills, and relationships.Mindset is your foundation…a growth mindset empowers you to adapt and improve in various areas. Health is about managing energy levels through nutrition, exercise, and sleep. Skills enhance your adaptability and confidence, while relationships enrich your experiences.It's not just about monetary wealth. To become a full life billionaire, one must be holistically rich.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Aug 15, 2023 • 9min
A Bad Plan Executed with Excellence is Still a Bad Plan | Ep. 231
Today, I want to dive into a topic that's probably holding many of us back from making progress on our goals: overplanning. We've all been there, right? That feeling that we need to have everything mapped out perfectly before we can take that first step. But while having a solid plan is important, it's not the be-all and end-all.I've learned this from personal experience, especially when I teamed up with my entrepreneur buddy Ryan. He had this innate bias towards action…he would fire away and then worry about aiming. Ryan's strategy was "fire bullets, not cannonballs." This meant rapidly launching minimum viable products and learning from real-world feedback.The moral of the story? Execution trumps planning. Sure, you need a decent plan, but don't let the pursuit of perfection paralyze you. Embrace the power of action, take those shots, and then adjust as you go. And yes, it might feel uncomfortable, but it's the path that leads to growth and achievement.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Aug 14, 2023 • 10min
Don't Go To College Until You Answer These Questions... | Ep. 230
Remember that "Regrets from My Twenties" video? I spilled about one regret: college. Today, let's dive into the college dilemma. First, the cash myth. College ≠ instant riches. Around 90% of degrees won't magic up moolah. Unless you're chasing careers like law or medicine, self-education can be more rewarding…and cheaper.Next, time matters. College can be a cushioned transition to adulthood. Just remember, you don't need Ivy League bills for the experience.Lastly, friendships fuel success. College is a goldmine for connections. Build your network wisely, invest in relationships, and reap the rewards.In a nutshell…college isn't all-or-nothing. Calculate costs, think goals, and don't rush into debt. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Aug 13, 2023 • 8min
Stop Optimizing Everything | Ep. 229
Today's a dive into a twist of fate that got me thinking. Remember that "hero to villain" quote? Well, it's got company in my top quotes.I stumbled upon Tim Ferriss, the "Four Hour Work Week" guy. He's been the optimization maestro, but guess what? He's intentionally unoptimizing his life now. It hit home.I’ve swung from ADHD chaos to optimization central. It worked, but I sensed there's more. Tim's journey and mine aligned…less but better. Happiness isn't a perfectly polished life; it's embracing the messiness.So, here's the takeaway: Balance. Optimize when needed, but let life surprise you. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Aug 12, 2023 • 8min
How to Cope With Negative Events | Ep. 228
Today we’re going to delve into the art of navigating the tough times. Now, I'm not here to peddle the "stay positive no matter what" spiel. Reality can hit hard…and it's essential to acknowledge those moments. Whether it's heartbreak, loss, or business woes, it's okay to feel the weight of these situations.So, what's the game plan? We'll journey into the world of coping techniques and the surprising outcomes they deliver. Because when the chips are down, we often adopt one of two methods: distraction or rumination.And tough times are inevitable. It's going to be how we deal with them that defines our journey. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Aug 11, 2023 • 8min
Don't Invest in Real Estate Until You... | Ep. 227
Curious if now's the time to dive into real estate?First off, let's clear the air. While interest rates soaring may sound daunting, I'm not sweating it. Instead, I'm tuning into a trio of bank term powerhouses that wield serious influence over your real estate journey.But let's rewind a bit. Should you leap into real estate now? Are you after casual investment gains or aiming to build a real estate empire? Both paths have perks, but clarifying your intent is key.Remember, it's not about market timing, but time IN the market. Embrace it. So, dive in, invest smartly, and let time work its wonders.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Aug 10, 2023 • 8min
The Best Way To Start Sales Calls | Ep. 226
In today’s episode, I’m sharing my ultimate sales secret. I'm in the real estate game, pitching investment opportunities to folks looking to ride the wealth train with us so it's a high-stakes, high-ticket game, and nailing that sales call is crucial. So, the counterintuitive trick I use to kickstart my sales calls? Weather talk.Studies from the book "Persuasion" reveal that weather affects our mood, whether we're aware of it or not. When I jump on a call, I kick things off by mentioning the weather. "Hey, it's a rare 72 and sunny day here. Perfect for a walk, you know?" This seemingly innocuous chat opens the door to a weather discussion. If it's raining at their end, I guide the conversation toward a positive spin. By subtly redirecting their focus, I'm setting the stage for a more receptive audience.So, next time you're about to dive into a high-stakes sales call or any persuasion scenario, give the weather a nod.It might just be your secret weapon to tip the scales in your favor. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Aug 9, 2023 • 7min
DON'T Buy Things That Do This... | Ep. 225
Today's joyride takes us into the wild world of cars and perceptions. Buckle up as I spill the beans about my trusty 2015 Toyota Prius C – the little car that could, and did, for the past six years. No fancy wheels here, just practicality and a splash of rebellion against societal symbols.Sure, I've ruffled a few feathers with my T-shirt and Prius combo. But I'm all about breaking free from the status quo. You won't catch me sweating over scratches anymore, either. Rocket, my Prius, has earned its battle scars, and I've learned to roll with it. But lately I've been pondering the whole "quality vs. cheap" debate. So now we've been eyeing the glitzy appeal of a new car, particularly the Tesla. So, when the chance came to test-drive a Tesla, I hopped on it.Fast-forward a few days of exhilarating drives, and guess what? I found myself on the "Hedonic Treadmill." That rush of luxury? It normalized quicker than I thought. Turns out, upgrades aren't always the golden ticket to lasting happiness.Before you take the plunge into fancy upgrades, consider renting first.Test the waters and see if that shiny new thing really brings the joy it promises. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Aug 8, 2023 • 9min
This Is KILLING Your Productivity | Ep. 224
I've got a bone to pick with the ultimate productivity myth…multitasking. I used to believe I was a multitasking maestro too, juggling writing, social media, and more, all at once. But here's the truth bomb…multitasking is a total sham.Your brain isn't a supercomputer, it's more like a clunky switchboard. When you think you're multitasking, you're actually just switching between tasks in rapid-fire. It's actually a massive productivity buzzkill. Studies have shown that we're way less efficient and effective when we try to do it all simultaneously.The quality of your results in life is directly linked to the quality of your focus. Multitasking dilutes that focus and, you guessed it, your results. The more you spread your attention thin, the thinner your results become.So instead of multitasking, reflect on the quality of your outcomes and whether you're truly giving your undivided attention to the task at hand. It’s a long process but it’s a journey worth embarking upon.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Aug 7, 2023 • 8min
THIS Is What I Envy | Ep. 223
My buddy Alex dropped some wisdom in form of a tweet: “There's no greater waste of time than justifying your actions to people who have a life you don't want." Powerful, right? This got me reflecting on a mindset I've been preaching for ages…never take advice from sideline spectators.You see, if they're not in the game, their opinions don't count. Only those in the arena matter. But if you wouldn't trade lives with someone, why on earth would you follow their advice? Whether it's money, fitness, business, or relationships, if their results aren't enticing, why listen?Growing up, my advice pool was limited to those around me, who, in hindsight, didn't have the outcomes I desired. It's not their fault, but I was stuck in a loop of similar perspectives. But guess what? We live in an age of unprecedented access to diverse perspectives. Books, podcasts, videos…they're all at our fingertips, offering fresh viewpoints.When I read that tweet from Alex, I was inspired from his knack for crafting succinct, impactful messages. It hit me…the true flex isn't flashy belongings; it's the intangible skills you hone along the way.If you find yourself wanting what someone else has, shift your focus to what truly matters…their unique qualities. It's all about embracing the elements that resonate with your soul.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com


