

The Reasoning Show
Massive Studios
The Reasoning Show AI moves fast. Thinking clearly matters more.The Reasoning Show cuts through the hype to explore how the smartest people in enterprise AI actually make decisions — the strategy, the tradeoffs, and the hard lessons no press release mentions.Every week, hosts Aaron Delp and Brian Gracely sit down with the founders building the tools, investors funding the shift, and operators running AI in the real world. Not hype. Not panic. Just clear-headed conversations with people who have to make actual decisions.Because the AI revolution isn't just happening. It's being reasoned through. New shows every Wednesday and Sunday. Topics: Enterprise AI strategy · LLMs in production · AI leadership · Agentic AI · Digital Sovereignty · Machine Learning · AI startups · Cloud Computing
Episodes
Mentioned books

Jun 25, 2016 • 27min
The Cloudcast #258 - Cloud Native Computing Foundation (CNCF)
Brian talks with Dan Kohn (@dankohn1, Executive Director of the Cloud Native Computing Foundation) about the role of foundations, the CNCF, the emergence of containers, co-opetition in the marketplace and how web scale technologies are getting used by Enterprise companies.
Show Links:
Get a free book from O'Reilly media or use promo code PCBW for a discount - 40% off Print Books and 50% off eBooks and videos
CNCF Homepage
Dan Kohn named Executive Director of CNCF
Show Notes:
Topic 1 - You were recently named Executive Director of the CNCF. You have background with the Linux Foundation and strong entrepreneurial experience. Tell us about yourself.
Topic 2 - CNCF got started with Kubernetes, but “Cloud Native Computing” is a very broad domain. What’s the charter of CNCF and how should we think about it in relation to the many other foundations that exist today (Cloud Foundry, OpenStack, Open Networking, etc.)
Topic 3 - Foundations are tricky because of the balance between technology advances and competitive markets. How do you view your role in helping to structure that balance?
Topic 4 - This past week at DockerCon, Docker announced some changes to their technology which will potentially have an impact on Kubernetes and customer choice. Obviously CNCF can’t influence a specific vendor’s approach to the market, but how does leader of a foundation react when the potential market dynamics change?
Topic 5 - How often do you expect to get out and talk to end-customers and how does their feedback get incorporated into foundation activities?
Feedback?
Email:show at thecloudcast dot net
Twitter:@thecloudcastnet
YouTube:Cloudcast Channel
FEEDBACK?Email: show @ reasoning dot showBluesky: @reasoningshow.bsky.socialTwitter/X: @ReasoningShowInstagram: @reasoningshowTikTok: @reasoningshow

Jun 22, 2016 • 27min
The Cloudcast #257 - Surviving in a Software-Eating World
Brian talks with Matt Colyer (@mcolyer; Product Manager at @github | Founder of Flagr and Easel) about the evolution of “software is eating the world” - how application development is evolving; how companies are changing the organizations and process; how IT organizations are dealing with open source software and how SaaS applications like GitHub have to evolve.
Show Links:
Get a free book from O'Reilly media or use promo code PCBW for a discount - 40% off Print Books and 50% off eBooks and videos
Github Homepage
Github for Business
Show Notes:
Topic 1 - Welcome to the show. Let’s talk about your background, not only at Github, but also as a developer and entrepreneur prior to Github.
Topic 2 - We all know the famous “software is eating the world” quote from Marc Andreessen, but this means that more companies must be building their own software. Let talk about what Github sees from that perspective - establishing software development as a core business competency. (“insourcing”)
Topic 3 - It’s been interesting to watch more companies, not just vendors, actively participate in open source communities - not just using the software, but actively contributing to existing projects and starting their own projects.
Topic 4 - The public cloud has awesome services available, but not every company feels like they can use the public cloud, so we’re seeing more “on-premises” offerings from public cloud companies. Can you talk about the benefits and challenges of these offerings?
Topic 5 - What’s a trend that you’re seeing from smaller companies that you don’t think enough larger business follow today, but could be easily adopted to make them better at software development or just more agile as a business?
Feedback?
Email:show at thecloudcast dot net
Twitter:@thecloudcastnet
YouTube:Cloudcast Channel
FEEDBACK?Email: show @ reasoning dot showBluesky: @reasoningshow.bsky.socialTwitter/X: @ReasoningShowInstagram: @reasoningshowTikTok: @reasoningshow

Jun 16, 2016 • 31min
The Cloudcast #256 - Can Open Source Companies Make Money?
Brian talks with Adrian Cockcroft (@adrianco, Technology Fellow at @BatteryVentures) about the recent Battery Ventures Open Source Summit (#BVOSS), trends in open source business models and how VC are thinking about investing in companies that leverage open source software.
Get a free book from O'Reilly media or use promo code PCBW for a discount - 40% off Print Books and 50% off eBooks and videos.
Show Links:
Podcasts of all discussions from the #BVOSS event will be published in podcast form soon - details TBD
Battery Ventures Homepage
Adrian’s blog on Battery Ventures “Powered”
Battery Ventures Open Source Summit - #BVOSS on Twitter
RedMonk discussion of Accel Partners Open Source conference
Rob Hirshfeld’s thoughts from the event
Are VC’s a Funding Bridge for OSS Projects?
Show Notes:
Topic 1 - It’s been awhile since you were on last. What are you focus areas these days?
Topic 2 - Related to OSS-centric companies, Aaron and I discuss the “will they make any money” question all the time. BV had an event focused on this recently. What was the event?
Topic 3 - There seemed to be a theme that OSS projects need to be delivered as-a-service. I saw a tweet that said, “Uber theme at #bvoss today: we need an OSS license that prevents AWS to make money off of our OSS code.”
Topic 4 - There were several large end-customers (e.g. - banks) in attendance, talking about their OSS projects. Are they making any significant contributions to these projects, or is this mostly an effort to help them hire developers?
Topic 5 - So what were the major takeaways from the conference?
Feedback?
Email:show at thecloudcast dot net
Twitter:@thecloudcastnet
YouTube:Cloudcast Channel
FEEDBACK?Email: show @ reasoning dot showBluesky: @reasoningshow.bsky.socialTwitter/X: @ReasoningShowInstagram: @reasoningshowTikTok: @reasoningshow

Jun 8, 2016 • 36min
The Cloudcast #255 - Serverless, NoOps and Jeff
Aaron and Brian talk about the 2016 Mid-Year State of the Cloudcast (and Cloud), what they expect to see in the 2nd half of 2016, why they are interested in the Serverless movement, and why there will be a new serverless-focused podcast soon.
Show Links:
Get a free book from O'Reilly media or use promo code PCBW for a discount - 40% off Print Books and 50% off eBooks and videos
Debunking Serverless Myths
The next Big Thing in Cloud Computing
A Personal Report from Serverless Conf
Serverless could have just been called 'Jeff'
WTF is Operations
Operational Best Practices
Show Notes:
VelocityConf is coming soon! Want to register right now? Use code PCCLOUD20 for 30% VelocityConf registration
Topic 1 - State of the Cloud - Mid-2016: the dangers of public cloud revenue (lack of) transparency, money still pouring into Cloud-native platforms (too many choices?), the legacy vendors are churning, if crazy valuations crash (Uber, etc.) lead to people eventually falling off the cloud-native bandwagon?
Topic 2 - The 2nd-half of 2016 - Expectations:
Topic 3 - Why are we curious about Serverless?
Topic 4 - What do we know about Serverless? - Go read Sam’s article. He uses the term unit of scale but I also think using the term demarcation point also works. Data Center = server, IaaS = OS, PaaS = Application, Serverless = Application Function - You can not overprovision or underprovision Lambda, it is just there like S3 and is called as needed and autoscales for you.
Topic 5 - The JeffCast? Discussing our plans around a Serverless podcast - Serverless + IoT (the next 5-10 years), partnering with others, trying to consolidate some great content
Feedback?
Email:show at thecloudcast dot net
Twitter:@thecloudcastnet
YouTube:Cloudcast Channel
FEEDBACK?Email: show @ reasoning dot showBluesky: @reasoningshow.bsky.socialTwitter/X: @ReasoningShowInstagram: @reasoningshowTikTok: @reasoningshow

May 27, 2016 • 31min
The Cloudcast #254 - Container Deployments - Real Usage, Real Data
Brian talks with Kim Weins (@kimweins, VP of Marketing) and Tim MIller (@Miller_Tim, VP of Engineering) at @Rightscale about market adoption of DevOps and Containers, migrating applications to containers, and the challenges of a container-centric deployment to production.
Show Links:
Get a free book from O'Reilly media or use promo code PCBW for a discount - 40% off Print Books and 50% off eBooks and videos
RightScale State of the Cloud: DevOps report
Rightscale “Project Sherpa” blogs - moving apps to containers
“Project Sherpa” webinar
Show Notes:
Want to register for VelocityConf right now? Use code PCCLOUD20 for 20% off registration
Topic 1 - Give us a sense of the scope and scale of the Rightscale platform and how involved it is in companies and applications that are leveraging the fast growing public cloud.
Topic 1a - What were the biggest takeaways that you observed in the data from the 2016 Cloud / DevOps report?
Topic 2 - Why did Rightscale take on “Project Sherpa” in the first place?
Topic 3 - What were the initial big hurdles, red flags or things that told you that maybe this wasn’t a good idea? How did you overcome those challenges?
Topic 4 - What were some of the lessons you learned through the transition? Did you take a bimodal approach, or was this an “everybody” transition, or was there another people/culture/process approach?
Topic 5 - On the dev-side, containers are getting much better understood. How did you manage the ops portion?
Feedback?
Email:show at thecloudcast dot net
Twitter:@thecloudcastnet
YouTube:Cloudcast Channel
FEEDBACK?Email: show @ reasoning dot showBluesky: @reasoningshow.bsky.socialTwitter/X: @ReasoningShowInstagram: @reasoningshowTikTok: @reasoningshow

May 24, 2016 • 21min
The Cloudcast #253 - Jumping Inside Complex CI/CD Systems
Brian talks with Shlomi Ben Haim (@ShlomiBenHaim; CEO of @JFrog) about social software distribution platforms, the challenges of CI/CD systems, how non-tech-centric companies are embracing software cultures and if there are emerging ways to make new software development easier.
Show Links:
Get a free book from O'Reilly media or use promo code PCBW for a discount - 40% off Print Books and 50% off eBooks and videos
JFrog Homepage
JFrog Users Conference (#SwampUp)
JFrog Artifactory
JFrog Bintray
JFrog Xra
Show Notes:
Want to register for VelocityConf right now? Use code PCCLOUD20 for 20% off registration
Topic 1 - Welcome to the show. Tell us a little bit about your journey with JFrog over the last 7 or 8 years.
Topic 1a - For anybody that isn’t familiar with all the things that JFrog brings to market, can you give us the high level overview?
Topic 2 - There’s lots of talk these days about cloud-native apps and microservices and software eating the world. But I feel like there isn’t enough discussion about getting all that software into production, which is the most important part. How well do companies understand that challenge and what tools are available to help them get better at testing and deploying?
Topic 3 - Everybody wants to highlight that software delivery can go faster, but it’s a complicated system with lots of inputs and outputs. Let’s talk a little bit about the key areas where companies need controls in that delivery system - either for managing lots of inputs, or managing security, or making sure that updates don’t break too many things in production.
Topic 4 - There are lots of Silicon Valley customers that discuss and use DevOps because their core business is technology. Can you give us some insights into how this evolution to “every business is a software business” outside of technology-centric companies?
Topic 5 - Building software is difficult. Are you seeing any trends that show you that there are new ways to make it easiest and more accessible to more companies?
Feedback?
Email:show at thecloudcast dot net
Twitter:@thecloudcastnet
YouTube:Cloudcast Channel
FEEDBACK?Email: show @ reasoning dot showBluesky: @reasoningshow.bsky.socialTwitter/X: @ReasoningShowInstagram: @reasoningshowTikTok: @reasoningshow

May 19, 2016 • 25min
The Cloudcast #252 - Understanding IBM OpenWhisk
Brian talks with Stephen Fink (@sjfink, Distinguished Research Staff Member @IBM) about serverless computing, the architecture of IBM OpenWhisk, the open source community involvement and the use-cases he sees for this emerging technology.
Show Links:
Get a free book from O'Reilly media or use promo code PCBW for a discount - 40% off Print Books and 50% off eBooks and videos
Stephen Fink’s Background at IBM
Stephen’s Research Page
IBM OpenWhisk
OpenWhisk Source Code on GitHub
OpenWhisk on IBM BlueMix
[Example - video processing] “Dark Vision”
[Example - video processing] “Skylink”
[Example - “Node Red” coordination for IoT devices]
Show Notes:
Want to register right now for VelocityConf? Use code PCCLOUD20 for 20% off registration.
Topic 1 - Welcome to the show. Give us some of your background in IBM’s Research group.
Topic 2 - “Events-based” and “Serverless” are terms that are starting to become more widely used. What types of challenges (use-cases) did you hear from developers that led you to create OpenWhisk?
Topic 3 - Let’s talk about the OpenWhisk architecture. The OpenWhisk model consists of three concepts:
trigger: a class of events that can happen
action: an event handler — some code that runs in response to an event
rule: an association between a trigger and an action
Topic 3a - What are some of the really important things that people need to know about OpenWhisk? How it is different from other serverless frameworks that are starting to come into the market?
Topic 4 - Let’s walk through some of the early use-cases you’ve seen (or built).
Topic 5 - OpenWhisk has gotten some attention because it’s open-source. It’s still early, but where do you expect to see the most contribution - core OpenWhisk or at the edges around things that FEEDBACK?Email: show @ reasoning dot showBluesky: @reasoningshow.bsky.socialTwitter/X: @ReasoningShowInstagram: @reasoningshowTikTok: @reasoningshow

May 12, 2016 • 31min
The Cloudcast #251 - IT Tricks that SaaS services Forget
Brian talks with Gina Minks (@gminks, PMM for @SpanningBackup) about the growth of SaaS applications, who pays for SaaS, who manages SaaS and the most frequent mistakes companies make in using SaaS applications.
Show Links:
Get a free book from O'Reilly media or use promo code PCBW for a discount - 40% off Print Books and 50% off eBooks and videos
Gina's Blog
Spanning Backup for SaaS Applications
Show Notes:
Want to register for VelocityConf right now? Use code PCCLOUD20 for 20% savings - Gold, Silver, Bronze only
Topic 1 - Welcome back to the show, it’s been since Eps.68. What are you up to these days?
Topic 2 - Let’s talk about the SaaS market in general. It’s about a $75-80B market in 2016, growing at 20% CAGR. What big trends are you seeing in SaaS?
Topic 3 - We’ve both been around “traditional IT” for a while. What do you see that’s different about SaaS - who buys it, what’s the process, how do they think about on-going maintenance, etc.?
Topic 4 - Let’s get into your world - backing up SaaS applications. Give us the basics. What are the big mistakes most people make? Where does the backed up data go?
Topic 5 - The challenge with SaaS is that some applications go away, or they radically change their pricing model. Are there now utilities that will convert data to use other SaaS services?
Feedback?
Email: show at thecloudcast dot net
Twitter: @thecloudcastnet
YouTube: Cloudcast Channel
FEEDBACK?Email: show @ reasoning dot showBluesky: @reasoningshow.bsky.socialTwitter/X: @ReasoningShowInstagram: @reasoningshowTikTok: @reasoningshow

Apr 29, 2016 • 30min
The Cloudcast #250 - A Platform View of Application Migrations
Aaron talks with Sinclair Schuller (@sschuller; CEO/Founder of @Apprenda) about news at Apprenda, the Kubernetes community, legacy apps vs. cloud native apps and why architecture is critical in a PaaS platform.
Show Links:
Get a free book from O'Reilly media or use promo code PCBW for a discount - 40% off Print Books and 50% off eBooks and videos
Apprenda Homepage
Apprenda tracks Kubernetes growth
The Cloudcast Eps.29
The Cloudcast Eps.76
The Cloudcast on Google Play
Show Notes:
Want to register right now? Use code PCCLOUD for 30% OSCON registration
Want to attend OSCON for Free? Use code PCEXPO to get expo access for free.
Topic 1 - How are things going at Apprenda? It’s been way too long...l
Topic 2 - What is the state of “Platforms” these days? Are they structured vs. unstructured, Docker-capable vs. Non-Docker, or some other dominant architectural characteristics?
Topic 3 - Do platforms actually help companies build applications “faster”, or are they mostly there to automate the infrastructure and services under a platform?
Topic 4 - We read a whitepaper talking about how Apprenda helped a customer migrate 70+ applications to the platform in a really short period of time. What do these migrations look like?
Topic 5 - Apprenda recently added Kubernetes. What are the details around that and what value does it bring to customers?
Feedback?
Email:show at thecloudcast dot net
Twitter:@thecloudcastnet
YouTube:Cloudcast Channel
FEEDBACK?Email: show @ reasoning dot showBluesky: @reasoningshow.bsky.socialTwitter/X: @ReasoningShowInstagram: @reasoningshowTikTok: @reasoningshow

Apr 25, 2016 • 35min
The Cloudcast #249 - snap by Intel and Cloud Telemetry
We're giving away two OSCON passes! Aaron talks with Matt Brender (@mjbrender, Developer Advocate for Intel Software Defined Infrastructure) about what it is like to be a Developer Advocate and snap by Intel for cloud telemetry.
Show Links:
Get a free book from O'Reilly media or use promo code PCBW for a discount - 40% off Print Books and 50% off eBooks and videos
Nick Weaver's post on snap by Intel
snap on github
The Geek Whisperers Podcast
Show Notes:
We're giving away 2x OSCON passes!
Send us your community story and why you want to go to OSCON via email or twitter (links below)
Bronze Level Passes - $1745 value
Can be given away together or seperate
3 month subscription to Safari Pro
Want to register right now? Use code PCCLOUD for 30% OSCON registration
Topic 1 - Let’s start at the start, you have had an interesting journey to date in your move into your current role. Give everyone a brief intro to your journey and how you ended up at Intel
Topic 2 - We’ve had both Jonathan and Nick on a few times now so we won’t rehash the Intel SDI group, but I did want to talk about Nick’s blog post introducing snap by Intel. Specifically this concept of automating around stages of IRO (Intelligent Resource Orchestration) and the phases - Watching, Deciding, Acting, Learning. Is Intel creating SkyNet?
Topic 3 - Let’s dig into the snap framework announced in December. This brings to life the stages we previously mentioned through framework plugins for Collecting, Processing, and Publishing
Topic 4 - What will be the early use cases? When and where does Intel envision folks using this framework and for what purpose?
Topic 5 - How has the community embraced this so far? What challenges do you have as a Developer Advocate? What’s next for both snap and SDI in general?
Feedback?
Email: show at thecloudcast dot net
Twitter: @thecloudcastnet
YouTube: Cloudcast Channel
FEEDBACK?Email: show @ reasoning dot showBluesky: @reasoningshow.bsky.socialTwitter/X: @ReasoningShowInstagram: @reasoningshowTikTok: @reasoningshow


