The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more.
The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more.
Episodes
Mentioned books
Oct 29, 2019 • 12min
#40 An Agile Brand Case Study: Netflix
Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From its beginnings up against the behemoth Blockbuster, to its current disruption of traditional television and home entertainment, I trace its roots and how it has stayed agile after all these years. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 22, 2019 • 10min
#39 Agile Brand Value 4
I go through the Agile Brand Manifesto and talk about valuing continual improvement over maintaining status quo.
Oct 15, 2019 • 8min
#38 Agile Brand Value 3
I go through the Agile Brand Manifesto and talk about valuing staying true to company values over doing what you can to generate profits. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 8, 2019 • 5min
#37 Agile Brand Value 2
I go through the Agile Brand Manifesto and talk about valuing dialogue with customers over broadcasting one-way marketing messages. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 1, 2019 • 7min
#36 Agile Brand Value 1
I go through the Agile Brand Manifesto and talk about valuing long-term customers over short-term sales. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 24, 2019 • 7min
#35 Brands and Agile Marketing
Last part of a multi-episode discussion of what changed to cause the need for agile brands. Data is readily available and plentiful, which empowers businesses to make quicker decisions that are informed by real-time information. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 18, 2019 • 30min
#34 Special Episode: From Monolith to Microservice
This special episode is generously brought to you by TEKSystems. Competitive advantage is the name of the game. In a marketplace where disruption is constant, enterprises are eager to use technology that transforms, modernizes and differentiates their brand. Applications are the gateway to delivering continuous improvement of products and services to customers. Through microservice architectures, organizations can delight customers by delivering solutions better and faster. But many organizations face challenges overcoming their current legacy, monolith environments. In this episode of The Agile World, we discuss the power of microservices for developing new applications and distilling legacy apps and systems. Join TEKsystems Managing Vice President of Technology Products & Services Rick Madan for this special episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 17, 2019 • 9min
#33 Brands and the Modern Customer Experience
Fifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected, and want personalized relationships with brands. Successful brands understand that customers want what they want, when and where they want it. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 10, 2019 • 9min
#32 Brands and Exponential Technologies
Fourth part of a multi-episode discussion of what changed to cause the need for agile brands. Exponential technologies using AI and Machine Learning allow us to truly personalize and customize experiences. Agile brands know and adopt this. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 3, 2019 • 8min
#31 Brands and Market Disruption
Third part of a multi-episode discussion of what changed to cause the need for agile brands. Continual market disruption has created a need for a more agile approach to branding, marketing, and the operations of an organization.
