The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more.
The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more.
Episodes
Mentioned books
Mar 10, 2020 • 42min
#62 Culture, Values and the Employee Experience with David Rodriguez, Marriott International
Today we’re going to talk about the importance of values and culture in the employee experience. As companies continue to compete for both talent and customers, experience becomes a differentiating point. Brands that don’t put their employees first will not be as competitive in a marketplace driven by experience. I'm joined by Dr. David Rodriguez, Global Chief HR Officer, Marriott International to the show to discuss this important topic. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 3, 2020 • 22min
#61 Orchestration and Customer Experience with Tim Claytor, Kitewheel
A discussion about customer journey orchestration and its power in creating great customer experiences with special guest Tim Claytor, SVP Partnerships at Kitewheel. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 25, 2020 • 41min
#60 Technology & Customer Experience with Charlie Oliver, Tech 2025
I am joined by Charlie Oliver, Founder & CEO of Tech 2025. Technologies like artificial intelligence, virtual and augmented reality, automation and many others promise better data, better access, and better ways of reaching customers. But what about the customers’ perspective? How will these technologies help customers solve their challenges more easily and offer a better customer experience with products and services they regularly interact with? Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 18, 2020 • 29min
#59 The Customer Journey and the Modern Restaurant Experience with Sherif Mityas, TGI Fridays
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Feb 11, 2020 • 23min
#58 Maintaining a Strong Company Culture Amidst Growth
A discussion about organizational culture and employee experience with special guest Traci Schweikert, VP Human Resources of POLITICO. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 4, 2020 • 31min
#57 The Power of Employer Brands with Frans Mahieu, Kimberly-Clark
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Jan 30, 2020 • 6min
#56 The Agile Consumer
In this episode, I talk a bit about my new book, The Agile Consumer, which discusses the continually evolving brand-consumer relationship. As consumers have more choice, options, and agency to make purchasing decisions, their power increases in the dynamic. This also means that brands need to find new ways to reach and provide meaningful solutions to their challenges. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 28, 2020 • 6min
#55 Cutting Through the Clutter
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Jan 23, 2020 • 5min
#54 Agile Brands and Society
I feel it’s important to address one other key aspect of brands that is part of the “new normal.” It’s not enough to simply make a great product, or offer an amazing service. It’s also not enough to simply engage with our audiences on a regular basis. There needs to be something more, and truly successful brands have tapped into this. Just as an agile brand must establish a bi-directional relationship with individual consumers to be successful, there must also be a symbiotic relationship with the world at large. This can play out in ways that impact society, the environment, or other areas that have a large cultural impact. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 14, 2020 • 8min
#52 Telling Relatable Stories with Your Brand
This is the third of four episodes related to brands and storytelling. The best way to make your brand’s story memorable is to relate it to your audience. What is challenging in this is that, in a continually changing world, any of the following may be true: ● Your audience’s tastes change over time. ● You are appealing to multiple audiences, often with different values. ● Your company is going through transformation whether through acquisitions or changes in the market. ● Your products or services are evolving over time. With all of the changes, different focus areas, and competing or conflicting tastes, you have your work cut out for you. Fortunately, by focusing on the essence of what makes your brand unique you can cut through the clutter and find a way to relate to your audiences. You may be able to filter your brand’s values through a slightly different lens for each audience. Learn more about your ad choices. Visit megaphone.fm/adchoices
