The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more.
The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more.
Episodes
Mentioned books
May 27, 2021 • 23min
#144: Mergers, Acquisitions, and Company Culture with Klint Kendrick
Today we’re going to talk about mergers, acquisitions, and how to ensure a successful outcome when two or more company teams and cultures are merged. To help me discuss this topic, I’d like to welcome Klint Kendrick, Chair of the HR M&A Roundtable. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 25, 2021 • 25min
#143: Startups and Company Culture with Nico Simko, Clair
Today we’re going to talk about building a great culture at a startup amidst a growing freelance economy, as well as some of the payment challenges that gig workers face? To help me discuss this topic, I’d like to welcome Nico Simko, Founder & CEO, Clair. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 21, 2021 • 37min
#142: Return on Creativity: Educating the Future Workforce with Charlie Oliver, Tech 2025
Today we’re going to talk about educating the workforce to adapt to and plan for the future of work. This includes upskilling and reskilling to outpace automation, introducing no code resources to the current workforce, and ensuring companies can adapt to the hybrid work environment.. To help me discuss this topic, I’d like to welcome Charlie Oliver, Founder & CEO of Tech 2025 and Served Fresh Media. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 20, 2021 • 37min
#141: Let's talk about Agile Marketing with Steve Moubray
Today we’re going to talk about how marketers can embrace agile principles to be more successful in their work. While agile has a number of applications, marketers are uniquely suited to benefit from it. We’re going to talk about the value of experimentation, having patience to measure results, and the power of continuous, incremental improvement. To help me discuss this topic, I’d like to welcome Steve Moubray. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 18, 2021 • 30min
#140: Agility in Entrepreneurship with Jeff Wald, WorkMarket
Today we’re going to talk about agility in entrepreneurship, the changing freelance economy, and more. To help me discuss these topics, I’d like to welcome Jeff Wald, Co-Founder of WorkMarket, and an entrepreneur, author, and speaker. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 14, 2021 • 29min
#139: Return on Creativity: Authentic Relationships and Tranformation with Michael Dumlao
Today we’re going to talk about the importance of authentic relationships with ourselves and others, and discovering and transforming ourselves as we learn and grow both personally and professionally. To help me discuss this topic, I’d like to welcome Michael Dumlao, Author, “The Wisdom of Guncles: Advice on Living Life from a Queer Perspective”, and Senior Brand and Diversity Advisor at Booz Allen Hamilton. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 13, 2021 • 29min
#138: Staying True to Your Values in an Agile World with Susan Meier, Susan Meier Studios
Today we’re going to talk about how brands stay innovative in an agile world, while staying true to your values and mission. To help me discuss this topic, I’d like to welcome Susan Meier, Susan Meier Studios. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 11, 2021 • 20min
Episode 137: Agile Teams and Branding with Megan Ingram, Ingram Digital Consulting
Today we’re going to talk about staying agile in both the way that you work with your team, and the way that you approach branding. To help me discuss this topic, I’d like to welcome Megan Ingram, Founder, Ingram Digital Consulting. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 7, 2021 • 22min
#136: Return on Creativity: Agile Career Growth with Laura Briggs
Today we’re going to talk about agile career growth, or understanding when you need to learn new things to adapt, and also how to know when it might be time to change directions in your professional life. I'm joined by Laura Briggs - author, marketing expert, and coach. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 6, 2021 • 29min
Episode 135: Growth Amidst Industry Disruption, with Paul Duning, Capitol Communicator
Today we’re going to talk about what it takes to remain agile when navigating a fast-moving industry. Paul Duning co-founded what is now Capitol Communicator in 2004, at the very beginning of the social media age, and since that time many developments such as marketing automation, personalization, programmatic advertising and more have changed the marketing landscape. All the while, the business of marketing, whether from the client side or the agency side, has evolved and changed many times over. How do you know where to focus and how to anticipate change when your industry is under continual disruption? To help me discuss this topic, I’d like to welcome Paul Duning, Publisher, Capitol Communicator. Learn more about your ad choices. Visit megaphone.fm/adchoices
