The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more.
The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more.
Episodes
Mentioned books
Nov 23, 2021 • 21min
#194: The Relationship Between CX and EX with Tanya Thomas, Experian Health
Today we’re going to talk about the relationship between customer and employee experience, and how successful organizations plan, implement, and measure this relationship, as well as find ways to successfully improve both of them. To help me discuss this topic, I’d like to welcome Tanya Thomas, Director of Customer and Employee Experience, Experian. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 19, 2021 • 31min
#193: Special Episode: Reshaping the World of Work with TEKsystems featuring and Kris Mercer and Colby Love
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to transforming the employee experience is beset with complexity. In this 3-part series, leaders from TEKsystems share their points of view on how reimagining the digital workplace presents a unique opportunity for organizations to create more effective operating models and more engaging employee experiences. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 16, 2021 • 30min
#192: Special Episode: Reshaping the World of Work with TEKsystems featuring Natalie Lister and Paul Valenzuela
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to transforming the employee experience is beset with complexity. In this 3-part series, leaders from TEKsystems share their points of view on how reimagining the digital workplace presents a unique opportunity for organizations to create more effective operating models and more engaging employee experiences. To help me discuss this topic, I’d like to welcome Regional Sales Director at TEKsystems, Natalie Lister and Workplace Services Solution Architect Paul Valenzuela. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 12, 2021 • 26min
#191: The Exponential Enterprise with Rich Nanda, Monitor Deloitte
Today we’re going to talk about the “exponential enterprise,” and how companies can achieve and sustain growth despite continual change and disruption in all aspects of the world around us. Monitor Deloitte recently released a report entitled “An Exponential Enterprise Framework to Help Companies Double Their Valuations, Even During Continuous Disruption and Change,” and I’m joined by one of its co-authors, Rich Nanda, Principal, US Monitor Deloitte, Practice Leader Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 9, 2021 • 32min
#190: The Retail Customer Experience with Erica James, Medallia
Every industry has its unique challenges and opportunities in delivering great customer experience. Today we’re going to talk about Customer Experience and Retail. To help me discuss this topic, I’d like to welcome Erica James, Global Head of Retail Practice at Medallia. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 5, 2021 • 24min
#189: The Value of Embracing Setbacks with Mike Cirorrocco
Today we’re going to talk about handling setbacks, and how bouncing back from unexpected challenges can make you stronger, more resilient, and more successful. To help me discuss this topic, I’d like to welcome Mike Ciorrocco, Chief Executive Officer at People Building, and author of ROCKET FUEL Convert Setbacks Become Unstoppable. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 2, 2021 • 27min
#188: Special Episode: Reshaping the World of Work with TEKsystems featuring Dennis Temple and Tim Pomerleau
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to transforming the employee experience is beset with complexity. In this 3-part series, leaders from TEKsystems share their points of view on how reimagining the digital workplace presents a unique opportunity for organizations to create more effective operating models and more engaging employee experiences. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 29, 2021 • 33min
#187: Lean AI & Marketing with Lomit Patel, Together Labs
Today we’re going to talk about using AI with lean principles to achieve greater success in marketing. To help me discuss this topic, I’d like to welcome Lomit Patel, SVP Growth at Together Labs, and Best Selling Author of Lean AI. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 26, 2021 • 33min
#186: Brand experience and the Small Business with John D. Hanson, Accelerated Revenue
Today we’re going to talk about the small and mid-sized business and how they can successfully create great brand experiences. To help me discuss this topic, I’d like to welcome John D. Hanson, President, Consultant, and Speaker at Accelerated Revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 22, 2021 • 20min
#185: Agile software evaluation with Phil Strazulla, SelectSoftware Reviews
Learn more about your ad choices. Visit megaphone.fm/adchoices
