The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more.
The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more.
Episodes
Mentioned books
May 17, 2022 • 27min
#244: Is your business ready to run without you? with Jeff Finney, Author and Entrepreneur
Is your business ready to run without you? Today we’re going to talk about learning to let go as a business owner and giving more control over to your team members. To help me discuss this topic, I’d like to welcome Jeff Finney, owner of Ultimate Cabinet Components, and Author of That’s It, I’m Fired.Learn more about your ad choices. Visit megaphone.fm/adchoices
May 13, 2022 • 26min
#243: People, Processes & Platforms Working Well with Sonciary Perez, Co-Founder, Quala
Today we’re going to talk about building a smart, scalable customer success program that utilizes the best of people, processes, and software. To help me discuss this topic, I’d like to welcome Sonciary Pérez, Co-Founder of Quala, and Mentor with Techstars Boston.Learn more about your ad choices. Visit megaphone.fm/adchoices
May 10, 2022 • 28min
#242: Scaling your business while maintaining great CX with Tyler "Sully" Sullivan of Bombtech Golf
Today we’re going to talk about the importance of understanding your customers, as well as how to find ways to meaningfully scale your business while remaining successful. To help me discuss this topic, I’d like to welcome Tyler “Sully” Sullivan, entrepreneur and eCommerce Email Marketing Expert, and CEO of Bombtech Golf.Learn more about your ad choices. Visit megaphone.fm/adchoices
May 6, 2022 • 31min
#241: Delivering Meaningful Customer and Business Value with Preethi Madhu, CEO, Greyamp Consulting
Today we’re going to talk about going beyond the theory of agility and towards delivering meaningful customer and business value. To help me discuss this topic, I’d like to welcome Preethi Madhu, CEO, Greyamp Consulting.Learn more about your ad choices. Visit megaphone.fm/adchoices
May 3, 2022 • 28min
#240: Uniting people, processes & platforms towards a common goal with Susan Rothwell, CRO at Vericast
Today we’re going to talk about unifying sales teams and bringing people, processes, and platforms together to achieve a common goal. To help me discuss this topic, I’d like to welcome Susan Rothwell, CRO at Vericast.Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 29, 2022 • 25min
#239: Career Agility with Erik Cabral, On Air Brands
Today we’re going to talk about the importance of agility in your career and how to know when to make a big or even a little change. To help me discuss this topic, I’d like to welcome Erik Cabral, Founder & CEO of On Air BrandsLearn more about your ad choices. Visit megaphone.fm/adchoices
Apr 26, 2022 • 28min
#238: Success with Google Ads with Sean Marshall, Attribution
Today we’re going to talk about how both B2C and B2B marketers can utilize Google Ads for the greatest success, and how to overcome some of the challenges that recent changes have posed. To help me discuss this topic, I’d like to welcome Sean Marshall from Attribution.Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 22, 2022 • 31min
#237: The Power of Decision Intelligence, Part 1, with Devang Pandya of TEKsystems
I’m excited to introduce a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome TEKsystems’ senior practice director, Devang Pandya.Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 19, 2022 • 26min
#236: How People and Processes Relate to Technology with Sara Taheri, Prudential Financial
Organizational change of any kind requires a mix of people, processes, and technology. While the technology component is an important aspect of this mix, it is often people and processes that have the most opportunity to allow an initiative to succeed… or fail. Today we’re going to talk about the importance of ensuring you are approaching the “people and processes” component of your change initiative in the right way.To help me discuss this topic, I’d like to welcome Sara Taheri, Chief Platform Owner for the Contact Center Transformation & Robotics at Prudential Financial.Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 15, 2022 • 27min
#235: Strengthening Your Business, Customers First with Paulette Chafe, Zendesk
After nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet rising consumer expectations for service and overall experience. Today we’re going to talk about how leaders need to look to their customers in order to find ways to strengthen their business. Zendesk recently released its CX Trends 2022 report, which discusses key ways to improve your bottom line by putting customers first. To help me discuss this topic and the Zendesk CX Trends 2022 report, I’d like to welcome Paulette Chafe, Head of Consumer Insights & Research at Zendesk.Learn more about your ad choices. Visit megaphone.fm/adchoices
