Entrepreneur Conundrum

Virginia Purnell:Welcome to Entrepreneur Conundrum with Virginia Purnell, where growing entrepreneurs share how they get visible online. Hi everyone. The day I'm talking with Jodi Chaffee about how she helps families live more intentionally by creating systems and strategies for thriving culture.Jodi is a seasoned podcaster, homeschool mom, and a family culture expert. She has hosted our modern heritage, the home and family culture podcast for three years and recently released her 100th episode. During this time, she has interviewed dozens of experts from Paralympic athletes to entrepreneurs and authors. For more than three years, Jodi studied business culture and looked for ways to apply it to families. This resulted in a powerful framework for hacking successful cultures and applying it to families who want to live intentionally and question the status quo. She has been featured on several podcasts, presented at homeschool conferences, and is a published author in a digital magazine. Welcome, Jodi.Jodi Chaffee:Thank you so much, Virginia. I'm excited to be here.Virginia Purnell:I'm excited to have you here. So tell us a little bit about yourself.Jodi Chaffee:So like you mentioned, I have my podcast to the home family culture podcast and I'm excited. I'm going to be relaunching it as the family culture movement and so get going to get some more clarity on the direction that I want to take. That, that whole cultural shift that I want to create around family culture. And like you mentioned, I'm a homeschool mom. I have four kids and my husband and I are both self-employed and so we are, you know, we're used to this whole quarantine type of thing. That's our normal everyday life. And so, you know, I, it just breaks my heart when I hear about people who are really struggling and trying to do school at home and realizing like, wait, that's not how homeschoolers live. You know, I just want to reach to the screen and be like, no, let me help you.You know, it doesn't have to be so difficult. You can, you can actually even walk away from the system during this time so your family can be happy and not have to be so stressed out. But yeah, it is what it is and there's only so much I can do. I'm a strong believer in just helping families to live with intention and to break from dysfunctional patterns and live with, you know, with kind of culture that will help your family to thrive and in a trust and trust environment and an environment where you can cope with, with this daily day to day, day by day, you know, stressors of life. You know, it's not like it ever goes away, but we can learn how to cope with it in a way that helps us to have a thriving culture for our families.Virginia Purnell:Great. Thank you. Now the question for today is what's the biggest thing that you do to get visible online?Jodi Chaffee:So my podcast is a big part of my business visibility. Like you mentioned, I've been doing this for over three years with podcasting and, and recently a hundred episodes and it's something that I actually feel very passionate about. It's, it's really been life transforming to have this podcast to be able to talk to so many amazing people and meet them. And then, you know, being able to collaborate with them, to have them share their episodes out to their audiences. And post on social media about the podcast and about the episodes and having a strategy around when to post and what to post and how to attract people to the show so that they can learn about more about me and about my guests and things. And so podcast is a really is a really big part of the publicity plan because publishing consistently is a really good way to get more people engaged and to give you that visibility because it really works well with, you know, algorithms of like social media and things like that.If you're consistently posting and publishing then you get more and more exposure. And I love podcasting because I'm able to have awesome conversations with people and talk about things that I feel like are really important and impactful for our families and for our culture. And so to me that's, that I think is my number one and both podcasting and then publishing about the podcast on social media is a really big deal for me.Virginia Purnell:Awesome. Thank you so much. And how can people find out more about you and what you do.Jodi Chaffee:So you can come and find me on Facebook. Just Jodi Chaffee, facebook.com/Jodi Chaffee and my business page is facebook.com/family culture podcast. And I have a Facebook group that is, I go into a lot and post a lot and do a lot of work in there. And that's the group is called family culture hackers.Virginia Purnell:Thank you again, Jodi for sharing with us and thank you to each of you for joining us for this amazing interview. Thank you so much for joining us today. Be sure to subscribe and leave some love through a review and I'll catch you on the next episode.****Discover More:DistinctDigitalMarketing.comFacebook.com/JodiChaffeefacebook.com/familyculturepodcastFacebook group: family culture hackers

Virginia Purnell:Welcome to Entrepreneur Conundrum with Virginia Purnell, where growing entrepreneurs share how they get visible. Hi everyone and welcome. Today I'm talking with Kaci Brown about how she helps businesses serve and scale through impact and integrity. Kaci is a business consultant and marketing strategist that helps visionary entrepreneurs who want to make an impact as much as an income launch, grow, and scale online. She leverages her unique experience and background in relationship marketing to help others turn their passion into a scalable, profitable business that creates a ripple effect to pay it forward in big ways. She is one of a handful of individuals selected to coach within Russell Brunson's two comma club coaching program. I click funnels and number one Amazon bestselling author, cofounder of the amplify coaching program and host of the amplify my impact podcast. Welcome, Kaci.Kaci Brown:Thank you so much for having me, Virginia. I'm really excited not only to be here with you because I love and adore your mission to serve, but it's just exciting to be a part of the podcast launch and what you're doing just to continue to, to share your message and to serve your audience in this way.Virginia Purnell:Thank you. I'm excited to have you here. So can you give us a quick little brief backstory on you?Kaci Brown:Oh, okay. So brief. My first entrepreneurial adventure was actually as a wedding photographer and that was one of the things that really taught me that whatever, whatever lane that I chose was sort of like a ministry for me. So when, and working with brides and their parents and their families, like it was such a huge milestone moment and relationships had always been really, really important.But that was the foundation for me with my business growing 100% through word of mouth, just based on the experience of the clients and the brides and their families working with me. And so that transitioned into a little bit of small business consulting. After my husband was diagnosed with a brain tumor, it was one of those things where I had to stop and evaluate my current business model and and and plans for scaling because as a wedding photographer you only have 52 weeks out of the year so you can't get any more Saturdays. And that meant as our kids got older and involved in sports, so there is a lot of evaluation process that went into it. And then with Adam's diagnosis I knew there was going to be a ton of research, dr meeting surgeries and everything like that. And quite honestly I didn't, I didn't have the mental capacity to, to juggle it all.And it was one of those eye opening permanent perspective shifts in our lives where what is really, really important. We had already been about the type of life that we wanted to live as being an entrepreneur. We already both sort of worked from home and had that freedom. But with his diagnosis at 30 years old, it really thought it really taught us that we're not guaranteed tomorrow and all of this time that we think that we have to plan and save towards retirement, that that mindset needed just needed to shift to the here and now. What could we do to not only pour into our kids but in each other and the way that we wanted to live life right now. So with that mindset, he successfully navigated the surgery. There were some complications and he did 30 days of inpatient rehab. So it took me about five years before I really got back into business.And was, was to the point where I was, I felt the pull, like I needed to contribute more like that, just, just that God had made me for more with the gifts and talents that I had had. I felt like I was just sort of like sitting on them and not really paying it forward. And we had felt so many blessings with just people sending love and support and cards. And, and you know, gift cards like and just rallying around our family through that time of his diagnosis and recovery, that that just became like my mission. Like how can I, how can I pay this forward? How can I help other people navigate this set of circumstances? And so that's pretty much where my path begin with the online digital scaling and consulting. I got my first client helped them scale from barely making six figures to over a million dollars and the rest is pretty much history.I was very fortunate to join the right communities and get the right coaching and mentoring at the right time when when I knew I needed to level up at every different part and growth phase of my business, I joined the two comma club as a student and was mentored by Jorge Vasquez who was the coaching lead there. And they offered me a coaching position, which, which blew me away because it was one of those things I did not even expect or anticipate or it just, it wasn't in the game plan. Like I was growing a digital agency and somehow, not only Jorge, but the whole leadership team of two CCX and just just saw that like, and so my heart to serve like was just reinforced. Whereas like serve first build your relationships and figure out how you can always add value. And I, I just, I've never seen a negative impact or return on that yet.So that's what we've grown and built our businesses around. That's what we teach our, our clients and our, our coaching partners to do and their business. So I feel like it's one of those things where if we can just continue to share that message, responsibility and leadership that we are making an impact and we are just increasing our capacity of spreading that message throughout the world because we can only do so much as individuals. But if we rally together and, and let people know just the power of serving first, we collectively shift the industry. That is such a powerful story and I'm excited to have you back on so we can talk more about your business more. But just for the sake of this episode right now, can you tell us what the biggest thing you do to get visible online? Yeah, so for me the biggest thing is, again, it's a foundation of relationships.I love meeting new people. I love lifting other people up. And so I lead with the service always. It's a shift from like how can people see more of me versus how can I help others, you know, amplify their message and be more visible themselves. So it's honestly through serving that keeps us publishing and serving because I feel like we, we help bridge the gap of courage for those who are first starting out or they have an existing business that gets incredible results, but they may just not know how to, to get that message out there to Gail and reach more people with, with the solution that they have. So that's sort of like the niche that we found ourselves in and the more visible that we can be like that beacon of letting other people know, like, you don't have to be quiet.You can, you can stand up for what you believe in. While also serving is really what drives us forward. So I would say getting visible online, keep it about what you can do for others, 100% and that's the easiest formula that you can rinse and repeat and follow.Virginia Purnell:I love it. I love how your focus is outward and to other people rather than just like me, me, me, me, type of idea. Thank you so much for the great interview. How can people find out more about you and what you do?Kaci Brown:Yeah, so we have an online community called Amplify My Impact. So if you just search Facebook, you'll find us there. And we also have the amplify my impact podcast and we've made it super crazy easy for people to find us. Just the search online at www dot amplify my impact dot com so that was definitely a blessing where everything was able to come together with our mission and purpose and, and just making it easier for people to participate and, and, and rally together. Cause we all have the mindset of together we rise and it's, it's just one of those things where we can accomplish more. Working together with that abundance mindset versus there's not enough in the marketplace like that. The saturation and the fear or worried about competition or someone's going to be better than me or take my customer or client. That's one of the biggest myths that we try to dispel with our community.Virginia Purnell:I love it. I love all of the working together and everyone support each other. So thank you again, Kaci, for sharing with us. Have a great day. Thank you so much for joining us today. Be sure to subscribe and leave some love through a review and I'll catch you on the next episode.****Discover MoreDistinctDigitalMarketing.comAmplifyMyImpact.com

Virginia Purnell:Welcome to entrepreneur conundrum with Virginia Purnell, where growing entrepreneurs share how they get visible online. Hi everyone today talking with Angie Norris about how she helps businesses understand the opportunities that exist in streaming TV and how to get on their own shows. Angie Norris is a former director level corporate marketer, a speaker coach, best selling author and a business owner. Welcome Angie.Angie Norris:Hey guys, how are you guys doing today? Virginia Purnell:Thank you so much for joining us. So tell us a little bit about yourself. So my name is Andrew Norris. I am the founder of TVpreneur's entertainment network and I am known as The Stream Queen. I'm on a mission to help businesses get on TV and focus on getting their presence out there into the world so they can profit from their online space. And so it's been a really good run this year because I have a lot of people who are going on TV through my programs and I'm just so excited and thrilled to see them on the big screen.Virginia Purnell:That sounds pretty exciting. What's the biggest thing that you do to get visible online?Angie Norris:I'm focused on omnipresence at the moment and Omni mediums and channels, meaning that I want to be not only in the TV space, so I'm helping brands, not just myself, but other brands get on TV using Roku and Amazon fire TV and Apple TV, but I'm also getting ready to launch something where I'm helping them simulcasts not just do TV, but they can simulcasts at the same exact time to Facebook and YouTube and web portals in addition to Roku and Amazon fire. So it's pretty cool because I feel like right now, namely in this kind of pandemic that we're in that virtual revolution, that people are even more embracing that streaming live is the new future of how we're going to be communicating. And so I'm helping brands understand those opportunities, how to actually implement those into their marketing strategies and then also migrate those into one uniformed place so it automates across all of those platforms at the same time.Virginia Purnell:Great. Thank you. Angie. How can people find out more about you?Angie Norris:My website is TVpreneurs.com and you can find me there. You can message me on Facebook or look me up and I'm happy to chat or have a conversation about how I can help you guys leverage the power of TV.Virginia Purnell:Thank you, Angie, for sharing with us. Thank you so much for joining us today. Be sure to subscribe and leave some love through a review and I'll see you on the next episode.****Find out moreDistinctDigitalMarketing.comTVpreneurs.com

Virginia Purnell:Welcome to Entrepreneur Conundrum with Virginia Purnell, where growing entrepreneurs share how they get visible online. Hi everyone and welcome. Today I'm talking with Mark Stern about how he builds stronger relationships to stand out in the marketplace. Mark Stern is a serial entrepreneur and founder of rust streak, digital and custom box agency and live online. Prior to entrepreneurship, Mark was a top ranked strategy consultant from the world's largest consulting firm. Deloitte fastest way to his heart is through barbecue and tacos and he lives in Austin, Texas. Welcome, Mark.Mark Stern :Welcome. Well, thank you. I'm thrilled to be on here.Virginia Purnell:I'm thrilled to have you too. So Mark, you've done some big things in the online marketing space and you've graciously consented to sharing with us some of the cool tips and tricks that you've used to become an entrepreneur and get visible in your space. So tell us a little bit about yourself.Mark Stern:Yeah. I'm from Alabama originally, but I was the guy who in a nutshell was told that there's this pathway to happiness. You graduate college, you get the dream job, you go back to grad school, you get the dream job, picket fence, and you know everyone is happily ever after after that. And I found myself, like I used to joke and say I was the poster child for that pathway to happiness, but it was 2012 that I had graduated gamete MBA from Duke and found myself $165,000 in student loan debt. And that's what made me pause and say, let me reevaluate the path I'm on to make sure that this is that path that leads me to fulfillment and happiness. And that kind of jump started my journey into entrepreneurship.Virginia Purnell:Wow. That is crazy. So what is the number one thing or the biggest thing that you do to get visible online?Mark Stern:The biggest thing that I do is collaborating with other people. I think the number one trap that entrepreneurs fall into is they feel like when they get started that they have to do it all themselves. So they lock themselves into a room and film products or create these programs that they think other people want. But they're not collaborating. So to me, the easiest thing to do to get visibility in the marketplace, start engaging others. When you engage others, it's so much easier to build content and, and it just helps really amplify your message because it's, your sphere of influence isn't limited by your own network. It starts to seep into the network of those that you start to collaborate with as well.Virginia Purnell :Awesome. Have you found certain ways that help with engaging others?Mark Stern:Yeah, there's a couple different strategies you can do. What I like to do, there's a couple of things I like to do. Virtual summits or virtual events where you create a virtual experience that you'll activate come lots of sessions, workshops, interviews around a common topic. And for me, those are so much better when you collaborate with other people to do it. So when you promote it and get loud about it and they promote it to, again, your sphere influence increases. Other things like for me, I like to evaluate where are the gaps in what I'm creating and who is really good at fulfilling those gaps. So I'll go and interview them, whether it's within my page, my Facebook group. It's just such an easy way to get quality information and quality inputs because you're not limited by the data points in your head. You can tap into people that that is their zone of genius. So those are just some of the things that I like to do.Virginia Purnell:Awesome. Thank you so much, Mark. Where can people find you?Mark Stern:Yeah, if you want to find me, you can always look me up on Facebook. Just search for Mark Stern. I mean, if you're interested in learning more about custom boxes, you can head to custom box agency.com or if you want to learn how to do virtual events, Rover method.com.Virginia Purnell:Great. Thank you again, Mark for this great interview. Thank you so much for joining us today. Be sure to subscribe and leave some love through a review and I'll catch you on the next episode.****Links to learn more: DistinctDigitalMarketing.comCustomBoxAgency.comRoverMethod.com 

Hey! It's Virginia.Join me as I speak to growing entrepreneurs in the different ways that they are trying to become subject matter experts. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visibile in their market.And in this episode you will learn a bit about who I am and why I am living this entrepreneur lifestyle. Join us on social media; handle across the platforms is @distinctdm