Breaking and Entering Advertising Podcast
Breaking and Entering Media
Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/
Episodes
Mentioned books
Jan 9, 2026 • 26min
#519 - Jay Russel | Breaking Into GSD&M
This episode was produced in partnership with GSD&MMore from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Jan 8, 2026 • 44min
#518 - Craig Allen & David Terry | Breaking Into CALLEN
Today, Breaking and Entering heads to CALLEN to explore how one of Austin’s fastest growing agencies is redefining what modern brand building looks like. The team breaks down why clarity beats clutter, how CALLEN blends data with instinct, and what it takes to build work that actually drives growth. From challenger brands to category leaders, this episode is a look at an agency focused on results, not noise.This episode was produced in partnership with CALLEN. More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Jan 7, 2026 • 41min
#517 - Krystle Loyland & Rob Baird | Breaking Into Preacher
This week, Breaking and Entering steps inside Preacher’s Austin headquarters to explore an agency built on belief, hospitality, and a deep connection to its creative community. Co founders Krystle Loyland and Rob Baird unpack how Austin’s generosity, maker culture, and collaborative spirit shaped the way Preacher works, hires, and builds brands. From in house galleries to intentional client experiences, this episode is a look at what happens when an agency decides it is cool to careThis episode was produced in partnership with Preacher. More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Jan 6, 2026 • 39min
#516 - Jen Hruska & Britton Upham | Breaking Into McGarrah Jessee
Today, Breaking and Entering heads to McGarrah Jessee in Austin to unpack why the city has become one of advertising’s most creatively alive markets. Strategy lead Jen Hruska and CEO Britton Upham dig into how Austin’s laid back culture fuels better work, why individuality matters more than trying too hard, and what it really means to build brands with integrity. From "advertising athletes" to "in demand and choosy" partnerships, this episode is a look inside an agency that believes good can still be good business.This episode was produced in partnership with McGarrah Jessee More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Jan 5, 2026 • 39min
#515 - Micky Ogando & Hache Hernandez | Breaking Into Bakery
This week, Breaking and Entering breaks into Bakery’s Austin HQ where the lobby is a bar, the agency has a spirit animal, and the work is built by people who are hungry to make things that actually matter. Founders and creative leaders unpack why Austin has become one of advertising’s most magnetic cities, how indie agencies are reshaping the culture, and what it really takes to build work without layers, gimmicks, or bureaucracy. From custom Nike sneakers to 3D-printed prototypes, this episode is a look inside an agency that does not just launch brands but helps invent them.This episode was produced in partnership with Bakery.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Dec 31, 2025 • 1h 21min
Breaking and Entering's Ad Agency of the Year Picks
Breaking And Entering's 2025 Ad Agency Of The Year.03:10 - Recap of the year in advertising 06:10 - Breakout agency of the year 17:00 - Agency of the year 46:00 - Campaign of the year 01:09:30 - Looking ahead to 2026 More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Dec 24, 2025 • 15min
How to Break Into Advertising in 2026
Breaking into advertising has changed.In this solo episode, host Geno Schellenberger shares an updated framework for breaking into the industry in 2026 as entry-level roles shrink and expectations shift.He walks through Nerd Up, Work Up, and Cool Up, then introduces a new fourth pillar that now matters more than ever.If you are a student, recent grad, or early-career professional trying to break into advertising, this episode is for you.Follow B&E on IG for fast and fun advertising content that will help you break in or thrive in the industry: https://www.instagram.com/breakingandenteringmedia/
Dec 17, 2025 • 53min
#513 - Jeff Goodby | Sit Down With The Legend Who Wrote "Got Milk?"
Jeff Goodby joins Breaking and Entering to unpack how a career built on curiosity, risk, and a little vandalism reshaped modern advertising. From breaking into the industry with a homemade portfolio to co-founding Goodby Silverstein & Partners, Jeff shares hard-earned lessons on ideas, leadership, and why the best work should feel a little dangerous. He dives into the thinking behind iconic campaigns, the power of noticing what others overlook, and what the next generation needs to survive and stand out. A masterclass, if you will, in doing the work your mom definitely wouldn’t think of.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Dec 16, 2025 • 36min
#512 - TOMBRAS | What Is It Like To Work At The Best Ad Agency Of 2025?
Disclosure: Travel and accommodations for this visit were provided by the agency.Breaking and Entering breaks into Tombras, setting up inside the agency’s real-time social and data bunker in Knoxville. Geno and Jack sit down with Tombras CCO Paul Caiozzo and ECD Nathan Frank to unpack how data, AI, and cultural listening actually fuel breakthrough creative work. They get into fast-turn social moments, unapologetically being an ad agency, and why building world-class work far from New York might be the advantage. A behind-the-scenes look at what happens when creativity, analytics, and independence collide.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Dec 10, 2025 • 39min
#511 - Geoffrey Goldberg | From Broadway to Brands with the Founder of Movers+Shakers
Geoffrey Goldberg went from Broadway performer to Co-Founder of Movers+Shakers, one of the most influential social first agencies today. We talk about how he built the agency, what makes content go viral, the culture behind their creative process, and how he thinks the next generation can break into advertising. He also shares his path from the stage to the industry, the lessons that shaped him, and what it takes to make work that moves culture.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
