Low Bar Podcast

She stepped away from selling $80,000 coaching packages and rebuilt her business around $17 digital courses. Today that simple funnel generates around $80,000 per month.Cat Howell built an eight figure agency, but after hitting a breaking point she walked away and went through multiple pivots before landing on a simpler model that worked. She shares how that experience changed how she thinks about business, and how emotional state and belief systems directly impact performance.In this episode, Ben and Jon talk with Cat about both the personal and operational side of that transition. Cat explains how low ticket digital products can scale using Facebook ads, simple funnels, upsells, and strong messaging, and why most people fail when trying to make low ticket offers work.They also get into the less talked about side of business. How burnout shows up, how internal beliefs affect decisions, and why more revenue does not always lead to better outcomes.This episode is both a breakdown of a $17 funnel generating $80,000 per month and a real conversation about what it takes to build a business that is actually sustainable.Topics covered:• low ticket digital product funnels• Facebook ads for digital products• upsells and order bumps• why most low ticket offers fail• messaging that drives conversions• high ticket vs low ticket business modelsAbout Cat Howell:Cat Howell is known for her work in online advertising and business growth, where she built an eight figure agency in just a few years. She is the founder of The Flow Protocols and the author of Magic Source Codes and Money Magic. Her work focuses on the intersection of emotional state and business performance.Cat’s Links:Website: https://cathowell.comThe Flow Protocols: https://shop.theflowprotocols.comYouTube: https://www.youtube.com/@CatHowell1Instagram: https://www.instagram.com/cathowell/Business is simple. People are lazy.https://lowbarpod.com/Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membershipSponsor:KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.Timestamps:01:02 — Moving to Australia and Career Transition05:05 — Mental Breakdown and Transition to Energetics14:38 — Emotional "Reds and Greens" Theory17:18 — Reaching "Rock Bottom" and Releasing Materialism24:38 — Re-emerging with a New Public Identity29:38 — Transitioning to a Lean, Low-Ticket Business Model34:33 — Releasing Shame and Finding Community40:22 — Validating Messaging with Minimum Viable Funnels41:50 — Strategies for Scaling Low-Ticket Offers46:15 — The "Golden Era" of Modern Facebook Ads*Follow us on Social**Instagram* — https://www.instagram.com/lowbarpod/*Facebook* — https://www.facebook.com/LowBarPod*X* — https://x.com/LowBarPodcast*TikTok* — https://www.tiktok.com/@lowbarpodcastTopics: digital products, low ticket funnels, Facebook ads, online courses, sales funnels, passive income#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #DigitalProducts #FacebookAds #OnlineBusiness #LowTicket #Mindset

Mindi Reinke, an eBay book reseller and Whatnot live-seller who turned liquidation pallet finds into a thriving resale business and runs Your Guide Inside. She tells how two $1 pallets became $5K, using photos and ChatGPT to evaluate inventory. She explains why curriculum books flip well, how Whatnot rewards early chat engagement, and the highs and lows of reselling and live selling.

Most ecommerce businesses fight for 10–20% profit margins. This website runs at 95% margins, generates over $112,000 per year, and is listed for $336,000.Ben and Jon break down the economics behind buying a high-margin content website and why owning a site like this can dramatically increase ecommerce profitability, cash flow, and business valuation.They analyze the listing like operators: traffic sources, monetization, website multiples, and how buying online businesses can become a strategic advantage for ecommerce founders. When paired with an ecommerce store, a high-margin content website can create leverage that traditional ecommerce businesses rarely achieve.The discussion covers website investing, online business acquisitions, passive income websites, and website valuation, along with the real risks that come with buying digital assets.The episode contrasts the opportunity with a $25,000 Bitcoin ATM passive income pitch that promised $3,000–$5,000 per month but delivered almost nothing. It also dives into a surprising Florida privacy lawsuit targeting an ecommerce brand over a chat widget and the story of a struggling artist on TaskRabbit that reveals one of the episode’s most important business lessons.This is a real operator breakdown of:• buying online businesses• website investing strategies• passive income websites• ecommerce profit margins• website valuation and multiples• digital asset acquisitionsIf you’re interested in buying websites, building ecommerce businesses, or increasing margins through digital assets, this episode explains the math behind the strategy.Business is simple. People are lazy.https://lowbarpod.com/Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membershipSponsor:KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.Timestamps:00:10 — Discussing an RV content site for sale03:20 — Comparing content site's 95% profit margins to e-commerce06:45 — The benefit of pairing a content site with an e-commerce business10:30 — Organic traffic, AI risk, and the YouTube channel's growth potential13:30 — The Bitcoin ATM passive income story26:00 — Lawsuits over a live chat widget in Florida36:09 — TaskRabbit as a side job to earn income?*Follow us on Social**Instagram* — https://www.instagram.com/lowbarpod/*Facebook* — https://www.facebook.com/LowBarPod*X* — https://x.com/LowBarPodcast*TikTok* — https://www.tiktok.com/@lowbarpodcast#lowbarpodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #OnlineBusiness #ContentSites #Ecommerce #BuyingOnlineBusinesses #PassiveIncome

Sports cards and Pokemon cards have become a real side hustle and small business opportunity. From flipping graded cards to cracking slabs and resubmitting for profit, there is serious money in the trading card market. In this episode, Ben and Jon break down whether cracking a graded Pokemon or sports card is a legitimate business model or just calculated gambling. The framework is simple. Buy a graded card at the right price. Improve the condition. Resubmit for a higher grade. Capture the spread. When the gap between grades is wide enough, the math starts to work.Watching a creator restoring a Pokemon card using professional tools, then zoom out to the real operator question: is there a repeatable system here? They discuss sports cards, Pokemon cards, grading spreads, the growing restoration kit industry, and whether slab cracking can actually scale beyond a hobby.Then it gets bigger than cards. Ben tells the story of two Michael Jordan rookie cards almost thrown in a dumpster, a Pokemon drop at Costco, and what happened when he tried to teach his 11-year-old the difference between ripping packs and building a business.They close on a bigger theme: how to train your brain to spot opportunity early and whether more entrepreneurs should be teaching kids how to think like operators before the world teaches them to think like consumers.Business is simple. People are lazy.https://lowbarpod.com/Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membershipSponsor:Sleep like you’re dead (in a good way).Grab yours at https://SwitchSupplements.com/lowbarUse code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.Timestamps:00:16 — Cracking slabs: what it is and why collectors do it02:25 — Pokemon crack and clean process06:10 — Business model of cleaning, fixing and restoring cards11:53 — Price differences between card grades16:50 — Two Michael Jordan rookies found22:10 — Other collectibles to 'crack and clean'27:17 — Pokemon flip at Costco28:50 — Teaching an 11-year-old the business of flipping collectibles33:41 — The driveway carnival idea and kids learning to spot opportunity48:04 — Should entrepreneurs talk to students at schools?Follow us on SocialInstagram — https://www.instagram.com/lowbarpod/Facebook — https://www.facebook.com/LowBarPodX — https://x.com/LowBarPodcastTikTok — https://www.tiktok.com/@lowbarpodcast#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #SportsCards #PokemonCards #CrackingSlabs #CardFlipping #SideHustle

Mindset coaching, hypnotherapy, and the psychology of entrepreneurship. Why fear, self sabotage, and the shift from employee to founder hold most people back from starting or scaling a business.Valentina DeFerrari is a certified hypnotherapist, former registered nurse, and licensed massage therapist who works with entrepreneurs on the mental blocks stopping them from taking action. She joined Ben and Jon to break down what is actually happening in your brain when you know what you need to do but still cannot make yourself do it.They get into fear of failure vs fear of success, why procrastination is a nervous system response, how the employee to entrepreneur identity shift trips people up, the difference between dirty fuel and clean fuel motivation, and how to manage your emotional capacity before you burn out.Find more on Valentina and how you can connect with her:https://therewiredmind.cohere.live/abouthttps://www.instagram.com/therewiredmind_hypnosisBusiness is simple. People are lazy.https://lowbarpod.com/Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membershipSponsor:KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.Timestamps:00:15 — What is a Mindset Coach?03:15 — Valentina's background and purpose07:22 — How she got to be a certified hypnotherapist09:14 — Normalizing emotions10:16 — Fear of failure and success13:35 — What 'doing the work' means19:35 — Shifting from employee to entrepreneur or leader27:45 — Self-esteem and what to do with it31:30 — What is your why?38:46 — Finding a mindset coach48:50 — Setting limits on emotional capacity*Follow us on Social**Instagram* — https://www.instagram.com/lowbarpod/*Facebook* — https://www.facebook.com/LowBarPod*X* — https://x.com/LowBarPodcast*TikTok* — https://www.tiktok.com/@lowbarpodcast#lowbarpodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #Mindset #SelfSabotage #BusinessGrowth #Leadership

Service business owners and small business entrepreneurs leave money on the table every single day. Ben's barber cuts hair for Minnesota Vikings players but doesn't use it as marketing. No social proof, no price increases, just missed revenue opportunities.Some business owners tested the fear. A massage therapist raised prices after Ben coached her and showed the demand would still be there. She did it and saw no decline. A pet supplement business added $10 to every product with zero drop in sales. A Thai restaurant using gift certificates to drive repeat visits. Some operators hesitate when demand proves they can charge more. Others lean into it and grow.Inside: pricing psychology, surge pricing, mobile premium services, and retention tactics that can help create immediate return visits.Business is simple. People are lazy.https://lowbarpod.com/Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membershipSponsor:Sleep like you’re dead (in a good way).Grab yours at https://SwitchSupplements.com/lowbarUse code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.Timestamps:00:20 — Renting Rooms in Building for Businesses06:08 — Raising Prices and Overcoming Fears12:15 — Brainstorming Revenue Levers To Pull17:05 — Building a Story 26:50 — Missed Opportunities for Small Businesses28:18 — Gift Certificate Idea for Repeat Customers35:43 — Charging Fees Turn People Away?42:55 — Shiny Object Syndrome46:20 — Power of Saying 'No'Follow us on SocialInstagram — https://www.instagram.com/lowbarpod/Facebook — https://www.facebook.com/LowBarPodX — https://x.com/LowBarPodcastTikTok — https://www.tiktok.com/@lowbarpodcast#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #Liquidation #Reselling #Ecommerce #SideHustle #OnlineBusiness #FlippingBusinesses

Nick Loper has interviewed more side hustlers than anyone alive. 700 episodes, 24 million downloads, and today he shares the business ideas that blew his mind the most.Nick, Jon, and Ben look at side hustles you've never heard of: turning free items into premium products, memberships that help people do chores they already hate, everyday commodities repositioned as luxury goods, and real estate plays that require almost zero money down. Nick also reveals how his podcast generates $10-20k per month in sponsorships, where he finds the most interesting entrepreneurs to interview, and why he thinks public domain content is massively underrated. If you think all the good business ideas are taken, you need to hear these stories.Find Nick Loper at https://www.sidehustlenation.com/ and get your curated playlist at hustle.showBusiness is simple. People are lazy.https://lowbarpod.com/Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membershipSponsor:KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.Timestamps:00:15 — The Side Hustle Guy01:48 — Favorite side hustle story04:20 — Side hustle using public domain radio shows13:57 — Postcard advertising model22:41 — Luxury firewood business 28:00 — Waiter to Glamping Millionaire32:50 — The Side Hustle Show34:57 — Sponsorship revenue from The Side Hustle Show47:16 — Finding guests for episodes*Follow us on Social**Instagram* — https://www.instagram.com/lowbarpod/*Facebook* — https://www.facebook.com/LowBarPod*X* — https://x.com/LowBarPodcast*TikTok* — https://www.tiktok.com/@lowbarpodcast#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #SideHustle #NickLoper #BusinessIdeas #OnlineBusiness #PassiveIncome

Shannon Jean, reseller and auction expert who teaches buying liquidation and return inventory from big-box retailers and government auctions. He screenshares real liquidation buys and explains how he evaluates manifests and calculates landed costs. He highlights boring, high-margin items, freight strategies, local contractor sales, seasonal arbitrage, and scaling flips into full resale businesses.

Ben was cleaning his grill and had a simple thought: I would pay someone $200 right now to do this for me. That sparked a conversation about service businesses built around convenience, not complexity.This episode explores low barrier service business ideas hiding in everyday frustration. Businesses that require little startup capital, no inventory, and no special skills. Some are seasonal. Some are recurring. All are based on solving problems people already want handled. The discussion covers pricing, logistics, and why boring services often outperform clever ideas.If you want a side hustle or a way to make extra income without complicated operations, this episode will change how you think about opportunity.Business is simple. People are lazy.https://lowbarpod.com/Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membershipSponsor:KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.Timestamps:01:31 — Flossing Drive Thru05:07 — Home Garden Manager12:55 — Garage Sale Service17:35 — Appointment Sitter23:56 — Rent a Hank Hill26:22 — Renting Chickens33:25 — Goats for Rent39:46 — RV Try Before You Buy*Follow us on Social**Instagram* — https://www.instagram.com/lowbarpod/*Facebook* — https://www.facebook.com/LowBarPod*X* — https://x.com/LowBarPodcast*TikTok* — https://www.tiktok.com/@lowbarpodcast#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast#ServiceBusiness #SideHustle #LocalBusiness #SmallBusinessIdeas

Building a business on Amazon does not require inventory, shipping, or physical products. Fiction publishing through Amazon ebooks has quietly become one of the most scalable digital business models, even for people with no prior experience.Karla explains how her company, Fiction Profits Academy (https://www.fictionprofitsacademy.com/), has helped over 15,000 students by focusing on genre demand, repeat buyers, and execution instead of guesswork.The discussion covers how modern fiction publishing works, why romance and genre fiction outperform nonfiction, and why covers, titles, keywords, and positioning matter more than most people realize. It also looks at how AI, ghostwriters, and teams are used responsibly to scale output.If you care about business, entrepreneurship, ecommerce, or alternative Amazon models that do not rely on physical products, this will change how you think about opportunity.Business is simple. People are lazy.https://lowbarpod.com/Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membershipSponsor:Sleep like you’re dead (in a good way).Grab yours at https://SwitchSupplements.com/lowbarUse code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.Timestamps:00:18 — What is Fiction Profits Academy (FPA)?02:05 — Fiction outsell non-fiction?06:41 — Focusing on readers in fiction genres13:48 — Using ghostwriters and AI to write books25:49 — Importance of book title, cover, and description36:38 — Income sources: Kindle Unlimited page reads39:18 — Difference between high-earning and average students44:53 — Exiting the business52:16 — Scaling the business as it grewFollow us on SocialInstagram — https://www.instagram.com/lowbarpod/Facebook — https://www.facebook.com/LowBarPodX — https://x.com/LowBarPodcastTikTok — https://www.tiktok.com/@lowbarpodcast