

Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Sarah Noel Block
Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources.In each episode, you'll discover actionable strategies to:Craft Powerful Content: Learn how to create content that resonates and converts, even with limited resources.Master Repurposing: Find out how to give old content new life and extend its reach without additional effort.Expand Your Brand: Boost your visibility and influence with strategies tailored for small teams.Join us at Tiny Marketing where we transform small-scale operations into powerhouse marketing engines. Discover more ways to refine and optimize your marketing strategy at Sarah Noel Block. Let’s make marketing manageable!
Episodes
Mentioned books

Feb 19, 2023 • 23min
32. Video Editing for Hybrid Teams with Shah Ahmed of Kapwing
Send us Fan MailIf you're a solo entrepreneur or have a tiny marketing department, you must produce content as quickly as possible. It becomes even more difficult when you have a hybrid team!Small teams rely heavily on contractors and outsourced creative support to keep up, but with a hybrid team, it becomes a little more challenging to collaborate.Today, we're chatting with Shah Ahmed of Kapwing about creating an excellent workflow for video creatives.Key Learning Points:How to create a workflow with a hybrid team.The easiest way to repurpose video content.How to streamline your creative systems to get the most with your time.Edit video when you have ZERO video editing skills.Show notes & resources : https://tinymarketing.me/ep-32 My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Feb 5, 2023 • 29min
31. Save Money & Time with Creative Briefs with Mary Czarnecki
Send us Fan MailI work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them.A big part of a successful relationship with outsourced help is the perfect creative brief.In this episode, I’m talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates PERFECT creative briefs for her clients. She tells us how she builds creative briefs that save her clients money and time because projects get done right the first time.You can grab her template here: https://tinymarketing.me/briefShow notes: https://tinymarketing.me/ep31 Submit a Question to be Answered on the pod! https://www.sarahnoelblock.com/ask-a-questionMy Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Jan 22, 2023 • 19min
30. Can marketing and sales be friends? With William Redick
Send us Fan MailMarketing and sales seem to constantly be in a boxing match, trying to knock each other out. Marketing’s not bringing in enough leads. Sales aren’t closing, the leads marketing is bringing in. How do we move from enemies to friends? Today I’m talking to William Reddick of Global Performance Group, a sales expert, and he will talk about how marketing and sales can work together better. What is the biggest challenge of getting marketing and sales to work together? How can marketers better support sales? What sales enablement strategies have you seen work? How does content play a role in sales enablement?Show Notes Page: https://www.sarahnoelblock.com/tiny-marketing/ep-30My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Jan 8, 2023 • 17min
29: Fan Favorites: Tiny Marketing's Best of 2022
Send us Fan MailWe have rounded up the most popular episodes of 2022. These are the episodes that fans loved, shared, and raved about because they learned so much.The reports show that YOU loved episodes where you learned how to market better when you have limited resources. You wanted to know how to delegate, even when you're a solopreneur; write copy that sells for you, and cold pitch to increase your income. Today, we're sharing twelve clips from our top five episodes with the advice you need to succeed in 2023. 🎧 Listen to the most popular episodes of 2022 and find resources mentioned: https://tinymarketing.me/ep29 Episode HighlightsThe value of outsourcing.How to find outsourced help.What tasks should you delegate to a VA.How do you gain more clarity in your copywriting?The types of cold emails you should send.Be the solution to your clients’ problem.Why should you create a strategic marketing plan?What is the 1, 2, 3 approach to marketing planning?How to create a foundation for your copywriting.How do you write copy that converts? My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Dec 25, 2022 • 15min
28. Four Ways to Get Content Ideas FAST
Send us Fan MailHow do you come up with content ideas?In this episode, I'm sharing the four places you should go first when creating your editorial calendar. I am all about quarterly content planning. It is planned enough that you aren't flying by the seat of your pants but agile enough that you can pivot if you need to.Key Learnings:1. Look for trending content.2. Built a guest posting shortlist from BuzzSumo.3. Look at forums to find out what people ask about your expertise.4. Feed the Google monster with low-hanging fruit.My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Nov 27, 2022 • 13min
27. Turn 1-Hour of Content into 64 Content Marketing Pieces
Send us Fan MailToday, we're talking about your WHY and the HOW.You have reasons for wanting to show up consistently for your audience and add value, but it is overwhelming. There are a million platforms out there. You don't know what to say or where to show up. You aren't alone. For this reason, I created my DIY Content Planning Bundle. It is the bundle I wish existed when I was figuring out my content plan. So, I created it myself, and now I'm sharing it with you.It will be released on December 5 with a special birthday sale that ends on December 14.In today's episode, I'm giving you a sneak peek into the DIY Content Planning Bundle with my Tiny Marketing Core Method of Content Creation, where you will learn how to turn one core piece of content and turn it into 64 net new pieces of content!Take the challenge: What is your why? Why do you want to show up for your audience? Tag me in your posts @sarahnoelblockShow notes link: https://tinymarketing.me/ep27My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Nov 13, 2022 • 33min
26. Increase Customer Retention with Eric Melchor
Send us Fan MailDo you want to convert website visitors 3X higher than you do now? Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy. Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization. Highlights:There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value.Irrelevant ads and pop-ups that don’t meet the needs of your customers.How to use location personalization to reduce friction in e-commerce.Take a long-term approach to customer personalization. E-commerce businesses will make so much more money!Use your website to create better segments.Resources mentioned: FREE Download: Customer Value Optimization Guide: https://www.optimonk.com/customer-value-optimization-guide/ Show notes at: https://tinymarketing.me/ep-26 My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Oct 30, 2022 • 34min
25. 5 Ways to Increase Your Content Marketing ROI
Send us Fan MailI’ve been getting this question a lot lately because marketing budgets are getting slashed.What’s the question, you ask?How do I get more ROI from content marketing?I’m sharing the audio from a webinar I recently hosted, where I give you actual numbers on how content marketing has impacted my client’s revenue and reach. Plus the strategies I used to drive those results.If you want to watch the webinar, download the slides, and grab resources, you can go to https://tinymarketing.me/contentwebinarShow notes and resources: https://tinymarketing.me/ep-25 My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Oct 16, 2022 • 29min
24. Clarity in Copywriting with Heather Orr
Send us Fan MailWhat is the biggest mistake marketers make in copywriting?It’s choosing clever over clear.In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting.Show HighlightsWhy is clarity so important in copywriting? How to clarify complicated jargon. When you can use jargon (sparingly).Resources mentioned: https://tinymarketing.me/ep-24My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Oct 2, 2022 • 23min
23. 7 Types of Cold Emails You Should Send with Laura Lopuch
Send us Fan MailDo you dread sending cold 🥶 emails?I do!I feel all sorts of awkward and avoid cold emails at all cost.Well…not anymore.I chatted with Laura Lopuch, the queen of cold email, and she taught me how to cold email and actually get results. In fact, using her own cold email method, she grew her business by 1,400% in 4 months.Links and resources mentioned: Show notes: https://tinymarketing.me/ep23My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup


