EU-Startups Podcast

If your coffee tastes the same delicious every morning, there’s a good chance Cropster is involved. In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Andreas Idl, Co-Founder & CEO of Cropster, the quiet tech force behind the global specialty coffee boom. Founded after Andreas spent time in Colombia and saw how hard it was for small farmers and roasters to access the global market on fair terms, Cropster builds software that helps producers and roasters hit specialty-grade quality, roast after roast—while sending more value back down the supply chain. Today, Cropster works with hundreds of roasters and cafés worldwide, including every winner of the World Coffee Roasting Championship. Their tools help map the entire journey from cherry to cup, capture and analyze roasting data, and keep quality consistent from one batch—and one location—to the next. With the recent acquisition of FireScope, Cropster is also deepening its footprint in Asia, one of the fastest-growing coffee markets in the world. We talk about: – What specialty coffee actually is—and why it’s exploding globally – Where quality is won or lost along the coffee production chain – The frictions that keep smallholders and emerging roasters out of premium markets – What Cropster’s software actually shows on-screen—and how it changes tomorrow’s roast – Why World Coffee Roasting Champions trust Cropster, and what any roaster can copy – The thinking behind the FireScope acquisition and expansion in Asia – How data can help farmers and roasters get fairer pricing and longer relationships – Where Cropster is going next: product roadmap, more M&A, and opening specialty to more roasters Takeaways: – Specialty coffee is won or lost at multiple steps—from cherry to cup. – Small roasters are often blocked by outdated trading systems and lack of data. – Cropster turns roasting into a measurable, repeatable process, not guesswork. – The FireScope acquisition accelerates Cropster’s growth in Asia’s fast-growing coffee market. – Great coffee is about balance—of flavor, process, and consistent quality. Chapters: 00:00 Introduction to Cropster and Andreas Idl 06:30 Understanding Specialty Coffee 09:03 The Coffee Production Process 12:19 Challenges for Small Holders and Emerging Roasters 19:48 Cropster's Role in the Coffee Industry 30:02 Acquisition of FireScope and Market Expansion 37:50 Future Plans for Cropster 38:35 Rapid Fire Questions with Andreas Idl If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #coffee #business #technology

This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Rebecka Löthman Rydå, General Partner at Norrsken Evolve. Rebecka calls herself a nerd at heart passionate about supporting early stage founders building transformative companies that tackle meaningful problems. She's an investor in over 30 companies like Truecaller, through Zenith (IPO $2b), Funnel (series C $66m), TrusTrace (series B $25m), Formulate (exit to Relex) and Zound Industries (now Marshall exit at $1b). Norrsken Evolve is a new €57M oversubscribed pre-seed fund backing founders building Europe’s resilient and sustainable future. It’s an evolution of Norrsken Accelerator—since 2021 they’ve backed 80 startups—now doubling down with €250k upfront + follow-on, a world-class in-person sprint, and a top-tier advisory network. We dig into: • Europe’s “defining moment” and the courage founders need now • What Evolve looks for at pre-seed (problem-obsession, resilience, honesty) • Why storytelling + direct feedback beat vanity metrics at day-zero • Hiring truths (why a Founder’s Associate / Chief of Staff early can 10x output) • How “resilience” gets real across energy, logistics, cities, food, health & society Takeaways: – Pre-seed is courage + clarity: narratives matter more than noisy metrics. – Back problem-obsession, not just credentials. – Resilience = real-world stress-tests, not buzzwords. – Hiring a Founder’s Associate early saves the CEO from context collapse. – Direct, fast feedback compounds founder learning. Chapters: 00:00 Introduction to Evolve & AI Bubble Discussion 03:08 How Evolve Works 06:04 Courage in European Innovation 08:58 Founder Traits: Problem-Obsession & Grit 12:02 Hiring & Early Team Dynamics 15:06 Fundraising & Metrics at Pre-Seed 17:56 Radical Candor: Feedback & Transparency 20:58 Resilience & Sustainability in Practice 23:03 Sector Impact & What’s Next 24:02 Final Thoughts & Rapid Fire If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #funding #sustainability #business #technology

Abacum is the all-in-one FP&A platform helping CFOs forecast revenue, plan headcount, and model financial scenarios—so finance can drive efficient growth in tough markets. With 100+ employees across Barcelona, New York, and London, Abacum is used by hundreds of mid-market companies in 31 countries—trusted by Strava, Trilogy, Abridge, JG Wentworth, Mastercam, and more. The company recently closed a $60M Series B led by Scale Venture Partners (total funding $105M) with investors including Y Combinator, Cathay Innovation, Atomico, Creandum, and K Fund. In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Julio Martinez, Co-Founder and CEO of Abacum. Julio shares how Abacum turns spreadsheet-heavy workflows into real-time, collaborative planning. We cover how finance teams adopt Abacum in practice, Spain’s tech rise, and why the company is doubling down on U.S. expansion. We also dive into Julio’s personal operating system—Vipassana, Stoicism (Epictetus), journaling, family-first—and yes, his near-career as a paella cook (although he didn't say his last word about it yet) and much more. Takeaways: – Excel works… until scale, collaboration, and cadence break it. – One live model for revenue, headcount, and OPEX = forecasts you can defend. – Headcount discipline (role → timing → ramp → ROI) beats top-down totals. – AI enhances productivity; decisions stay human. – EU vs U.S.: EU optimizes for control; U.S. for speed—Abacum serves both. Chapters: 00:00 Introduction to Abacum and Julio Martinez 03:00 Identifying Pain Points in Finance 05:55 The Spreadsheet Dilemma 08:52 Hiring and Business Growth Traps 11:56 The Role of AI in Finance 14:59 Cultural Differences: EU vs US Finance 18:12 Raising Capital and Business Foundations 20:59 Personal Habits and Leadership 23:49 Rapid Fire Questions If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #finance #business

This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Vidya Peters, CEO of DataSnipper—the Dutch unicorn automating document-heavy audit and finance with enterprise-grade, traceable AI. Founded in 2017, DataSnipper is used by 600,000+ professionals across 2,000+ customers in 175 countries—including the Big Four (Deloitte, EY, KPMG, PwC) and enterprises like Volkswagen, Morgan Stanley, Paramount, Siemens, Baker Tilly. In 2024, DataSnipper raised a $100M Series B led by Index Ventures at a $1B valuation, was the #1 fastest-growing company in the Netherlands for two years, and completed its first acquisition (UpLink). With multi-language support and industry-specific automation, DataSnipper focuses on what auditors actually need: speed with a regulator-ready audit trail. In this exciting conversation, Vidya shares her background, the importance of auditors in society, and how DataSnipper is transforming the auditing landscape by automating tedious tasks and enhancing efficiency. The conversation delves into the future of auditing with AI, the significance of trust in the auditing process, and the impact of partnerships, particularly with Microsoft. Vidya also engages in a rapid-fire segment, sharing personal insights and thoughts on the evolving role of AI technology in people's lives. We go deep on: – What “traceable AI” looks like for regulators (step-by-step breadcrumbs) – The one process that makes auditors smile by Friday – Where agents should own work this quarter—and where humans stay in the loop – How partnerships (incl. Microsoft ecosystem) make Monday mornings effortless – The moment auditors say, “I’ll never go back” Takeaways: – Traceable AI = evidence, not guesses: every extraction, match, and check leaves a breadcrumb. – Automate reality, not theory: start with evidence collection & tie-outs (fastest “auditors smile by Friday” win). – Agents own the repetitive; humans own the judgment: let agents prep, reconcile, and validate; keep materiality & risk with people. – Trust beats speed when it’s close: preserve human sign-off where stakes are high. – Platform vision: industry-specific automation + partners + app ecosystem → repeatable outcomes at scale. Chapters: 00:00 Introduction to DataSnipper and Its Impact 02:30 The Role of Auditors in Society 06:01 Transforming Auditing with Technology 09:33 The Future of Auditing: AI and Automation 12:33 The Importance of Human Auditors 14:25 Partnerships and Effortless Workflows 15:56 Milestones and Future Vision 17:29 Rapid Fire Questions and Personal Insights If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #ai #technology #data #audit

Laura Modiano, leading Startups EMEA at OpenAI, champions European founders to start building now. She shares powerful insights on leveraging the latest OpenAI tools like AgentKit and Sora 2 for innovation. Topics covered include how to swiftly go from idea to prototype in just a weekend and the importance of designing workflows to minimize complexity. Modiano emphasizes the potential of Apps in ChatGPT for reaching 800M users, the significance of metrics-driven AI integration, and advises founders on making informed choices between GPT-5-pro and cheaper models.

In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Scott van den Berg, founder of HotStart VC, to unpack how celebrity and creator-led brands actually win. HotStart VC's team has been involved in 55+ celebrity-founded brands, including investments in companies founded by Selena Gomez, DJ Khaled, Jake Paul, and more. They also co-founded two of the most successful celebrity-founded brands: Feastables w/ MrBeast ($375M revenue in Y3) and The Honest Co. w/Jessica Alba ($1.4B IPO in 2021). Most recently, HotStart VC welcomed actress Sasha Pieterse (20M followers) and creator Marina Mogliko (17M followers) as venture partners, further strengthening our access and expertise in the space. We dive into why distribution is the new moat, why product quality (not hype) drives repeat purchase, how authentic creator–product fit builds trust, and the signals & metrics that matter beyond follower counts. Scott also shares how to structure teams around a creator, what most investors miss about the category, and why ownership changes commitment. You’ll learn: – Distribution as a competitive edge (and how to build it) – Authenticity & problem-solving always beat endorsements & logos – The metrics that predict revenue: engagement, retention, LTV/CAC – Team design for creator-led companies (ops, brand, growth, supply) – Why B2B for creators is an underpriced opportunity Takeaways: – Distribution is the moat; reach + repeatable channels beat one-off virality. – Product quality drives retention; hype may launch, quality compounds. – Authenticity converts; creator–product fit builds trust and pricing power. – Engagement is more important than the number of followers; comments, saves, CTR, and repeat purchase predict revenue. – Ownership matters; real skin-in-the-game changes creator commitment. – Right team, right roles; brand + ops + growth + supply around the creator. – Zero-to-one differs; creators start with audience, still must earn product–channel fit. Chapters 00:00 Introduction to HotStart VC and Scott van den Berg 02:33 The Role of Distribution in Celebrity Brands 05:01 Understanding the Challenges of Celebrity Brands 08:08 Identifying Early Signals of Success 10:32 Key Metrics for Long-Term Revenue 12:37 Building a B2B Company as a Creator 15:56 The Importance of Team Structure in Celebrity Brands 19:25 Rapid Fire Questions and Insights If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #creator #celebrity #venturecapital

This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Rocío Alcocer Magirena, Managing Director of Norrsken Barcelona — Europe’s largest hub for tech & impact startups — during Impact/Week (Oct 1–2). We dig into Norrsken’s “infrastructure for hope”, the Impact/100 2025 list (where AI tops tomorrow’s impact unicorns), and why Spain’s startup economy is surging (📈 €3.8B). Rocío breaks down the momentum in healthcare, biotech, biodiversity, and home-care — and what Barcelona needs next: more talent and more patient capital. Spanish finalists spotlighted in the episode: Deepull (2019) — 1-hour, culture-free molecular test for ~95% of sepsis pathogens + resistance genes. Sycai Medical (2020) — AI that flags abdominal lesions & predicts pancreatic cancer risk. Biorce (2024) — Streamlining clinical trials with an AI platform, Jarvis. Ocean Ecostructures (2018) — “Life Boosting Units” regenerate marine biodiversity; 300+ species & 1.5t CO₂ captured. Qida (2017) — Scalable home-care to transform healthcare delivery. What you’ll learn: – How Norrsken builds infrastructure for hope (community + capital + space) – Why AI leads in the next wave of impact unicorns – The Impact/100 methodology & what makes a company “impact-ready” – Europe’s healthcare & biodiversity challenges + where startups can win – Community design: how Barcelona is shaping a global impact hub for 2026 Takeaways: – AI is shaping the next wave of impact unicorns – solving real problems, not hyping demos. – Spain’s startup ecosystem is breaking out – €3.8B and rising, with global attention. – Impact thrives when capital meets purpose – patient, aligned money solves hard problems. – People move markets – founder stamina beat paperwork. – Community is the multiplier–the best hubs are engineered, not accidental. Chapters 00:00 Introduction to Impact Week and Norrsken 03:07 The Growth of Spain's Startup Ecosystem 05:49 Impact/100: AI and the Future of Impact Unicorns 09:08 Spotlight on Spanish Startups 11:51 Challenges in Healthcare Startups 14:58 Biodiversity and Economic Impact 18:07 Home-Care Innovations 21:11 Community Design in Startup Ecosystems 24:00 Looking Ahead: Barcelona's Impact Scene in 2026 26:46 Rapid Fire Questions and Closing Thoughts If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: / eu-startups-menlo-media Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #venturecapital #impact

Most growth teams run on incentives. Most incentives run on… spreadsheets, guesswork, and disputes. In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Sergio González, CEO & Co-Founder of Remuner—the AI-powered sales compensation platform that turns commissions from confusion into a growth system. Fresh off a €5.5M Seed (led by Seaya, with Pear VC and others), Remuner is expanding globally and doubling down on AI to become Europe’s reference platform for sales compensation. We unpack: – Why incentives break (misalignment, opacity, manual ops) – How AI nudges help reps maximize earnings (and hit targets) – Why transparency kills shadow accounting and builds trust – The power of no-code plan design (business teams, not IT) – What “global by design” means for currency/compliance/culture – The future: compensation as a strategic, data-driven growth lever Takeaways: – Automation + AI turn commissions from manual to strategic – Transparency builds trust and ends shadow accounting – Fix sales/comp cycle misalignment to unlock growth – No-code design = faster changes, fewer IT bottlenecks – AI nudges guide reps to maximize earnings, in real time – “Global by design” matters: currency, compliance, culture – Compensation is becoming a data-driven growth lever Chapters: 00:00 Introduction to Remuner and Sergio González 01:29 What Remuner Actually Does (in plain English) 02:34 Why Transparency is the Trust Engine 04:01 Designing Effective, Fair Compensation Plans 06:14 Predicting Paychecks with Confidence 08:51 Before & After: A Customer Turnaround Story 11:10 AI Compensation Manager: Nudges & Insights 13:49 Ending Disputes & Shadow Accounting 15:57 No-Code Plan Design (No IT Dependency) 18:36 Global Compensation: Currency & Compliance 20:28 The Strategic Future of Compensation 23:32 Rapid Fire with Sergio If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #sales

This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Beth Susanne, global pitch coach trusted by over 3,950 startups and clients across 60 countries. She has helped entrepreneurs raise over $10 billion to date! Her work spans industries from medtech and biotech to fintech, AI, and cleantech, and she has collaborated with organisations such as Singularity University, Oxford Foundry, Barclays, BMW, and Disney. Known for her “dogged determination to extract the very best” from founders, Beth specializes in crafting clear, confident messages that resonate across investors, markets, and culture. She is the person European and Asian entrepreneurs call when they want to learn how to loosen up and exude confidence before meeting with a group of Silicon Valley investors. In this episode, Beth breaks down how to capture and maintain investor attention, map motivations such as risk, upside, and speed, and master delivery through voice, pace, pause, and presence. She also shares why simplicity is a superpower, how founders can remove 70% of words to double their impact, and much more! You’ll learn: – Why attention is the only currency in a pitch—and how to earn it fast – How to map investor motivations (risk, upside, speed) and speak to them directly – Delivery that lands: voice, tempo, pause, and eye contact – Simplicity as a superpower: remove 70% of words, double the impact – Visualization & rehearsal: training confidence on command Takeaways: – Attention is the currency. Open strong, cut filler. – Motivation mapping: speak to risk, upside, speed. – Delivery makes meaning: breath, pace, pause, eye contact. – Simplicity scales: fewer words, clearer claims. – Visualization works: rehearse the state you need to feel. Chapters: 00:00 The Art of Pitching: Understanding Investor Attention 02:33 Crafting the Perfect Pitch: Structure and Delivery 05:05 Transformative Coaching: Real-Life Success Stories 08:14 The Importance of Simplicity in Pitch 10:48 Mastering Delivery: Techniques for Confidence 13:33 Visualization and Mindset: Preparing for Success 16:02 Universal Pitching Rules Across Industries 19:00 Cutting Through the Fluff: Effective Communication 21:19 Body Language and Credibility in Pitching 23:56 Feedback and Growth: The Coaching Process 26:30 Rapid Fire: Insights and Advice for Founders If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #pitching #venturecapital

In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Philipp Roesch-Schlanderer, Founder & CEO of EGYM, the German fitness tech unicorn transforming how the world approaches health. EGYM’s mission is simple yet bold: make fitness accessible to everyone. By rethinking the traditional gym experience and integrating fitness into healthcare, EGYM is pioneering a shift from repair to prevention. We dive into: – Why 80% of gym-goers don’t actually benefit from their workouts – The role of strength training in longevity and healthy living – How technology personalizes and enhances fitness journeys – What Europe can learn from the US (and vice versa) about health and fitness – Philipp’s bold vision for the future of EGYM and preventative healthcare Takeaways: – EGYM’s mission is to make fitness accessible for all, not just the motivated 20%. – Traditional gyms fail because most members don’t get real results. – Strength training is one of the biggest unlocks for longevity. – Integrating fitness into healthcare lowers costs and saves lives. – Technology can personalize workouts, making prevention more engaging. Chapters: 00:00 – Introduction to EGYM and Its Mission 05:11 – The Broken Gym Experience 09:53 – Integrating Fitness and Healthcare 14:47 – The Future of Gym Technology 20:11 – Global Perspectives on Fitness 24:49 – Bold Bets and Future Aspirations If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #fitness #gym #technology