Passionate & Prosperous with Stacey Brass-Russell

In this episode of Passionate & Prosperous, I’m diving into one of the things I care about most — and honestly, one of the biggest reasons I believe so many service-based businesses struggle to grow or convert right now.If you work with human beings (coaches, teachers, healers, creatives, experts, facilitators, consultants… this means you), you must understand how people actually make decisions, learn, change, and say yes to transformation.This episode is all about why coaching and teaching skills aren’t just for delivery — they’re the foundation of attraction, sales, and results.I’m breaking down what’s really happening inside the human brain and nervous system when someone is considering change, investing money, or committing to a new outcome — and why no script, funnel, or “perfect messaging” can replace true coaching mastery.We talk about why objections aren’t something to “handle,” why information alone doesn’t create transformation, and why being great at what you do isn’t enough if you don’t know how to help people actually move.This conversation was inspired by real conversations with clients and colleagues, and what I’m seeing across the coaching and online business space right now — especially in a market where trust, discernment, and results matter more than ever.If you want to build a business that feels ethical, sustainable, and genuinely effective — where people don’t just buy, but actually change — this episode is for you.In this episode, we explore:Why understanding human behavior is essential if you sell transformationHow resistance and objections actually work (and why scripts don’t)The difference between learning information and creating real outcomesWhy coaching and teaching skills impact attraction, sales, and deliveryHow people decide to invest — and what they really need to feel safe saying yesWhy “being good at marketing” isn’t enough if you can’t deliver resultsHow embodied expertise builds trust faster than tactics ever willThis episode is an invitation to raise the bar — not just in how you market or sell, but in how you serve, lead, and create change.Because businesses that last aren’t built on hacks.They’re built on skill, integrity, and knowing what your clients really need to get the results, outcomes and change they are looking for.If you want to learn more about what it takes to have a profitable coaching business, make sure to sign up for the free Profitable Coaching Business Bootcamp here. We start Feb 9th! 🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this special coaching episode of Passionate & Prosperous, I coach Michael Barnes, a certified health and life coach in the early stages of building his coaching business.Michael came into the session wanting clarity around three things:where to focus his limited time and energy while working a full-time job, how to talk about his work without sounding “coachy,” and what it really looks like to embody being a coach — not turn it on and off depending on the room.What unfolded was a layered, honest coaching conversation where we got to the heart of what Michael actually does, who he’s uniquely positioned to help, and why his lived experience gives him what I call an unfair advantage — even if he hasn’t fully been using it yet.You’ll hear Michael have real-time breakthroughs around his messaging, his ideal client, and why people are already drawn to him — not because of his certifications, but because of who he is, how he lives, and the life he’s actively creating.We also talk about why clients don’t hire coaches because of polished language or perfect positioning — they hire us because they see us being, doing, or having something they want for themselves. And why sharing your story, your evolution, and your perspective isn’t optional if you want your work to land.In this episode, we cover:Why it’s important to know what outcomes and results your clients are really looking for (and not just what you think they want)How to stop hiding behind “coach language” and start speaking in a way that calls in your ideal clientsHow to leverage your unfair advantage — and why it’s a key to knowing your nicheWhat it really means to embody your work instead of trying to switch it on for marketingWhy people are drawn to coaches who are visibly living what they teachHow specificity (not being vague or universal) makes your message more powerfulMaking intentional choices about visibility and connection when you don’t have unlimited timeThis episode is a powerful reminder that business growth isn’t driven by finding the perfect script, niche sentence, or marketing formula. They’re built by developing your skills, taking action before you feel “ready,” and letting your lived experience lead the way.🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Time is a construct and if you ask me, it’s magical. But, for so many people, managing time (and the lack of it) is incredibly stressful. If you’ve been telling yourself that you’re behind, that you lost momentum, or that something went wrong because you slowed down- this episode is for you.Today, I’m diving into one of the most common (and quietly destructive) patterns I see with entrepreneurs: turning time into proof that something is wrong with us.We replay the past, obsess about the future, and label ourselves “stuck” when we don’t know what to do next. And all the while, time itself stays exactly the same.In this episode, I break down why “I’m stuck” almost always just means “I don’t know what I should be doing,” how rest and pleasure get mislabeled as procrastination, and why you are the one who decided how long things are supposed to take in the first place.I also share personal examples from taking time off, to nourishing myself with art and beauty, to very real moments of procrastination and the questions I use to interrupt the spiral when I start questioning my pace, my progress, or myself.If you’ve been using time as a weapon against yourself, this episode will help you put it down.In This Episode, I Talk About:Why our brains struggle to stay in the present momentHow entrepreneurs make up timelines and then punish themselves for themThe difference between changing pace and losing momentumWhy not knowing what to do doesn’t mean you’re stuckTime, energy, and money as our three core resourcesHow rest, pleasure, and beauty actually support sustainable successThree powerful questions to reset your relationship with timeA reframe I want you to sit with: what if you’re always right on time?Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, I’m sitting down with my friend Laura Belgray — OG in the online business world, Queen of storytelling, founder of Talking Shrimp, and author of Tough Titties — for a conversation that covers a lot of ground (on purpose!)Yes, we talk about email marketing — why your email list still matters, why emails don’t have to be boring or “salesy,” and how selling to your list can feel normal, relational, and very human. But I also wanted to give Laura the space to really share how she built her Passionate & Prosperous life and business.We get the inside scoop on Laura’s business evolution: what it was like in the early days of the online business space, figuring things out as she went, creating offers by listening closely to what people were responding to, and building a business by taking action, trusting her instincts, and being unapologetically herself.We also talk a lot about writing and storytelling and Laura shares her perspective on finding your voice, showing the journey as it unfolds, and why your emails (and content overall) get to sound like a real person wrote them. Frequency, consistency, trust, connection — it’s all part of the same ecosystem.If you care about building a business around what you’re actually good at, creating opportunities instead of waiting for permission, and leaning into relationships as a growth strategy, you’ll get a lot out of this one.In this episode, we talk about:Laura’s business evolution and what it really looked like to build as she wentThe early days of online business (and learning by doing)Why email lists are still one of the most valuable assets you haveSelling to your email list without making it weirdStorytelling, voice, and being unapologetically yourself in your writingHow consistency and frequency build familiarity and trustCreating offers by paying attention to real audience responseIn classic Passionate & Prosperous style, this episode is a reminder that there’s no formula for building a great business — it’s built by showing up, experimenting, trusting and being willing to take action before you know “how” it’s all going to turn out!Join Laura in NYC for her Bingeworthy Live Writing Retreat March 22 and 23, 2026!You can also connect with Laura through her website and on Instagram.Get Full Show Notes, Event Sign Ups and More Information Here.🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

As we close out 2025, I’m bringing you a special New Year’s edition episode all about manifesting, choosing your word for the year, and the powerful things that happen when you take the time to reflect, celebrate, and consciously set the wheels in motion for the year ahead. Even if you’re someone who “hates New Year’s”, the reality is that the end of the year offers us a real opportunity to reflect and make some empowered decisions about what we’d like to focus on and create in the year ahead and I’m sharing with you some of my favorite ways to get clear, intentional and pretty excited about what’s next!In true Stacey-style, I’m bringing the practical, down-to-earth real talk with a sprinkle of woo and magic — because creating the life and business you want takes both. We’re talking about all the things - manifesting, intention, mindset, vision and of course the most important ingredient - action.In this episode I’m walking you through my personal process for closing out the year, including the questions I come back to every year to reflect, recalibrate, and reconnect with what I want next and how this can be the perfect way to come up with your “word” for the year.In this episode:How to choose your word for the year and why it is such a powerful tool if you use it wiselyMy favorite end-of-year reflection questionsWhat manifesting really is and how to approach it as a strategic practiceHow intention, mindset, energy, and action work togetherConnecting with your future self and your vision for the year aheadClosing out the year with clarity, momentum, and excitementBy the end of this episode, you’ll be anchored in your word for the year, clear on how you want to manifest, and feeling full of possibility, purpose, and momentum as you head into 2026. Because this next year? It gets to be really good.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

This episode is a special collab conversation with my friend and fellow business mentor, Amber Lilyestrom — business coach, speaker, host of the Homeward podcast, and author/poet behind little big beautiful things and Master Your Money Mind. We’re talking about what it really means to build a right-sized, human-centric business in an industry that’s constantly pushing “bigger, faster, more.”Amber and I dig into scrappy entrepreneurship, high-touch containers, and designing offers that honor both your clients’ transformation and the actual life you want to be living. She shares candidly about her journey from traditional online business models into something more intimate, sustainable, and values-aligned, and we unpack what it looks like to scale what matters most instead of chasing every version of “more.”We also explore multidimensionality in your brand—letting all of who you are come through in your work—and how that impacts congruence, magnetism, money, and the way clients experience you.In this episode, we talk about:What a right-sized, human-centric business looks like in real life (beyond the buzzwords)Why high-touch, intimate containers can be more sustainable and satisfying than large, low-touch programsThe realities behind “scaling,” low-ticket launches, memberships, and volume-based models—and what most people don’t see behind the scenesHow Amber thinks about scaling what matters most: her clients’ outcomes, her creativity, her time, and her energyHow both of our backgrounds (Broadway and yoga studios for me, early scrappy entrepreneurship and big launches for Amber) shaped the way we think about business, money, and impactLetting yourself be the heart of the business instead of trying to disappear behind systems, funnels, or “passive” everythingMultidimensionality in a personal brand—bringing your creativity, quirks, and other passions into your work instead of keeping everything compartmentalizedWhy the work of helping clients make money and grow their businesses goes far beyond strategy and into identity, mindset, and who you’re willing to be as the leader of your businessIf you’ve been craving real talk about business models, “scaling,” sustainability, and building something that actually feels like you, this conversation will feel like a deep exhale and a powerful reminder that you’re allowed to build a right-sized business that scales what matters most to you.Connect with Amber on Instagram at @amberlilyestrom, listen to her podcast Homeward, and check out her poetry collection little big beautiful things and her program ELEVATE.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

As we move toward the end of the year, many of us are in reflection and vision mode—looking back at what 2025 has been and thinking ahead to what we want 2026 to look and feel like in our businesses and lives. In this episode, I’m talking about one of the most important (and often misunderstood) pieces of that conversation: content creation.I break down what “content” really is for a transformational, service-based business—not just posts on social media, not just a reel here and there—and why, going into 2026, you’re going to need content that is deeper, more intentional, and more aligned with your genius than ever before. We look at content as the foundation of your marketing, business strategy, and client attraction, and get honest about the kind of content you actually need if you want to grow a sustainable, prosperous coaching business.I also talk about the difference between paying for leads with ads and building your business through organic visibility, and why—even if you love the idea of “using other people’s audiences”—you still need your own thought leadership, frameworks, and offers to stand on.You’ll hear me connect this to my Yellow Brick Road client attraction system (ATTRACT–SERVE–CONVERT) and to my Genius Edge framework, because at the end of the day, everything from your offers to your workshops, talks, podcast, and live events is content. If you want 2026 to be different from 2025 in terms of revenue, reach, and impact, you’re going to have to create different content to get you there.In this episode, we explore:The difference between paid lead generation (ads) and organic visibility—and what that actually looks like in a coaching / service-based businessWhy reels and social media posts alone are not a content or client attraction strategy, especially if you sell higher-ticket, high-touch servicesHow to think about offers as content, and why your offer needs to be a sexy, transformational journey (not just a list of sessions or modules)The role of high-value, longer-form content—talks, workshops, masterclasses, podcasts, live events—in building authority, trust, and real relationships with your ideal clientsHow your content strategy supports my Yellow Brick Road framework (ATTRACT–SERVE–CONVERT) at every step of your client pathway, from first touch to “yes”A simple reverse-engineering process to look at what you want in 2026 (income, visibility, lifestyle, impact) and identify the content you’ll need to create to make it possibleWhy 2026 will require you to “up-level” both your content game and your delivery skills—and how this connects to Your Genius Edge and my upcoming Serve & Deliver programThis episode is here to help you see your business through the lens of content: your offers, your message, your visibility, your thought leadership, your live experiences, and the way you invite people into your world. If you’re dreaming bigger for 2026, this conversation will help you get honest about what you’ll need to create—and how to start mapping that out now.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

We’re back with one of the most loved formats on Passionate & Prosperous: a real coaching session you get to listen in on and apply to your own business.In this episode, I’m coaching Caryn Bothman, a midlife coach and founder of Midlife Mama Co., who supports women navigating the transitions of midlife, empty nests, aging parents, and the “where did I go?” feeling that so many women have at this stage. Caryn is passionate about women’s empowerment, personal development, and creating community through workshops, retreats, and in-person connection, but like many newer entrepreneurs, she’s feeling the tension between all the things she could do and what will actually build a sustainable coaching business.We dig into where to focus first, how to think strategically about one-on-one coaching vs. group programs and workshops, and what it really takes to attract clients when you don’t have a big audience yet. We talk about audience growth, list-building, lead magnets, email marketing, social media, and personal outreach, and why repetition in your messaging is not only allowed, it’s required.If you’ve ever wondered, “Should I be doing more on social? A group program? A workshop? Where do clients even come from?” this conversation is going to feel like sitting in on a private business and marketing strategy session for your own coaching practice.In this coaching session, we dive into:How to reverse engineer your business by starting with what you actually want (income, lifestyle, and how you like to work) and building your offer strategy from thereWhy it’s usually smarter to focus on one-on-one coaching first before launching group programs, memberships, and paid workshopsThe real role of workshops, talks, and live events in a profitable coaching business (and why they often work best as visibility + client attraction tools more than primary revenue streams)How to think about audience growth, lead magnets, and email list growth so you have people to invite into your offersWhy only a small percentage of your social media followers ever see your posts—and what that means about being “redundant” with your content, invitations, and calls to actionThe power of personal outreach, DM voice notes, and actual conversations in signing clients (instead of hoping a post, funnel, or sales page does all the work)How to structure discovery calls, follow-ups, and intentional communication so you’re not accidentally coaching for free and then leaving people to talk themselves out of getting supportIf you’re a coach or service-based entrepreneur in the earlier stages of your business—especially if you love the idea of in-person workshops, retreats, and community experiences—this episode will help you see the order of operations that actually creates a steady, prosperous coaching business.You’ll also hear us talk about what it looks like to build your “yellow brick road” of offers and touchpoints over time, so that everything you do—social media, email, workshops, personal outreach, and discovery calls—works together to attract, nurture, and convert the right clients in a grounded, human way.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

We’re celebrating a major milestone on Passionate & Prosperous: 200 episodes and 4 years of conversations about what it really means to build a transformational, service-based business and a purposeful, prosperous life.I started this show during the pandemic, at a moment when everything in the world felt uncertain and unstable. And as I reflect back on these four years—through all the shifts in the industry, the economy, technology, visibility, marketing, and our personal lives—what stands out the most is how the core principles I believed on day one have remained completely true today.The ideas I’ve always taught about service, connection, leadership, visibility, mastery, and the long game of building a meaningful business have not changed. They aren’t tied to trends or algorithms. They are timeless foundations of sustainable, prosperous entrepreneurship—the kind that holds steady no matter what’s happening in the world around us. These philosophies are as relevant now, heading into 2026, as they were when this show began in 2020.To honor this milestone, I’m sharing 10 things I still believe deeply about business and service—concepts that have shaped this show from the beginning, supported my clients across every stage of growth, and continue to guide what it looks like to build a business that lasts. These aren’t tied to strategies or seasons; they’re the perspectives and principles that actually matter when you’re creating a sustainable, human-centered business that thrives through change.In this milestone episode, we explore:The enduring principles of transformational entrepreneurship that remain constant even as the world shiftsWhat continues to matter most in service, visibility, connection, relationship-building, and client attractionHow to stay grounded, focused, and resilient within a fast-moving, often noisy online landscapeWhy foundational philosophies always outlast tactics, trends, and algorithm-driven strategiesHow these 10 things have guided the show from its beginnings during the pandemic through every stage of evolutionThe mindset, energy, and leadership needed for long-term sustainability, growth, and prosperityWhat it really means to build a business anchored in mastery, purpose, values, and human transformationEpisode 200 is both a celebration of how far we’ve come and a reaffirmation of the deeper principles behind building a Passionate & Prosperous business. These ideas have carried this show—and this community—through four years of change, and they continue to point us toward what’s possible now, in 2026, and for many years to come.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In a world obsessed with quick fixes and viral marketing strategies, it's easy to overlook the foundational elements that truly create a sustainable, long-lasting business. Today, I'm pulling back the curtain on five key (and un-sexy!) practices that aren't getting enough attention - but should be at the top of your priority list.Join me as I share the insights I've gained from years of experience, both in my own business and in guiding countless entrepreneurs. These aren't just "nice-to-haves" - they're the backbone of creating a business with real staying power.In "5 Essential Things You Should Be Doing Right Now In Your Business” we're diving into what no one's telling you about creating true longevity in your entrepreneurial journey. Whether you're just starting out or looking to solidify your existing business, this episode will give you a fresh perspective on what really matters for long-term success.Tune in to discover:✨ The often-ignored practice that keeps you grounded in your expertise✨ Why building your email list should start from day one✨ The underestimated power of being in the right community✨ How visual identity contributes to long-term brand recognition✨ Why face-to-face connections still matter in a digital world✨ How these practices contribute to a business that stands the test of time✨ Why these elements are crucial for sustainable growth, not just quick wins✨ Real examples of how I've implemented these practices in my own business✨ And so much more!By the end of this episode, you'll have a clear understanding of what it truly takes to build a business that doesn't just survive, but thrives for years to come. Because here's the truth: sustainable success isn't about the latest trend - it's about laying a foundation that supports you for the long haul.So grab your notebook, get ready for some honest insights, and let's dive into the practices that will set your business up for lasting success!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast