Heart-Centred Business Podcast with Tash Corbin

A summary of this reading can be found at: tashcorbin.com/445Links mentioned in this episode: You can find more magic from Kerry Rowett here:Align + Attract Podcast - alignandattract.com/blogInstagram - @kerryrowettWebsite - alignandattract.comEpisode 424: 5 surprising things that contribute majorly to my business results – Podcarpet - tashcorbin.com/424Welcome to a very special episode of the Heart-Centred Business Podcast! In this episode, Kerry Rowett - one of my favourite mindset practitioners - is sharing a very special message with us. She specifically did this reading for listeners and readers of the Heart-Centred Business Podcast.Kerry Rowett was a speaker at the Heart-Centred Business Conference earlier this year, and she has generously tuned in to the energies of 2025 specifically for the audience of this podcast. She is covering the key energies and how we can tap into and harness them....Summary can be found at: tashcorbin.com/445Follow Tash on Facebook: https://facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and links available at: tashcorbin.com/444Links mentioned in this episode: Submit a Question to be answered on the Podcast - tashcorbin.com/questionWe're taking it down a notch in this episode of the Heart-Centred Business Podcast... it's time for another episode from the floor of my office.In today's Podcarpet episode, I want to talk about the energy behind your business.As I sit here on the floor of my office, I have a question for you... How are you feeling?Whether it be in your business, your life, how you feel about yourself, or how you feel about the world. All of it. How are you feeling?...Show notes in full are at: tashcorbin.com/444Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and links available at: tashcorbin.com/443Links mentioned in this episode:Check out Nez from NezFit - nezfit.com.auGrab my free Quarterly Plan on a Page template - tashcorbin.com/qplanI am someone who gets pretty major FOMO (fear of missing out), especially if I've joined a new course or program, or I found a new creator to listen to. This can then expand to take up far too much of my time.In today's episode of the Heart-Centred Business Podcast, I wanted to share with you how I ensure I stay focused when I feel that my FOMO is really high.I get FOMO really bad. Especially when I join a new program and I want to be the grade A student who does all the work, goes to every single call, looks at every single resource, and watches every single module.This also happens when I find a new creator and I want to binge-listen to every episode of their podcast, or I want to ensure that I have checked out every one of their freebies.My FOMO can show up in two different ways....Show notes in full are at: tashcorbin.com/443Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and links available at: tashcorbin.com/442I'm sharing five ways to kickstart your business in the New Year today... AND It’s Day 12 of Tashmas, our very LAST day!!!But oh my goodness is this a good one!!!I know that momentum early on is crucial, but also something a lot of us struggle with. Imagine having a super-strong start to the year, feeling like you're aligned and on-track to achieving your biz and life goals. That's what I want to help you with!!!Let’s dive in!The energy of a fresh startI totally get that the New Year is just another day on the calendar and isn't really some magical phenomenon.But... you have to admit that there's something about starting fresh that gives us so much energy and motivation. Many people take time off around the holidays, and with all the messages of new beginnings around us, it's like we all get into this fresh motivation. The first of the first... it has quite a ring to it. And that energy makes a difference to me.In our Heart-Centred Business Planning system and program, I see the difference in people’s energy at the start of the year compared to later. There's a BIG difference between the energy of our Quarter 1 planning, compared to our Quarter 4 planning.So, while we could dismiss the New Year hype, there's real power in using that burst of fresh energy strategically.Kickstart your business: 5 Practical StrategiesSo, how do you create momentum for your business at the start of the year? Importantly, these are for YOUR start to the year, not necessarily from 1 January. If you're not starting back until the kids are back at school, then map your plan accordingly (see Kickstart Strategy 1).Read on at: tashcorbin.com/442Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Read the full article and grab the links at tashcorbin.com/441Have you ever created and started to promote an opt-in, but you just can't seem to grab audience attention?You pour your heart into making what you believe is an irresistible free resource, and yet sign-ups are scarce. If that sounds like you, then you're not alone, and in this episode, we are diving into this very issue.I've got a solution that's all about exploring different angles to promote your opt-in effectively. Buckle up because we are going to explore 10 fresh ways to get those sign-ups rolling!Let's do it!Freshen up to promote your opt-inIf you've gone to all the effort of creating an opt in, I want you to get the maximum number of people signed up for it as possible. But, how do you do it?!I'm willing to guess everyone has faced this challenge before, where you feel like you have shared promos for your freebie, promoted all you can, but it's just not getting traction. Often, the real reason it's not working is because you are just using the same kind of content over and over to promote it.Generally I see one of two things happen:1. There are four or five different promos that just get copy-pasted all over the internet (which start to get penalised for being duplicate content, and people tire of quickly)2. In order to keep changing things up, AI is used to generate promos, but they start to read like every other promo online.What I want to do with this episode is to help you inject some fresh life into your promotional strategy.Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and links available at tashcorbin.com/440Are you one of those people having sales calls where, by the end, the potential client seems interested but says they have other things to take care of first?I call this the sales call homework issue. You're giving them tasks or homework to do as a result of the sales call, and that's holding them back from deciding to invest in the offer you’re pitching. If this sounds familiar, this episode is packed with nuggets to help you out.It's also day 10 of #Tashmas, and there's something special for you—maybe a discount on a course?!Let’s dive in.What is the "Homework" Issue?When it comes to sales calls, homework issues can arise whether the calls are specifically to discuss a product or service, or they are a single session that then leads to a sales conversation towards the end. The homework issue is more common to crop up in free or paid sessions rather than short and sharp sales calls, but really all conversations can turn into free advice, and thus generate a homework issue if not handled effectively.And let's just be clear - if you're listening to this podcast, you're likely someone who's an over-giver, so of course this will happen. We're eager to help, share, and add value—it’s just who we are. I know that for a lot of heart-centred entrepreneurs, sales conversations that are supposed to just be sales conversations turn into free sessions pretty easily because we are so keen to help people.The problem? Sometimes, we give too much advice. It’s okay to give advice in sales conversations, but be mindful of creating "homework" that stalls the buying decision.So let's look at how to structure calls so that you're able to help, without creating the homework issue.Read more and grab the links at tashcorbin.com/440Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Read the full article and grab links at tashcorbin.com/439Do people really only value offers they've paid for?In this episode of the podcast, we're diving into a hot topic that fires me up: Do people really only value offers they've paid for?This common advice can mislead your marketing and sales, so we're going to set things straight.Shall we do it?The impact of pricing on valueToday, I want to unpack this idea that people value offers more if they pay for them, and the secondary advice to charge for what you might usually offer for free, so that people will actually value and complete it.I'm sure you've encountered these assertions that high ticket clients are superior and people seeking freebies are just wasting time. Some experts suggest charging for webinars rather than offering them free. While those strategies might work, they're often presented with blanket statements that carry judgment and privilege. The misconception is that if people pay, or spend more, they value it more... and therefore are more likely to complete whatever they've purchased.Yes, there is psychological evidence that price influences the perceived value of a product, but it's not the full story.Challenging blanket marketing adviceIt's crucial to challenge these two common strategies: raising prices to increase people's perceived value, and charging for what could be free to attract "high-intent" customers.For instance, the idea that charging $25 for a webinar makes attendees more likely to act is flawed. Correlation doesn’t equal causation—there's much more at play in customer behaviour.Privilege and judgement detox Now, let's address the issue of privilege and judgment in these pricing strategies. Charging for a 5-day challenge because it supposedly attracts more committed participants can be misguided. If the free challenge isn't converting, adding a price won’t fix that. If people aren't finishing the challenge, again - charging for it won't fix the design issue with the challenge itself.The real issue might be it fails to move people closer to readiness to purchase or the sales pitch needs work. Overloading a challenge with information and too much homework might also keep people from achieving their goals, and being ready for what's next.Keep on reading and grab links at tashcorbin.com/439Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and show notes at tashcorbin.com/438Oooh it can be SO game-changing to go on retreat... but are you going on the right kind of retreat for your business needs? That's why I am going to unpack the three different types of business retreat for you! This episode of the Heart-Centred Business Podcast is quite special because I recorded it while on a solo retreat - and it's about retreats! So, let's dive in!The business retreat ... so good.Hosting and attending retreats have absolutely transformed my life and business. Since 2013, I've been to countless retreats, which have helped massively in up-leveling my strategy and planning. I've attended retreats for health, well-being, friendship, crafting, and all sorts of hobbies. Back when I was living in New Zealand, I made a ritual of going on a solo business retreat to Queenstown every 6-8 weeks.This ritual alone has contributed significantly to my business success.But here's the thing—retreats only rock when you choose the right kind! So I want to explore three distinct styles of business retreats and how to pick the one that fits your needs.But first.. I have one top tip before we dive into the three types of biz retreat: Don't forget the downtime! Even as business retreats, they should include opportunities for rest and nourishment. Get your hair done, go for a massage, take a morning and get brekkie, watch that movie.... REST. Swapping environments allows your brain to have the necessary downtime to think creatively, and it's great to go on retreat and make BIG moves, big decisions, get lots done... but it's also important to include the downtime of a retreat. Downtime is CEO time!!! Style 1: Mostly "Doing" RetreatsMostly "doing" retreats mean just that—getting it DONE! These are perfect if you have clarity on your strategy and need to get stuff done. I love doing these solo. However, I also co-host a retreat called #Finishfest with the fabulous Claire Riley. At Finishfest, we focus mainly on doing, not deciding. We have the same attendees every year, and they sign up well in advance! Claire also offers retreats in this category regularly in Australia and Bali. If you’re headed for a mostly "doing" retreat, come ready with your strategy refined and plans clear. These events are incredible for when you need focused action time, away from the daily distractions like kids or chores.Just imagine being in a space where everything is taken care of and all you need to do is focus on creating and executing - that's what this type of retreat is perfect for.Read on and grab links at tashcorbin.com/438Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and shownotes available at tashcorbin.com/437If you've got yourself a speaking gig (or want to do more of them in 2025), then it's important you have a strategy to maximise the return on investment from these opportunities...And if you'd like my advice on how to do it, this podcast for you. Whether you're guesting on a podcast or speaking on stage, I'm here to help you get the most out of your efforts.... PLUS this is Day 7 of #Tashmas, so you know there's a gift included!But first: What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a present every day! It could be a freebie, a special offer, a competition… something fun every single day.Let's dive in!Not everyone in the room is your ideal clientFirst things first: Whether you're speaking at an event or guesting on someone's podcast, not every person in the audience is your ideal client.It’s easy to think that everyone should become a follower or buy something from you for the gig to be a success. But that's not the case. Focus on attracting the right people into your business out of that crowd. Identify what makes someone an ideal client for you and aim to bring the right people into your audience, rather than all of them.The more specific you are about what makes someone a good fit for your business, the more you can tailor your presentation to resonate with them.Your priority: Get them on your listYour main goal from any speaking engagement should be to get people onto your mailing list. It’s the best way to build relationships, trust, and eventually, sales. Instead of trying to sell from the stage, focus on getting people interested enough to want to hear more from you. Give yourself a chance to welcome them into your audience and build a relationship before diving into a sales pitch.Not only will that convert more people into buyers over time, you maximise your connections from the event.Keep reading and grab the links at tashcorbin.com/437Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and shownotes available at tashcorbin.com/436Have you ever wished that something of yours would just... go viral on Facebook?Well... when you hear what happened when my FB Reel went viral earlier this year, you might just think otherwise! I am sharing the good, the bad and the painful ... AND... because it's Day 6 of #Tashmas, I have a special gift... of course!But first: What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a present every day! It could be a freebie, a special offer, a competition… something fun every single day.Today, let’s map out some of the BENEFITS of being late to start your online business…Let me spill the tea!My unintended viral reelFirst things first, going viral was never even on my radar.Let me set the scene: it was July 2024 during the Olympics, and there was this hilarious reel going around of a gymnast landing a crazy vault. His surprised expression was just priceless. Watching that, I thought, "Hey, that's me whenever I nail a podcast episode in one shot!"So, in a light-hearted moment, I decided to remix the reel with my own spin and share it on Instagram—totally not intending to share to Facebook.Thing is, Instagram auto-shares to my Facebook page, and I usually turn that setting off for Reels, but not this time. Oops! And boom, it unintentionally hit the Facebook feed.Finding the wrong side of the commentsHere's where things got messy...Read the full article and grab the shownotes at tashcorbin.com/436Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth.