Heart-Centred Business Podcast with Tash Corbin

Full show notes and links available at: tashcorbin.com/465Let's face it: There is so much advice out there about how you should be pricing your products and services. It's creating a lot of what I call pricing dysmorphia. Everyone seems to have an opinion about what an appropriate price point is for your products and services. And it's based on a bunch of their assumptions. It's based on a bunch of random money rules (and in a lot of cases - money blocks). This can cause a disoriented feeling about what is an appropriate price.We look at our pricing, and see something that isn't there. It's too high, or it's too low. But that's not actually reality. I call that... Pricing Dymorphia. Instead, I want us to have the ability to price based on what works for us as individuals, what works for our audience, what works for our business model. Plus I have an epic gift to share for Day 4 of #Tashmas!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Too high? Or too low?I will say that pricing dysmorphia can impact people by having their products overpriced as well as underpriced. Ultimately, we need to validate our pricing with evidence that it's appropriate for the level of sales we want, for the income we want, and for our niche's pricing sensitivity, while also feeling deeply aligned.Evidence-Based PricingI will say it outright: One person's opinion is not evidence.Continue reading at: tashcorbin.com/465Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and relevant links at tashcorbin.com/464Today's episode reveals a critical, but often overlooked, key to launching successfully - especially if you're launching a digital program or product (such as a course, or membership).It's the 'forgotten' component that can make a huge difference to your results AND your effort required to achieve them - so let's ensure we get it sorted. It's day 3 of #Tashmas!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift has two parts - a free training you can access any time, AND a bonus live call to go deeper and answer your questions! ALL FOR FREE. Grab it at tashcorbin.com/audienceWhat do I mean by "launching successfully"?Let's start with a quick definition. Launches are limited-time campaigns, where you release a product, course, membership, or package using time sensitive events to attract hot leads and make sales. You might be launching a new course, or it could be a relaunch, like how I launch the Take Off Program around three times each year.During a launch, I might run webinars to help people get closer to being ready to purchase the offer. Most launches last eight to ten weeks, though some can be as short as two weeks. For my own business, four to eight weeks is average. This short-term focus can catch you when planning your year, as you may go from an eight-week window launching one product to another, staying stuck in that short-term mindset of consistently launching... which can end up making them less successful.The forgotten launch keyTo deliver successful launches repeatedly, you need a key component that's often forgotten: long-term audience growth. For each launch to be successful, it needs to reach wider and bigger audiences, especially warm ones.Keep reading and grab relevant links at tashcorbin.com/464Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and links at: tashcorbin.com/463 I'm not like other webinar facilitators, I'm a cool webinar facilitator. (Tee hee, Mean Girls reference!)Not only is this a detailed podcast episode about my webinar strategies that aren't like the others... it's Day 2 of #Tashmas!!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift is a chance to win a pretty epic prize, so be sure to check that out!This isn't the first webinars episode!I did do a podcast recently about maximising attendance at webinars. And WHOA - Did some people have feelings about that episode?!I loved your comments and emails, so thank you. I think the sassiness towards the end really resonated with people. Here's the link to the episode (tashcorbin.com/461) - and I recommend listening to it if you haven't yet, because it's clear people are interested in a different approach to running webinars. For some, it's a revelation to hear me talk about webinars through the lens of showing up in teacher mode and making it valuable whether people buy or not.Continue reading and grab relevant links at: tashcorbin.com/463 Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full shownotes available at tashcorbin.com/462 Use coupon TASHMAS at www.heartcentredbusinessconference.com/virtual to save $100!  When it comes to joint ventures and collaborations, there is a WORLD of opportunity available to us... and there are some tricky risks and challenges that may arise. I want to equip you with the tips and insights you need to make the most of it and also protect yourself.But first: It's the most wonderful time of the year!!!! Why? Because it's the 1st of March, which means it's 12 days until my BIRTHDAY! That means it's time for Birthday #Tashmas!What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.We are kicking off by talking collaborations and joint ventures... and I've got a juicy gift to help you get started as well...Let’s dive right in!Do you need to collaborate these days?I see joint ventures and collaborations as becoming even MORE relevant for business owners, especially as we move forward in this age of AI, and more market saturation. People don't know who to trust or what content is real - it's getting harder to tell even with video content what's actually a human versus what is computer generated.I am observing a lean back into human-to-human business strategy. Being able to connect with new people through your existing network is a way to develop that connection and trust faster, by borrowing their trust. If someone I know puts you in the spotlight or recommends you, that goes a long way to me knowing you're the real deal.  Read on at tashcorbin.com/462Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and links available at: tashcorbin.com/461Links mentioned in this epiosde: Submit your question to be answered on a future episode of the podcast at: tashcorbin.com/questionToday's episode of the Heart-Centred Business Podcast comes from a range of questions I've received around maximising webinar attendance.Let me explain...Whenever I do podcast episodes about webinars, I get many questions about webinars afterwards. I've received a lot of different questions, but in essence, they're all asking the same question.The types of questions I have been asked are:"What do you think about the strategy of offering a bonus resource to people if they attend my webinar live?""Do you think it's a good idea if I do a prize draw for live attendees who come to my webinar to maximise the number of people who come?""What do you think about webinars with no replay so that people have to come and watch it live?"In essence, every single person is asking me how to maximise the attendance at their webinar.I thought I'd lump all those questions into one juicy, tangible episode of the podcast on how to maximise attendance at your webinars.Let's dive in and get your webinar attendee numbers skyrocketing......Show notes in full are at: tashcorbin.com/461Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full links and a summary of this episode can be found at: tashcorbin.com/460Links mentioned in this episode:Access Julie's free Sacred Library - juliesuzanneparker.com/free-sacred-libraryGet $50 AUD off your 2025 Virtual Conference ticket using coupon code JULIE50 at checkout: heartcentredbusinessconference.com/virtualFind out more about Julie below:Website – juliesuzanneparker.comBeautiful You Coaching Academy – beautifulyoucoachingacademy.comInstagram – instagram.com/julesyparkerThis is such a special moment for me, because I have been a fan of today's guest for a very long time. Not only that, I have had the absolute pleasure of mentoring a lot of graduates from this person's coaching qualification. I'm talking about the one and only Julie Parker!Julie is the founder of Beautiful You Coaching Academy. The graduates of the Coaching Academy are just different (and we talk about that a little in our interview). I think the rigour Julie has applied to delivering her services is almost unmatched in the online coaching and business world.In this episode, Julie and I dive into a range of different areas, including niching, marketing, and building your confidence in your messaging and your brand through building and developing your craft and your delivery for your clients. ...Show notes are at: tashcorbin.com/460Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and links available at: tashcorbin.com/459Links referenced in this episode:Grab my Skyrocket Sales self-study course at the cheapest available price at any time using coupon code SUPERSPECIAL at checkout - tashcorbin.com/skyrocketEpisode 149: Can you skip 1:1 and jump to selling courses? - tashcorbin.com/149Episode 439: Do people really only value offers they’ve paid for? – #tashmas DAY 9 - tashcorbin.com/439Have you noticed how extreme business, marketing and strategy advice can be on the internet at times?I remember when I first started my business, there seemed to be these extremes of people telling you that you ALWAYS need to do a certain strategy or you can NEVER do a certain strategy. And it really hasn't changed much over the years!There's one strategy in particular that I still see people advising either it's the best way to do things or it's something you should never be doing in your business, and it seems to be the one where people are either all for it or completely against it...That is doing single sessions as a service-based business provider, as someone who works in a coaching or mentoring space. Either the advice is never to do single sessions, or you should always offer single sessions.In today's episode of the podcast, I want to break down the strategic role of single sessions and why it's never an all or nothing, why there's always a place where we can find a reason to be doing single sessions, and some times where you might decide not to offer them....Show notes in full are at: tashcorbin.com/459Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and links available at: tashcorbin.com/458Links mentioned in this episode:Grab my free Core Messaging template: tashcorbin.com/coremessageToday's podcast episode is quite a rant, but it's also practical to help you improve your messaging significantly. In this episode, I want to discuss the difference between process-focused and outcome-focused messaging, and how to incorporate a strong balance in your messaging so that you're not leaning one way or the other.I'm going to talk about the pros and cons of each and talk about some of the risks of being overly focused on one over the other. I'm also going to break down some agitation, admiration, and yucky marketing strategies, and we'll probably get ranty about some things in between.I've noticed in recent years that there has been a big move towards outcome-focused messaging in the online business space. But I want to break down what outcome-focused messaging is and why I think that it's not a better alternative to existing messaging strategies, and in fact, it's just a small part of the messaging puzzle....Show notes in full are at: tashcorbin.com/458Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and links available at: tashcorbin.com/457Links mentioned in this episode:Denise Duffield-ThomasWebsite: denisedt.comInstagram: instagram.com/denisedtKerry RowettWebsite: alignandattract.comInstagram: instagram.com/kerryrowettKerry's 2025 reading for listeners of the podcast: tashcorbin.com/445Claire KerslakeWebsite: clairekerslake.comFacebook: facebook.com/ClaireKerslakeeftChristine CollinsWebsite: transformcreate.comFacebook: facebook.com/transformcreateEm RuscianoWebsite: emrusciano.comInstagram: instagram.com/emruscianoHere on the Heart-Centred Business Podcast, I often talk about business strategy and the practical ways that you can grow your business, grow your audience, and get better results by having a better strategy.But I consistently remind you that a combination of mindset and strategy contributes to our results overall.That's why in this episode, I'm going to share with you my five favourite mindset specialists that I highly recommend you follow....show notes in full are at: tashcorbin.com/457Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and links available at: tashcorbin.com/456Links mentioned in this episode: Grab my Aligned Online course for the best available price using the coupon code AWESOMEOFFER at: tashcorbin.com/alignedA few weeks ago, I had the best conversation with someone, which really opened my eyes to the assumptions that people make about what I do as the owner of my business.I thought this made for a really fascinating podcast episode.In today's episode of the Heart-Centred Business Podcast, I'm going to share with you 10 things that I do not do as a business owner, and I think that some of them might surprise you....Show notes in full are at: tashcorbin.com/456Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth.