

Heart-Centred Business Podcast with Tash Corbin
Tash Corbin - Business Mentor
Build your business the fabulous, consent-based way with Tash Corbin and the #bossposse. This podcast shares heart-centred and connected strategies for creating and growing your online business, whilst having lots of fun and addressing pesky mindset blocks along the way. Whether you're just starting out, or you've been at this for years - the episodes give practical business advice, marketing tips and strategies that will help you attract and convert more clients. Being a successful entrepreneur doesn’t mean you need to become pushy, nor does it mean you suddenly have to be a perfect human specimen - join us for real, connected, human business.
Episodes
Mentioned books

Jun 14, 2020 • 35min
#208: Give Me Back My Money! What To Do When Customers Ask For Refunds - Tash Corbin, Heart-Centred Business Podcast
Hello, amazing entrepreneur, it's Tash Corbin here and welcome to another episode of the Heart-Centred Business podcast. This is episode number 208 which means you can find all the relevant links and show notes over at tashcorbin.com/208. In this episode, we are going to deal with the icky topic of what to do when someone says, "give me back my money!" When you get refund requests from customers or people wanting to drop out of your coaching packages - How do you handle it? What do you do? Have you completely failed? No you haven't. We're going to deal with all of this in today's episode, so let's dive straight on in. Ugh, I can already feel your discomfort right now. It is so “ick” - that feeling, even just the fear of having it happen. Someone's asking for a refund or wanting to drop out of working with you, or they don't feel like they got value and are telling you it was horrible. And they demand they get their money back. Oh my goodness, it is so icky. Now for all of you tappers out there, feel free to do some EFT as you're following along to this if any of those feelings are coming up for you! I totally understand as an entrepreneur and business owner, especially for those of us who have personal brands where we put our heart and soul into our business - having someone say something wasn't good enough or they don’t want that anymore – It can feel like they're saying you as a person are not good enough, or that you as a person have failed. There's a lot of emotion tied up in someone not wanting to work with you anymore, or them wanting their money back. So I want us to take an objective step back for a moment. I've got three things you can do when it happens. But first let’s take that objective step back, and think about our own experiences. Not only as the seller, but also as a buyer, because we can have both good and bad experiences with refunds and people dropping out as both the seller and as the buyer, and I have plenty of examples of these. I was working with a VIP mentor once and after a couple of sessions together, I started to feel like we weren't a great match. One of the key reasons was that the business and marketing strategies that they were trying to get me to use didn't really feel like they were aligned with my values. And I also felt like I got very overloaded in the first couple of weeks and then kind of left high and dry for a little while. So I reached out to that person and expressed how I was feeling, with the intention of us having a conversation and working out how we could continue working together, but in a way that was better suited to my needs. I instantly received back an email that basically blamed me and told me that it was all my mindset that was the problem, and gave me a list of all the reasons why the provider was doing the right thing, and suggesting that it was me as the client who was doing all the wrong things. Wow, this left such a bad taste in my mouth! I truly didn't know how I was going to continue working with that person, after the way they had reacted to my initial inquiries about maybe adjusting the way that we work together. It became a really interesting experience for me as a buyer, to experience the backlash while not even asking for a refund, but just looking to pivot the way that we were working together. I've also had times where I tried to get a refund from a course or program because what was on the inside did not match what was advertised, and I had to jump through a bunch ofLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Jun 7, 2020 • 17min
#207: Are you even ready to start a business - Tash Corbin, Heart-Centred Business Podcast
Hello brilliant entrepreneur. It's Tash Corbin here and welcome to another episode of the Heart Centred Business podcast. This is episode number 207 which means all the relevant links and show notes are available for you over at tashcorbin.com/207. In today's episode, I'm going to help you answer the question ‘Are you even ready to start your business?’ Whether you've just been thinking about it, are maybe on the fence, are dabbling with a few things here and there, or are trying to get your ducks in a row to get started, this is going to be an extra valuable lesson just for you. Let's dive on in! To be honest, there is a lot of information, opinion and frankly, a lot of misinformation out there about what you actually need in order to start a business. I've heard all sorts of things – like needing specific qualifications, needing to have six months’ worth of savings in the bank, needing to build up an audience of at least a few thousand people first, needing to have a website, needing to work with a business coach, and all sorts of things that you need to do, be, or have in order to be ready to start an online business. But the truth is that there are eleventy billion different paths to having a business and getting your business off the ground. Many of those things I just mentioned that you're “supposed” to have in order to start a business, I did not have myself. Yes, I had university level qualifications in business, but I didn't even know that much about Facebook. I did not have six months of savings in the bank. I had zero audience. I didn't have a website. And whilst I did work with a one on one coach for a one day VIP intensive, at the end of that intensive I still didn't know what to do in my business, nor did I have a step by step set of instructions to tell how to go out and get clients. I want us to take away these restrictions and rules about what you need in order to “be ready” to have a business and get that business off the ground. I want to dive into what it is that you do need, and what that would look like for a bunch of different pathways. We are all unique, and all of our business ideas are very unique. Therefore, we have different requirements about what it's going to take to start a business. As a very basic example, it takes a lot less cash to start a service-based business than to start a product-based business in most cases, because in a product-based business, you need to have some form of stock unless you're doing drop-shipping. So even when the traditional model of that business requires a bunch of money to start up, there are so many cool ways that you can overcome that cash shortage when you're first starting out. I've got four things that I think tell you that you are ready to at least get started with an online business. Sure, you might not make your first million dollars with only these four things, but you are certainly able to start bringing in clients and making money. You're ready to have a business and get it started. If you've got some idea of what it is that you want to do, you don't need to be 100% clear. When I first started my business, I knew I wanted to do some form of service-based business and some form of coaching. I thought I was going to be doing career coaching for women in the corporate world. But after working with just three people, I realised I left the corporate world for a reason - Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

May 31, 2020 • 26min
#206: Your Niche Is Toooooo Big! How To Refine Your Niche To Scale with Ease - - Tash Corbin, Heart-Centred Business Podcast
Hello, brilliant entrepreneur. It's Tash Corbin here, and welcome to another episode of the Heart-Centred Business podcast. This is episode number 206, which means that all the relevant show notes and links will be available for you over at tashcorbin.com/206. In today's episode of the podcast, I'm going to be sharing with you some signs that your niche is too big and how to refine your niche so you can scale your business with ease. Let's jump in! It is such a common question that people ask me, especially when they are in startup or wanting to scale their online business: "Why does my niche have to be so specific and so narrow?" You've probably heard some of those lovely catchphrases before, such as “the riches are in the niches” or one I like to use, “if you want to scale your reach, you need to know your niche.” These statements are trying to explain why niching is so important and why it's such an important part of online business in particular, but they don't give you a lot of detail. I want you to explain first and foremost why niching is so powerful when you are starting to grow your and scale your business online, and share some signs that your niche is just too big. Your niche is “whom you serve.” When I ask people what their niche is, sometimes they'll talk about being a kinesiologist, or helping people with social media, or being a Facebook specialist. Those things may be your service, but your niche is the specific group of people you focus on when you are marketing. It's important to understand that niching is not about who you could help with your products and services because, for a lot of people, their modality or service or product could help a wide array of people. Just because you can help everyone doesn't mean that your marketing should be that broad as well. So your niche is who you focus on when you are marketing your products and services. The more specific we make this, the more resonant your messaging can be. If you try and create messaging that speaks to anyone who could benefit from this, then it isn’t resonant for anyone in particular. A great example of this would be if you are a coach and you offer a one month coaching package that could help anyone who wants to make a life change – including leaving a partner, changing careers, going on a health kick, or starting a business. With this in mind, let’s compare the difference if you were to craft two ads: The first one says, “Do you want to make a big change in your life? Well, I can help you with transition coaching and here is how it can help you with that.” And then you craft another offer that says, “Are you a woman who wants to change careers, worried you're just jumping from one bad job to another, and you want to make sure you do your career change wholeheartedly to maximise the results?” Now you might assume that a woman who is wanting to change careers would see both ads and resonate with both because she fits in the broad category of wanting to change as well as the very specific category of wanting to change careers. But the specific ad is the one that's actually going to stop and grab her attention because it's speaking to a specific experience. Put yourself in that person's shoes, seeing these two sepaLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

May 25, 2020 • 35min
#205: How To Grow Your Business Even If You Can't Afford A Coach Yet - Tash Corbin, Heart-Centred Business Podcast
In today's episode, I'm going to talk about how you can grow your business, even if you can't afford to work with a coach yet. I understand that for a lot of people when you're bootstrapping it and starting lean, investing thousands of dollars in working with a VIP one on one coach may be a little bit out of reach for you today. That doesn't mean growing your business and getting results isn't possible for you. In fact, after today's podcast episode, I'm sure you will agree you can get the support, information and encouragement that you need without needing to invest big, especially not at the start of your journey. Being hand on heart upfront with you, when I first started my business, I had a very shoestring budget. I had bought into this belief system that to be successful when first starting a business, you must have a one to one business coach who walks you through that startup journey. This belief system says that otherwise, you'll be going around in circles for months, if not years, and will never succeed. And that if you invest, then your clients will invest. This is what the coaching industry wants us to believe about what it takes to start a business. When I started my business, I had a very limited budget. I maxed out my credit card before I started my business, pre-booking a VIP day with a one on one business and it was US$4000. That got me one day with a VIP coach, and that was all I could afford. I bought her signature offer after doing her free course - a low cost product, low cost course. I felt like the way they taught business was really aligned for me, and was building a business based on purpose. I found that to be very powerful and something I wanted to do. I was launching my business and going on holidays in the same timeframe that I quit my job. We had a three and a half week holiday booked in Europe. So I quit my job and gave a month's notice before the holiday so instead of going on holidays whilst on leave, I just left the organisation. I worked out my one month resignation window, rather than being on holidays during that whole full week, so that I could transition and hand over all the things I'd been working on. I wanted to look after the company I was leaving. To plan ahead, I pre-booked this VIP coaching day before we went on the holiday because I knew if I didn’t, we’d just spend all the available money on the holiday, which we totally would have. It was arranged so that when I came back from holidays, I would be working with this coach. And she reassured me that in our VIP day, we would craft an offer and get really clear on my niche. We agreed to come up with a marketing plan that would help me implement getting lots of clients right away, and that my business would flourish because I had invested the big bucks. And I was totally bought into this concept. I did that VIP one on one day with that business coach and at the end of that one day I had an idea of what my niche will be. I had three different offers I thought I could potentially sell to those people. But…I had no marketing plan. I had no strategy. Towards the end of the VIP day I was starting to ask questions about how do I find these people? How do I get this in front of people? How do I build an audience on social media? How on earth am I going to find these people who I am picturing, and I've done this amazing avatar descrLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

May 18, 2020 • 18min
#204: The Telltale Signs You NEED A Business Strategy - Tash Corbin, Heart-Centred Business Podcast
In today's episode, I'm going to be talking through the seven telltale signs that you need a business strategy. Regardless whether you think you have a business strategy or not, I want you to listen along to this podcast episode and just look for any of those warning signs that the business strategy you have isn't clear enough, isn't the right strategy for you, or you actually think you've got a strategy, but you don't. When people ask me about which tactics they should employ to get more customers, one of the most common problems I see is a lack of one clear, overarching business strategy. As they start a new business, a lot of people think they know which specific social platform they’ll work on, or they've laid out specific tasks they think they need to do in order to get paying clients. Over time, they simply add more tactics to that plan. You might initially start working on Facebook, join a couple of groups, and then realise you really love Instagram so you go on Instagram as well. You run a webinar here and there, you run challenges, you do sales conversations, you've got VIP services, you've got people working with you in group programs. You've also got a book on the way… And all of a sudden your business process to get paying clients starts to look a little bit like a Frankenstein. There are bits bolted on here, there, everywhere. And when I ask people: What's your core strategy for business growth over the next couple of months? They cannot answer my question. Or they give me a list of 35 different things. I’m going to go through what core business strategy is, and the seven signs that you may need one. A core business strategy is a focus. It’s the one overarching core focus you use to grow your business, get clients, and deliver in the next two to four months. Your core business strategy can pivot and adjust over time. It incorporates some of the tactics you might use to get out there, reach people, convert them into paying clients, and then deliver your products and services. But what is not a core business strategy is 35 different things all taped together with sticky tape! So here are some of the signs that your business strategy isn't as focused and clear as it could be, or that it hasn't actually got that overarching core approach. 1. You just want to serve, you don't want to sell. If you see marketing and selling as something separate from you being of service and helping people, then chances are you don't have an overarching business strategy. When you're spending most of your business life trying to avoid marketing and selling activities that get people in the door, then you haven't got a core marketing and business strategy that actually works to bring in paying clients. If you find yourself with that feeling of "Oh, I just want to serve and do the work. I don't necessarily want to do marketing in my business," then you may need some help to create a business strategy that's going to work for you and for your audience. 2. You have “many guru” syndrome. When you're scrolling on Facebook, just chilling out and looking for fun things to engage with, you are very susceptible to those ads telling you if you're not doing this, you need to do it because you're leaving money on the table. If you find your inbox contains hundreds of people telling you what to do in your business, or there are dozens of people telling you what to do in your business on the regular, then chances arLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

May 10, 2020 • 35min
#203: The Seven Surprising Habits That Grow My Business - Tash Corbin, Heart-Centred Business Podcast
In today's episode, I'm going to share with you the seven surprising habits that support my business growth. And I'm not going to be focusing on the "business as usual" things you would probably expect. I'm going to talk about seven things that might just surprise you. So let's peel back the curtain and jump straight into it. I want to talk about these seven habits through the lens of why they support my business growth and also encourage you to think about what habits you need to put in place to ensure you are supporting your business growth as well. 1. Eating completely gluten-free. This is something I have tried and failed to do (and been on and off the wagon about) for many, many years now. I know that gluten is not good for my body. I know it's not good for my system. I have had many a naturopath and doctor tell me I should not be eating gluten, and yet delicious gluten just kept creeping back into my eating. But I have now been completely gluten free (aside from a couple of accidents) for at least four months now, and it has made a significant difference to how I feel. A big thing for me is brain fog. But the biggest impact that gluten has on me is the physical discomfort - it really messes with my digestive system. I get really bloated, have no appetite, and I lose my sense of hunger for weeks after consuming gluten. Then I end up with no desire to eat food, and just snack on low nutrition things, which creates a huge cycle for me. But this decision is very specific to me. Going gluten-free is not what I'm talking about today. I just want you to think about: What is one thing your body needs from you? Whatever that is, it should be a consistent habit. Can you make it a priority? For me, I can directly link my consumption of gluten with dips in my income in my business, dips in my productivity, dips in my effectiveness, and dips in my energy. Some of the big gaps where I didn't release podcast episodes for extended periods of time happened because I was feeling so lethargic with so much brain fog. There were times I would turn on my recording system to record a podcast episode, and after an hour, I still hadn't formed three coherent sentences. I know this was happening because of what I was putting into my body. So I just use gluten as one sexy example. But for you it could be needing to hydrate more effectively. Maybe you're not eating enough vegetables, maybe you need a greater variety of colors of the rainbow in your diet. Maybe you need to stay away from gluten or sugar or dairy or whatever it might be for you. Whatever that thing is for you, it means that your body is not optimized in terms of its performance. For me, it's particularly what I'm putting into my mouth. My habit of eating gluten-free actually impacts my business growth. I can see direct links between how I feel and how I show up in my business with what I'm putting in my mouth. 2. Taking a slow meandering walk every morning. This is another of my surprising habits that directly impacts my business growth. I go on a morning walk with my beautiful dog Munchkin. And I'm not a power walker. I wake up so slowly. I have fresh lemon and warm water in the mornings, and then I put my shoes on and I wander out the door with Munchkin. And we go for a slow meandering walk. Some days I listen to podcasts. Some days I listen to walking meditations. Some days I listen to an audible book. Some days I don't listen to anything. But that habit is very good for my business in a number of ways.Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

May 4, 2020 • 22min
#202: How to be magnetic to leads and clients - Tash Corbin, Heart-Centred Business Podcast
In today's episode, I'm going to share with you how to be magnetic to your leads and clients. This one is super juicy! There are actions and strategies you can use to be more magnetic to the right people. In this podcast episode, I'll share five of those strategies, and I've even got myself a very dodgy but cool magnet metaphor that perfectly demonstrates how you can be more magnetic in your business. So let's jump in, shall we? In this day and age, particularly with this whole feeling of “have’s” and “have-not’s” on social media, the “cool kids” versus the "not-cool kids," it could be very easy for us to assume that magnetism - or being attractive to your ideal client - is a thing that some people have and some people don't. But speaking from experience, I can tell you that being magnetic to your ideal clients and leads doesn't come down to some random innate quality that you have. Let's look at five concrete strategies for magnetism. 1. Magnets are polarizing. So magnets have a north and south - a positive and a negative. And when it comes to you showing up in your business, you need to reconcile yourself with the fact that not everyone is going to love you. When you share your deeply resonant messaging from the heart, some people still won't like it, and some people will actively dislike it. There are people out there who hate Oprah. I don't understand it. There are also people out there who hate Adele. I don't understand that either. But there are. And the thing those two ladies have in common is they deeply connect with their true belief system and what they're willing to do and not willing to do. They go and share it unapologetically. And they aren't on Facebook looking at all the negative reviews about themselves. They aren't going, “Oh, that person didn't like that song. I'm not going to release another song again until I get it right.” That's not how you become magnetic! You become magnetic by deeply standing in your power about the message you share, your belief system, and accepting that not everyone is going to love you. Now being polarizing is sometimes used in poor ways. For example, being a jerk on purpose, or swearing a lot because you want to drive away people who don't like swearing, or doing things that are purposefully controversial when it's not even particularly important to you. I actually had a conversation with someone about this at a recent event. She said she's not really that big of a swearer, and she doesn't really care about swearing, but she swears a lot on her podcast because it drives away people who don't like swearing and she thinks that “niches” her down. And I was like, “but if it's not important to you, why are you polarizing people on it?” There are also people out there who teach this as a strategy, to purposefully choose a popular belief in your niche and then argue against it. Sometimes it's done as a click-bait thing. And I just think this is really stepping out of alignment. So when I talk about being polarizing, I'm not saying to be a jerk, or to purposefully go out there and criticize something popular just for the sake of it. Instead, be really clear on what you do believe in and stand for it. If there is something you see happening a lot, and you profoundly disagree with it, don't be afraid to talk about it. You may repel a bunch of people, but that's what magnets do. When you polarize, you will repel those who aren't your ideal clients, and you willLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Apr 26, 2020 • 20min
#201: When your offer isn't selling - Tash Corbin, Heart-Centred Business Podcast
In today's episode, we’ll talk about what to do when your offer isn't selling. We’ll look at it through three different lenses, and will get quite practical. Grab a pen and paper, or listen along and bookmark this one to come back to. Let's dive on in! It can be really heartbreaking and challenging when you feel like you have something that is going to change people's lives - it's an amazing offer at a really juicy price – but you just cannot seem to convince anyone to invest in the outcome. We can be so challenged by a lack of sales. It can feel like you just hear those resounding crickets when you talk about your paid products or services. But there is no such thing as failure. There's only feedback. If your offer isn't selling, that is a form of feedback! You can use a very structured review process and look at this through three specific angles. I'm going to help you understand why your offer isn't selling and how to take action to ensure you’re selling. If you've been listening to me for more than 10 minutes, I have a “not so secret” 3-part marketing plan: Reach: How many people are you actually getting in front of? Conversion: How many of those people are becoming paying clients? Mindset: What energy are you bringing to it, including thought processes and feelings? We can look at your offer through these three lenses to see where you need to be focusing your attention, and where you may need to make changes so your offer starts to sell. Sexy, right? 1. Reach. So let's talk about reach first and foremost. The biggest piece of feedback I have for most people is this: You haven't shared your offer enough. People will come to me freaking out, saying, “I had this amazing offer. I spent the last two months putting this package together. I've worked on my messaging, I've hired a copywriter, I've created the most amazing sales page, I've got all these brilliant photos. It is so juicy. And I haven't made any sales.” And when I ask how many times they’ve shared it? The answer is…drumroll… ONCE. Listen. Even if you put it out there to a mailing list of 5000 people, you cannot guarantee that it will sell the first time that you talk about it! I've been guilty of this myself. Even recently! When we had to move the Heart-Centred Business Conference to 2021 because of Coronavirus and the pandemic, we made the decision to put the Heart-Centred Business Conference as a virtual conference on the existing dates in June. We put the sales page together and I said to everyone, “My gosh, great news. The Heart-Centred Business Conference is going online, you can buy tickets to the virtual event.” And we had a super early bird launch, and I talked about it maybe four times. Annnnnnd we sold 12 tickets. I was so disappointed in that. I wonder, how many people heard me talking during one of those four times and had an interest, but then never saw anything from me again, and completely forgot to buy their ticket? I’ll never know! So we need to reach as many people as we can, particularly those that are ideal for this product or service. And not just reach them once - we need to reach the same people over and over again. MarkeLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Apr 19, 2020 • 36min
#200: My best business lessons from 200 podcast episodes - Tash Corbin, Heart-Centred Business Podcast
Now for this special 200th episode, I've got a juicy episode for you today. I'm going to be giving you my 10 biggest lessons from having a podcast that is now 200 episodes strong. So let's jump on in - I've got a lot of stuff to share with you today. For those of you who don't know, the Heart-Centred Business podcast actually started as a podcast called #ladyposse on the 7th of May 2016. So the podcast bit has been running for almost four years now and was started whilst I was actually living in Bali. I started the Heart-Centred Business podcast because I really loved listening to podcasts myself. And I really felt like it was a beautiful, intimate way to connect with my audience as well as provide great business advice. We use the podcasts not only for solo shows, but also to do interviews called "Spotlight Series" interviews. And you will be pleased to know we've got lots of extra juicy Spotlight Series interviews coming back onto the podcast in the coming months as well. The Heart-Centred Business podcast has been around for almost four years now. And over that time, I've learned some really big lessons about podcasting, content creation and even business growth as it relates to my podcast as well. So I've compiled my 10 biggest lessons for you and I want to share them with you today. So let's get started, shall we? Consistency. Consistency will beat “flash and crash” strategies so many times. I cannot stress enough that consistency is a critical thing when it comes to creating a podcast. I know for myself, there have been times where I have taken a break from podcasting altogether - there have been times where we've had five or six episodes all come out at once and then nothing for a few months. And they have been times when the podcast is coming out every single week, without fail, on time. And those times have probably been less often than the inconsistent times. But I know that when it comes out every week and I am consistent with it, that is when the podcast does best. Now, there are a number of different reasons for this, but the biggest reason is that if people are subscribing to this podcast, and they don't get a fresh podcast in their feed over the course of 30 days, then that podcast actually sinks down on their list, and when a new podcast episode comes out, a lot of people may have unsubscribed. I saw this in my most recent period away from podcasting, when we were overhauling everything behind the scenes in my business in May 2019. I made a conscious decision to not release any podcast episodes until we'd gotten the entire system working, my new website was up, and we knew that the podcast episodes I created would actually get released. So I ended up taking about six to seven months off from podcasting. And I think we actually ended up with nine months of no podcast episodes released, and when we came back, whereas we would normally have over 300 instant downloads of every podcast episode because of the subscribers, that dropped down to about 150. Because of this, over the last few months, I've needed to really rebuild the podcast listener audience and the subscribers. Being consistent is of course going to be a priority moving forward. Now the great news is that for you as a listener, you will be able to predictably know that on every Monday you will receive a new episode of the Heart-Centred Business podcast in your feed. And if we need to release more than one episode a week, we will do that. But the Monday one stands. The consistency part of creatiLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Apr 12, 2020 • 20min
#199: 4 things to consider before you launch a membership - Tash Corbin, Heart-Centred Business Podcast
Today we're going to be talking about the four big considerations you need to think about before creating and launching a membership. So if you've been thinking about putting a membership out there, this is going to be a really juicy episode for you. What is a membership? It is where you have people in a group program and they need to make a recurring payment in order to stay in the program. For example, you might have a course where people make a payment and then they’re in the course until it's finished, and then they're done, or they’re in the course evergreen so they can stay in the course for as long as it exists. A membership requires that people pay a membership fee in order to stay inside that program. So in my business, the Heart-Centred Business Academy is a membership. It has a monthly fee people can pay by the year or pay by the month. But when they stop paying and their membership expires, they then leave that membership. Creating a membership can be a really sexy way to get into leverage and add more leverage in your business. It's a way where you can be paid on a recurring payment, and you don't have to re-market to the existing members in order for them to decide they want to stay in. Now, that isn't always 100% true, because you do want to ensure that you are encouraging people to stay in the membership as much as possible. But you don't have to go out and sell membership spots every month to be making money every month from your business, because if there's a value proposition for people to stay and keep paying membership, they will. So it can be a really juicy model, and it can sound very appealing to create and launch a membership program. But as with any business strategy and model, you know that I like you to go in with your eyes open, knowing exactly what you're getting yourself in for. I think memberships are sexy, I have one. I'm not saying don't create a membership. But I do want to give you four things to consider before you just jump straight in, so that you can keep your eyes open and know that you're making the right decision for your business, for you, and for your clients. It’s the right fit. First and foremost, make sure that it is the right business fit for you. And don't assume that because it has recurring income that it's going to fix all recurring income problems that you have in your business. It's not the only solution to good baseline income in your business. I have a number of clients who thought the only way they would be able to fix their recurring income issues and their cash flow issue issues in their business was to create a membership, when instead what we've done is put their existing course or program on evergreen and created evergreen sales funnels. For example, with the Heart-Centred Business Academy, the current rate is $196 a month. But the current price of the TakeOff program is $2,000, or thereabouts. So if I want to create $2,000 in recurring monthly income in my business, I can sell one spot of the TakeOff program every month, or I can sell 10 spaces in the Heart-Centred Business Academy and have those 10 members stay in. And that's whereLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym


