The Recruiting Brainfood Podcast

EMPLOYEE GENERATED CONTENT: A CASE STUDY FROM IBM   There is no better form of content than EGC - Employee Generated Content. Today's job seeker does not want to see slick corporate videos, over produced marketing lit or sermon delivered by the CEO. What they want is to see people who are doing the jobs they are doing telling them how it is to work at the employer.   But knowing is not the same as doing! How do we get from the idea to the execution? Today's special will look at one of the best exemplars of unlocking EGC and enabling the employees to tell the story - IBM, via the Talent Marketing team led by Nick Thompson.   You will learn:   - How to have to conversation with marketing(!) - How to get business endorsement - How to activate socially influential employees - Define what kind of stories you want to tell - What channels, what format, what length, what tone, style and the rest - How does this convert to applications? Or is this the wrong question? - Who you need in your team to make this happen - How to track and manage EGC Essential stuff for any employer branding / talent attraction focused recruiters out there.   Episode 132 is supported by our buddies iCIMS Did you know iCIMS Video Studiowas voted ‘Top HR Products of 2021’ at this year’s annual HR Tech Conference. iCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce. Interested in learning more? Join our upcoming Panel discussion on 24th November with Recruiting Brainfood, iCIMS and Fosway where we will explore how to ‘Humanise your brand and transform your hiring.’ Register via the link here

Founders Focus is the show where we get up close and personal with the leaders of the recruitment technology businesses changing the way we work today. Next up are Rick Mare & Nicole Clarke, Co-founders of Shazamme. - What is the difference between being C-level vs Senior Exec? - How did a career in recruitment prepare you for being a founder of a recruitment tech business? - Were you always going to be doing startup? - What areas of being a CEO do you feel you need support? - What do you look for when hiring for leadership potential? - How did the idea for SHAZAMME emerge? - What was your biggest doubt before you both agreed to do this? - What problem does SHAZAMME solve for the market? - Who stands to benefit from this most? - What does the product roadmap look like for 2021/2022? - All this and more as we take a deep dive into the business leaders building the technology changing the way we work today.   Ep12 Founders Focus is supported by SHAZAMME   It's Nicole's birthday on the 3rd November, so to help Nicole celebrate the big day share this birthday card on your socials. Can you guess Nicole's age? All correct guesses will get a 30% discount offer a SHAZAMME powered website. If you're a recruiter looking to revamp your digital presence with the best, future fit, no hassle, no-code solution, SHAZAMME is the only option you're going to need. Happy Birthday Nicole!

FUTURE FIT TALENT ACQUISITION LEADERS   Talent Acquisition is a function no stranger to change, but perhaps there has never been a moment quite like this that is confronting our industry; radical decentralisation of organisation structure, diversification of employee contracts, shift from one to maybe multi-modal ways of operating, the blurring the divide between 'company' and 'market', the rise of social imperatives as a business priority and the loosening of organisational structure to facilitate internal mobility. And that's not including dramatic developments in technology with advances in AI, talent intelligence, people analytics and workforce automation.   How do we - as talent acquisition leaders - ensure that our departments are adequately staffed, skilled and organised for future fit?   There is no better analyst to ask than the legendary Kevin Wheeler - founder of the Future Talent Institute and world renowned workforce analyst, Kevin Wheeler.   You will learn:   - What are the underlying macro trends which TA leaders need to be aware of? - What skills are TA departments going to require to be fit for purpose in the next decade? - How does the shift to remote / distributed working change the work of TA? - What is the impact of diversification of employee types under management? - How we force rank the key tasks of a current TA team vs future TA team? - How do TA get better today and stay on the right path for the next decade? - What do TA leaders need to do to future proof the function?   Episode 131 is supported by our buddies Personio   Personio is the People Operating System for small and medium-sized companies with the mission to make HR processes as transparent and efficient as possible so HR can focus on what matters most: people. Personio does that by offering an all-in-one HR software that includes human resources, recruiting and payroll, enabling HR to go beyond HR. Thanks to People Workflow Automation technology Personio helps more than 5,000 customers across Europe to remove delays and realize opportunities.  In October 2021, Personio received Series E funding, giving the company a valuation of $6.3 billion. This not only makes Personio Europe's most valuable HR tech company but catapulted it into the top 10 of Europe's most valuable startups. Schedule a demo today with one of Personio’s friendly reps and they’ll be happy to help. 

RECRUITING IN INDIA IN 2021 / 2022   Brainfood virtual roadshow is taking a long overdue visit one of the most important recruitment markets on the planet - India. Home to over 1 billion people, India's working population size, distinct regional diversity, leading edge technology companies and world famous off shoring / services companies combine to make this market one of the most dynamic to review. I also suspect, for folks on the outside, it is profoundly misunderstood.   Questions to debate:   - How has Covid-19 impacted recruitment in India? - What is the status of remote work in India? - What is the labour supply / demand split in India? - What are the main challenges for recruiters in India? - What do we mean when we talk about DE&I in India? - Do people travel and relocate for work? - Which sectors are the most popular for graduates - How do you get good at hiring for the India market?   We’re with Mitasha Singh, People & Culture (Unifynd), Sarang Brahme, Programme Manager - Employee Experience, Engagement and Employer Branding (Capgemini), Bharath C, Tech Sourcer (Facebook), Savita Hortikar, Head of Talent Acquisition (ThoughtWorks) and Achyut "AK" Menon, Founder, Options Exec Search and friends. Sergei Mak, MD APAC (Daxtra) is in the co-pilot seat   Ep130 is sponsored by Daxtra.   Daxtra is on a mission to make data more useful for recruiters. Transform your dormant and disorganised database into your primary source for making actual hires.  Download the Data Nexus Search guide here

As Recruiters and HR professionals we care more than most about company culture. Hiring new people into the organisation is probably the quickest way to change company culture. So how do we make sure that change happens for the better, and not for the worse? - How do we talk about company culture? - Do we share an understanding on what it is? - How do we capture the dynamism of organisational culture? - How do we use our understanding of company culture in assessing candidates? - What is the line between hiring for people who we think add to the company culture vs discriminating against people because they behave differently from us? - What measurements can we use to better understand 'culture fit'? All this and more, in Brainfood Live On Air. We're with Nims Dhawan, Organisation Design (UK Ministry of Defence), Stanislaw Wasowicz, Regional Director Alliances (SmartRecruiters) and friends.   Ep129 is sponsored by our buddies Platypus Platypus makes company culture easy to understand, measurable and actionable, so that you can make smarter decisions on hiring and growing your team.

Founders Focus is the show where we get up close and personal with the leaders of the recruitment technology businesses changing the way we work today.   Next up Euan Cameron and Andrew Wood, Co-founders of Willo, the one-way video interviews that is the fastest way to discover and develop talent for your growing business - What is the difference between being C-level vs Senior Exec? - Why recruitment, why recruitment tech? - Were you always going to be doing startup? - What skills are top CEO skills? What areas of being a founders do you feel you need support? - What do you look for when hiring for leadership potential? - What does the product roadmap look like for 2022? - All this and more as we take a deep dive into the business leaders building the technology changing the way we work today.   Ep11 Founders Focus is supported by Willo   With Willo, simply write the questions you want candidates to answer, then share a link with them. Candidates answer  in their own time, on any kind of device or browser of their choosing. Our focus is to create the most candidate friendly video interview experience possible, whilst providing employers with the fastest way to hire great candidates.  Sign up for free at willo.video, that's W-i-l-l-o dot video.

Unconscious (or perhaps more accurately, subconscious) Bias is a familiar yet widely misunderstood phenomena. In recruitment, it's critical we improve our understanding if we are to mitigate against the worst affects often inadvertent bias.   - what is unconscious bias? - how do we acquire bias? - how do our bias's change? - where does is it occur the recruiting process? - how can we mitigate against the worst effects of UB? - what is the value of training? - can we do more on process design? - can tooling support us?   This is the focus of this week's Brainfood Live On Air We're with an awesome selection of guests and panelists for this show - with Charlotte Mutsaerts, Head of Talent (Lendable), Dr Stephen Smith, Chief Neuroscientist (Sports Psychology), & Evi Antoniou, I/O Psychologist (Bryq)   Ep 128 is sponsored by our buddies Bryq Bryq blindly screens your candidates, resulting in more diverse and equitable hires – and less hiring mistakes. DE&I is crucial to a productive and profitable workplace.

Founders Focus is the show where we get up close and personal with the leaders of the recruitment technology businesses changing the way we work today. Next up is Caroline Gleeson, CEO of up and coming ATS provider Occupop.   - What is the difference between being C-level vs Senior Exec? - How did a career in recruitment prepare you for being a founder of a recruitment tech business? - Were you always going to be doing startup? - What skills are top CEO skills? What areas of being a CEO do you feel you need support? - What do you look for when hiring for leadership potential? - What does the product roadmap look like for 2021? - All this and more as we take a deep dive into the business leaders building the technology changing the way we work today.   Ep10 Founders Focus is supported by Occupop Attract, manage and hire the right people for your business with software designed for in-house recruiters in mind. Looking to upgrade from spreadsheets or swap out your legacy ATS? Check out Occupop, start with a free 14 day trial here

Diversify The Talent Pipeline: More Data or Less Data?   Diversifying the workforce has become a pre-eminent concern for TA and HR. Almost all of us accept the value of the outcome, but we often struggle to choose which strategy is best suited to deliver this outcome. Additionally, what approach is taken is often regionally divergent, based on historical context and compliance with local jurisdictions. We're going to explore two of these approaches - explicitly sourcing for candidates who represent diversity (US exemplar) vs anonymising candidate data to remove bias on applicant review (France exemplar).   - What is the aim of diversifying the workforce? - How does that translate to operational changes at the level of the recruiter? - What are the most common strategies to diversifying the talent pipeline? - What are the pro's and con's of these approaches? - How do we measure success? - How do we know when we are not getting it right? - What are the ethics of targeting based on non-job relevant candidate data? - Do we take more candidate data or less candidate data?   This is going to be both a practical and philosophical take on one of the pressing issues of the day.   We're with Irina Shamaeva, Founder (Braingain), Guillaume Alexandre, Founder (Gates Solutions), Caroline Chavier, CEO (The Allyance) & Ute Neher, Senior Recruitment Evangelist (Indeed)   Ep 127 is sponsored by our buddies Bryq Bryq blindly screens your candidates, resulting in more diverse and equitable hires – and less hiring mistakes. DE&I is crucial to a productive and profitable workplace. Ready to get started?  Sign up for free no obligation 14 day trial now

AGEISM IN RECRUITMENT - TO DO's FOR CANDIDATES & EMPLOYERS Two things are unfortunately true: age-ism in hiring is real and it's a problem that ALL of us will have to face sooner or later. What can we as recruiters do about this? What can we as candidates do to improve our chances? This is the focus of this week's Brainfood Live On Air   - evidence of ageism in hiring - intersection with gender / ethnicity / social class - more / less prevalent in different industries? - where in the recruiting funnel is the bias most obvious? - what generational stereotypes are most strong held? - what can senior job candidates do to improve prospects? - what can employers do to de-bias their hiring?   With Jo Weech, Head of People, (Exemplary Consultants), Dorothy Dalton, Exec Career Coach (3plus), Jacob Sten Madsen, Talent Acquisition Advisor (Nielsen) & Anne-Hermine Nicolas, Head of Executive Recruitment (ex-Deloitte)   Ep127 is sponsored by our buddies Applied Join Applied and Lori Trawinski, PHD, CCDP, for a webinar discussing how to nurture an age-inclusive workplace from recruitment, to assessment and retention. We'll explore why age inclusion matters and how you can create an age-inclusive workforce, as well as an interactive Q&A. Lori Trawinski is a thought leader on age diversity in the workforce. She is Director of Finance and Employment at the AARP Public Policy Institute in Washington, DC. Her areas of expertise include age diversity, equity, and inclusion in the workforce. Applied is the essential hiring platform for building diverse, high-performing teams. Their recruitment software predicts the best candidates and removes unconscious bias from hiring. Sign up for the Applied's Agiesim in Hiring and Beyond webinar