In the Sauce
Heritage Radio Network
Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.
Episodes
Mentioned books
Apr 15, 2019 • 55min
Episode 32: Building in an Era of Too-Muchness
Becca Parrish is the founder of Becca, the creative marketing agency behind mega brands like Health-ade, Casa Dragones, Le Bernadin, the Polo Bar and many, many more. On this episode of In the Sauce, Becca and Ali explore how a brand makes itself known and stays relevant in a sea of choices. They talk brand DNA, the rules around an elevator pitch, and Becca's biggest pet peeve.
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Apr 8, 2019 • 50min
Episode 31: Building a Golden Brand
Trinity Mouzon Wofford is the Co-Founder and CEO of Golde, a wellness brand that got its start with beautiful pouches of tonic powders and is launching a line of face masks this week. On this episode of In the Sauce, Trinity and Ali discuss sales channels, the power of independent stores, Golde's move into Sephora and why Trinity believes in building with wholesale partners instead of focusing on direct to consumer.
In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 1, 2019 • 47min
Episode 30: Building a Future Icon
Cathryn Woodruff is the Director of Communications at Banza, the chickpea pasta company currently flying off the shelves. On this episode of In the Sauce, Cathryn and Ali break down the elements of communications, PR and marketing. They discuss brand voice, authenticity, storytelling and why, as Cathryn put it, it's critical to "act like a human. Not a brand."
In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 25, 2019 • 48min
Episode 29: Building with Whole Foods Market
John Lawson is the Northeast regional grocery buyer at Whole Foods Market. On this episode of In the Sauce, John tells Ali what he's looking for in emerging brands, what mistakes we can avoid, how to work with buyers to maximize sales and why we should see shelf space as a vote of confidence and an investment, but not the end-goal.
In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 18, 2019 • 41min
Episode 28: Building from the Heart
Raquel Tavares is the Founder and CEO of Fourth and Heart, the ghee company that has become a household name since they launched in 2015. On this episode of In the Sauce, Raquel and Ali discuss consumer education, product innovation, selling on Amazon and how Raquel built a killer brand.
In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 5, 2019 • 47min
Episode 27: Building with Trucks
Grace Lachona is a Supplier Development Manager for UNFI NEXT, the program that mega distributor, UNFI, created to curate and incubate emerging brands. On this episode of In the Sauce, Grace and Ali talk about distribution, the numbers, how and when to open new distribution centers in new regions and how to avoid potential mistakes.
In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Feb 26, 2019 • 49min
Episode 26: Building Big
Michael Kirban is the Founder and CEO of VitaCoco, the brand that brought coconut water to the US in 2004, and is now the global market leader, selling in hundreds of thousands of store here and abroad. On this episode of In the Sauce, Mike and Ali talk about the journey and lessons learned along the way: From selling cases bodega to bodega on his rollerblades, through Coke's acquisition of his biggest competitor, to now, as Vita continues to innovate and grow through acquisitions of other beverage brands.
Photo Courtesy of Chris Gregory
In the Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Feb 18, 2019 • 48min
Episode 25: Building Consciously
Homa Dashtaki is the Founder of White Moustache, a yogurt company with a cult-like following and a waitlist of over thirty retailers. On this episode of In the Sauce, Homa and Ali talk about authenticity and scale: Can they coexist? What gets sacrificed when you grow? What about when you don't grow? And again...how it always comes back to an amazing product.
Photo Courtesy of Nicole Franzen
In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Feb 11, 2019 • 52min
Episode 24: Building Smart Financials
Dawn Techow is Cofounder of Relish Food Project, an outsourced CFO for emerging CPG food companies. On this episode of In the Sauce, Dawn and Ali talk about MONEY: Everything from accounting and bookkeeping, to what you need to know and clean up before you go out and try to raise capital.
In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Feb 4, 2019 • 52min
Episode 23: Building to Fill a Need (in the Market)
Carmel Hagan and Denise Woodard are the Founders of Supernatural, a clean baking pantry staple company (think natural sprinkles and coconut sugar) and Partake Foods, delicious cookies that also happen to be free from the top 8 allergens. On this episode of In the Sauce, Ali asks Carmel and Denise about their entrepreneurship journeys: Why and How they each founded their own company, lessons they've learned, and how #femalefounders tend to think a bit differently from our male counterparts.
In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
