

The ITSPmagazine Podcast
ITSPmagazine, Sean Martin, Marco Ciappelli
Founded in 2015, ITSPmagazine began as a vision for a publication positioned at the critical intersection of technology, cybersecurity, and society. What started as a written publication has evolved into a comprehensive repository for all their content—podcasts, articles, event coverage, interviews, videos, panels, and everything they create.
This is where Sean Martin and Marco Ciappelli talk about cybersecurity, technology, society, music, storytelling, branding, conference coverage, and whatever else catches their attention. Over a decade of conversations exploring how these worlds collide, influence each other, and shape the human experience.
This is where you'll find it all.
This is where Sean Martin and Marco Ciappelli talk about cybersecurity, technology, society, music, storytelling, branding, conference coverage, and whatever else catches their attention. Over a decade of conversations exploring how these worlds collide, influence each other, and shape the human experience.
This is where you'll find it all.
Episodes
Mentioned books

Apr 4, 2023 • 34min
Strategies on How to Communicate Better with Tracy Maleeff | Secure Your Strategy Podcast With Chloé Messdaghi
Guest: Tracy Maleeff, Principal at Sherpa Intelligence LLCOn Twitter | https://twitter.com/InfoSecSherpaOn LinkedIn | https://linkedin.com/in/tzmaleeffHost: Chloé MessdaghiOn ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/chloe-messdaghi______________________Episode SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network______________________Episode IntroductionThe podcast episode offers practical advice on how to communicate effectively in the complex and rapidly evolving world of cybersecurity. Including tips on avoiding technical jargon, tailoring communication to the audience, building relationships with non-technical stakeholders, and handling difficult conversations.______________________ResourcesTracy's Blog: https://infosecsherpa.medium.com/______________________Watch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTi0Pi7GCkSz6wKxawtx1axFor more podcast stories from the Secure Your Strategy Podcast With Chloé Messdaghi, visit: https://www.itspmagazine.com/secure-your-strategy-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 4, 2023 • 37min
Taking the Leap from Cybersecurity Pro to Fiction Author | Cy Beat Podcast With Deb Radcliff
Guests:Richard Thieme, Author and professional speaker focused on the deeper implications of technology, religion, and science, founder of ThiemeworksOn LinkedIn | https://www.linkedin.com/in/richardthieme/On Facebook | https://www.facebook.com/richard.thieme.10On YouTube | https://www.youtube.com/watch?v=7q_YCQuXGTUPat Rullo, Author, Audio Book Producer, Host of SpeakUp Talk Radio [@speakupradioh]On LinkedIn | https://www.linkedin.com/in/patrullo/On YouTube | https://www.youtube.com/channel/UC67FD_4out6-KuWqAZUEYmw?____________________________Host: Deb RadcliffOn ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/deb-radcliff____________________________This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network____________________________Episode DescriptionTechnology has changed the way society interacts with authors, the way the authors interact with society, and how our stories are expressed, sold, marketed, and shared.Some of us in the cyber community are stepping out of our comfort zones to write fictional thrillers, dramas, and action stories that are based on our experiences. My “Breaking Backbones Hacker Trilogy,” for example, is an ode to the hackers, cybercops, vigilantes, and cyber security pros I’ve met during my 30-year career as a cybercrime reporter and thought leader.Richard Thieme is another such person. He is a professional writer and speaker who focuses on cyber’s impact on society, and he commands standing-room-only audiences in his keynotes. He has recently published the second book in his new trilogy, “Mobius,” which is his best writing yet. It is a fictionalized account of a regretful spy who finally turns whistleblower on his agency, and it is based on his work with real spies in____________________________Resources ____________________________To see and hear more of the Cy Beat Podcast with Deb Radcliff content on ITSPmagazine, visit:https://www.itspmagazine.com/cy-beat-podcast-with-deb-radcliffAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 4, 2023 • 53min
Artificial Intelligence and Machine Learning: The Double-Edged Swords in Fraud Wars | A Conversation with Cem Dilmegani | Redefining CyberSecurity Podcast With Sean Martin
Guest: Cem Dilmegani, Principal Analyst at AIMultiple [@aimultiple]On LinkedIn | https://www.linkedin.com/in/cem-dilmegani/On Twitter | http://twitter.com/dilmegani____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________This Episode’s SponsorsImperva | https://itspm.ag/imperva277117988Edgescan | https://itspm.ag/itspegweb___________________________Episode NotesIn this podcast episode, Cem Dilmegani and Sean Martin discuss the various types of fraud that exist and how machine learning can be utilized by both fraudsters and companies to outsmart each other.The conversation delves into the world of fraud and its impact across various domains, from financial systems to advertising and even healthcare. The discussion highlights how fraudsters are using sophisticated techniques, such as machine learning and automation, to bypass rules-based systems and carry out illicit transactions or manipulate user behavior.The conversation shifts to the financial services industry, where Cem explains how illicit actors might use automation to transfer funds through smaller transactions to avoid detection or bypass sanctions. They also discuss the challenges faced by banks in identifying fraudulent transactions and the complexities involved when dealing with nation-state actors.Sean brings up the concept of open-source intelligence (OSINT) in the cybersecurity world and wonders if there's a similar database for fraud rules and vulnerabilities in the financial world. Cem explains that while OSINT might not be as powerful in the world of fraud, fraudsters can still find ways to exploit systems and bypass controls.Throughout the conversation, intriguing use cases are presented, such as ad fraud in the B2B tech industry, where competitors employ machine-generated clicks and utilize bots to drain marketing budgets, or the concept of "feature fraud," where malicious actors manipulate user feedback to drive companies in the wrong direction.The episode also delves into the challenges faced by the healthcare industry, including insurance fraud, where patients are overcharged for services or billed for therapies they never received. In the financial services realm, fraudsters resort to account takeovers, complex transaction models, and even shell entities to bypass security measures.The discussion also highlights the ever-evolving world of fraud, emphasizing the need for businesses and industries to leverage advanced technologies, like AI and machine learning, to stay ahead of the curve and protect themselves from these sophisticated threats. This episode is a must-listen for anyone interested in understanding the simple complexities of fraud and the countermeasures that can be employed to mitigate its impact.Tune in now and stay ahead of the curve!____________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist📺 https://www.youtube.com/playlist?list=PLnYu0psdcllQZ9kSG7X7grrP_PsH3q3T3ITSPmagazine YouTube Channel📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________ResourcesCloud Security Podcast: https://www.cloudsecuritypodcast.tv____________________________To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-cybersecurity-podcastWatch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYqAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 4, 2023 • 51min
The Data Privacy Divide: Navigating Transatlantic Data Protection Perspectives | A Conversation with Maria D'Avanzo and Lyndon Marquez | Redefining CyberSecurity Podcast With Sean Martin
Guests: Maria D'Avanzo, Chief Evangelist Officer at Traliant [@traliant]On LinkedIn | https://www.linkedin.com/in/maria-d-avanzo/Lyndon Marquez, Corporate Counsel at Life Extension [@LifeExtension]On LinkedIn | https://www.linkedin.com/in/lyndonmarquez____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________This Episode’s SponsorsCrowdSec | https://itspm.ag/crowdsec-b1vpPentera | https://itspm.ag/penteri67a___________________________Episode NotesIn this podcast episode, Lyndon Marquez, Maria D'Avanzo, and Sean Martin engage in an insightful discussion about data privacy, regulations like GDPR, and how companies approach these issues.Lyndon Marquez highlights the differences between the U.S. and Europe in terms of their approach to privacy and data handling. He explains that GDPR was a significant milestone that helped companies focus on data protection, even though it may have initially seemed like overkill. Marquez emphasizes that striking a balance between business needs and regulatory requirements is crucial.Maria D'Avanzo shares her experience of implementing privacy programs at Cushman. She notes that GDPR was a key factor in driving organizations to prioritize privacy as a standalone function. D'Avanzo also discusses the challenges of navigating between business goals and data protection requirements, emphasizing the importance of having an appropriate privacy program in place.Sean Martin raises questions about the current state of privacy and data protection, wondering if companies have mastered GDPR or if there's still room for improvement. Both D'Avanzo and Marquez agree that the mindset towards data privacy in the U.S. still has a long way to go before it reaches the level of awareness seen in Europe.The conversation also touches on the role of board members in addressing privacy concerns, the potential impact of new legislation, and the challenges smaller companies face in implementing security and privacy measures. They explore the importance of looking at data privacy from a risk perspective, making it relatable for decision-makers, and ensuring appropriate measures are in place.____________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist📺 https://www.youtube.com/playlist?list=PLnYu0psdcllQZ9kSG7X7grrP_PsH3q3T3ITSPmagazine YouTube Channel📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________Resources____________________________To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-cybersecurity-podcastWatch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYqAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 3, 2023 • 58min
Unleashing Black Excellence | An Inspiring Talk with David Chaney, Sr., on Overcoming Challenges Faced by Black Men in America | The Braeden Anderson Show
Guest: David Chaney, Sr., VP of Programming, 100 Black Men, Inc. [@100blackmen]Host: Braeden AndersonOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/k-braeden-anderson____________________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network____________________________Episode IntroductionJoin us in this episode as we sit down with David Chaney, Sr., a bold leader of the 100 Black Men organization, for an inspiring and candid conversation on the challenges facing black men in America.During our conversation with David Chaney, Sr., we explored some of the critical issues that Black men in America face today, including the challenge of fatherhood. David shared his personal journey as a father and the lessons he's learned about the importance of being present and engaged in his children's lives. He emphasized the critical role that Black fathers play in shaping the future of their families and communities and offered practical advice for those looking to strengthen their relationships with their children.We also discussed the importance of avoiding a victim mentality and taking ownership of one's circumstances. David shared his own experiences with overcoming adversity and how his organization, the 100 Black Men, is working to empower Black men and boys to become leaders!____________________________Resources100 Black Men Website: http://www.100blackmenphilly.org/____________________________To see and hear more The Braeden Anderson Show on ITSPmagazine, visit:https://www.itspmagazine.com/the-braeden-anderson-showTo watch The Braeden Anderson Show Video series, visit:https://www.youtube.com/playlist?list=PLnYu0psdcllRDv7I_Za1Lu3gyQ8uBNPG5 For more about the Black Resilience Foundation and Book, visit: https://www.blackresiliencefoundation.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 1, 2023 • 37min
A CISO Is Like a Cyber First Responder | Leadership Insights from Successful Cybersecurity Executives Nicole Darden Ford and Aric Perminter | Redefining CyberSecurity Podcast With Sean Martin
Guests:Nicole Darden Ford is Vice President, Global Information Security and Chief Information Security Officer at Rockwell Automation [@ROKAutomation]On LinkedIn | https://www.linkedin.com/in/nicole-darden-ford/On Twitter | https://twitter.com/NicoledgrayAric K. Perminter, Founder & Chairman of Lynx Technology Partners [@LynxPartners] and Board Member at International Consortium of Minority Cybersecurity Professionals (ICMCP) / Cyversity [@OneCyversity]On LinkedIn | https://www.linkedin.com/in/aricperminter/On Twitter | https://twitter.com/aricperminter____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________This Episode’s SponsorsImperva | https://itspm.ag/imperva277117988Edgescan | https://itspm.ag/itspegweb___________________________Episode NotesIn this podcast episode, Sean Martin, the host of the Redefining CyberSecurity Podcast, speaks with Nicole Darden Ford, the Vice President, Global Information Security, and Chief Information Security Officer at Rockwell Automation, and Aric Perminter, Founder & Chairman of Lynx Technology Partners, about the role of a Chief Information Security Officer (CISO) ranging from business defense to national security.The trio discusses the importance of understanding what is being protected and why it is important in industries such as healthcare, retail, banking, and critical infrastructure. They also talk about the need for cybersecurity professionals to be like cyber first responders and the importance of communicating risk in a financial context. Additionally, the conversation delves into the pressures and hardships that come with being a CISO and how those that take on the role can maintain a positive attitude and feel good about the work they do. Both Nicole and Aric emphasize the importance of caring for one's team, being personable, and having the passion and courage to do what is necessary to protect an organization's data and infrastructure. They also share stories of successful initiatives they have undertaken as CISOs, such as uplifting the competency and training program for a cybersecurity team and enabling a team to work from home during the COVID-19 pandemic.Overall, the conversation sheds light on the complex and challenging role of a CISO and the importance of effective cybersecurity leadership for the benefit of the team, the program, and the organization.Enjoy the conversation! And don't forget to subscribe and share!____________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist📺 https://www.youtube.com/playlist?list=PLnYu0psdcllQZ9kSG7X7grrP_PsH3q3T3ITSPmagazine YouTube Channel📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________Resources____________________________To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-cybersecurity-podcastWatch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYqAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 1, 2023 • 58min
Soaring Into the Cosmos: Unraveling the Future of Space Exploration With Astronaut Eileen Collins, The First American Woman to Command a Space Mission | Redefining Society Podcast with Marco Ciappelli
Guest: Col. Eileen M. Collins USAF (Retired)Retired NASA astronaut and United States Air Force (USAF) colonel. A former flight instructor and test pilot, Collins was the first woman to pilot the Space Shuttle and the first to command a Space Shuttle mission.On Linkedin | https://www.linkedin.com/in/eileen-collins-8a582351/Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s SponsorsBlackCloak 👉 https://itspm.ag/itspbcwebBugcrowd 👉 https://itspm.ag/itspbgcwebDevo 👉 https://itspm.ag/itspdvweb_____________________________Episode Introduction"Get ready to blast off as we explore the fascinating future of space exploration in this thrilling episode of Redefining Society Podcast! Join host Marco as he chats with Eileen Collins, a trailblazing astronaut, and discusses the possibilities that await us in the cosmos."Welcome to a thrilling episode of the Redefining Society Podcast, hosted by Marco! Today, we dive deep into the fascinating realm of space exploration and its future. We are honored to have Eileen Collins, a retired NASA astronaut, who shares her invaluable insights and experiences in the vast cosmic ocean. Get ready to embark on a mind-expanding journey as we unravel the mysteries of space, discuss why it's not covered enough in the news, and explore the different layers of the cosmos.In this riveting conversation, Marco and Eileen discuss the reasons behind the fading interest in space exploration in the mainstream media, despite people's enduring fascination with the subject. They ponder the current state of space exploration, from the suborbital flights of Blue Origin to SpaceX's impressive accomplishments in orbital flight.Eileen sheds light on the different dimensions of space, defining it as suborbital, orbital, and deep space. She talks about the significance of having a heat shield for orbital flights, the space station's location, and how long it takes to get to the moon or Mars. She highlights the groundbreaking achievements of the James Webb Space Telescope, which is enabling us to look farther into space and time than ever before.This thought-provoking episode invites you to envision the future of space exploration, ponder the vastness of the universe, and contemplate humanity's place in the cosmos. It's a conversation that will leave you yearning for more, eager to learn about the endless possibilities that await us beyond Earth's atmosphere.Don't miss out on this captivating discussion that will surely spark your curiosity and leave you pondering the infinite wonders of space. Be sure to share this episode with friends and family, as it's an incredible conversation that is not to be missed! And don't forget to subscribe to the Redefining Society Podcast to stay updated on all our exciting episodes.About the bookThe long-awaited memoir of a trailblazer and role model who is telling her story for the first time.Eileen Collins was an aviation pioneer her entire career, from her crowning achievements as the first woman to command an American space mission as well as the first to pilot the space shuttle to her early years as one of the Air Force’s first female pilots. She was in the first class of women to earn pilot’s wings at Vance Air Force Base and was their first female instructor pilot. She was only the second woman admitted to the Air Force’s elite Test Pilot Program at Edwards Air Force Base. NASA had such confidence in her skills as a leader and pilot that she was entrusted to command the first shuttle mission after the Columbia disaster, returning the US to spaceflight after a two-year hiatus. Since retiring from the Air Force and NASA, she has served on numerous corporate boards and is an inspirational speaker about space exploration and leadership.Eileen Collins is among the most recognized and admired women in the world, yet this is the first time she has told her story in a book. It is a story not only of achievement and overcoming obstacles but of profound personal transformation. The shy, quiet child of an alcoholic father and struggling single mother, who grew up in modest circumstances and was an unremarkable student, she had few prospects when she graduated from high school, but she changed her life to pursue her secret dream of becoming an astronaut. She shares her leadership and life lessons throughout the book with the aim of inspiring and passing on her legacy to a new generation. _____________________________ResourcesThe book: https://www.amazon.com/Through-Glass-Ceiling-Stars-American/dp/1950994058____________________________To see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWatch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 1, 2023 • 35min
The Great Migration: Can Humans Live on the Moon? | Stories From Space Podcast With Matthew S Williams
Host | Matthew S WilliamsOn ITSPmagazine 👉 https://itspmagazine.com/itspmagazine-podcast-radio-hosts/matthew-s-williams______________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network______________________Episode DescriptionA human migration to space is expected to take place this century. The first stop on the tour will undoubtedly be the Moon, Earth's nearest celestial neighbor and the gateway to the Solar System. This presents many challenges, like the near-vacuum environment, radiation, extreme temperatures, and micrometeroids. But with the right strategies, it could be done someday (and maybe sooner than we think!)______________________ResourcesNASA's Plan for Sustained Lunar Exploration and Development: https://www.nasa.gov/sites/default/files/atoms/files/a_sustained_lunar_presence_nspc_report4220final.pdfInternational Lunar Research Station - Guide for Partnership: https://www.unoosa.org/documents/pdf/copuos/2021/AM_3._China_ILRS_Guide_for_Partnership_V1.0Presented_by_Ms.Hui_JIANG.pdf______________________For more podcast Stories from Space with Matthew S Williams, visit: https://itspmagazine.com/stories-from-space-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mar 31, 2023 • 32min
From Developer to Cybersecurity Pro | A Conversation with Greg Porterfield | The Hacker Factory Podcast With Phillip Wylie
Guest: Greg Porterfield, Senior Security Consultant at SET Solutions [@setsolutionsinc]On LinkedIn | https://www.linkedin.com/in/gporterfield/On Twitter | https://twitter.com/GregPorterfieldHost: Phillip WylieOn ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/phillip-wylie______________________Episode SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network______________________Episode IntroductionIn this episode of the Hacker Factory Podcast, host Phillip Wylie speaks with guest Greg Porterfield about his unique journey into cybersecurity. Greg started as a developer and gradually transitioned into system administration, application support, and eventually cybersecurity. He gained experience in data ingestion, monitoring, and observability, which led him to work closely with security teams. Greg's involvement in Capture the Flag (CTF) competitions and platforms like TryHackMe and Hack The Box helped him hone his penetration testing skills.Coming from a background in development and operations, Greg believes that his experience in these areas has given him an advantage in penetration testing.______________________Resources ______________________For more podcast stories from The Hacker Factory with Phillip Wylie, visit: https://www.itspmagazine.com/the-hacker-factory-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mar 30, 2023 • 28min
Embodying Authenticity | A Conversation With Nick Hughes | Tech Done Different Podcast With Ben Schmerler and Ted Harrington
Guest: Nick Hughes, CEO of EITR Technologies [@eitr_tech]On LinkedIn | https://www.linkedin.com/in/nicholasmhughes/________________________________Hosts:Ben SchmerlerOn ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/ben-schmerlerTed HarringtonOn ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/ted-harrington________________________________This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network________________________________Episode DescriptionThis week Ted and Ben are joined by Nick Hughes. They discuss why being your authentic self, from your social media posts, to branding, to your personal interaction with clients will draw people into wanting to work with you more than buzz words ever will.You’ll learn:Why we need to stop branding ourselves “Thought Leaders” and instead let the world around us come to that conclusionWhy it’s more important to show people who we truly are instead of what we think others want a business person to beHow to stand out while offer your customers and prospects valueHow to best identify the help your customers need________________________________For more podcast stories from Tech Done Different With Ted Harrington and Ben Schmerler: https://www.itspmagazine.com/tech-done-different-podcastWatch the webcast version on-demand on YouTube:📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTQ79pdnWWvCuhWjyw9WGwiITSPMagazine YouTube Channel:📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


