The ITSPmagazine Podcast

Guests: Deborah Thomson, Founder and CEO at One Health Lessons [@OneHealthLesson]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/dr-deborah-thomson-dvmAllison A. Sakara, Executive Director, High Alert Institute [@High-Alert-Inst]On ITSPmagazine | http://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/allison-a-sakaraDr. Maurice A Ramirez, Founder and President, High Alert Institute [@High-Alert-Inst]On ITSPmagazine | http://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/dr-maurice-a-ramirez____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode's SponsorsBlackCloak 👉 https://itspm.ag/itspbcwebBugcrowd 👉 https://itspm.ag/itspbgcwebDevo 👉 https://itspm.ag/itspdvweb_____________________________Episode IntroductionHello, everybody. Welcome to a very special episode of the "Redefining Society" podcast hosted on ITSPmagazine, the place where we unravel stories "At The Intersection Of Technology, Cybersecurity, and Society." I am your host, Marco Ciappelli. If my voice rings a bell, that's fantastic! It means you've been accompanying us on this insightful journey. If you are new here, I warmly welcome you as we embark on a new voyage through a series that is very close to my heart.Today marks the inception of a thought-provoking new series within our podcast entitled "One Connected World," inspired partly by the notion echoed in the song, "It's a small world after all." This series is forged with the essence of understanding and dissecting the intricate connections that define our existence on this marvelous planet, Earth. We aim to explore the profound symbiotic relationships among humans, animals, and our shared environment, navigating the repercussions of human actions through the lens of technology and high-alert management.Each episode of this monthly series will delve deep into multifaceted discussions embracing science, health, technology, and the environment. A panel of distinguished experts will lend their expertise and insights to enrich our understanding of our interconnected world. Dr. Maurice A. Ramirez, a seasoned expert in disaster medicine and green energy solutions, and Allison A. Sakara, a nurturing force in disaster response and green energy initiatives, join forces with Dr. Deborah Thomson, a fervent advocate for linking human, animal, and environmental health, to unfurl the vibrant tapestry where humanity, technology, and nature intertwine.In this inaugural episode, we set the stage for various discussions revolving around the vision behind the "One Connected World" series. Our experts share their journeys, their inspirations, and the aspirations that fuel their commitment to a world where all elements of existence resonate in harmony. It's a narrative of interconnectedness, the delicate ballet of parts in our environment dancing in synchrony, and the role each of us plays in maintaining the equilibrium in this one connected world.As we commence this voyage of discovery, we aspire not only to enlighten but to invoke a philosophical contemplation, stirring minds to dwell on the deeper facets of our interconnected existence. We urge you to remain tuned in, share these rich dialogues with others, and subscribe to our channel, for every episode promises to unfold a chapter in the grand narrative of our interconnected world.So, dear listeners, I invite you to seize your seat at this global roundtable as we aspire to forge connections, foster understanding, and envision a world where each ripple of change we create resonates with positivity and hope. It's a journey of collective enlightenment towards a Connected World.Stay with us, share, and subscribe as we redefine society, one podcast at a time. Join us!_____________________________ResourcesOne Health Lessonshttps://onehealthlessons.orgHigh Alert Institutehttps://highalertinstitute.org____________________________To see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWatch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A cautionary tale and a call to action for the digital age as we reimagine—perhaps even redefine—the relationship between technology and talent in cybersecurity.________This fictional story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to "The Future of Cybersecurity" newsletter on LinkedIn.Sincerely, Sean Martin and TAPE3________Sean Martin is the host of the Redefining CyberSecurity Podcast, part of the ITSPmagazine Podcast Network—which he co-founded with his good friend Marco Ciappelli—where you may just find some of these topics being discussed. Visit Sean on his personal website.TAPE3 is the Artificial Intelligence for ITSPmagazine, created to function as a guide, writing assistant, researcher, and brainstorming partner to those who adventure at and beyond the Intersection Of Technology, Cybersecurity, And Society. Visit TAPE3 on ITSPmagazine. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Grant Ongers, Chair Global Board of Directors at OWASP Foundation | CTO at Secure Delivery [@SecureDelivery]On Twitter | https://twitter.com/rewtdOn LinkedIn | https://www.linkedin.com/in/rewtd/Host: Josh MasonOn ITSPmagazine  👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/joshua-mason______________________Episode SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network______________________Episode IntroductionGrant Ongers unveils the ASVS revolution – a game-changer in pen testing!In this episode of "Loops and Lifecycles," host Josh Mason delves into penetration testing with Grant Ongers, Chair of the Global Board for OWASP and CTO at Secure Delivery. Grant shares his insights on the evolving landscape of pen testing and highlights the significance of the Application Security Verification Standard (ASVS) in shaping the future of security assessments. They discuss the role of bug bounties, the need for ASVS certification for pen testers, and how organizations can enhance their security posture by embracing this advanced approach. Join the conversation to discover how ASVS is revolutionizing the world of pen testing and why it's crucial for security professionals and organizations seeking robust security assessments.______________________ResourcesOWASP ASVS: https://owasp.org/www-project-application-security-verification-standard/______________________For more podcast stories from Loops and Lifecycles Podcast with Josh Mason, visit: https://www.itspmagazine.com/loops-and-lifecycles-podcastWatch the webcast version on-demand on YouTube: (coming soon) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: David Hunt, CTO at PreludeOn Linkedin | https://www.linkedin.com/in/david-hunt-b72864200/On Twitter | https://twitter.com/privateducky____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________This Episode’s SponsorsImperva | https://itspm.ag/imperva277117988Pentera | https://itspm.ag/penteri67a___________________________Episode NotesIn this episode of Redefining Cybersecurity, host Sean Martin engages in a thought-provoking conversation with David Hunt, author of the book, Irreducibly Complex Systems: An Introduction to Continuous Security Testing, to explore the topic presented in the book.David introduces the concept of irreducibly complex systems, explaining that continuous security testing requires a system where all the individual components must be functioning correctly for the system to work. He uses the analogy of a mousetrap to illustrate this idea, highlighting that removing even one component renders the entire system useless.The conversation also digs into the challenges of testing in changing environments and the need to understand how defenses perform during specific time frames. They discuss the value of continuous security testing in gaining visibility into the effectiveness of security defenses and shedding light on techniques used by malicious actors.Sean, having been a software quality assurance engineer in previous roles, and David, having held numerous roles in the commercial, public, and non-profit realms, explore the differences between continuous security testing and traditional security testing. They explain that continuous testing focuses on evaluating how defenses respond to attacks, rather than testing offensive capabilities. Moreover, continuous security testing operates at complete scale on production systems, unlike traditional testing which is often limited to development environments.They also discuss the importance of overcoming the dichotomy of skill sets required for continuous security testing. David explains that the offensive skills needed to create effective tests and attacks are often separate from the software skills needed to build a safe, high-assurance command and control center.Throughout the episode, Sean and David provide listeners with valuable insights into the world of continuous security testing and its significance in the evolving cybersecurity landscape. They emphasize the need for organizations to adopt this approach in order to gain better visibility and understanding of their defenses in the face of emerging threats.There’s a lot to take from this conversation, including an extreme example of how continuous security testing results have redefined cybersecurity in David’s organization.____________________________About the bookContinuous security testing (CST) is a new strategy for validating your cyber defenses. We buy security products that promise to protect us, like EDR, but how do we know they're working? CST takes the stance that endpoints are the center of your infrastructure universe. Whether the operating system verticalizes defense or a third party is bolted on, it is the job of the endpoint to protect itself from within. This new concept dictates testing should occur around the clock, in production and at scale. It provides an open model that others can use to approach testing and finally answer the question: Do you know with certainty that your defenses will protect you against the latest threats?____________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYqITSPmagazine YouTube Channel:📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________ResourcesIrreducibly Complex Systems: An Introduction to Continuous Security Testing (Book): https://www.yellowduckpublishing.com/books.html?title=icsd____________________________To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-cybersecurity-podcastAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Host | Matthew S WilliamsOn ITSPmagazine  👉 https://itspmagazine.com/itspmagazine-podcast-radio-hosts/matthew-s-williams______________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network______________________In 1961, in preparation for the first SETI conference, famed astronomer Dr. Frank Drake formulated an equation for calculating the number of extraterrestrial civilizations in the Milky Way.The Drake Equation, as it has come to be known, is foundational to SETI research and remains highly influential to this day.______________________ResourcesThe Drake Equation - The SETI Institute: https://www.seti.org/drake-equation-index______________________For more podcast Stories from Space with Matthew S Williams, visit: https://itspmagazine.com/stories-from-space-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Bill Raduchel, AuthorOn LinkedIn | https://www.linkedin.com/in/wjraduchel/____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s SponsorsBlackCloak 👉 https://itspm.ag/itspbcwebBugcrowd 👉 https://itspm.ag/itspbgcwebDevo 👉 https://itspm.ag/itspdvweb_____________________________Episode IntroductionHello listeners, welcome to another riveting episode of the "Redefining Society Podcast." I am your host, Marco Ciappelli, here to walk you with open arms into the deep interplays at the intersection of technology, cybersecurity, and society.Today, we open the pages of the groundbreaking book "The New Technology State," meticulously penned by the veteran tech luminary, Bill Raduchel. With a resume boasting high-ranking roles in globally recognized companies such as Sun Microsystems and AOL Time Warner, and accolades including the CIO of the year, Bill stands as a fortress of knowledge and experience in the tech world, possessing insights forged from over sixty fruitful years on the front lines of the technological revolution.In this masterwork, the intersections of society and technology are explored with a profound depth, unraveling the threads of a prediction made over sixty years ago by the revered economist John Kenneth Galbraith, a prophecy which posited that the global elite would seize the ever-advancing computing technology to further deepen their vaults and amass unprecedented power.Drawing from rich personal encounters and dialogues with esteemed figures such as British Army officer turned MP, Tom Tugendhat, and media giant Paul Dacre, Bill paints a vivid picture of a world undergoing rapid and unrelenting change, a transformation facilitated by the relentless march of technology. His narratives vividly illustrate a society teetering on the brink, stretched to its limits by the pace of change which is seemingly only accelerating, spurred on by the democratization of technology creation.As we delve into their engrossing conversation, we witness a philosophical dance, navigating through the intricacies of technological advancements and their rippling effects on society. Bill's seasoned perspective leads us on a journey from the first encounter with a computer at a tender age of 15 to the dramatic transformations he has witnessed and engineered in the world of technology.With candid retrospections and poignant illustrations like the Viking’s thousand steel swords analogy, we are invited to ponder on the weighty implications of an increasingly fragile yet efficient society; a society united yet divided, caught in a delicate balance of power that might just be held in the hands of a few prodigiously talented individuals likened to the elite players in a professional sports team.In today's conversation, we traverse the technological landscape, touching on seemingly fantastical elements that have already become an intricate part of our daily realities, to the resonating echoes from the halls of Harvard where young Bill first grasped the prophetic insights of Galbraith.As I pick the brains of the man who has lived through the dazzling trajectory of the technological era, we open the floor to ponder on whether we stand on the precipice of revolution, as society grapples with changes that are seemingly too vast and rapid to fully comprehend. We find ourselves asking, was this level of change inevitable, or are we here because we failed to heed the warnings of those who saw what was coming?Join us as we unfold this rich tapestry of insights, experiences, and foresights into a world rapidly morphing under the influence of technology. Let us together navigate this brave new world, grasping the nuances and understanding the deep-seated ramifications of this technological era, guided by the wise reflections of Bill Raduchel, a man with an intimate understanding of the field.Dear listeners, as we unravel this tapestry of experiences and foresights, I encourage you to pause, reflect, and possibly redefine your understanding of society as we know it.Stay tuned, as we dive into a dialogue that navigates the thin line between the real and the digital world, a conversation laden with wisdom, rich narratives, and a deep exploration of our evolving society, here on the "Redefining Society Podcast."_____________________________About the BookThis book is about society—how it has changed and what technology is enabling us to do to ourselves.Sixty years ago, legendary economist John Kenneth Galbraith issued a grim prophecy that the global elite would harness the potential of the burgeoning computing revolution to accumulate even more wealth and power.His masterwork The New Industrial State redefined our perception of ourselves and our society. The computing revolution has turned his predictions into a reality that triggered conversations between technology pioneer Bill Raduchel (a former colleague of Galbraith's at Harvard) and British Army officer turned MP Tom Tugendhat.The New Technology State recounts their discussions and reveals how the wealthy and powerful have used the incredible technological advances of the past half-century to gain unprecedented advantages and what we can do to reclaim control of our future._____________________________ResourcesThe New Technology State: How Our Digital Dreams Became Societal Nightmares-and What We Can Do about It (Book): https://www.barnesandnoble.com/w/the-new-technology-state-bill-raduchel/1143443279____________________________To see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWatch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Jessica Bishop, SOC Analyst II, Ideal IntegrationsOn LinkedIn | https://www.linkedin.com/in/jessica-bishop-%F0%9F%A7%AD-262729b4/Hosts:Jax ScottOn ITSPmagazine  👉 http://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/jaclyn-jax-scottErika McDuffieOn ITSPmagazine  👉 http://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/erika-mcduffie__________________________SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network__________________________Episode IntroductionJessica Bishop, a former military police officer turned SOC analyst breaks down the average day and challenges of a SOC analyst.Jessica Bishop, a former military police officer turned SOC analyst breaks down the average day and challenges of a SOC analyst. Jessica sheds light on some of the most common mistakes that organizations make when it comes to cybersecurity and talks about how her law enforcement experience and the military have shaped her perspective.__________________________Resources__________________________For more podcast stories from 2 Cyber Chicks with Erika McDuffie and Jax Scott,  visit: 👉 https://www.itspmagazine.com/2-cyber-chicks-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Bryson Bort, CEO and Founder of Scythe [@scythe_io]On Twitter | https://twitter.com/brysonbortOn LinkedIn | https://www.linkedin.com/in/brysonbort/________________________________Hosts:Kayla WilliamsOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/kayla-williamsTaylor ParsonsOn ITSPmagazine | https://itspmagazine.com/itspmagazine-podcast-radio-hosts/taylor-parsons________________________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network________________________________Episode DescriptionKayla and Taylor catch up with Bryson Bort at RSA Conference to discuss Pentesting and Red TeamsKayla and Taylor sit down with Bryson to talk about the importance of pentesting and why red teams are so important to organizations and advancement of defense.________________________________Resources________________________________For more podcast stories from The Locked Down Podcast With Kayla Williams and Taylor Parsons: https://itspmagazine.com/locked-down-podcastWatch the webcast version on-demand on YouTube:https://www.youtube.com/playlist?list=PLnYu0psdcllSNOVxx-zkXPYN6dxzuG8GG Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Dr. Bruce Y Lee, Executive Director of PHICOR (Public Health Informatics, Computational, and Operations Research) [@PHICORteam]On LinkedIn | https://www.linkedin.com/in/bruce-y-lee-68a6834/On Twitter | https://twitter.com/bruce_y_leeWebsite | https://www.bruceylee.com/On Forbes | https://www.forbes.com/sites/brucelee/On Psychology Today | https://www.psychologytoday.com/us/contributors/bruce-y-lee-md-mba_____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s SponsorsBlackCloak 👉 https://itspm.ag/itspbcwebBugcrowd 👉 https://itspm.ag/itspbgcwebDevo 👉 https://itspm.ag/itspdvweb_____________________________Episode IntroductionGreetings, explorers of the intertwined worlds of technology, health, and society. I am Marco Ciappelli, your inquisitive host, steering the thoughtful ship of the 'Redefining Society Podcast.' Today, we find ourselves traversing the intricate narratives in our monthly sojourn titled 'A Carbon, a Silicon, and a Cell walk into a Bar...'. Dr. Bruce Y. Lee accompanies me as we ponder over the fervid topics of our time, endeavoring to unravel the intricacies at the cusp of technology and humanity’s well-being.In today’s episodic exploration, we commence with a heart-heavy yet candid dialogue on the prevailing environmental calamities - events that don’t just shake our geographies but stir our collective consciousness, urging us to look deeper, to understand further, and to act responsibly. I share the platform with the meticulous Dr. Bruce Y. Lee, as we meander through tragic trails of wildfires that have scorched lands and imprinted irreparable marks on human and ecological landscapes. We intertwine this with reflections on the state of healthcare, questioning if advancements like telemedicine could stand tall as beacons of assistance in such times of distress.Together, we embark on a philosophical excavation, delving into the paradox of technology - the creator and the potential solver of modern dilemmas. Can technology extricate us from the predicaments it inadvertently puts us in? This inquisition takes us down paths less traveled as we analyze whether technology truly meets our essential needs, or if it merely burgeons unasked, sometimes unneeded, promising solutions to non-existent problems while turning a blind eye to pressing matters of the heart and earth.As we steer deeper, we find ourselves grappling with the overarching dilemma - the push and pull of technology. Dr. Lee urges us to discern between technology that spontaneously proliferates, inundating us with options we never asked for, and technology that emerges as a responsive force to existing issues. The dialogue doesn't shy away from holding a mirror to our society, asking if we are, indeed, nurturing innovations that genuinely tend to the wounds of the environment, health, and society.Listeners, as we venture forth, discerning the interplay of wildfires, environmental health, and the role technology plays in this grand tapestry, we invite you to muse with us. How can technology, an entity so pervasive in our lives, be channeled to not only remediate the consequences of calamities but to foresee, prevent, and safeguard the sanctity of life and environment?We thread this intricate discourse with a desire for solutions, not just in the face of wildfires but in addressing the ubiquity of microplastics, the imperatives of environmental health, and the latent opportunities residing in technology’s prudent application.Join us, as we muse on the pulsating realities of today’s world, teetering between despair and hope, chaos and order, urging you to ponder – where do we stand in this era of technological prowess? What priorities must guide our hand, and how do we chart a course that respects the delicate balance between humanity and the force of nature?Listen in as we meander through the captivating stories “At The Intersection Of Technology, Cybersecurity, and Society,” unraveling threads that bind our fate with that of technology. We invite you to engage, to share, and to be a part of this pivotal conversation that seeks not just to redefine society but to shape a future that harmonizes technology, health, and the vibrant canvas of human experience.Dive deep with us in this enriching episode, where musings aren’t just contemplations but a clarion call for reflection, understanding, and action. Join this intricate dance of ideas, where we are all explorers seeking paths of enlightenment, today on the 'Redefining Society Podcast.' Welcome to the intersection of contemplation and reality._____________________________ResourcesPHICOR: https://www.phicor.org/AIMINGS: https://www.phicor.org/aimings____________________________To see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWatch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Host: HutchOn ITSPmagazine  👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/hutch______________________Episode SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network______________________Episode IntroductionThis episode examines the potential future consequences of model collapse resulting from recursive training.A recent white-paper demonstrated that generative AI models trained on the output from other models begin to collapse over multiple iterations of training. With increasing content on the Internet being AI-generated, what does this mean for the future of AI, as new models are increasingly trained with the output from older models. If generative AI is increasingly integrated into our daily lives in the coming years, could late model collapse result in broad system failures many years from now?References:https://arxiv.org/pdf/2305.17493.pdf______________________For more podcast stories from Cyber Cognition Podcast with Hutch, visit: https://www.itspmagazine.com/cyber-cognition-podcastWatch the video podcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllS12r9wDntQNB-ykHQ1UC9U Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.