Knowledge at Wharton

The Wharton School
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Jun 27, 2018 • 19min

Is Your Culture Your Brand?

Companies that integrate brand and culture are more successful than those that keep the two separate notes a new book by Denise Lee Yohn. Hosted on Acast. See acast.com/privacy for more information.
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Jun 26, 2018 • 24min

Keep Shopping: Why the Wayfair Ruling Won’t Hurt Online Sales

Today’s consumers care most about convenience; paying a few dollars more in sales tax won’t stop them from shopping online experts say. Hosted on Acast. See acast.com/privacy for more information.
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Jun 25, 2018 • 6min

How Big Banks Can Become Too Big to Fail

Wharton finance professor Chaojun Wang whose research looks at financial market organization explains the conditions that lead to too-big-to-fail banks. Hosted on Acast. See acast.com/privacy for more information.
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Jun 25, 2018 • 22min

IHOP to IHOB: Will the New Marketing Strategy Work?

A tweet on a brand renaming has opened potentially big new markets beyond breakfast for the restaurant known for serving pancakes. The trick will be to capitalize on the social media buzz experts say. Hosted on Acast. See acast.com/privacy for more information.
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Jun 22, 2018 • 21min

Bigger Than Potholes: Why Fixing America’s Infrastructure Should Be a Priority

Infrastructure projects are expensive divisive and downright complicated -- but they’re also critical to the health of the U.S. economy says Wharton’s Robert Inman. Hosted on Acast. See acast.com/privacy for more information.
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Jun 21, 2018 • 23min

How the Royal Wedding Reflects the Millennial Approach to Marriage

The recent Royal Wedding was a reflection on a grand scale of the current trends in the wedding industry. Hosted on Acast. See acast.com/privacy for more information.
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Jun 21, 2018 • 14min

What Are Early-stage VCs Looking for? Founders with Grit

At the seed stage the best bets are startup founders who have an understanding of the risks and struggle ahead says venture capitalist Josh Kopelman. Hosted on Acast. See acast.com/privacy for more information.
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Jun 21, 2018 • 16min

Job Training in the Digital Age: Learning to Do Not Think

The unemployment rate in the United States is the lowest it has been since 2000 but employers can’t find enough skilled workers to fill jobs. Hosted on Acast. See acast.com/privacy for more information.
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Jun 20, 2018 • 29min

From Walmart to Disney: Building Companies That Last

Today’s startups seem intent on building up quickly and selling to the highest bidder. But it’s better to build a lasting business a new book says. Hosted on Acast. See acast.com/privacy for more information.
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Jun 20, 2018 • 19min

Beyond Gaming: How Virtual Reality Brings Us Closer

Virtual reality is not just good for gaming. It’s also a tool for developing human connections says the author of a new book. Hosted on Acast. See acast.com/privacy for more information.

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