Knowledge at Wharton

The Wharton School
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Apr 18, 2007 • 12min

Will the SEC Embrace a Softer Sarbanes-Oxley?

When the Sarbanes-Oxley (SOX) Act was signed into law in 2002 its goal was to protect investors through increased disclosure and tougher internal controls in the wake of accounting frauds at Enron WorldCom and other U.S. companies. But on April 4 2007 the Securities and Exchange Commission announced it will revisit some of SOX’s rules. The primary focus will be the financial costs of Section 404 which requires auditors of most publicly listed companies to verify the effectiveness of internal procedures for financial reporting. Knowledge at Wharton asked accounting experts for their opinions on possible SOX revisions. Hosted on Acast. See acast.com/privacy for more information.
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Apr 18, 2007 • 14min

Who’s Your Big Brother? NAFTA the EU and International Trade and Development

The similarities between Poland and Argentina were striking. By the time the Soviet Union collapsed the two countries were beacons of reform in their regions. Each had a largely Roman Catholic population of about 36 million. Both were introducing free-market reforms. And after decades of authoritarian rule both were establishing democracies. But since then countries in Eastern Europe have been pulling ahead of their counterparts in Latin America mainly because of the different international economic integration schemes that are in place in each region: The European Union and NAFTA. In a new research paper Wharton management professor Gerald McDermott and two co-authors look at the impact of these trade agreements on developing nations. Hosted on Acast. See acast.com/privacy for more information.
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Apr 18, 2007 • 14min

All Politics Is Local and So Are Sales Leads: The Birth of an Internet Search Company

Some technology companies have been founded in a garage. Local Internet search company Natpal was hatched in a Connecticut car dealership. That’s where Wharton undergraduate student and future Natpal CEO Nate Stevens first realized that Internet search wasn’t exactly friendly to small businesses looking for sales leads. The discovery led Stevens along with Penn alumnus Ben Rubenstein and Wharton professor Kartik Hosanagar to found Natpal which brings local businesses online and helps them find sales leads via web searches. The goal is not just clicks but phone calls says Stevens. Hosted on Acast. See acast.com/privacy for more information.
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Apr 18, 2007 • 22min

A New Plan to Insure the Supply -- and Safe Use -- of Uranium in the Nuclear Energy Market

Experts at Wharton and Harvard University have unveiled a proposal that they say addresses both global security and the future of energy markets. In a new study Erwann O. Michel-Kerjan and Debra Decker argue that interest in nuclear power has escalated as countries become increasingly concerned about climate change and energy security. To avoid dangerous uncontrolled nuclear proliferation they say the international community must ensure reliable supplies of uranium-based fuel for nuclear reactors to all nations even unstable ones. The way to accomplish this is to involve the private sector specifically those who deal with risk on a daily basis: insurers and financial experts. Hosted on Acast. See acast.com/privacy for more information.
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Apr 18, 2007 • 12min

How to Succeed in the Multi-faceted Diamond Business: The Gospel According to De Beers

During a recent Wharton Leadership Lecture De Beers managing director Gareth Penny presented the history strategy and mystique of the international diamond company and offered his views on what it takes to be a leader in today’s global society. In response to questioning from the audience he also addressed the issue of ”conflict diamonds” and noted De Beers’ efforts to eliminate the sale of these products as well as to improve the health of communities where diamonds are mined. Hosted on Acast. See acast.com/privacy for more information.
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Apr 18, 2007 • 20min

AdMob’s Omar Hamoui: ’Mobile Is Going to Be a Larger Market Than Internet Advertising’

Omar Hamoui could be called a ”serial entrepreneur.” Immediately out of college he started his first business a consulting company that grew to between 20 and 25 people. Then came what he characterizes as the one job he has ever had: a two-year stint working at Sony. After that Hamoui created a series of startups built around the expanding ecosystem of mobile devices. While he was a first-year MBA student at Wharton in 2006 he came up with the idea for AdMob a company that sells advertising for phones’ mobile browsers. In the space of a year AdMob claims to have become the ”world’s largest mobile advertising marketplace.” Knowledge at Wharton spoke to Hamoui about the evolution of mobile advertising. Hosted on Acast. See acast.com/privacy for more information.
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Apr 18, 2007 • 10min

Managing Emotions in the Workplace: Do Positive and Negative Attitudes Drive Performance?

You know the type: coworkers who never have anything positive to say whether at the weekly staff meeting or in the cafeteria line. They can suck the energy from a brainstorming session with a few choice comments. Their negativity can contaminate even good news. ”We engage in emotional contagion ” says Wharton management professor Sigal Barsade. ”Emotions travel from person to person like a virus.” Barsade is the co-author of a new paper that looks at the impact of employees’ moods emotions and overall dispositions on job performance. Hosted on Acast. See acast.com/privacy for more information.
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Apr 4, 2007 • 15min

Short-Circuited: Cutting Jobs as Corporate Strategy

When Circuit City announced last week that it was laying off 3 400 workers so it could rehire new ones at lower salaries it raised the question of just what strategic benefits the company -- or any company -- expects to achieve through employee downsizing. Clearly these benefits depend on the underlying strength of the organization and the specific reasons behind the cost-cutting but most experts agree that unless layoffs are part of a well-planned strategy the move could cause as many problems as it was intended to cure. Hosted on Acast. See acast.com/privacy for more information.
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Apr 4, 2007 • 11min

Love Those Loyalty Programs: But Who Reaps the Real Rewards?

At American Airlines’ AAdvantge e-shopping site more than 200 vendors -- including Bergdorf Goodman Home Depot and Petco -- offer bonus miles to shoppers. At the Apple Store a dollar spent earns one mile while Hallmark pays 10 miles for each $1 in sales. Continental’s OnePass program allows members to earn two miles for every $1 paid for electricity from Gexa Energy of Houston. The list goes on. But while the number of programs is increasing they don’t always provide a big payout for all their participants according to Wharton marketing faculty. Hosted on Acast. See acast.com/privacy for more information.
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Apr 4, 2007 • 40min

The Man Who Would Change Microsoft: Ray Ozzie’s Vision for Connected Software

Microsoft’s Ray Ozzie has a long and storied history of technological innovation with accomplishments that include creating Lotus Notes and founding Groove Networks. But Ozzie may now be facing the most daunting challenge of his career: coordinating the work of Microsoft’s various product groups to keep the world’s largest software company agile enough to address the challenge of the next generation of Internet-enabled software. Knowledge at Wharton recently met with Ozzie to talk about his vision for the future of networked computing. Hosted on Acast. See acast.com/privacy for more information.

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