

Knowledge at Wharton
The Wharton School
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and formats. It's your monthly gateway to explore the full spectrum of insights available through the Wharton Podcast Network. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Apr 16, 2008 • 11min
Gadgets at Work: The Blurring Boundary between Consumer and Corporate Technologies
The boundaries between work and play are beginning to disappear as consumer technologies -- including social networking tools user generated content and wikis -- are increasingly adopted by corporate America. For technology companies this emerging ”consumerization” trend represents an opportunity but it also brings new management challenges as companies struggle to embrace these technologies in a way that doesn’t limit their usefulness but also doesn’t result in lost time or money. And while there may be productivity gains for corporations that experiment with integrating the latest consumer gadgets security remains the deal breaker say experts at Wharton. Hosted on Acast. See acast.com/privacy for more information.

Apr 16, 2008 • 14min
Navigating Olympic Sponsorship: Marketing Your Brand without Alienating the World
Images of Chinese guards and local police protecting the Olympic torch on its journey to Beijing were hardly the kind of publicity the IOC or the Chinese government were hoping for. Nor can the 12 ”Worldwide Olympic Sponsors” be thrilled at the latest images of hand-to-hand street fighting. How can sponsors make the August Olympics a brand builder for their products rather than a public relations nightmare for their companies? Wharton professors suggest they figure out a way to reap the benefits of associating with the event while maintaining reputations for corporate social responsibility outside China. Hosted on Acast. See acast.com/privacy for more information.

Apr 16, 2008 • 8min
’Bear Raid’ Stock Manipulation: How and When It Works and Who Benefits
When Bear Stearns collapsed in March some insiders argued it was wrong to blame the firm’s risky bets on mortgaged-backed securities. They had another culprit: malevolent traders working together in the upside-down world of short sales -- making money by knocking down Bear’s stock. There has however been little academic research to explain the forces at work. Now Wharton finance professor Itay Goldstein and a colleague have shed some light on the process in a paper titled ”Manipulation and the Allocational Role of Prices.” Hosted on Acast. See acast.com/privacy for more information.

Apr 16, 2008 • 26min
Microfinance Grows Up: Success Brings New Challenges for Investors Practitioners in Emerging Economies
Microfinance -- the business of providing financial services in small transaction amounts to poor underserved markets -- has taken off in recent years. With financial sectors in many developing countries maturing and microfinance institutions (MFIs) themselves growing rapidly capital markets have been quick to enter the fray providing ample funding for expansion. But microfinance’s evolution in countries throughout Asia and Eastern Europe has cast a spotlight on changes now buffeting the industry as private investors arrive in force and traditional microfinance values are questioned. Hosted on Acast. See acast.com/privacy for more information.

Apr 16, 2008 • 12min
Compensation Consultants and Conflicts of Interest: Two Different Views
Companies that use compensation consultants end up paying more to their CEOs leading to allegations that these consultants push for excessively high CEO packages because many of them profit from doing other work for the company. A recent Congressional committee report supported the idea that such conflicts drive up CEO pay. But a new Wharton study by accounting professor Mary Ellen Carter and two colleagues suggests that conflicts of interest between the consultant and the firm aren’t to blame. Hosted on Acast. See acast.com/privacy for more information.

Apr 16, 2008 • 10min
Trading Up: Canada and the U.S. Have More in Common than Their Border
With a healthy economy that is benefiting from its economically troubled neighbor to the south Canada has little to complain about these days regarding its relationship with the United States -- although there is always room for improvement on both sides. That was the message from Canadian Ambassador Michael Wilson during a recent visit to Wharton during which he addressed a wide range of topics including border security energy trading rebuilding Afghanistan and political posturing in the U.S. presidential campaign over the North American Free Trade Agreement (NAFTA). Hosted on Acast. See acast.com/privacy for more information.

Apr 2, 2008 • 11min
The Use -- and Misuse -- of Statistics: How and Why Numbers Are So Easily Manipulated
When a report prepared by former Senator George J. Mitchell indicated that Roger Clemens and others used illegal performance-enhancing drugs a marketing agency prepared a voluminous report that relied on statistics to make the case for Clemens’ innocence. But an article written by four Wharton faculty -- Justin Wolfers Shane Jensen Abraham Wyner and Eric Bradlow -- questions the methodology used by the marketing agency noting that the validity of any statistical analysis is only as good as its individual components. And these components they add can be easily misinterpreted. Hosted on Acast. See acast.com/privacy for more information.

Apr 2, 2008 • 10min
MeadWestvaco’s John Luke: ’Change Simply for the Sake of Change Is an Abdication of Leadership’
John Luke Jr. chairman and CEO of global packaging giant MeadWestvaco was a U.S. Air Force pilot in Southeast Asia during the tail end of the Vietnam era. Since coming home to join and eventually run the company he has been responsible for steering a steady course even as flak comes in from all sides. Speaking at a recent Wharton Leadership Lecture Luke said that during MeadWestvaco’s transformation into a business focused on packaging solutions he had to push for a radical change in focus while continually resisting pressure for quick short-term results. Hosted on Acast. See acast.com/privacy for more information.

Apr 2, 2008 • 13min
Getting Engaged: Advertisers Search for Their Voices on YouTube
The video-sharing site YouTube is currently running a comedy sketch contest sponsored by Toyota’s 2009 Corolla. It’s just one of the latest examples of companies using this advertising hot spot to target customers who spend a lot of their time watching online videos. But finding a home in the medium is not so easy Wharton professors say. In a digital world of instant feedback and ruthless honesty a company can either score major brand points or look as ridiculous as any adult trying to hang with the cool kids. Hosted on Acast. See acast.com/privacy for more information.

Apr 2, 2008 • 11min
Gaming the System: Are Hedge Fund Managers Talented or Just Good at Fooling Investors?
Hedge funds are key players in the world’s financial markets but no one knows exactly what they’re up to. Critics and supporters tend to share an assumption however that hedge funds are run by talented people who merit their hefty management fees. But new research by Wharton statistics professor Dean P. Foster and Brookings Institution senior fellow H. Peyton Young questions that idea arguing that it’s easy for hedge funds to fool their investors into believing the managers are better than they really are. The industry ”risks being inundated by managers who are gaming the system ... which could ultimately lead to a collapse in investor confidence ” they say. Hosted on Acast. See acast.com/privacy for more information.


