Knowledge at Wharton

The Wharton School
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Apr 14, 2015 • 37min

The ’Mutual Respect’ That Results When Consumers and Brands Collide

Twitter has changed the advertising world a development that company vice president Shailesh Rao describes as a positive-sum game for traditional and social media. Hosted on Acast. See acast.com/privacy for more information.
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Apr 13, 2015 • 27min

Curbing California’s Drought -- One Five-minute Shower at a Time

California’s drought-related water usage regulations will work best if they become a social norm with a higher level of awareness says Wharton’s Howard Kunreuther. Hosted on Acast. See acast.com/privacy for more information.
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Apr 10, 2015 • 23min

Can People Analytics Help Firms Manage People Better?

Can a data-driven approach to managing people at work help organizations make better HR decisions? Wharton professors Cade Massey and Adam Grant share their insights. Hosted on Acast. See acast.com/privacy for more information.
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Apr 10, 2015 • 27min

What Can We Learn from the Germanwings Tragedy?

The Germanwings suicide-crash has focused attention on the pressures pilots face and how airlines can respond. Experts call for better training and health monitoring of pilots among other improvements. Hosted on Acast. See acast.com/privacy for more information.
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Apr 3, 2015 • 16min

Entrepreneurship in Cuba: ‘The Doors Are Opening’

Cuba has been steadily liberalizing its economy. The likely reconciliation with the U.S. will drive a new entrepreneurial rush according to Hugo Cancio CEO of Fuego Enterprises. Hosted on Acast. See acast.com/privacy for more information.
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Apr 3, 2015 • 5min

Behind the ‘Blurred Lines’ of Copyright Laws

Last month’s copyright infringement case over the song “Blurred Lines” has implications for the entire industry experts say. Hosted on Acast. See acast.com/privacy for more information.
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Apr 2, 2015 • 17min

Will U.S. Businesses Find a Place in a Competitive Cuban Economy?

U.S. businesses may have big opportunities in Cuba after sanctions are lifted. However they will have to compete and earn their place according to a former Canadian ambassador to Cuba. Hosted on Acast. See acast.com/privacy for more information.
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Mar 31, 2015 • 25min

Why Google’s Antitrust Problems Are Far from Over

As Google stares at fresh trouble in Europe over antitrust issues it may feel the heat back in the U.S. too. Hosted on Acast. See acast.com/privacy for more information.
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Mar 30, 2015 • 16min

Advice for Becoming an ’Engaged Leader’

In bestselling author Charlene Li’s new book she challenges leaders to use social technologies to connect with their customers and employees. Hosted on Acast. See acast.com/privacy for more information.
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Mar 27, 2015 • 29min

How Starbucks Can Stick with ‘Race Together’ — and Get It Right

Good intentions aren’t enough — Wharton experts say it takes a sustained authentic effort for companies to successfully become part of the conversation on complex social issues. Hosted on Acast. See acast.com/privacy for more information.

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