Knowledge at Wharton

The Wharton School
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Apr 7, 2016 • 27min

How North Carolina’s Anti-discrimination Law Is Redefining Corporate Activism

A controversial North Carolina state law that cancels a city’s move to protect LGBT rights has highlighted the increasing power and scope of corporate and CEO social activism. Hosted on Acast. See acast.com/privacy for more information.
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Apr 7, 2016 • 15min

The 4 C’s of Impactful Ad Campaigns

Colm Murphy group strategy director for advertising agency Droga5 discusses the process behind a successful campaign and how to keep fresh ideas flowing. Hosted on Acast. See acast.com/privacy for more information.
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Apr 6, 2016 • 25min

What the Panama Papers Mean for Transparency and ‘Dark Money’

The so-called “Panama Papers” track “dark money” flows globally over nearly four decades. They offer a rare opportunity for the U.K. the U.S. and other countries to check wrongdoings by anonymous firms say experts. Hosted on Acast. See acast.com/privacy for more information.
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Apr 6, 2016 • 22min

The Titans of Globalization: 10 People Who Changed the World

Jeffrey E. Garten’s new book From Silk to Silicon pinpoints the 10 key people who changed the world and ushered in new eras of globalization. Hosted on Acast. See acast.com/privacy for more information.
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Apr 6, 2016 • 20min

Part 2: European Private Equity: Market Outlook

European private equity exits hit a record 84 billion euros in 2014 due to receptive public markets and increased corporate M&A an EY study shows. Hosted on Acast. See acast.com/privacy for more information.
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Apr 5, 2016 • 14min

Sharing Solar and Social: One View of Cuba’s Economic Future

Jillian Manus of Structure Capital knows capitalism is coming to Cuba – but its transition from developing nation to modern world integration won’t be quite like any other. Hosted on Acast. See acast.com/privacy for more information.
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Apr 4, 2016 • 22min

Why Some Workplace Health Incentive Programs Don’t Work -- and Some Do

Plenty of companies give their employees monetary incentives to exercise lose weight or quit smoking. So why aren’t more of us getting healthier? Hosted on Acast. See acast.com/privacy for more information.
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Apr 1, 2016 • 22min

Dana Perino: Inside the Bush White House and on the Future of the GOP

Dana Perino Fox News TV cohost and former White House press secretary to President George W. Bush shares her thoughts on the 2016 Presidential election season. Hosted on Acast. See acast.com/privacy for more information.
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Apr 1, 2016 • 11min

Selling a Crazy Idea: How Radically New Products Can Gain Traction

Using the edible insect industry as a case study new Wharton research finds that radical creativity is most likely to be embraced by consumers when it’s parsed in terms that are familiar to them. Hosted on Acast. See acast.com/privacy for more information.
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Mar 31, 2016 • 26min

Gauging the Hits and Misses of Obama’s Cuba Visit

U.S. President Barack Obama’s recent visit to Cuba aimed to bring the two countries closer together and to strengthen business ties. But trust and human rights remain sticking points say experts. Hosted on Acast. See acast.com/privacy for more information.

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