Taste Radio

The following podcast features a captivating discussion with Fred Hart, the creative director at Interact, a Boulder-based branding and design firm. Hart offers his take on cutting edge design trends and spoke about a recent visit to Mexico City where he found inspiration for new methods of design and storytelling. He also shares an engrossing account of Interact's work and packaging and label refresh for Dogfish Head Brewery.

In Episode 10 of the BevNET Podcast, we sit down with Justin Prochnow, a partner at Greenberg Traurig, to discuss current legal and regulatory issues affecting the beverage industry. We spoke with Prochnow, an expert in legal requirements for labeling, about changes to the Nutrition Facts panel, which were revealed by the U.S. Food and Drug Administration (FDA) in May. Prochnow also discussed the FDA's guidance on use of "evaporated cane juice" on ingredient labels, the agency's view of the term being "false or misleading," and what it means for food and beverage companies that are using the term.

Beverage entrepreneurs hear it all the time: "how is your brand differentiated from what's currently available on the market?" It's often distributors, retailers and investors that are asking the question, and most brand owners answer with claims about enhanced flavor, function or health benefits as compared to competing brands. Sometimes, entrepreneurs will say that their brand is "creating a new category" and doesn't fit into standard beverage segments. But just how effective is that statement? More importantly, is grounded in reality? We examine the approach in this podcast and discuss attempts to position a brand as so novel that it belongs in its own category. We also look at potential challenges and pitfalls that entrepreneurs may encounter along the way.

We're just a few days away from BevNET Live Summer 2016, and with it the eleventh edition of the conference's signature beverage brand competition, the New Beverage Showdown. The competition will feature 15 early-stage entrepreneurs who will take the main stage to present their brands and business plans to a panel of expert judges for a chance at a $10,000 grand prize. In this podcast, we look back at previous editions of the Showdown and identify key attributes of successful presentations and commonalities among winners. We also discuss where some brands stumbled and things to avoid while under the spotlight.

The team had a chance to evaluate some products with beverage industry investor, advisor, board member and raconteur Ken Sadowsky when dropped by the BevNET Podcast studio for an interview recently. Sadowsky has had a front-row view of the growth of groundbreaking brands like Vitaminwater and Vita Coco, joined BevNET's Jeffrey Klineman and Jon Landis to talk about the strategic moves taken by successful beverage company leaders, some of the reasons that distributors can't stop listening to Bruce Springsteen, and what it means to be characterized by so many in the industry as "The Beverage Whisperer."

In this edition of the BevNET Podcast, Chris Furnari, the editor of Brewbound, joins us to discuss his takeaways from the massive, 14,000-attendee Craft Brewers Conference and Brew Expo America, including some of the factors that are enabling massive growth in the craft beer category. We also discuss the increasing amount of merger and acquisition activity in the space, the prospect of 10,000 U.S. craft breweries, and the ongoing "craft vs. crafty" debate that just won't die.

In this edition of the BevNET Podcast, we discuss the swelling ranks of premium water brands and efforts by marketers to stand out from the pack. We also examine why a growing number of beverage entrepreneurs are bypassing co-packers and opting to build their own production facilities.

In this podcast, BevNET CEO John Craven interviews Doug Evans, the founder and CEO of Juicero, a new high-tech countertop juicing machine. Recorded in Calabasas, Calif., Evans discusses the development of Juicero, its introduction to the market and how it fits into the expanding landscape for cold-pressed juice. He also responds to criticism about the unit's price tag ($700) and talks about his long-term vision for Juicero.

Every week we receive samples of new drinks sent to us from a wide variety of beverage companies, ranging from Red Bull to upstart cold-pressed juice shops. Most of the products are loaded into a cooler in the front of the office and available to everyone. While some drinks fly off the shelf, others sit around for weeks on end. In this podcast, we discuss why this happens and attempt to delineate the reasons behind consumption decisions in the office.

In this edition of the BevNET podcast, BevNET CEO John Craven sits down with Alex Matthews, the co-founder and CEO of Juice Served Here, a fast-growing cold-pressed juice chain based in Los Angeles. Founded in 2013, Juice Served Here launched 11 new locations in 2015 and plans to add three more this summer. As quickly as the company is expanding, Matthews and Juice Served Here executives recently pulled back on the reins as a way to reflect on operations, staff training and marketing campaigns for current stores. Matthews describes the initiative as "really healthy" and something that enabled for a clearer path forward. Matthews also discusses the thriving market for cold-pressed juice in Southern California -- "there's probably going to come a moment when there's a juicery on every street corner here in L.A.," he says -- and why he believes "staying true to your mission" will be the key factor for success among the growing range of juice companies in the region. Listen to this podcast for the full interview, which includes Matthews' comments on an increasingly competitive landscape for cold-pressed juice, why coffee and juice go hand-in-hand, and new technology in the category. As always, please send feedback, comments and ideas for future episodes to news@bevnet.com.