

Taste Radio
BevNET Inc.
The top podcast for anyone building a business in food or beverage, BevNET's Taste Radio features interviews with the leaders and rising stars of our fast-evolving industry. The shows also include discussion on emerging trends, innovation and news of the week from our regular cadre of hosts from the BevNET and NOSH teams.
Tell us what you think at ask@tasteradio.com. You can also email us if you are interested in Taste Radio sponsorship opportunities. And if you like the podcast, share it with a colleague, will ya?
Tell us what you think at ask@tasteradio.com. You can also email us if you are interested in Taste Radio sponsorship opportunities. And if you like the podcast, share it with a colleague, will ya?
Episodes
Mentioned books

Jan 9, 2018 • 1h 5min
Ep. 91: Coolhaus CEO: Branding Is a 'Point of View And a Culture'
A super-premium ice cream brand that got its start slinging sweet treats out of a repurposed, beat-up postal van, Coolhaus is changing the perception of frozen pints, one scoop at a time. Known for its off-beat style and inventive, indulgent flavors -- think Fried Chicken & Waffles and Balsamic Fig -- Coolhaus is certainly not your father's ice cream. But it's not for him. Lauded by food critics and adored by celebrities and social influencers who've championed the Los Angeles-based brand since its 2009 launch, co-founder and CEO Natasha Case sees Coolhaus as "the signature millennial ice cream brand." In an interview included in this week's episode of Taste Radio, Case explained the her belief that Coolhaus, which is represented at thousands of grocery retailers across the U.S. and is sold at company-owned stores and food trucks in Southern California, New York City, and Dallas, has made its mark by positioning the brand as a "point of view and a culture." "The ice cream is our outlet," she said. "The ice cream is our canvas for cool ideas." Also included in this episode: A conversation with Trevor Smith, who's the co-founder of cold-brew beverage brand Secret Squirrel. Starting as a side hustle selling cold brew coffee at farmers markets in L.A., the brand has since emerged at national retailers, including Target. Smith shared lessons from his entrepreneurial journey, from his time with the U.S. Army through to the sale of Secret Squirrel in 2016. And in this week's edition of Elevator Talk, we hear from Eduardo Pentagna, the CEO and Master Brewer of Brazilian-inspired beer brand Novo Brazil. Show notes: 1:45: Review Taste Radio! -- Please do us a solid and review us on iTunes. It'll improve our search rankings on the app and help other folks find Taste Radio. It's a pretty simple process and will take about 2-4 minutes. Thanks! 3:15: That Sh_t is The Bomb, Yo -- Much of the Eastern U.S., including our beloved home of Watertown, Mass., has been recovering from a brutal storm aptly dubbed a "bomb cyclone." It's not a good thing. But while snow and ice ain't our bomb, good food and drinks are. The hosts kick off the episode with a discussion about libations and snacks, including Olivious Daily Olive Oil Shot, GT's Kombucha Pure Love and Ayoba-Yo Biltong South African Jerky, that caught their attention over the past week. 8:55: Interview: Natasha Case, Co-Founder/CEO, Coolhaus -- Project NOSH editor Carol Ortenberg met up with Coolhaus co-founder and CEO Natasha Case at BevNET Live Winter 2017 where they chatted about the inspiration behind the company ("Farchitecture" -- the intersection of food and architecture), Case's perspective that "e-comm is the new food truck" and why Coolhaus is "in the game of one person buying us 1,000 times, not 1,000 people buying us once." 36:11: Interview: Trevor Smith, Co-Founder, Secret Squirrel -- How to stay lean and mean in the early days of your brand? Bootstrapping. Natasha Case talked about it and we also heard it from Trevor Smith, who's the co-founder of cold-brew beverage brand Secret Squirrel. In a conversation recorded last month in Santa Monica, BevNET Managing Editor Ray Latif spoke with Smith about his journey, including the early days of Secret Squirrel ("We weren't prepared for the fundamentals."), why entrepreneurship can often be a "lonely endeavor," and how he defines success. 1:00:07: Elevator Talk: Eduardo Pentagna, CEO/Master Brewer, Novo Brazil Brewing -- Craft beer with a Brazilian vibe made in Southern California. What's not to love? We caught up with the brand's founder and CEO Eduardo Pentagna at Brewbound Session Winter 2017 where Novo Brazil triumphed in the event's Startup Brewery Challenge competition. Just before the big win, Eduardo offered us for a quick introduction to the brand. Brands in this episode: Olivious, Ayoba-Yo, GT's Kombucha, Jameson, Fireball, Gatorade, Essentia, Murray's Bagels, Coolhaus, Secret Squirrel, Novo Brazil

Jan 2, 2018 • 1h 5min
Ep. 90: Chameleon Cold-Brew's Campbell: 'Humility Has Been Incredibly Helpful For Us'
Cold brew won't save the world. Just ask Chris Campbell. The co-founder and CEO of Chameleon Cold-Brew, Campbell is well aware of cold brew's vaunted status as one of the hottest trends in food and beverage. He's also extremely proud of Chameleon's commitment to quality, its devoted consumer base and its leadership position within the space, all of which were key elements to its recent acquisition by Nestlé. Yet, in a conversation included in this episode of Taste Radio, Campbell stressed that a healthy sense of humility has helped steer the ship and been critical to the company's success. "There's nothing being sold or developed here that is necessary for life," Campbell said. "We're all going to be fine without it. These are all things that are additive to our lives. [We keep] that in perspective: what we do is we sell coffee, deliver a little smile for the moment in the day. And that kind of humility has been incredibly helpful for us, and it's pervasive in our company." But, Chris, what about beer? Isn't beer necessary for human existence? Meg Gill might be up for that debate. She's the co-founder and president of Golden Road Brewing, who, like Campbell, sold her fast-growing beverage startup to a global conglomerate. Gill, a young and ambitious entrepreneur who in 2014 was recognized as part of Forbes' annual "30 Under 30" list, joined us for a conversation about the launch, development and eventual sale of her Los Angeles-based craft beer company to Anheuser-Busch InBev in 2015. Also included in this episode: the latest edition of Elevator Talk, which features Tribali Foods founder Angela Mavridis, who joined us for a chat about her upstart brand of organic and grass-fed meat patties. Show notes: 1:16: A Dirty, Zesty, Spirited Holiday -- The hosts riff on a sparkling partnership between Dirty Lemon Beverages and Vogue, how Zest Tea is taking on energy drinks with its new line of canned, "high-octane" teas, and Townshend's Tea Company's innovative take on distilled spirits. 6:24 Interview: Chris Campbell, Co-Founder/President/CEO, Chameleon Cold-Brew -- Just about a month after Nestle USA announced its acquisition of Chameleon Cold-Brew, we sat down with the co-founder and CEO of the insurgent coffee company, Chris Campbell. In an interview recorded at BevNET Live Winter 2017, Chris spoke with BevNET's Ray Latif and John Craven about Chameleon's launch in 2010 and how it established itself as a leader in the fast-growing cold-brew coffee segment. He also explained the role of innovation in the brand's development, why Austin has been hotbed for entrepreneurship in food and beverage in recent years and offers up his thoughts on new cold brew brands entering the fray. 34:50: Interview: Meg Gill, Co-Founder, Golden Road Brewing -- Like Chris Campbell, Meg Gill is familiar with selling an upstart beverage company to a global conglomerate. She's the co-founder of Golden Road Brewing, a Los Angeles-based craft beer company that launched in 2011 and was acquired by Anheuser-Busch InBev just four years later. In an interview with Brewbound editor Chris Furnari and BevNET CMO Mike Schneider, Gill spoke about the brand's rapid growth and path to acquisition. She also explained how Golden Road, which has become Anheuser-Busch's fastest growing craft brand, is competitive among other brands within A-B's portfolio, and plans to press on the gas in 2018. 1:00:50: Elevator Talk: Angela Mavridis, Founder/CEO, Tribali -- Tribali Foods, a maker of organic and grass-fed meat patties, was the winner of the Pitch Slam competition at NOSH Live Winter 2017. During the event, we caught up with the company's founder Angela Mavidris, who spoke about the origins of Tribali and how it differentiates itself from competing brands, in this edition of Elevator Talk. Brands in this episode: Dirty Lemon, Zest Tea, Townshend's Tea, Brew Dr. Kombucha, Chameleon Cold-Brew, GT's Kombucha, Golden Road Brewing, Oskar Blues Brewing, Tribali Foods

Dec 27, 2017 • 15min
Taste Radio Special Edition: The Best of 2017
Everyone's heard "15 minutes could save you 15 percent or more in car insurance." Well folks, we don't know much about the business of insuring your 2009 Honda Accord, but we can tell you that taking 15 minutes to listen to this special edition of Taste Radio could be a game-changer for you and your company. Culled from 50 episodes published over this past year, Taste Radio's Best of 2017 features a select collection of quips and quotes from interviews with some of the brightest minds in the food and beverage industry. In television they might call it a "clip show," but accompanied by commentary from Taste Radio hosts, it's a can't-miss episode comprised of the most indispensable advice on business strategy, team building, branding, marketing, data and innovation we've heard all year.

Dec 21, 2017 • 59min
Ep. 89: A Vital Podcast on Collagen, E-Commerce and Future Food Trends
You don't have to be a rocket scientist to break into the food and beverage business… but it doesn't hurt. Just ask Kurt Seidensticker. A former NASA aerospace engineer, Seidensticker is the founder and CEO of Vital Proteins, a fast-growing brand immersed in a hot trend: ingestible collagen. An avid runner who was drawn to the recovery benefits of collagen, his path from space shuttles to grocery store aisles was two decades in the making, bisected by a successful career as a digital strategy consultant. Seidensticker joined us for an interview included in this episode of Taste Radio and explained how lessons from his experience at NASA provided a critical conduit to his work building e-commerce platforms for Fortune 500 companies and investment banks. His expertise in e-commerce in turn laid the groundwork for the launch of Vital Proteins, which began as a direct-to-consumer brand. "I recognized early on… that e-commerce was a really viable solution to build a brand around before you went into retail stores," he said. "If you build a brand ahead of time, you go into retail stores, people know who you are [and] it's much easier to expand the brand nationally." As part of the wide-ranging conversation, Seidensticker also discussed how he assessed the market potential for an ingestible collagen brand and Vital Proteins' attempt to position itself as "an overall wellness company for beauty and fitness." Collagen has been promoted as key component of another trendy ingredient: bone broth. In recent years, we've seen a few beverage plays in the nascent space, including BRU Broth, a brand of bone broth and cold-pressed juice blends. Included in this episode is an interview with company's co-founder and CEO Soo-Ah Landa, who spoke about the launch and development of the company. And in the latest edition of Elevator Talk, we ask if basil seed an ingredient to watch in 2018. Shakira Niazi thinks so. She's the founder of Basil Seed Works, the maker of ZenBasil, a brand of basil seed-infused beverages. Niazi shared her vision for the brand and discussed some of the functional benefits of the basil seed. Show notes: 1:08: Is It a Food? Is It a Beverage? Does it Matter? -- Five years ago this month, PepsiCo chairman and CEO Indra Nooyi said that "a way to grow the beverage business is to take foods and drinkify them." The concept was rooted in her belief that a confluence of demand for convenience and nutrition would drive consumption trends over the next decade. Amid rising interest for protein-heavy smoothies, drinkable soups and bottled yogurts, it turns out that she was onto something. Yet a question persists: how do these brand best market themselves as snacks and vice versa? The hosts discuss. 11:11: Interview: Kurt Seidensticker, Founder/CEO, Vital Proteins -- It's been a breakout year for ingestible collagen and one of the leading brands in the space, Vital Proteins. A maker of collagen-based foods and supplements, Vital picked up national placement at Whole Foods and Vitamin Shoppe and added $19 million in new funding from venture capital firm CAVU. Founder and CEO Kurt Seidensticker joined us for a conversation about the company and how Vital has positioned itself as a leader in the nascent collagen space. 37:08: Interview: Soo-Ah Landa, Co-Founder/CEO, BRU Broth -- We spoke with Landa about her decision to leave behind a comfortable corporate career and make the leap into the rough-and-tumble beverage business. She also discussed why merchandising innovative products like BRU is "a past problem, a present problem and likely a future problem" and her concern that "it's still hard to find women investors and advisors, specifically in this space." 55:22: Elevator Talk: Shakira Niazi, Founder, ZenBasil -- ZenBasil is an upstart brand of basil seed-infused beverages. We spoke with Niazi at BevNET Live Winter 2017, where she participated in New Beverage Showdown 14 and made it to the final round of the competition.

Dec 15, 2017 • 1h 4min
Ep. 88: DRY Soda Founder on How to Play The Long Game… and Win; My/Mo's Momentum
Distributors called her a "relentless bitch," but Sharelle Klaus paid little mind to their insecurities. She was too busy building a business. Instead, Klaus, the founder and CEO of DRY Soda, a Seattle-based maker of premium carbonated soft drinks, wore the slur as a badge of honor. Standing at the forefront of the emerging craft soda segment since the launch of DRY in 2005, Klaus acknowledges that she is indeed relentless — and deeply passionate about her vision to deliver better soda to American consumers. "I have an expectation, and it has to get done," she said in an interview included in this episode of Taste Radio. "In beverage, you've got to get that product on the shelf. It has to be executed correctly. I do demand a lot from everybody -- you just have to." Beginning with DRY's early days as a regional startup through its rise to a nationally distributed brand, Klaus shared war stories from the journey and revealed the one lesson she believes entrepreneurs need to learn if they intend to be successful. This episode also includes a lively chat with Russell Barnett, CMO of My/Mo, a fast-growing brand of mochi ice cream sweeping through freezers aisles across the U.S. Don't miss Barnett's explanation of why "marketing is never right; [just] varying degrees of wrong." We also caught up with Max Baumann and BJ McCaslin, co-founders of Bear Squeeze, a brand of ketogenic meal shakes that triumphed in BevNET Live's New Beverage Showdown 14. Rounding out the episode is the latest edition of Elevator Talk featuring Tugger Balcom, the founder of Sports Juice, a brand of organic, cold-pressed juices designed for athletes. Show notes: 1:09: Get a Life(style): All of the folks interviewed in this episode represent brands with a lifestyle component and engage with consumers beyond their core focus or function. The hosts discuss what makes for an effective lifestyle brand and how companies can best articulate their messaging. 6:27: Interview: Sharelle Klaus, Founder/CEO, Dry Soda -- In this interview, recorded from the Taste Radio studio at BevNET Live Winter 2017, Klaus shared her vision for the culinary-inspired soda brand and the impetus for its launch. She also discussed how she's persevered through her dozen years in the beverage business and why she implores entrepreneurs to "not be afraid to look stupid." 29:56: Interview: Russell Barnett, CMO, My/Mo -- In this interview with Project NOSH editor Carol Ortenberg, Barnett discussed the rapid emergence of My/Mo and why keeping the brand "weird and quirky... presents a really great opportunity for an experiential moment." Barnett also shares lessons learned from his two decades as a marketing exec, which has included roles with Mike's Hard Lemonade, PopChips and KeVita. 48:52: Interview: Max Baumann & BJ McCaslin, Co-Founders, Bear Squeeze -- Baumann and McCaslin joined us on the mics shortly after claiming the crown of New Beverage Showdown 14 and taking home the competition's $10,000 prize. The pair discussed the company's business strategy and McCaslin remarked on his second Showdown win, the first being with Coco Cafe in 2011. 59:53: Elevator Talk: Tugger Balcom, Founder, Sports Juice -- A semifinalist in New Beverage Showdown 14, we caught up with Balcom in Los Angeles a few weeks back when he joined us for this edition of Elevator Talk. Brands in this episode: Rockstar, Red Bull, Dry Soda, My/Mo, Bear Squeeze, Mixwell, Sports Juice For sponsorship opportunities, feedback and suggestions, contact ask@tasteradio.com.

Dec 8, 2017 • 1h 6min
Ep. 87: Forager Project Co-Founder: We Are Great Believers in 'Ready. Fire. Aim.'
Stephen Williamson, the co-founder and CEO of organic plant-based food and beverage company Forager Project, embraces a non-traditional approach to innovation. "We are great believers in 'Ready. Fire. Aim.'" he said in a recent interview included in this episode of Taste Radio. "We have tried to leverage anything where we've seen success." Launched in 2013, the San Francisco-based company has built a brand platform that extends from juices to smoothies to snacks and yogurts, all based around the principle of making great-tasting, healthy and minimally processed foods and beverages. Speaking with BevNET assistant editor Martin Caballero, Williamson and co-founder J.C. Hanley discussed how the company works to align innovation with current trends while staying true to its core mission. Williamson, who is a former chairman and CEO of Odwalla, and Hanley also spoke about their origins in the food business and why "learning from food" is a key piece of Forager's business philosophy. Also included in this episode: A conversation with Brandon Partridge, the Senior Vice President of Industry Development at American Frozen Food Institute and the founder of Ibex Yogurt, an innovative brand of organic drinkable yogurts that was discontinued in 2014. Partridge discussed learning lessons from his journey as a beverage entrepreneur and reflected on stumbling blocks and pitfalls. This week's Elevator Talk features Maggie Patton and Alex Buckley are the co-founders of Bitsy's Brainfood, an organic food company that makes allergen-friendly and vegetable-based snacks and cereals. Show notes: 1:01: Insights from Brewbound Session, NOSH Live and BevNET Live -- The hosts discuss news, trends, new products and speakers from the three conferences. Included in their banter: Novo Brazil's triumph in Brewbound Session's Startup Brewery Challenge 9; Saffron Road founder and CEO Adnan Durrani's stirring presentation at NOSH Live; the magic of oat-based granola brand Woats; the genius of Califia Farms' Greg Steltenpohl and Arnold Ventura; why new sparkling juice brand Hubble could be an Orangina-killer. 13:14: Interview: Stephen Williamson and JC Hanley, Co-Founders, Forager Project -- Forager is a maker of organic, plant-based food and beverages, including cold-pressed juice, nut milks, dairy-free yogurt and vegetable-based chips. In this interview, recorded via Skype, Williamson and Hanley discussed the company's mission and innovation philosophy, its transition from a focus on cold-pressed juice to multi-pronged portfolio of food and beverage and how "learning from food" allowed the company to leverage its expertise in cashew milk production to create a new line of dairy-free yogurts. 37:56: Interview: Brandon Partridge, Founder, Ibex -- Partridge is the founder of Ibex Yogurt, an innovative brand of organic drinkable yogurts founded in 2011 and was discontinued in 2014. In our conversation, recorded at NOSH Live Winter 2017, he discussed why the brand may have been a victim of "right place, wrong time" and the notion that young companies like Ibex often "live at the edge of success and extinction." 1:02:49: Elevator Talk: Maggie Patton & Alex Buckley, Co-Founders, Bitsy's Brainfood -- Patton and Buckley are the co-founders of Bitsy's Brainfood. Moms and former educators, the pair discussed how and why they launched the organic food company, which makes allergen-friendly and vegetable-based snacks and cereals. Brands in this episode: Novo Brazil, Honey Mama's, Woats, Califia Farms, Odwalla, San Pellegrino, Hubble, Vive Organic, Bija Bhar, Mother Beverage, GT's Kombucha, Health-Ade Kombucha, Brew Dr. Kombucha, Better Booch, Forager Project, Ibex, Bitsy Brainfood For sponsorship opportunities, feedback and suggestions, contact ask@tasteradio.com.

Dec 1, 2017 • 1h 5min
Ep. 86: Going Back to the Roots To Become 'The Pixar of Food'
Back to the Roots, which markets indoor gardening kits and organic breakfast cereal, has come a long way. Having started out making mushrooms out of coffee waste, the company has evolved into an ambitious sustainable food brand that envisions a future when it's recognized as "The Pixar of Food." In this week's episode of Taste Radio, co-founder Nikhil Arora discussed how Back to the Roots is positioning itself to achieve that lofty goal through a consumer-centric approach to innovation and working hand-in-hand with key retailers. "People ask, 'how'd you go from mushrooms to aquaponics to cereal?' he said. "It was talking to our consumers and being able to have that opportunity. Whole Foods was a huge part of that." Ahora noted that strategic planning always starts with "what problem are you solving for consumers," and pointed to the company's indoor gardening kits as a way for urban dwellers with limited yard space to grow their own food. In CPG, Back to the Roots cereals, formulated with four ingredients or less, are designed to be healthy alternatives to sugar-laden legacy brands, while "connecting kids back to real food." Also included in this episode: an interview with Mark Young, who is the founder and CEO of BeerBoard, a beer management platform that enables breweries, restaurants and bars to make real-time marketing decisions about their beer selection. And this week's Elevator Talk features Kareem Elhamasy, the co-founder of Nitro Beverage Co., a upstart maker of nitro coffee and kombucha. Show notes: 1:00: Prepping Your Protein -- Protein is one of the hottest ingredients in food and beverage and is being marketed in a dizzying array of forms and formats. Milk-based drinks, pea-based protein powders, meat jerky, whey-infused waters, nut-based bars, whole bean snacks. We see this stuff come into the office every day; the hosts discuss how they wade through the ever-increasing options for protein consumption. 9:20: Interview: Nikhil Arora, Co-Founder/Co-CEO, Back to the Roots -- Project NOSH editor Carol Ortenberg met with Arora at the Produce Marketing Association's 2017 Fresh Summit in New Orleans for a wide-ranging conversation that includes discussion about the origins of Back to the Roots, how close relationships with Whole Foods and Amazon accelerated its development and how the company has navigated the foodservice business in NYC schools. 36:02: Interview: Mark Young, Founder/CEO, BeerBoard -- Young explained how BeerBoard improves inventory control by reducing overpours, underpours and "unauthorized comps." He noted that the company's emergence comes as the beer industry is "getting more educated about technology in ways that they can benefit from it." 1:01:56: Elevator Talk: Kareem Elhamasy, Co-Founder, Nitro Beverage Co. -- Elhamasy recently visited BevNET HQ and introduced us to Nitro Beverage Co., which he co-founded with three friends in Asbury Park, NJ. Brands in this episode: Nothing But The Fruit, OWYN, Back to The Roots, Love Beets, BeerBoard, Nitro Beverage Co. For sponsorship opportunities, feedback and suggestions, contact ask@tasteradio.com.

Nov 24, 2017 • 1h 5min
Ep. 85: Honest Tea Co-Founder Barry Nalebuff: 'Focus on Solving a Real Problem'
Barry Nalebuff believes that food and beverage entrepreneurs should focus on solving what he calls "a real problem." When he co-founded organic beverage brand Honest Tea 20 years ago, that meant delivering healthier bottled drinks to consumers at a time when few such options existed. Nalebuff has since integrated that philosophy into other ventures, including alcoholic kombucha company Kombrewcha and Maker Oats, a new brand of organic overnight oats that he developed in partnership with Quaker Oaks. The ultimate goal, he says, is to transform an industry laden with unhealthy ingredients and formulations. "If you think about what people have put in our foods, do you think they've actually made us healthier?" he asked. "I'd like to be able to trust in my food companies. I want to make things that you can trust. I want to appeal to people who read labels." In this week's edition of Taste Radio, Nalebuff joined us for a wide-ranging conversation about his career as an entrepreneur and investor, including why premiumization has been an effective path to innovation, lessons learned from early missteps at Honest Tea, and how he views Maker Oats as fitting into Americans' daily routines. Also included in this episode: An interview with Will Willis, co-founder of Boston-based craft distillery Bully Boy Distillers. Willis, who launched Bully Boy in 2011 with his brother Dave, discussed his journey in the fast-growing business of craft spirits, including their initial foray into the space, how the industry has evolved over the past six years and what he's learned along the way. And in the latest edition of Elevator Talk, we sit down with Ryan Close, the creator of Bartesian, a countertop machine described as the "Keurig for Cocktails." Show notes: 'Cause I'm Eating on a Jetplane: In just a few days, the team will be heading out to Santa Monica for BevNET Live, Brewbound Session and NOSH Live. Most of us will probably make a beeline to the In N' Out near LAX as soon as we land. But how, pray tell, will we nourish ourselves during the journey? The hosts discuss some go-to snacks and drinks when flying, including Barnana, Biena Snacks, Monfefo, Temple Turmeric and Terra Chips. Interview: Barry Nalebuff, Co-Founder, Honest Tea, Kombrewcha, Maker Oats -- Nalebuff recently joined BevNET CEO John Craven and Project NOSH editor Carol Ortenberg at BevNET HQ for a wide-ranging conversation about his career as an entrepreneur and investor. Nalebuff, who's also a professor of management at Yale University, explained his innovation philosophy, beginning with Honest Tea and later with Kombrewcha and Maker Oats, how entrepreneurs can empower designers to best align branding and packaging with their visions and why it's critical for him to work with people that he "totally trusts." Interview: Will Willis, Co-Founder, Bully Boy Distillers -- As the market for craft spirits continues to develop, we've stayed curious about the segment and its parallels to emerging categories in food and non-alcoholic beverages. So when we were invited to visit Bully Boy Distillers, an urban craft distillery located in Boston, we figured it was a good opportunity to chat about the business with folks in the trenches. John and Ray recently checked out Bully Boy and met with co-founder Will Willis. Elevator Talk: Ryan Close, Co-Founder, Bartesian -- Close is the co-founder of Bartesian, a Keurig-type machine that makes cocktails on demand. We met up with Close last month in L.A. and recorded this edition of Elevator Talk. Brands in this episode: Barnana, Biena, Monfefo, Temple Turmeric, Terra Chips, Honest Tea, Kombrewcha, Calicraft, Maker Oats, Bully Boy, Bartesian For sponsorship opportunities, feedback and suggestions, contact ask@tasteradio.com.

Nov 17, 2017 • 1h 2min
Ep. 84: Rocking Out With Halen Brands CEO Jason Cohen
Halen Brands, a privately held operating company that invests in, acquires, and operates food and beverage brands, describes itself as "created by entrepreneurs for entrepreneurs." It's an appropriate tagline given Halen's leadership team, which is headed by founder and co-CEO Jason Cohen, a highly successful entrepreneur and investor who's grown and sold brands including Mamma Says, Sensible Portions, Rickland Orchards and partnered with the founders of Skinny Pop for a combined total of over $560 million. In an interview featured in this week's episode, Cohen discussed his background in the food and beverage business and why he launched Halen, which in partnership with Clearlake Capital, currently has investments in fast-growing brands including CORE and Chef's Cut Jerky and recently acquired OWYN, a brand of plant-protein drinks and shake powders. Cohen also shared lessons about building successful relationships with retail buyers and the one thing entrepreneurs should avoid if they want to sell their company. Also included in this week's episode: An interview with Ken Plasse, the CEO of Fishpeople Seafood, a leading brand of sustainable and traceable seafood. Plasse spoke about the company's mission to "change consumers' relationship with the sea" and to preserve and support local fishing communities. And in the latest edition of Elevator Talk, we speak with Sarah Hardgrove-Koleno, the co-founder and CEO of KRā, an organic sports drink brand. Show notes: 1:05: It's Automatic: A growing number of high-end automatic coffee and tea machines have come to market, and a few have arrived here at the office. While some might accuse the devices of undercutting the artisanal quality derived from, say, the long steeped cold brew, the ceremony of matcha preparation or the gentle nature of pour-over coffee, manufacturers promote the consistency and convenience of the machines versus traditional tools. The hosts experiment with a few of these countertop appliances and offer their takes. 11:57: Interview: Jason Cohen, Founder, Co-CEO, Halen Brands -- Cohen recently visited BevNET HQ in Watertown, Mass. and spoke with Project NOSH editor Carol Ortenberg and BevNET CMO Mike Schneider about his career as an entrepreneur and investor. As part of the conversation, Cohen implores other entrepreneurs not to get "too attached to your brand if your ultimate goal is to sell it," explains why "competitive friendliness" among other small food makers helped build the fast-growing better-for-you snack set and what he perceives as the differences between the food and beverage industries. 36:37: Interview: Ken Plasse, CEO, Fishpeople Seafood -- Plasse joined Carol Ortenberg for a conversation recorded at the recently held Esca Bona conference in Austin, Texas. He discussed how Fishpeople attempts to build its brand story by drawing a direct line from its fishing partners to consumers and how its e-commerce platform presents an amazing opportunity to communicate directly with -- and learn from -- its customers. 59:05: Elevator Talk: Sarah Hardgrove-Koleno, Co-Founder/CEO, KRā -- A former attorney based in Chicago, Hardgrove-Koleno last year co-founded KRā, an organic sports drink brand. We caught up with Sarah at the NACS 2017 show and connected for this edition of Elevator Talk. Brands in this episode: Ito En, Halen Brands, Mamma Says, Sensible Portions, Rickland Orchards, Skinny Pop, CORE, Chef's Cut Jerky, OWYN, Fishpeople Seafood, KRā

Nov 10, 2017 • 1h 8min
Ep. 83: How Saffron Road Excels At Meeting Millennial Mouths; Forto Takes Its Best Shot
Adnan Durrani was once known as "The Suit." A former Wall Street executive, Durrani's first experience at a natural foods show was a clash in styles: a buttoned-up banker dressed in Brooks Brothers amid hippie entrepreneurs clad in raggedy jeans and sandals. Despite the difference in style, Durrani found himself embraced by the community and in particular by Stonyfield Farm co-founder Gary Hirshberg, for whom Durrani served as a board member and investor. Durrani is currently the CEO of American Halal, the company behind halal-certified frozen food and snack brand Saffron Road, which he founded in 2009. In this week's episode of Taste Radio, he spoke about his career in the food and beverage business and how his belief system evolved during his transition from Wall Street into the natural food space. He also explained how he identified a huge growth opportunity for halal foods in the U.S. and why Saffron Road saw millennials as a key consumer demographic during the brand's launch. Durrani also discussed how the company was able to turn a potential PR nightmare into an opportunity and why he's increasingly immersing himself and his brand into political causes. Also in this episode: An interview with Neel Premkumar, the founder and CEO of Dyla Brands, which markets Forto Coffee energy shots and Stur liquid water enhancers. A former CPG executive with stints at Nestlé and Pfizer, Premkumar spoke about his foray into entrepreneurship and his process for identifying white space and marketable innovation in saturated categories. And in this week's Elevator Talk, we spoke with BJ Mccaslin and Jason Trawick, the co-founders of Minute Mixology, a brand of all-natural, single-serve cocktail mixers. This episode is presented by Sovereign Flavors. Show notes: 1:31: Life's a Pitch…: BevNET Live, NOSH Live and Brewbound Session are just weeks away. The hosts encouraged new brand owners and early-stage entrepreneurs attending the events to introduce themselves to the team. They recalled meeting entrepreneurs, before they were big successes with their brands, for the first time at past events, including Janie Hoffman from Mamma Chia and Justin Trout, Dina Trout and Vanessa Dew from Health-Ade. 6:30: Interview: Adnan Durrani, Founder/CEO, American Halal/Saffron Road -- Adnan Durrani is the founder and CEO of American Halal, the maker of Saffron Road, a brand of halal-certified frozen foods and healthy snacks. BevNET editor-in-chief Jeff Klineman met with Durrani at American Halal's headquarters in Stamford, Conn. 40:11: Interview: Neel Premkumar, Founder/CEO, Dyla Brands -- Last month at NACS 2017, BevNET's Ray Latif and Brad Avery met with Neel Premkumar, who is the founder and CEO of Dyla Brands. Dyla is the maker of Forto Coffee, a fast-growing brand of organic, coffee-based energy shots and Stur, a brand of all-natural drink mixes. Premkumar discussed why learning from missteps has been critical to the evolution of Forto, how e-commerce established a critical conduit between the company and its consumers and recent strategic partnerships with The Hershey Co., Peet's and Keurig. 1:02:28: Elevator Talk: BJ Mccaslin & Jason Trawick, Co-Founders, Minute Mixology -- BJ McCaslin is a beverage entrepreneur perhaps best known as the co-founder of Coco Cafe, an espresso and coconut water blend that was acquired by Vita Coco in 2012. His latest project is Minute Mixology, a brand of all-natural, single-serve cocktail mixers. We caught with BJ and his co-founder Jason Trawick in Los Angeles, and connected for this edition of Elevator Talk. Brands in this episode: Mamma Chia, Health-Ade, Saffron Road, Stonyfield Farm, Vermont Pure Spring Water, Forto Coffee, Stur, Coco Cafe, Vita Coco, Minute Mixology For sponsorship opportunities, feedback and suggestions, contact ask@tasteradio.com.


