The Agency Growth Podcast

Johnathan Gryzbowski from Penji joins us on this week's episode. An episode that was meant to go deep into creating an agency where 100% of the services are whitelabeled through Penji's graphic design capabilities turned into a deep discussion on letting go of the subject matter expertise vine.We went deep into how to build a great team and how to feel when you're no longer the smartest person in the room... in fact, in most cases, you should probably be the dumbest person in the room at your own company.----------------------------------Want 15% off Penji? Use promo code AGENCYGROWTHPOD15 at checkout.Or use this link: https://penji.co/pricing/?affiliate=AGENCYGROWTHPOD15Want to reach out to Johanathan directly? Hit him up at johnathan@penji.co----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on social:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Skip the Cold Open at 8:00**After three years of talking about the Profit First System, we finally do an episode on just that. And what better way to do this episode than to have the creator of the system, Mike Michalowicz, on the show to answer some of our questions regarding how the system works for agencies.But more importantly, why the Profit First system is important in already profitable agencies.----------------------------------Follow Mike on LinkedIn:https://www.linkedin.com/in/mikemichalowicz/Get the Profit First book:https://mikemichalowicz.com/profit-first/Check out Relay Bank for a Profit First-focused bank:banklikemike.com----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Episode #118's Lindsay Halsey's business partner, Lori Calcott, joins us on this episode to talk about white labeling PPC services for other agencies.We don't white label for other agencies at Evergrow but we're curious how an agency would consider doing that given that all agencies might sell their services a little different. Additionally, every vertical and industry is different. How does Lori go about creating streamlined processes for PPC accounts across verticals?Lori also talks more about Pathfinder SEO as a step-by-step guide and training tool on how to conduct monthly SEO services in your agency.Check out Pathfinder SEO and support the show here:https://pathfinderseo.com/?ref=mzezy2m----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Charizard-shaped Cheeto Sells for $90k)****Skip the Cold Open at 6:38**What is an AI Agent and the business model surrounding it? We tackle the AI agent topic on this week's episode and why a business model built around the use of an AI agent is fundamentally flawed in the way people are talking about it.We also cover the hype around AI and how most people aren't using it correctly thinking they have to integrate it into their business or else they'll be left behind.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

We sit down with Drew Johnson with Everflow to talk about how agencies can offer affiliate and influencer services to their clients.We press Drew on the viability of the influencer channel for small businesses and how agencies can effectively white-label affiliate marketing services through Everflow.This is a whole new world to us.----------------------------------Drew is passionate about driving growth for B2B and D2C brands through performance marketing and works hand-in-hand with agencies to help deliver influencer marketing to their clients. With more than a decade in the industry, Drew unpacks the intricacies and practical considerations of pricing and providing the service as a white-label offering for clients. Questions for Drew? Reach out to him at drew@everflow.io or connect with him on LinkedIn.https://www.linkedin.com/in/drewjohnson89/----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Newsletters are hard. Everyone wants to start one or have a way to subscribe to one but you never really know what to put in it or have it get good tracion. Once it does, how do you make it make you money?We talk about Stacked Marketer quite a bit. It's where we get pretty much all of our marketing information on individual platforms. It's where we get the most condensed version of what the experts put out there in regards to updates for the things we care about in SEO, PPC, social media, email marketing, and more.Up until now, we've never really talked about email marketing or growing a newsletter. What better way to talk about it then having the founder and owner of the only marketing newsletter we subscribe to?Jake reached out to Manu Cinca of Stacked Marketer on X to bring him on the podcast to tell us exactly why he started Stacked and how he grew it to the size he did. But more importantly... how is he monetizing it and how does he get people to care about the content in it?If you aren't subscribed to Stacked Marketer and you're in the marketing space... what are you doing?Do it now.https://ref.stackedmarketer.com/9731be28/E----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Revenue share models never work. At least that's what we always say. Thomas Rudy from DataShopper comes onto the podcast to tell us how he built his 7-figure agency on a revenue share model earning multiple 6-figure annual contracts.Thomas is the Co-Founder of DataShopper, a data-hygiene software that lets you retarget anonymous website visitors through digital media and even print mail.This software could be a game-changer for agencies looking to white-label a print media option for clients with digital targeting and precision for in-market customers.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Valentine's Day Stuff)****Skip the Cold Open at 10:49**We dive into the not-so-riveting conversation about what defines an agency. It's not a topic we thought we'd have to cover but it seems like people (including us) are having some confusion over.Is a videographer an agency? What about a HighLevel sAaSpReNeUr?Why does any of this matter? Well, because it defines what you do and what your longterm business goals actually are.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (How many bananas is too many?)****Skip the Cold Open at 7:05**The productized service model is popular amongst agencies in the industry now. It used to be the Mad Men-type creative agencies that dominated the land but the productized models have been sweeping the globe.However, agencies still struggle with productization. They don't admit it, but they do.Having a package service isn't productization if your SOPs aren't clearly defined and rigid. That also means you need to be able to say no to clients who want to creep out of that scope. That's' the hardest thing for agencies to do.We've found the hardest thing with productization is balancing hiring team members to do the work outlined in the documentation while building them up to be strategists. After all, is a strategist needed if your service is an assembly line of production?----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Cody is a God at Subway Surfers // r/agency Subreddit news // Google Gemini)****Skip the Cold Open at 21:00**Everyone talks about qualifying prospects for their agency but no one every talks about what qualifiers they're using for themselves.Our agency has lower-cost services than most agencies yet we still have client qualifiers. Some of these are based on how much revenue prospective clients are earning while others are contingent upon what CMS or tech stack they're using.Cody also chimes in regarding qualifiers for service upsells. Not every client is a good fit for other services we offer and qualifiers shouldn't just be with clients you take on but with services you offer as well.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u