The Agency Growth Podcast

In this podcast, they discuss the challenges of documenting processes for scalability. They emphasize the importance of clear documentation in small businesses. There are also funny anecdotes about frugality and cleaning mishaps.

**Cold Open (Cody is back from surgery)****Skip the Cold Open at 4:26**Jake is seeing way too many people looking for "appointment setters" and "high ticket closers" for agencies and SMMAs in Facebook groups.Building an agency off of this model will ultimately kill your agency.This also brings up an interesting point -- if you own a social media marketing agency... how good are your social media marketing services if you can't even get clients using the services you provide?Instead of complaining about the above, we talk about what you should be doing to get your clients and where to get them without appointment setters and high ticket closers.----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/

Learn why agencies struggle to scale beyond their current status with key tips like not scaling too fast, having a solid foundation, documenting processes, knowing your labor rate, planning ahead, and offering a quality product. Hear how to overcome challenges in agency growth and why expertise and process documentation are essential for sustainable scalability.

**Cold Open (Nobody with a beard is happy -- Cody has a beard)****Skip the Cold Open at 6:30**If you run ads for your clients, you've likely run into a few issues...The budgeted amount wasn't spentToo much was spentThe account spends inconsistently and you have to spend too much time managing the spendYou're getting too many accounts and it's hard to keep upWe discuss the 5 ways we manage client ad spend and budgets for platforms like Facebook and Google.We answer questions like:Whose card should be on file?If you plan to spend $500 in a month, how do you track and pace that to make sure you spend that?When do you need to pay attention to spend?What are ways you can prevent "doomsday scenarios" in which too much is spent?We break out how we manage client ad spend for over 50 accounts with 5 key points:Know who's legally responsible for overspendUse a daily budget trackerBeginning and end of month require more time for monthly accountsUse automated rulesLongterm honesty is better than short-term profits----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------

**Cold Open (Cody wears random shirts he finds / Having a tough week at Evergrow)****Skip the Cold Open at 6:41**We had a listener of ours ask what our opinion was on HighLevel (GHL) as he was hearing a lot of agency owners promoting it and it seemed to have a lot of features he could sell.I had a pretty honest conversation with him about why we don't use GHL and reasons why he should or should not use it.If you build your agency in someone else's playground, you don't have a good agency.As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/

**Cold Open (Cody brings up NVIDIA article / When is chasing money no longer worth it?)**Skip to Cold Open at 8:07**We're joined by David Tobin of TobinLeff M&A Advisors to discuss what agencies need to consider when thinking about selling their business.Jake mentions how he sees a lot of small agency owners (freelancers) looking to sell their "agency" in groups. We ask David very pointed questions on whether it's even feasible to sell an agency that only consists of one person and a client list as well as what things businesses look for when acquiring an agency.Some questions David answers are:How can you tell how much an agency is worth?What kind of multiples can agencies sell for?What can agencies do now to sell for more?Why do people buy agencies and who is buying?What are things you need to know about your agency before you sell it?What questions are buyers asking?What's a realistic revenue number an agency should be at before selling?TobinLeff M&A Advisors is a team of advisors that helps business owners plan and facilitate exiting their business or acquiring other businesses through mergers and acquisitions. They'll not only facilitate the transition but also advise on your business now for a future acquisition or merger.As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.You can find more about TobinLeff at tobinleff.com or reach out to David Tobin on LinkedIn at linkedin.com/in/david-tobin-120658184/Other Resources:NVIDIA article Cody referenced in the Cold OpenTobinLeff: 10 Questions Buyers Will Ask When You Sell a BusinessTobinLeff: 7 Best Practices for Managing a Rewarding Exit PaydayWant to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/

**Cold Open (Jake and Cody talk about rebranding the podcast)****Skip the Cold Open at 7:11**A listener of the podcast submitted really great questions and we wanted to take the time to respond to all of them on the show. This is part 2 from episode 74 where we answer questions 7-10.There were 10 questions, we answered the last 4 in this episode:Why did you decide on digital marketing?What did you wish you could have done sooner to make you more successful today?How do you avoid burnout?How long does it take to make a good salary?What's a salary I can expect in the first year?What have you gained from being your own boss?This episode is sponsored by Aura -- Your personal security is your agency's security. Sign up for a free trial and run a scan on your email and personal information to see if it has been picked up in a data breach at aura.com/everbros.As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/

**Cold Open (Jake delivers a keynote at a lawn care business conference)****Skip the Cold Open at 7:42**A listener of the podcast submitted really great questions and we wanted to take the time to respond to all of them on the show.There were 10 questions, but we were only able to get to 6 of them on this episode:How did you learn more about building websites and utilizing SEO? What would you focus on learning first?Should I build my business first or learn marketing first?What do you do about health insurance? Is it expensive to provide it to employees?Can you tell me more about the importance of choosing a niche and why did you pick your niche?What limitations would Evergrow face if Jake didn't have Cody and vice-versa?What are some unexpected tasks you had to do whether you liked them or not?----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRDOur recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Handkerchiefs / The Everbros Lost Episodes / Vulgarity)**Skip the Cold Open at 17:27**We see a lot of rookie mistakes new agency owners are making that's causing them to not get any sales or make it passed the $10k/mo mark.At its core, it comes down to commitment to your expertise and your niche.In this episode, we don't just tell you what we think the mistakes are, we also talk about things you can do to prevent these from affecting you and your agency.The 7 mistakes are:Having no skillsOutsourcingNot being an expertNot doing researchNiche hoppingStart-up costsNo clear goalOther mistakes we mention in this episode are:Not subscribing to Stacked Marketerhttps://www.stackedmarketer.com/friend-recommended/?rh_ref=9731be28Not leaving us a review or a rating on Spotify or AppleAs always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/**This note is for Matt Diggity. I mentioned you in the podcast and made a bet you'd get a Google Alert on your own name. Your part is at 54:30**

**Cold Open (Do you take non-professional email addresses seriously?)****Skip the Cold Open at 06:13**This week's episode comes to us a week after Jake talked about getting his Facebook account hacked and the implications that the hack had on the entire agency and our clients.During the period of this hack, Jake decided to partner with Aura. After getting his Facebook account back and getting the agency back up and running on the Facebook side of things, we thought it would be good to make agency owners aware of how easily usernames, passwords, and personal information get out there and how common hacks and data leaks are.What better way to do that than to bring Aura's SVP of Growth to talk about online security and what agency owners can do to prevent hacks and data leaks that compromise their operations?Jason Fragoso is the SVP of Growth at Aura, a rapidly growing AI-powered digital security company focused on keeping individuals and families safe online. To connect with Jason, check out his LinkedIn page at: https://www.linkedin.com/in/jasonfragoso/As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/