Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us Fan MailHave you ever wanted to document your journey in real-time, but struggled to find the right platform to do it? Instead of hiding the process in spreadsheets or behind-the-scenes Google docs documents, I chose to build in public and Substack was the perfect home for it.In this episode, I’m taking you behind the scenes of my new experiment: using Substack not only to document my business journey, but also to explore whether it can be a real discovery and visibility engine for entrepreneurs. I’ll walk you through why I chose Substack over other platforms, how it compares to traditional email service providers, and what I’m actually sharing in my paid behind-the-scenes newsletter. Whether you’re Substack-curious or just want a better way to connect with your audience, this episode gives you a real-world case study in action.What You’ll Learn:Why I started the $1M HobbyScool experiment and chose to document it publiclyThe two-part reason I decided Substack was the perfect platform for this journeyHow Substack differs from tools like Kit, ActiveCampaign, and FlowdeskWhat I’m sharing inside my paid Substack newsletter (hint: it’s the messy middle)The truth about Substack’s content guidelines—and what that means for your offersHow to use Substack without replacing your email providerMy key takeaways if you’re thinking about using Substack for your businessIf you’re wondering how Substack might fit into your business or how to share more of your real-time journey without burning out, I think you’ll love this conversation. Click play to listen, and if you want to peek behind the scenes, check out the free trial to my Substack below!Mentioned in this episode: Subscribe to my Substack for free here to follow along.And if you want the full unfiltered story — including the financials — join the paid version right here.Learn more about the Newsletter Profit Club here.

In a bold new venture, the host shares their journey to scale HobbyScool into a million-dollar brand, all live on Substack. Dive into the messy middle of entrepreneurship as they document real strategies and decisions. Discover why Substack is the perfect platform for this experiment, offering both discovery and engagement. Learn about the dual experiments they're running and the value of accountability through shared failures and wins. This raw approach could inspire your own business growth.

Send us Fan MailEvery year, November sneaks up on us—and before we know it, we’re scrambling to throw together last-minute holiday promos that feel more stressful than strategic. In this episode, I’m walking you through my Holiday Revenue Roadmap—a five-step system to help you stop winging it and start winning with your Q4 digital product promotions. Whether you’ve been caught in the last-minute chaos before or you're just ready to have your best November and December ever, this episode is your blueprint for holiday season success.I’m breaking down exactly how to clarify your offers, map out your promotional calendar, and plan your content in a way that builds momentum (without burning you out). Plus, I’m sharing details about the Holiday Revenue System session happening inside the Creator’s MBA Lab the first week of October—part strategy workshop, part coworking sprint, and all about helping you execute with confidence.What You’ll Learn:Why Q4 is the biggest revenue opportunity for digital product businessesHow to decide what to promote—without defaulting to discountsA simple timeline for planning your Black Friday and holiday campaignsEasy ways to build anticipation and repurpose contentWhat tech prep you must handle before your big promos go liveHow to space out your campaigns for maximum resultsThe secret to a stress-free, high-revenue DecemberReady to make this your most profitable holiday season yet? Tune in to this episode and grab your seat for the Holiday Revenue System inside the Creator’s MBA Lab. We’ll map out your offers, campaigns, and content together—so you can relax with your family and watch the sales roll in. Let’s do this!Join us in the Creator's MBA

Tired of the launch grind? Discover the Non-Launch Marketing System that brings in sales without constant effort! Learn how to create a Growth Flywheel that quietly nurtures leads and converts them into customers. Uncover the secrets of effective lead magnets and the importance of nurture versus sales sequences. Find out how evergreen webinars can build trust and boost sales effortlessly. Say goodbye to burnout and hello to consistent revenue!

Send us Fan MailLet’s be honest. Cleaning your email list probably isn’t at the top of your to-do list. But if you're prepping for a big Q4 push, it needs to be. If your list is packed with ghost subscribers who haven’t opened your emails in months, your best offers may never even reach the inbox. And that could mean leaving thousands of dollars on the table.In this episode, I’m sharing why now is the perfect time to clean and reengage your list and how to do it without accidentally removing your buyers or overcomplicating the process. I’m also inviting you behind the scenes of the exact "Wake the Dead" system I’m using in my business, which we’ll be walking through step-by-step in this month’s Newsletter Profit Club workshop.To help me teach it, I’m bringing in email strategist Bev Feldman of Your Personal Tech Fairy, the expert I hired to set this up for both of my newsletters. Together, we’ll show you how to build a smart, automated system that improves deliverability, increases open rates, and protects your most valuable subscribers.What You’ll Learn:Why inactive subscribers are secretly costing you moneyThe 5 biggest myths about email list cleaning—and what’s actually trueThe simple 3-email reengagement sequence that works like magicHow to define "inactive" subscribers in a way that works for your businessSteps to protect customers and VIPs from being removed by mistakeHow to automate the entire process so it runs in the backgroundA pre-workshop challenge you can do today for a quick winIf you’re ready to make your email list a money-making machine heading into the busiest season of the year, this episode is a must-listen. Mentioned in this episode:Get the workshop for free inside of the Newsletter Profit Club. Join here.

Send us Fan MailI know how overwhelming AI can feel—like everyone else has it all figured out while you're just trying to write one decent email that actually sounds like you. But what if I told you there's a way to make AI work for your business in a way that feels aligned, authentic, and even energizing?In this episode, I’m chatting with Ruth Poundwhite—visibility, sales, and mindset coach, author of Quietly Ambitious, and host of the Soulful Sales Show. Ruth opens up about her journey from being terrified of visibility to confidently leading a business that supports over 7,000 entrepreneurs. What really struck me is how she’s using AI not just to get more done, but to honor her energy, especially as someone navigating chronic fatigue and probable neurodivergence.We talk about how AI can reduce overwhelm, help you sell more (yes, really!), and stay connected to your voice and values. Ruth also shares behind-the-scenes of how she’s using custom GPTs, plus her exact workflow for making AI feel more human and more helpful.What You’ll Learn:How Ruth overcame deep visibility fears and found her voiceA mindset shift to help you stop feeling “behind” on AIRuth’s step-by-step process for making AI sound like youWays to use AI to support executive function and reduce overwhelmHow custom GPTs are helping her make confident decisions fasterUsing AI to sell more and create better support systems for your clientsWhat to expect from her upcoming Aligned AI SummitIf AI has felt like too much, or too impersonal, this episode will change how you see it. Ruth’s perspective is exactly what so many of us need right now: compassionate, strategic, and incredibly practical. Take a listen and start seeing AI as the support tool it was meant to be.Mentioned in this episode:Ruth's Website: https://ruthpoundwhite.com/Ruth's Podcast: Soulful Sales Show https://ruthpoundwhite.com/podcast/Ruth's Gift: AI Shortcut Generator GPT (affiliate link)Get your free ticket: Aligned AI Summit (affiliate link)

Send us Fan MailIn this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture goals: turning this business into a $1 million sellable brand. That goal has helped me think differently about how we grow, and I want to share how that’s led to something new we’re building for 2026.You’ll hear how I explored different paths, from physical locations to partnerships and what finally clicked. I walk you through how I mapped out a full year of events, why that became the foundation for our new affiliate program, and how we’re making it easy for creative business owners to plug in and earn consistent income. If you’ve ever wondered how ideas evolve into action, I think you’ll enjoy this one.What You’ll Learn:Why I set a goal to grow HobbyScool into a $1M+ sellable brandThe thought process that helped me evaluate new directionsWhat I learned from mapping out our 2026 event calendarHow that calendar became the anchor for a full affiliate programWho we’re inviting in as partners—and why it’s a win-winHow Pinterest and blogging are helping us reach the right peopleWhat to do if you want to become a HobbyScool affiliateIf you’re curious about how affiliate programs actually come together or you’re a creative blogger looking for recurring income, this might spark some ideas for you. I’m linking to our affiliate info page in the show notes. I’d love for you to take a look and see if it’s a fit for your business.Mentioned in this episode:HobbyScool Affiliate Info Page

Send us Fan MailSo many business owners I talk to are burned out from the constant content treadmill. Posting to social, creating reels, and hoping for viral reach that rarely comes. What if I told you there’s a much easier way to consistently grow your list and revenue…without being glued to your phone?In this episode, I’m joined by Zach Spuckler from Heart, Soul & Hustle, and we’re talking all about how to use Facebook and Instagram ads to grow your email list on autopilot. Zach breaks down his refreshingly simple approach to running lead-generation ads, even if you’re brand new or have a small budget. We also talk about how ads can help you reclaim your time, stop relying on algorithm whims, and still see consistent results.If you’ve been hesitant to try Facebook ads, this episode is the nudge you need. Zach shares his “always-on” ad strategy, and the honest truth about what works in 2025 (and what doesn’t). What You’ll Learn:Why Facebook ads are easier and more accessible than ever beforeHow to shift your mindset from “ads are an expense” to “ads are a time buyback tool”The #1 type of campaign Zach recommends starting withWhy low-ticket funnels aren’t the magic bullet many think they areCommon Facebook ad myths—and what’s actually trueWhat email open rates look like for paid traffic vs. organicHow to blend storytelling with promotions in your email strategyIf you’ve ever wished for an “easy button” in your business, this is it. Tune in and learn how Facebook ads can simplify your marketing, grow your audience, and give you back your most precious resource: your time.🎧 Listen now and let’s make ads work for you.Mentioned in this episode:Where to find Zach: Website and InstagramFree gift from Zach: The $15/Day Facebook Ads Growth Strategy

Monica Froese, a digital product strategist and founder of Empowered Business, shares insights on the decline of self-paced courses and the rise of AI in online education. She discusses the shift from one-time purchases to ongoing memberships, highlighting the need for dynamic learning experiences. Monica shares her journey through corporate marketing to AI-driven products, emphasizing engagement without traditional social media. The conversation explores the future of personalized customer experiences and the importance of adaptability in digital entrepreneurship.

Send us Fan MailI used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of Return on Time.In this episode, I’m walking you through one of the biggest mindset shifts that helped me build a profitable business without burnout, constant launching, or chasing shiny objects. You’ll hear how I use a rinse-and-repeat system anchored around a promotional calendar to guide all of my content and sales strategy. I’ll also share how I evaluate every task using a simple 3-question filter to make sure my time is always working for me.If you’re constantly busy but not seeing the results you want, this episode will help you shift focus and build a business that runs with more ease and efficiency.What You’ll LearnWhy ROI can be misleading in the early stages of businessThe three simple filters I use to evaluate every taskHow my rinse-and-repeat system works behind the scenesThe power of anchoring your content to a promotional calendarHow to do a weekly time audit to identify high-ROI activitiesWhat evergreen summits can do for your long-term growthA simple time shift that can dramatically improve your resultsWhen you start thinking about Return on Time, your priorities—and your results—start to shift. If you're ready to build a business that respects your energy and time, this episode will give you the clarity and next steps to do just that.👉 Listen now and let’s start optimizing your most precious resource: your time.Mentioned in this episode: Digital Product Growth Lab