The Authentic Advisor

Mindshop
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Nov 30, 2022 • 36min

From accountant to partner, independent business advisor & equity holder; a career delivering client value with Al Ramos

With over 35 years under his belt as a successful business advisor, Al Ramos has been there and done that. Sharing his insights and experiences in a candid conversation with James Mason, Al shares his top three tips for others on their journey to delivering business advice. Honouring your values, understanding that there is an opportunity cost to every decision you make and the importance of going to a 'mental gym' are just some of Al's 'must do's'. Al shares his experience with cancer to highlight the importance of health and wellness to bring your best to all relationships both business and personal. After serving on a number of boards and taking equity shares in 'businesses with potential' Al shares how to balance directorship and being a paid for your advisory skill set fairly. Listen in to hear how Al's passion for business advisory has developed throughout all phases of his career. Whether you're just starting out in an accounting firm, moving from a corporate role to become an independent advisor or an established business advisor looking to take equity in their clients' business, there is something for everyone in this episode.
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Oct 31, 2022 • 27min

Personal brands & niches in niches. Marketing shifts for accounting & advisory firms.

When Jacqueline Watson's not running the London marathon, she's guiding Henderson Loggie's marketing and business development activities. Learn how Henderson Loggie are dominating targeted markets with laser-focused communications, personal brand-building and storytelling built on community purpose and business vision. Hear about what's working, what's not, shifts in tone of voice, plus the social media platforms delivering cut through recruitment and go-to-market campaigns. If you want to know how your accounting or advisory firm can to tap into the 'rise of the individual' and stand out in saturated markets this is the podcast for you!
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Sep 30, 2022 • 26min

Winning higher value advisory work. What does it take to step up?

George Virtue, former Managing Partner of Avail CPA, Southern Alberta's largest independently owned business advisory and accounting firm has spent 40 years providing business advisory services to clients. In this power-packed podcast he shares his key strategies for success with James Mason, Mindshop's Managing Director. George answers key questions: How did Avail add $40k of advisory work on top of $10k of compliance fees on some client engagements? How did Avail make the shift to advisory? How does Avail price their services? George suggests solutions to the perennial 'capacity' problem and reveals why he's scared going into client meetings! Listen in to hear how this firm has succeeded by becoming advisory-led.
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Aug 31, 2022 • 23min

How firms can capitalise on client data & insight opportunities

With the right systems and processes accounting firms have an opportunity to deliver rich, data-driven insights to clients, a foundation for other business advisory revenue opportunities such as problem-solving discussions, strategy & implementation. But firms face a myriad of disparate data sources combined with a lack of capacity and technical knowledge. Amanda Kenafake CEO of Power Tynan addressed these challenges in her own firm five years ago and is now helping other firms on the same journey. Listen in as Amanda shares her tips on how firms can harness data and analytics to go beyond the numbers with clients and drive greater advisory revenue.
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Jul 31, 2022 • 22min

Hitting coaching heights, overcoming self sabotaging behaviours & addressing hot client issues.

Dr Chris Mason coaches hundreds of senior people around the world. Listen in for his practical tips on addressing the hot issues he's encountering at the moment from addressing client fragility and staff engagement issues to the perennial question of how to free up time. What's the secret sauce to being an elite coach? Many look good on paper and have done all the courses but lack that certain something. Chris talks through the six traits he believes you need to lead from the front. How can you overcome self sabotaging behaviours in yourself and others? Chris talks about how he's using New York Times bestselling book Positive Intelligence (PQ) by Stanford Lecturer Shirzad Chamine to change negative to positive responses to challenges in real life situations. A podcast jam-packed full of useful insights.
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Jun 30, 2022 • 19min

Accidental energy vampire spotting, tips for business advisor aspirants & musings on virtual v F2F delivery.

If I only knew then what I know now. Mulling over past business advisory experiences, Angela Grogan and James Mason discuss the challenges ahead for up-and-coming business advisors, offering some top 'pitfall-avoiding' tips. What's their consensus on virtual advisory, is it here to stay? And finally why do some seemingly successful advisors stagnate? Could it be they are 'accidental' energy vampires? Listen in to find out!
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May 31, 2022 • 22min

Discussion: LinkedIn, procrastination & is everything old new again?

Typically in this podcast series, we've taken a deep dive into one key area but this episode is a bit different. Instead James Mason and Russell Cummings wrangle with a number of topics. Starting with whether LinkedIn is becoming more like Facebook and if so, what impact does this have on businesses using the platform as a marketing tool? Moving on, they talk about whether newer, more complex tools are more effective when problem solving with clients than old favourites. Finally discussing if procrastination is more prevalent than ever before and if so, why? What can advisors do to help themselves and others make decisions and execute plans? Listen in as these two seasoned professionals chew the fat.
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May 1, 2022 • 25min

Top global accounting trends and future opportunities for firms

As President and CEO of the 2nd largest association of independent accounting firms across the globe, Mark Koziel is in a unique position to provide insights into future trends and opportunities for accounting firms. In this wide-ranging discussion with James Mason, Mark shares his thoughts on how firms can address increasing client demands, strategies for growth in the face of capacity issues, and his thoughts on the 'compliance is dead' narrative. Touching on the keys to a successful merger, blockchain, and even the future of hybrid events, this is not to be missed podcast from someone with a worldwide view in touch with hundreds of industry leaders.
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Mar 31, 2022 • 23min

Driving performance, a Managing Partner’s perspective

Helen’s story is an unusual one and what sets her apart from other accountancy practice leaders is her background of more than 30 years in Human Resources. With a belief that culture is what sets apart great professional service firms she's gone about guiding WR Partners through a time of intense change. Generously sharing her approach to driving strategy implementation across the business, Helen talks about how to tap into discretionary effort to boost business and personal performance and tips on how to tackle 'cave dwellers'. A not to be missed episode for senior leaders looking for a playbook on how to drive firmwide performance.
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Feb 28, 2022 • 27min

Systematising a high performing advisory business

What's the secret to creating leverage in an advisory business? Mindshop's James Mason talks to Sean Martyn about the approach he's taking with Business by Design, taking a 'done for you' approach based on great systems and processes, why systemisation 'kills waste' and the importance of not 'winging it' when selling. Listen in to hear a wealth of insights from somebody with 25 years' experience.

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