

The Authentic Advisor
Mindshop
‘The Authentic Advisor’ interviews are packed with practical ideas, insights, and frank observations on what works (and what does not) when delivering high performance business advisory. Mindshop’s Managing Director, James Mason interviews senior independent and professional service firm business advisors from across the world. Exploring important advisory topics from creating leverage and building capability to marketing advisory services and how to be the best problem solver in the room, this podcast series is a ‘must listen’ for those who want to set themselves apart in a cluttered market.
Episodes
Mentioned books

Jul 31, 2024 • 28min
Unlocking Happiness and Success in Business and Life with Peter Longhurst.
Peter Longhurst, a long-time Mindshop advisor, shares his wisdom on the keys to happiness and success in business and life with Mindshop’s James Mason. He discusses his journey from accounting to advisory, the impact of his book 'A Simple Thank You,' and the importance of core values and client-centricity. He emphasises the power of listening, simplicity, and the concept of 'value to others' in business.
Takeaways
The importance of core values and client-centricity in business success.
The power of simplicity and 'value to others' in business relationships.
The impact of listening and the role of authenticity in building trust with clients.
Chapters
00:00 The Keys to Happiness and Success in Business and Life
03:04 The Journey from Accounting to Advisory
08:13 The Impact of Core Values and Client-Centricity
14:44 The Role of Core Values in Business Success
25:12 Final Tips for Advisors

Jun 30, 2024 • 27min
Understanding mental health challenges & embracing vulnerability as a high performing leader with Chris Black, Purpa.
Chris Black, a Director of Advisory Business, Purpa, shares insights on mental health challenges and leadership. He discusses the impact of mental health on business, the role of leaders in addressing mental health, and practical strategies for mitigating negative impacts. The conversation emphasises the importance of vulnerability, empathy, and creating a safe space for conversations around mental health.
Takeaways
• Mental health challenges have a direct impact on business performance, including absenteeism and presenteeism.
• Leaders play a crucial role in creating a safe space for conversations around mental health and promoting a culture of empathy and vulnerability.
• Practical strategies for mitigating negative impacts of mental health challenges include building emotional intelligence, setting boundaries, and creating a third space for mental well-being.
• Investing in mental health awareness and well-being programs within organisations can have a positive return on investment, both financially and socially.
Chapters
00:45 The Journey of Purpa and Understanding Mental Health Challenges
03:45 The Impact of Mental Health on Business Performance
06:31 Drivers of Mental Health Challenges and Accelerating Factors
09:19 The Role of Leaders in Addressing Mental Health Challenges
11:45 Practical Strategies for Mitigating Negative Impacts of Mental Health Challenges
23:06 Future Outlook: Mental Health Challenges in usiness Leadership

May 31, 2024 • 23min
Accelerating internal referrals and advisory results with Kirsty Bullen
Kirsty Bullen, a director at Campbell Tyson, discusses how she has been accelerating internal referrals and greater advisory success in the firm. Around for over 100 years, Campbell Tyson is based in Pukekohe, New Zealand and has a varied client base, including the agricultural, commercial, and investment sectors. Mindshop tools have been used in the firm to bring consistency to the advisory services with a focus on workshops and business health checks to provide value to their clients. In this podcast Kirsty talks about how they cultivate referral relationships and focus on storytelling to deliver services.
Chapters
00:10 Introduction and Background of the Firm
06:35 Getting Others to Refer the Firm
13:05 Cultivating Super Referrers
Takeaways
Internal referrals and word-of-mouth are key for business growth.
Using Mindshop tools brings consistency to advisory services.
Workshops and business health checks provide value to clients.
Cultivating referral relationships and storytelling are effective strategies for accelerating referrals.

Apr 30, 2024 • 32min
To sell or not to sell. The acquisition dilemma for professional service firms with Neal Morrison, McInerney Saunders, Dublin, Ireland.
Neal Morrison, partner at McInerney Saunders in Dublin, Ireland, shares insights on successfully selling an accounting firm. He discusses the background of his firm and the factors that led to their decision to sell. Neal emphasises the importance of culture, succession planning and alignment when choosing a buyer and highlights the benefits of partnering with a private equity firm. He also advises practitioners to get their own house in order before considering a sale and to ensure that key team members are incentivised. Neal concludes by offering his tips for others considering selling.
Takeaways
Culture and alignment are crucial when choosing a buyer for your accounting firm.
Partnering with a private equity firm can provide opportunities for growth and a second exit.
Get your own house in order before considering a sale, including working capital management and debtors.
Ensure that key team members are incentivised and motivated to stay after the sale.
Consider the long-term vision for your firm and whether remaining independent or selling is the best path forward.
Chapters
00:20 Introduction and Background
09:20 Choosing a Buyer: Culture and Alignment
13:39 Preparing for the Sale: Getting Your House in Order
27:42 Final Tips for Selling Your Accounting Firm

Mar 31, 2024 • 27min
Success on the pathway to partner – traits that drive high performers with Tony Szczepaniak, CEO, LEA Global
Tony Szczepaniak, CEO of LEA Global, shares insights on the pathway to partner in accounting firms. Topics include challenges in talent attraction, traits of high-performing leaders, career development programs, building business advisory skills, and creating a strong pathway to partnership through a people-first culture and alignment with organizational goals.

Feb 29, 2024 • 27min
Secrets to turning around underperforming businesses with Peter Lucas
Learn the secrets of turning around underperforming businesses with insights from Peter Lucas. Discover key topics like early warning signs, conducting waste audits, involving the team, and maintaining cash flow. Get tips on insolvency laws, avoiding time-based billing, and offering upfront payment for advisors to help troubled clients.

Jan 31, 2024 • 20min
Leveraging Business Health Checks to Drive Advisory Revenue Growth with Lisa Wilson, Morrows.
Business Health Checks are a great foot-in-the-door business advisory offering for professional service firms wanting to add client value and bridge the gap between 'the numbers' and more intensive advisory services such as strategic planning workshops & implementation.
But where do you start? Sharing her playbook, Lisa Wilson talks about how professional service firm Morrows design, price, deliver, promote and resource business health checks and why using Mindshop diagnostics, the Now-Where-How methodology and one page plans are integral to their success. Touching on how to generate internal referrals, Lisa also talks about capacity issues, reveals the power of 'BAMFAM' and shares ideas on how to use business health checks as a springboard into further advisory work.
Time Codes
00:00:51 Lisa's background and business advisory journey
00:02:40 Morrow's business advisory service range
00:03:41 Maturity of client base wanting business advisory services
00:04:47 Who's delivering business advisory services at Morrows?
00:05:38 Types of Business Health Checks
00:06:15 Pricing Business Health Checks
00:08:13 Weaving in financial insights
00:09:27 Internal referrals & marketing
00:12:22 Getting further advisory work
00:15:38 Managing capacity
00:16:33 Emerging demand for advisory services
00:18:47 Final tips & thoughts

Dec 31, 2023 • 25min
Culture eats strategy for breakfast, myth or reality? With Jason Langford-Brown
Can a business get away with operational deficiencies if they're run by a passionate group of people? Jason Langford-Brown shares his experience as a senior business advisor and coach as to whether culture is a bigger contributor to success than a winning strategy (as the well-known aphorism suggests).
Do most organisations have an accidental culture? How is it businesses with seemingly toxic cultures still succeed?
Jason and James Mason discuss what problems arise if a business holds onto staff that don't align with core values and how culture can be fit for purpose, ultimately posing the question, 'can culture be too perfect?'
Time Codes
00:00:42 Jason's background and business advisory journey.
00:02:27 Is culture a bigger contributor to success than a winning strategy?
00:04:54 Can you succeed with an amazing culture but poor strategy?
00:06:17 Can having a deep passion for what you do compensate for a lack of execution?
00:07:24 What are the keys to a high performing culture?
00:10:26 Is culture the fashionable silver bullet?
00:12:13 Poor performance v bad behaviour.
00:13:22 What are the first steps an advisor should take with a client when addressing culture and strategy?
00:19:17 Aligning core values throughout an organisation.
00:20:32 Can a culture be too perfect?
00:23:22 Does culture eat strategy for breakfast?

Nov 30, 2023 • 24min
Is Growth Good? With Rod Willers
Rod Willers, an independent advisor, and James Mason discuss the shift towards profitable and purposeful growth in businesses. They explore the differences between low and high growth organizations, emphasizing the importance of sustainability, commitment, and alignment of values. The speakers highlight the significance of continually evolving and innovating in a dynamic business operating system with the support of advisors and a supportive community.

Oct 31, 2023 • 18min
Reduce waste & improve inefficiency by leveraging Mindshop tools in your firm with Lynsey Light, Kreston Reeves.
How did a firm of 500+ staff go about identifying £1.5m of potential savings by finding opportunities to increase productivity and reduce waste? Lynsey Light of Kreston Reeves takes James Mason on a step-by-step journey through a far-reaching efficiency project using Mindshop tools & resources combined with business advisory know-how. Resulting in not only process efficiency, but also building credibility, skills and confidence to roll waste reduction services to clients over time. With Lynsey's top tips on communication, getting senior buy-in and staff ownership and engagement.


