

Find My Catalyst Podcast
Mike Simmons
We all have problems we are looking to solve. We know that there are solutions out there, but we struggle with this.
How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step.
The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution.
Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.
How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step.
The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution.
Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.
Episodes
Mentioned books

Sep 1, 2022 • 39min
RevOps - Strategy, Tactics, Design, and What's Next with Cliff Simon - 306
Cliff Simon is my Catalyst this week. Cliff is the Chief Revenue Officer at Carabiner Group, a full service Revenue Operations Agency. He is a strategic advisor, fractional revenue leader, and RevOps practitioner. If you are interested in revenue operations, sales process, systems, data, and what's next in this space you will enjoy this discussion. We talk about RevOps, reporting structures, design, alignment, the history, and go pretty deep on the what, why, how, and what's next. "revops at its core is an executive function" - Cliff Simon Show Links Cliff on LinkedIn Carabiner Group Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

Aug 18, 2022 • 44min
Capital, Alignment, Mistakes, and Learning - David Paul - 305
David Paul is my Catalyst this week. David is the Managing Director of DWP capital, an early stage growth equity firm that invests in vertical SaaS and tech-enabled services. If you are interested in investment, new to capital, understanding the various types of capital that are available, and the implication of going down one path or another you will enjoy this discussion. We talk about the benefits of capital, investment, types of investment, risks, mistakes, the importance of alignment, and a number of other topics. Show Links David on LinkedIn David's Newsletter The Capital Stack Podcast Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

Aug 13, 2022 • 45min
Product Led Growth - PLG, Speed to Value, and Alignment with Kyle Poyar - 304
Kyle Poyar is my Catalyst this week. Kyle is an Operating Partner at OpenView Ventures, focused on SaaS revenue growth, specifically in the PLG (Product Led Growth) space. If you are interested in PLG, innovation, enabling your customers for success, designing for success, creating alignment across your organization and your customer base, you will enjoy this discussion. We talk about the benefits of a PLG motion, the bluring of lines between the functional areas within organizations, and the positive impact this will have on customers. We also get into a couple of the common mistakes, and touch on a couple of areas where PLG may not make sense. Show Links Kyle on LinkedIn Kyle's Newsletter OpenView Ventures Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

Aug 6, 2022 • 45min
Branding, Communication, and Leadership with Jason Vana - 303
My Catalyst this week is Jason Vana. Jason is the Founder/Head of Content at SHFT Agency. Jason shares his insight and experience on Brand, Brand Strategy, and Branding - and why it's important to understand the difference. We also get into a discussion on how leaders can get in the way of branding efforts, if they are not careful, and how you can avoid this trap. Branding, communication, leadership, asking the right questions, and the value of external resources - are just a couple of the topics we get into during the discussion. Show Links Jason on LinkedIn Shft Marketing Newsletter Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

Jul 28, 2022 • 36min
Owner's Intent & The No BS Small Business Book with Casey Graham - 302
My Catalyst this week is Casey Graham. Casey is the Founder/CEO at Gravy and Author of The No B.S. Small Business Book. What does it mean to be the best version of yourself - it may be something different than you think. From Visionary Arsonist to Owner's Intent, to The Inc. of you, we go pretty deep in this conversation. Casey shares why leaders struggle with creating the environment where employees can share their intent, and what you can let go of, to get better. Leadership, mindset, perspective, communication - are just a couple of the topics we get into during the discussion. Show Links Connect with Casey The No BS Small Business Book Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

Jul 21, 2022 • 45min
Improv, Revenue Operations & Enablement with Jen Igartua - 301
My Catalyst this week is Jen Igartua. Jen is the CEO at Go Nimbly. She and her team help SaaS companies drive revenue by creating a frictionless, human buying experience with RevOps. This is another one of those episodes that has a lot of range, and ends with some things you can start doing inside your organiztaion to reduce friction in the buying process with your customers. RevOps, plants, improv, enablement - what could be better. Show Links Jen on LinkedIn Go Nimbly Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

Jul 13, 2022 • 25min
The 300th Episode - Catalyst Sale to Find My Catalyst - 300
It's time to celebrate - episode 300 is here. Jody joins me to reflect on the past 299 episodes, why I will continue to invest in the podcast, and what's next. Show Links Improve velocity in your pipeline with Catalyst Sale process, tools, design, and methods. Coaching Catalyst Courses Catalyst Sale YouTube - Whiteboard Wednesdays Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

Jul 8, 2022 • 36min
Podcasting, Productizing Services and Where to Start - Adam Vazquez - 299
My Catalyst this week is Adam Vazquez. Adam is the founder of Heard Media, and host of the Content is for Closers Podcast. He is helping founders and creators tell their story through media. We discuss produuctizing your service, why podcasting is a great medium and how it is evolving, where to start when thinking about content, repurposing content, and considerations when thinking about audio vs video. Show Links Connect with Adam Follow Content is For Closers on Substack The Content is for Closers Podcast Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

Jun 30, 2022 • 43min
Product Led Revenue, Data, and Focusing on the Customer - with Breezy Beaumont - 298
My Catalyst this week is Breezy Beaumont - Head of Growth at Correlated. If you are wondering what PLG is, why it matters, and what should be thinking about when it comes to Product Led Growth - this episode is for you. Key Takeaways/Topics What is Product Led Growth 91% of SaaS companies are looking to invest more in PLG - impact on NRR & CAC PLG as a movement is putting things back in the hands of the enduser, the consumer. A PLG focus can help you align across the organization, product, sales, success, and marketing. There is a shift to cloud data warehouses - as a central source of data. It is important to have top level buy-in, all functions will feel it. The data tells the story. Less of a gut feeling - because the data is there for you. True land and expand, while reducing churn. PLG is and it's impact is shifting how we think about sales, selling, and working with customers. Show Links Bi-Weekly - Product Led Revenue - Peer Discussion Breezy on LinkedIn Correlated Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

Jun 22, 2022 • 40min
Carson Heady - Leadership, Sales, Culture, and Building Leaders - 297
Carson Heady, Director of Health Services at Microsoft and author of Salesman on Fire & Birth of a Salesman, discusses culture, leadership, building teams, and building your business. Other topics include the value of process, finding your fuel, and a mistake most leaders make with how they use data.


