Fractional CMO Show

Casey Stanton is giving CMOs everywhere a quick tip to improve collaboration amongst their team, share client data safely, and save you time and money. Takeaways: Using a "grow@" or "account@" email allows your entire team to log in to a client's tool while only paying for one account. Your client only has to share access to one account, however, you can still assign the right work to the right team member. For the shared account, you should use some type of secure password-sharing software. The password should also be alphanumeric and you should consider changing it every 60 days. Quote of the Show: " Easy thing to do, pretty inexpensive, and just saves a ton of time" - Casey Stanton Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/pyr04M9q-sA

Help your team become more efficient by splitting up their tasks more effectively. Casey Stanton is bringing the concept of partitionable and unpartitionable tasks to the center stage to show how you may be wasting time and effort on tasks while actually making them take longer to finish. You'll learn how to recognize the different types of tasks, plan for a more efficient quarter and choose the right clients to serve as a Fractional CMO. Takeaways: Brook's Law demonstrates that adding more capacity to a project that's failing actually extends the timeline it takes to produce a quality product. There are two main types of tasks, partitionable and unpartitionable. Unpartitionable tasks do not see an increased acceleration in completion with added manpower. Whereas, partitionable tasks are completed faster with more hands involved. Some tasks, like writing persuasive copy, are unpartitionable because they require a singular voice and vision. When you add more people to a team, you increase the amount of necessary intercommunication within the team exponentially. As a Fractional CMO, you should know what tasks are unpartitionable and how you can help the people working on those tasks without getting in their way. When doing quarterly planning, consider what tasks are partitionable or not and what the time needed to complete them actually is. As a Fractional CMO, the Three C's you need to know a potential client has are cash, capability, and capacity. Quote of the Show: "It's the unpartitionable tasks that are the tasks that do not scale with more human capacity" - Casey Stanton Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/call Shout Outs: The Mythical Man-Month by Fred Brooks Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/ydFEPv40vts

Your team won't always have good times so it's imperative to build strong foundations during that peacetime to survive when wartime strikes. Casey Stanton is providing you with a mental model to mold those foundations you need to help your team. You'll learn why you must build up systems during the good times, the keys to cultivating an effective and committed team, and how to make it through the toughest of times. Takeaways: Use the "War Time/Peace Time" mental model to adapt to the situation you're facing as a leader. There are things you must do depending on the situation and if you don't do them, you're team will face burnout, won't be able to execute, and miss outcome goals. Times of peace are when times are good and the company is doing well and is profitable. Use this time to build repeatable systems! Look long-term at what kind of support and education the team needs. Is your team committed to their own education? A small step to foster this could be buying everyone a book and having a monthly book report. You want your team to take on the "solve bigger problems" mentality just as you are. In times of peace, encourage teamwork, both interdepartmental and cross-departmental. You need to see how well they can work together in peacetime. Also, lay the foundation of good communication cadences during times of peace. When things are good, you should be proactively depositing into the bank account of relationships that you have with every single person on your team. By being this kind of leader during peace, you will have the respect you need during war. If you are a good peacetime leader, in times of war, you are able to ask people to work longer hours, load up their plates, and stress your systems. You need to have your team in the foxhole with you so you can collectively push and fight together every day. This level of commitment is built on respect and sense of purpose. Quote of the Show: "You won't hit your outcome goals in these times of war if you don't do the right things in times of peace" - Casey Stanton Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/call Shout Outs: The Ultimate Sales Letter by Dan Kennedy Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/3dElW20xUyo

Learn how to get yourself to a point where you are financially secure, you love the work that you do, and you love the people you work with. Casey Stanton opens the door to Replacement Therapy to help you get rid of your least favorite clients and be energized by your work. You'll hear about how to tell if you actually like a client, when it's safe to move on from them, and how to give yourself the power to decide who to work with. Takeaways: Replacement therapy is the idea that you can replace the clients that you don't love with more of the clients that you do love. What would it be like for you to replace your least favorite client? You can replace them and you can replace them with clients you like better and who pay you more. A good test of whether you like a client is if you would go out and have a drink with them if they were in town. If that doesn't sound appealing, you should probably replace them. Before you can safely move on from a client, you need to build up a pipeline of qualified businesses and people that you want to work with. Creating this pipeline allows you to have a real choice in who you work with without facing large financial risks. When you enjoy the work, you are more energized to do it and you can be more creative and have a more effective capacity. Quote of the Show: "Companies want to hire you as a fractional chief marketing officer… They want that they want to be served by you" - Casey Stanton Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/KRKVerTVQEw

When it comes to your team, does the squeaky wheel get the grease or the pink slip? Casey Stanton discusses if there is a right and wrong answer to the question and what role your situation may play in the decision. You'll learn about identifying the "magic" in an employee, what you can do to optimize an employee's capacity, and how to weigh the options from the perspective of your company. Takeaways: While you are looking for new opportunities in life, what are you doing to make yourself stand out amongst the other people searching for those same opportunities. Your word is the most important thing you have. Even if you lose everything, you still have your word, so make sure that it means something. The leader needs to figure out how they can manipulate the environment so that their team can perform better. What changes can you make to get a nonlinear benefit? Simply firing anyone who can't get up to speed or can't keep their word, is an expensive solution to the problem. As an alternative, think of processes that you can implement that will help the employee produce greater outcomes. Quote of the Show: "It's unacceptable to have a commitment and fail to deliver on that commitment" - Casey Stanton Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/DJM8oUa7tqs

When delegating tasks to your team, are you aware of the difference between routine tasks and new and different tasks? There's a big difference in fact, and Casey Stanton is helping you understand it and how it impacts your team's productivity. Get ready to learn about how to determine what kind of tasks each person gets, what to look for when hiring for a certain type of task, and how to optimize your workforce Takeaways: As a CMO, some things may be old hat for you, but when you assign them to your team, it may be new for them and you will face some natural friction. New and different things take longer than you think they will because there are so many roadblocks that you won't think about during the planning phase. When you hire a new employee, every task, process, etc that you give them is new and different to them. There are two types of tasks that you can assign your team, routine tasks and new and different tasks. You want the new and different tasks to become routine tasks for your team. Try to delegate tasks to the right people based on the type of task. Some people work best when solving new and different tasks, while others thrive with routine tasks. If you need help with routine tasks, look for traits like consistency when interviewing new candidates. The same goes for looking for help with new and different tasks. Quote of the Show: "New and different things take more time than we tend to anticipate" - Casey Stanton Shout Outs: Nibir! Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/CXwmYw0LnHI

You are at a crossroads and you need to make the conscious decision between the path to an incredible future or the path to just a standard future. Casey Stanton is here to help guide through the decision as you mull over what you really want for your future. You'll learn about creating a future that's bigger than your past, how to choose clients as a Fractional CMO, and what you need to do to have an ever increasing future. Takeaways: Consider whether your idea of your future is ever expanding or if your future is just continually chasing a high you no longer feel. Do you look at new challenges as a great way to experience new things and grow or do you think of them as a way to measure up against your past self, desperately trying to be as successful as you once were. Focusing on the things which you actually have control over, are you making your future bigger than your past? An ever increasing future means that people are coming to you based on a level of notoriety or prestige that you have built. People look to you as a leader and you have made efforts to set yourself up as a leader. In an ever increasing future, you position yourself to showcase your strengths and you hire someone to take care of your weaknesses. As a Fractional CMO, there are ways that you can harm your future, such as choosing clients from wildly different industries that you have no experience in or trying to constantly reinvent yourself. You need to make the decision that you want to have an ever expanding future and stick by this goal everyday. You need to judge the opportunities you receive by whether or not they help you get closer to that future and when they don't you have to say no. Quote of the Show: "When you decide that you want an ever expanding future, you must say no to opportunities that limit the expanse of your future" - Casey Stanton Shout Outs: Dan Sullivan - Strategic Coach Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/VLQo7LxysLM

It doesn't matter what role you're currently in, if you want your career to grow, you need to punch up. Casey Stanton is giving you the gloves and showing you the techniques to find and take advantage of your next opportunity to solve bigger problems. You'll hear about the benefits and challenges of bigger clients, what to look for when selecting a client, and why you can't wait to punch up. Takeaways: If you want to grow in your career, you need to look for bigger clients that are able to satisfy your needs. If you are good with clients in a specific industry look for larger scale clients in that industry. At its base, punching up is all about finding a new client that is ten times the size of your current client. With these bigger companies, you will be solving bigger problems, which in turn means that you can charge higher rates because you will deserve them. If you're not a Fractional CMO right now, what opportunities are there for you to punch up within your own organization and take on more responsibilities in marketing? With taking on bigger clients, the problems get bigger which makes the pressure on you increase. However, when you can make successful decisions at this level this is where you can really make a good name for yourself. If you are serving companies that are under $10 million per year, you need to punch up to the larger clients. If you don't, someone else will and you will miss out on those mid-market opportunities. Quote of the Show: "Really, punching up is going to a company that's 10 times the size of the one that you're serving right now" - Casey Stanton Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/Eh3L54-Wjzk

As a CMO, can you provide more value to a company by always trying to be on the cutting edge of every new marketing advancement or by mastering the slow to change principles of marketing? Casey Stanton sets out to answer that question to get you the most value from your limited time. Takeaways: If you are always chasing the newest marketing techniques, you may find temporary success but in order to stay caught up on the bleeding edge tactics, you will have to constantly reinvent yourself. Rather than constantly trying out the latest marketing fad, invest your time and effort into becoming great at those foundational principles of marketing that are slow to change. There is a great value in mastering these principles. These will transcend your niche and even your industry and allow you to provide value to businesses for a long time. The CMO's role is not to be the person who does every little thing, rather it is to build an amazing marketing team. Each member of which is then able to specialize on the finer aspects of the solution. Quote of the Show: "The solution as a CMO is rarely to roll up your sleeves and do it yourself, more often than not the solution as a CMO is to delegate it to someone else" - Casey Stanton Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/VmZUFNAQU0A

You don't have to worry about going all in to start out as a Fractional CMO! Casey Stanton is walking you through his own journey of taking steps toward becoming a Fractional CMO and overcoming the hurdles. You'll learn how to mentally approach the jumping off point, how to provide great values to clients, and understand what you can offer. Takeaways: When starting off as a Fractional CMO, you don't have to go headlong into it with an all or nothing attitude. You can take steps and start off by just getting your first client. What would you think about becoming a Fractional CMO if you were able to charge a client $5,000 per month while only working a few hours each week. You can service clients from other timezones in order to work with them during hours that won't conflict with your full time job. Being a Fractional CMO is about providing value to a company that you alone are able to give them. Companies know they need to embrace marketing and to do that they need a marketing leader who can lead their team. Quote of the Show: "This is about you offering super high value outcomes for the organization" - Casey Stanton Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/LdtYiPT8uss