Outcomes Rocket

Let us say: being a research site is no walk in the park.In this episode, Adam Larrabee, president of Rochester Clinical Research, talks about how a site runs sponsored clinical research and the challenges it has to face to achieve it. Every sponsor works differently, so there is a protocol to be followed when starting a trial to ensure its success. Adam discusses the process and its challenges, from pre-site qualification to the trial’s execution. He talks about areas where there is room for improvement, like training and onboarding, protocol manuals, and patient enrollment. He also speaks about the site’s relationship with sponsors and how it can affect the entire process for worse or for better.Tune in to this episode to learn how research sites operate when contracted for clinical trials by sponsors!Click this link to the show notes, transcript, and resources: outcomesrocket.health

Messaging can’t be one-size-fits-all. Find what you want to communicate to your clients.In this episode of Marketing Mondays, Andreea Borcea interviews David McKie, VP of Life Sciences Marketing of Medidata Solutions at Dassault Systèmes. He speaks of how the acquisition process of Medidata and the aftermath of the COVID-19 pandemic paved the way for how he and his team would approach demand marketing. David explains the strategy that Medidata has taken with customers, talking to them about their challenges and engaging with them before offering them solutions or technology. He talks about virtual versus in-person tools and the importance of customized messaging to have the desired dynamic and pull with the target customers. Finally, he discusses innovation in clinical trials and how he has witnessed large and small companies embrace it differently.Tune in to this episode to learn how David leads demand marketing at Medidata!Click this link to the show notes, transcript, and resources: outcomesrocket.health

Leadership is pivotal to how you function in the healthcare industry.In this episode, Peter Angood, CEO and president of the American Association of Physician Leadership, talks about the work and services the association provides to promote physician leadership. During training, physicians do not get exposure to leadership or management principles, so he explains how the AAPL helps them embrace the recognition they need to become better leaders. Educating physicians toward leadership roles benefits not only them as individuals and their practice but also the organizations they work for. With a multidisciplinary approach, AAPL offers a wide variety of services to all of its members around the globe, including the Sound Practice Podcast. These several services can help physicians improve relationships with their patients and face challenges with innovation, quality, and efficiency.Tune in to this episode to learn about why it’s essential for physicians to embrace their roles as leaders to improve care delivery!Click this link to the show notes, transcript, and resources: outcomesrocket.health

In recognition of the 19 annual National Cyber Security Awareness Month, The Outcomes Rocket Network has launched a 10-part podcast series to elevate Cyber Security Awareness in Healthcare on our main channel, the Outcomes Rocket Podcast. Partnering with leaders in healthcare cybersecurity in their capacity as members of the Health Sector Coordinating Council, the podcast aims to illuminate advances made in protecting critical healthcare infrastructure and patient safety, and areas that need further focus to put a stop to Cyber Crime. Contract language is key to bringing cybersecurity to medical devices!In this episode, Saul Marquez chats with Dr. Jonathan Bagnall, the Cybersecurity Global Market Leader for Royal Philips Healthcare, about the Model Contract Language for Medtech Cybersecurity Document. He was part of developing this document where healthcare delivery organizations got together to establish the cybersecurity requirements for medical devices, forming partnerships with manufacturers with more trust and certainty of compliance. He discusses how contract language is a tool that, in the Medtech field, can create commitment without stifling innovation. Jonathan also explains how this document will improve medical devices' security by increasing performance, design, and maturity.Tune in to this episode to learn from Dr. Bagnall about the Model Contract Language for Medtech Cybersecurity Document!Click this link to the show notes, transcript, and resources: outcomesrocket.health

Lab Operations are the foundation for scientific work at Mythic Therapeutics.In this episode, Nimish Gera, Vice President of Biologics at Mythic Therapeutics, talks about the work Mythic Therapeutics does and the role LabOps play in it. Nimish is the scientific co-founder of Mythic, where he oversees the discovery of “antibodies”; These molecules target chemotherapy to a certain area, killing intended cells and minimizing toxicities. With a chemical engineering background, he started working at the lab himself and realized that LabOps personnel are the ones who do critical day-to-day tasks that allow the developments to happen. Finally, he talks about how as a leader he keeps an eye on the use of lab resources and ensures he’s including and motivating LabOps employees.Tune in to this episode to listen to what Nimish Gera has learned working at Mythic Therapeutics about LabOps in cancer biologics development!Click this link to the show notes, transcript, and resources: outcomesrocket.health

If you're interested in having a large impact, informatics is a field that will provide a pathway for that.In this Future of Global Informatics episode, TJ Southern sits down to talk with Blake Lesselroth, Associate Professor of Internal Medicine and Vice-Chair of Medical Informatics at the University of Oklahoma-Tulsa School of Community Medicine. Dr. Lesselroth was interested in education, care coordination, and fixing problems, and medical informatics was the field where he found he could impact an entire patient population by doing all of those three. He talks about how medical informatics has a lot of different niches that allow informaticists to design their career path and find what fits best for them. He discusses the challenges he has seen for innovation in systems and the opportunities that design thinking offers in that area.Tune in to learn from Dr. Lesselroth about how you can shape your career in informatics!Click this link to the show notes, transcript, and resources: outcomesrocket.health

Healthcare is a jungle for the average person to understand. In this episode of the Sempre Health Podcast, we have Harry Travis, a senior healthcare executive and president of The Travis Group. He talks about his career in pharma and exciting developments to look forward to in the healthcare space. There is a lot of confusion when it comes to the healthcare market, especially when it comes to pricing and payments, but Harry believes it is crucial for entrepreneurs entering the space to have that in mind. Among many innovations that are currently happening in the industry, he is intrigued by cash-only pharmacies and how they will impact the pharma ecosystem, as well as gene therapies. Finally, he encourages those planning to enter healthcare to learn as much as possible. Tune in and listen to Harry Travis’s point of view on the current state of healthcare and what excites him about future possibilities because of it! Click this link to the show notes, transcript, and resources: outcomesrocket.health

You need access to use and understand your health information for better health outcomes.In this episode of Marketing Mondays, Andreea Borcea has Amanda Krupa, director of communications and marketing for AHIMA Foundation on the show. Hospitals and health systems don’t have website accessibility as part of their top priorities, which, in addition to a lack of awareness and understanding, makes it hard for consumers to access the information they have the right to have. Amanda explains how the increase in accessibility, diversity, equity and inclusion with the help of certified professionals is present in hospitals and health systems, especially in the teams in charge of digital content. She talks about marketing having a focus on making equitable content for better accessibility with the use of relatability and storytelling, something figures like influencers might play a role in the future.Tune in to this episode to learn from Amanda Kruppa about health communications and marketing helping people access their health information!Click this link to the show notes, transcript, and resources: outcomesrocket.health

The clinical trials system is broken and needs to be fixed in a way that’s simpler for everyone involved.In this episode, Ivan Jarry, co-founder, and CEO at ObvioHealth talks about using digital technology to tackle the inefficiencies in healthcare clinical research, decentralizing clinical trials with an easy and engaging patient-centric app. Ivan argues healthcare and clinical research space is a very antiquated, regulated industry and details how ObvioHealth is helping run studies more efficiently taking the processes directly to participants at home through technology. He explains how making assessments at home makes more people willing to participate and stay in the trial. He speaks of digital instruments and how their implementation can increase data accuracy and reduce measurement bias. Ivan talks about how ObvioHealth built tools to enable this type of research in different countries with different regulatory environments, taking into account elements like security, validation, and data hosting, allowing them to expand their reach.Tune in to this episode to learn about how bringing people processes with technology can make clinical research more efficient!Click this link to the show notes, transcript, and resources: outcomesrocket.health

In recognition of the 19 annual National Cyber Security Awareness Month, The Outcomes Rocket Network has launched a 10-part podcast series to elevate Cyber Security Awareness in Healthcare on our main channel, the Outcomes Rocket Podcast. Partnering with leaders in healthcare cybersecurity in their capacity as members of the Health Sector Coordinating Council, the podcast aims to illuminate advances made in protecting critical healthcare infrastructure and patient safety, and areas that need further focus to put a stop to Cyber Crime.Do you have a plan in case you are the victim of a cyber incident?In this episode, Kirsten Nunez, senior operations manager for emergency management and continuity at Intermountain Healthcare, and Lisa Bisterfeldt, cybersecurity and IT resiliency program manager, talk about the Operational Continuity Cyber Incident checklist they created to support the Incident Response Business Continuity Task Force under the Public Health Sector Coordinating Council Cybersecurity Working Group. Patients’ safety is of the utmost importance and it is being increasingly cyber-threatened as so much in healthcare nowadays is done digitally. The OCCI checklist intents to provide guidance for response teams to undertake critical tasks that need to be completed during the first 12 to 24 hours of a cybersecurity event. Kirsten and Lisa discuss why they believe this tool is very important to have at hand, the reasoning behind its format, and how it is to be applied within the healthcare industry.Tune in to this episode to listen to this informative conversation that will help you be prepared against cyber threats!Click this link to the show notes, transcript, and resources: outcomesrocket.health