Customer Confidential: Untold Stories of Earned Growth
Rob Markey, Bain & Company partner and customer experience expert
The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from companies such as Vanguard, American Express, and more bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.
Episodes
Mentioned books
Jun 18, 2015 • 37min
Ep. 43: How Birchbox unwraps customer data to open up delight
Birchbox cofounder Hayley Barna discusses how the beauty e-commerce company got its start (3:02), how it rigorously tracks customer buying behavior (14:36) and its decision to open physical stores (27:46).
Jun 11, 2015 • 39min
Ep. 42: Answering the call for culture change at a telecom giant
Telecom executive John Dwyer discusses the benefits of the Net Promoter System's outer loop process (13:45), the company's approach to delighting mobile customers (16:10) and its strategies for supporting frontline employees (27:09).
May 21, 2015 • 55min
Ep. 41: At Disney, the show must go on
Former Disney executive Lee Cockerell shares what it takes to maintain high-quality service at the company's theme parks and resorts (4:52), anticipate customers' needs (16:41) and spread that signature Disney magic (26:52).
May 14, 2015 • 55min
Ep. 40: Taking the temperature of temps
Alan Balmer and Fernando Cadena of Elwood Staffing discuss how they use Net Promoter to improve conditions for employees in temporary placements (18:34), build lasting relationships (35:28) and improve the staffing experience for clients (42:43).
May 7, 2015 • 43min
Ep. 39: How Warby Parker is changing the rules of eyewear
Dave Gilboa, cofounder of the eyewear company Warby Parker, discusses his mission to change the way consumers buy glasses (5:20), the decision to open physical stores (18:56) and how the company uses Net Promoter to maintain a strong customer experience (32:11).
Apr 23, 2015 • 45min
Ep. 38: Net Promoter, pay and predictable consequences
Bain Fellow Fred Reichheld discusses the risks of tying Net Promoter Scores to compensation (4:00), the consequences of gaming a feedback system (11:33) and what it takes to get to the true root cause of a complaint (17:49).
Apr 16, 2015 • 48min
Ep. 37: Would you recommend your town to a friend?
Jim Clark of the Steamboat Springs Chamber Resort Association and Rob Perlman of the Steamboat Ski and Resort Corporation discuss when led them to gauge visitor sentiment across their town (6:40), what they learned (12:10) and how they're improving the tourist experience (21:26).
Apr 9, 2015 • 48min
Ep. 36: Taking on the razor blade giants
Harry's cofounder Andy Katz-Mayfield discusses what inspired him to enter the razor market (4:40), his company's personal approach to customer service (21:23) and the challenges of building a customer-centric culture at a growing company (32:07).
Mar 26, 2015 • 31min
Ep. 35: The inner loop of the Net Promoter System
Bain Fellow Fred Reichheld discusses the Net Promoter System's inner loop mechanism for collecting and sharing feedback (9:56), the qualities that make NPS popular worldwide (17:09) and the perils of using mystery shoppers (24:10).
Mar 12, 2015 • 57min
Ep. 34: Making feedback easy and appealing to customers
Delighted CEO Caleb Elston discusses his company's Net Promoter origins (3:29), its minimalist approach to feedback (9:00) and how its clients use its software to understand customers (39:21).
