

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Feb 3, 2019 • 26min
GE Ep 202 [2017]: How the Growth Marketing Conference Brought in $2M in 2 Years in Such a Competitive Space
Hey everyone, in today’s episode I share the mic with Vasil Azarov, CEO of the Growth Marketing Conference, a must-attend for startup founders and marketing execs. Tune is to hear Vasil discuss how the Growth Marketing Conference gets a 30% attendance rate from their 100K community of entrepreneurs and marketers, why events are essential for generating attraction if you already have a product, why he believes that events are the future of marketing and sales, and the best way to build an audience fast. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 2, 2019 • 51min
GE Ep 100 [2015]: Derek Halpern Drops Knowledge On How He Built A 300,000 Subscriber E-mail List
Hi everyone, today I'm talking to Derek Halpern of Social Triggers, a popular online marketing blog. In today's interview, we talk about how Derek went from being a celebrity gossip columnist to a corporate employee in a Fortune 100 company, to striking it out on his own again as an entrepreneur and the content strategy he used to grow Social Triggers from nothing to 70,000 subscribers in just 16 months. (Today his website claims 300,000.) Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 1, 2019 • 23min
GE Ep 200 [2017]: How Chase Granberry Grew Authority Labs to $3M ARR by Being the Best in the SEO Software Space
Hey everyone, in today’s episode I share the mic with Chase Granberry, co-founder of Authority Labs, which allows you to track rankings on Google and Bing. Listen as Chase discusses how he built the company by hustling and being the best in the SEO software space, the value of zeroing in on one thing when it comes to growing a company, why it's so important to track rankings, how he struggled to scale the technical side of the business when he knew nothing, and how positive thinking and reading voraciously are two key factors that have contributed to his own success. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 31, 2019 • 29min
GE Ep 208 [2017]: Howard Marks Broke the Barriers by Building an Equity Crowdfunding Platform & Raising $17M
Hey everyone, today I share the mic with Howard Marks, CEO of StartEngine, a company that provides investment opportunities for new startups to help entrepreneurs realize their dreams. He was also the founder and CEO of Acclaim Games, and before that he was a co-founder of Activision. Tune in to hear Howard reveal his value investing strategy that allowed him to buy video game companies Activision for $400K and Acclaim for a mere $100K, how he had a vision of finance as a crowdfunding platform when no one else believed it possible, and how StartEngine has raised over $30M in capital for over 40 companies in his mission to help entrepreneurs realize their dreams. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 29, 2019 • 25min
How ManyChat Exploded into the Leading Messenger Marketing Program in Just 2.5 Years
Hey everyone! In today's episode I share the mic with Mikael Yang, CEO of ManyChat, a program that helps businesses create successful Facebook Messenger bots. Tune in to hear Mike discuss why messenger marketing is more fruitful than e-mail marketing, what they're doing to power 100K+ pages and sending a million messages per day, and how messenger bots get up to an 80% open rate when email marketing typically gets 20% open rates and an insane CTR of 56% compared to just 1-2% for emails. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

Jan 28, 2019 • 36min
How Ethan Garr Mastered High-Tempo Testing and Why It’s the Key to Teltech’s Success
Hey everyone! In today’s episode, I share the mic with Ethan Garr, Vice President of Product and Marketing at Teltech, a portfolio of apps and services. Tune in to hear Ethan share his journey of working for Sean Ellis (who coined the term “growth hacking”), how their biggest product, RoboKiller, stops robo-calls from attacking your phone, the importance of experimentation in business, and why all of Teltech’s products are built around safety and a little bit of revenge. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

Jan 26, 2019 • 36min
GE Ep 225 [2017]: Why David Henzel Sold His Business for $10M+ and Started a Podcast Called ‘Managing Happiness’
Hey everyone, in today's episode I share the mic with David Henzel, previous owner of MaxCDN, founder of CDN Advisor LLC, and podcast host of Managing Happiness. Tune in to hear David share about his passion for applying business principles to one’s personal life and relationships, the principles that will help you achieve continual success, how he sold his e-commerce business for $300K just so he could move to the U.S., and how defining the company's mission statement made growing the business much easier. Click here for show notes and transcript. Leave some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 25, 2019 • 21min
The 1 Thing Rob Nelson Did to Grow His Business Intelligence SaaS Company from 12-110 Employees in 2 Years
Hi everyone! In today's episode, I share the mic with Rob Nelson, CEO of Grow, a business intelligence tool made for SMBs. Tune in to hear about Rob’s early struggles with his first company, how he realized the importance of onboarding, and how they focus on customer feedback for high retention rate. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

Jan 24, 2019 • 28min
Myles Anderson Reveals How BrightLocal Gets 100% of Their Leads via Inbound Marketing
Hi, everyone! In today's episode, I share the mic with Myles Anderson, the founder and CEO of BrightLocal, an all-in-one reporting platform for local SEO. Tune in to hear how BrightLocal went from being a CRM for SMBs to the B2B solution it is today. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

Jan 23, 2019 • 19min
How Evan Liang Went from a VC Straight Out of College to Running a SaaS Company Doing Almost $10M in ARR
Hey, everyone! In today's episode, I share the mic with Evan Liang, CEO of LeanData, software that helps you visually manage leads and drive your sales process forward. Tune in to hear how Evan discovered his love of entrepreneurship, how LeanData acquires customers by hosting big-time events, and how the company helps their clients become more account based. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu


