

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Oct 5, 2019 • 15min
How Mailchimp Does Marketing
Ready to look inside one of the best marketing campaign examples out there? We've turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for Mailchimp. Tune in to hear Eric Siu share his insight on Mailchimp's website as he looks deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of the Mailchimp team to provide a marketing plan example for those of you listening at home. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Sep 29, 2019 • 28min
GE Ep 194 [2017]: How FabFitFun Brought in $40M in Revenue and 200K Subscribers Last Year
Hey everyone, in today’s episode, I share the mic with Michael Broukhim, the Co-CEO and Co-Founder of FabFitFun, which offers an incredible beauty box subscription service. Listen as Michael shares what makes FabFitFun different than their competitors, what their key marketing strategies look like, how he sold 2,000 beauty boxes in 2 days and continues to grow 300% YoY, and what it’s like to partner with his brother. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 28, 2019 • 28min
GE Ep 152 [2016]: How HubSpot Skyrocketed from $0 to $200M By Combining Inbound Marketing + World Class Sales Training
Hey everyone! Today’s episode is with Mark Roberge, Chief Revenue Officer of the HubSpot Inbound Sales Division. He is also the author ofThe Sales Acceleration Formula, a book on how to build a winning sales organization. Today we’ll be talking about how Mark helped grow HubSpot from zero to $100 million in revenue by coining the term inbound marketing, how he successfully applied his data background to sales, and why you should start blogging before you build your product. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 26, 2019 • 11min
How the iPad Pro Can Save You 22 Hours Per Week
Can the iPad Pro actually save you 22 hours per week? Tune in to hear Eric Siu share his favorite tools to get more done and which apps on the iPad can get you the most productivity. Discover how to track your time with apps like moment and rescue time, as well as how to use Notion and Asana to make notes and tasks. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Sep 24, 2019 • 11min
How to Encourage Growth in Someone (or When to Fire Them)
Do you have an employee that is stuck in their job? Not seeing results again and again? Maybe this person started out amazing, but as the organization grew, this person started to fall behind. Do you let them go or do you give them another chance? Tune in to hear Eric Siu share some of his favorite tactics to encourage your employees to grow on their own. And when someone just isn't cutting it again and again, maybe it's time to let them go. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Sep 22, 2019 • 11min
How to Build a Startup Team That Makes Millions
Are you stuck trying to build your business team? Do you have reservations about working with your friends, family or significant other? Tune in to hear Eric Siu share the mic with Andrew Tsai, VP of Innovation and The Drip Club’s Co-Founder, as he gives an inside scoop into his inspirational business story. He shares expert advice that outlines how to: create a brand marketing & communication plan, build a strong team, increase team communication, and entrepreneur do’s and don’ts that people commonly do in startup businesses. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Sep 21, 2019 • 17min
How to Market Your Brand Like the Fastest Growing Company
Are you ready to learn how the fastest growing company runs their marketing? Tune in to hear Eric Siu sit down with Aron North, Ultra Mobile Marketing Leader and former Taco Bell advertising leader, as he shares startup advice that outlines how to create a brand marketing, build an ICE framework, increase audience retention, and mold the perfect customer profile. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Sep 19, 2019 • 12min
How Slack Does Marketing
What makes good marketing? On a quest to answer this question, we turned to one of the most well established brands in the world to discover the digital marketing strategy behind the app and how marketing works for Slack. Tune in to hear Eric Siu share his insight into Slack's website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of the Slack team to provide a marketing plan example for those of you watching at home. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Sep 17, 2019 • 12min
How to Pitch Your First High Ticket Sale
It's no secret that there's nothing worse than clients paying you less than you're worth. Now, what's the best way to pitch yourself to high ticket clients so that you can get clients that are able to pay you the the big bucks? Tune in to hear Eric Siu share his favorite strategies to attract high-paying clients by leveling up your sales presentation as well as your expertise. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Sep 15, 2019 • 36min
How to Be a Billionaire: Naveen Jain On Taking Moon Shots and Having Audacious Goals
Hey everyone! In today's episode, I share the mic with Naveen Jain, founder of Moon Express and Viome. Tune in to hear Naveen share how he is leveraging technology today to address some of the world’s largest problems, why he believes it’s imperative for entrepreneurs to be intellectually curious, and how creating an impact on society rather than focusing on making money is what sets billionaires apart from millionaires. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu


