

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Mar 1, 2020 • 20min
How to Market a Unique Product When There's No Current Product-Market Fit
Hubert Palan, Founder and CEO of productboard, shares how winning the TechCrunch Startup Battlefield competition propelled the company, his advice on creating great products, and how he introduced a new concept. They discuss challenges of launching a new product management system, growth strategies, importance of customer feedback, and strategic elements in product management for success.

4 snips
Feb 29, 2020 • 24min
How Writing a Book Can Accelerate You Past Your Competition
In this engaging conversation, Dave Chesson, the mastermind behind Kindlepreneur and Publisher Rocket, shares insights from his journey in book marketing. He highlights the importance of keyword research to validate book ideas and how authors can use books as powerful credibility tools. Dave emphasizes avoiding common pitfalls like neglecting early marketing and discusses effective launch strategies for consistent sales. With his own success generating over $500K in book sales, he provides invaluable tips for aspiring authors looking to thrive in the publishing world.

Feb 28, 2020 • 8min
How To Double Your Sales With These Unconventional Tactics
Are you using generic cold email outreach scripts and tired of not getting results? Tune in to hear Eric Siu share some of his favorite sales strategies that will help you close more deals and get your dream customers. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Feb 26, 2020 • 7min
How To Grow A Podcast to 1 Million Monthly Downloads
If you have a podcast, or are thinking of starting one, and want to grow to 1 million monthly downloads, this episode is for you. Tune in to hear Eric Siu share his strategies on growing a podcast audience. These tips will help you sidestep a lot of the mistakes Eric made when starting his podcast and help you achieve record results. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Feb 25, 2020 • 8min
How We Make $1M A Year From Our Podcast
Can you make money with podcasts? You bet! Podcasts are a great source of revenue for creators and a great platform to advertise for brands. Tune in to hear Eric Siu share his strategies for how Marketing School and Leveling Up podcasts are able to generate over $1M in revenue. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Feb 24, 2020 • 23min
What Co-Founder of MarketMuse Has Learned From Working in the Content World for 20+ Years
Hey everyone! Today, I share the mic with Jeff Coyle, co-founder and Chief Product Officer at MarketMuse, the industry-leading technology and methodology for content planning and evaluation via semantic relevance. Tune in to hear what Jeff has learned from working in the content world for 20+ years, how MarketMuse set up their determined their price points plus what two books recommends reading. Tune in for for an interesting and exciting conversation! Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Feb 23, 2020 • 21min
Why the Hub-and-Spoke Model Is the Most Effective Way to Drive Traffic to Your Website
Hey everyone! In today’s episode, I share the mic with Jimmy Daly, the Marketing Director at Animalz, a content marketing agency. Tune in to hear why Jimmy believes the hub-and-spoke model is the most effective for driving traffic and boosting content engagement, how Animalz uses content marketing as their main source for leads and where most companies are missing the mark with content marketing. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Feb 22, 2020 • 19min
How to Build and Scale Lasting Relationships with Your Customers
Hey everyone! Today, I share the mic with Oli Bridge, the Head of Marketing at Bonjoro, a SaaS company that offers personalized one-on-one video messaging to allow businesses to easily connect with their customers. Tune in to hear Oli share how to effectively link your CRMs and ESPs, how Bonjoro can help you stand out from your competition and his advice on building and scaling relationships. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Feb 20, 2020 • 7min
How to Get Started in Podcasting in 2020 (The Right Way!)
Is it too late to start a podcast in 2020? No way! There's never been a better time to create your own podcast. There is still plenty of opportunity to make a podcast and grow an audience. Tune in to hear Eric Siu share his top strategies to get your podcast started and set up for success. You'll also learn how to promote a podcast and how to scale your production efforts. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Feb 18, 2020 • 8min
How I Bought My Company for $2 and Generated Over 8 Figures in Revenue
Around 10 years ago, Eric took over a failing agency after buying it for $2. A year past, the agency was down to one employee and the business was continuing to fail. Fast forward to today, that same agency is now making eight figures in annual revenue and thriving! Tune in to hear how Eric was able to take over a failing company with no experience and turn it into something great. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu


