

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Jan 9, 2021 • 7min
How Jio Leveraged The Power Of Free To Go From 0 to 400 Million Users In FOUR Short Years 🚀
Today we are going to talk about How Jio Leveraged The Power Of Free To Go From 0 to 400 Million Users In FOUR Short Years 🚀

Jan 7, 2021 • 6min
OnlyFans Is Driving $300M In PROFIT!
Today we are going to talk about How OnlyFans drive a $300M PROFIT!

Jan 6, 2021 • 5min
Why Marketing Funnels Are Not The Best Way To Think About Your Business
Today we are going to talk about Why Marketing Funnels Are Not The Best Way To Think About Your Business.

Jan 5, 2021 • 8min
The Berkshire Hathaway Business Model Versus Focusing On One Business - Which Is Better?
Today we are going to talk about which Is Better? The Berkshire Hathaway business model or focusing on one business?

Jan 4, 2021 • 6min
The 5 Hottest SEO Trends For 2021
Today we are going to talk about the 5 Hottest SEO Trends for 2021.

Jan 3, 2021 • 8min
Should You Move To Miami? (Why People Are Migrating Away From California & New York)
Today we are going to talk about if you should move to Miami and why people are migrating away from California & New York

Jan 2, 2021 • 36min
He Has Created Over 27 E-commerce Millionaires & Manages Over $100M In Annual Revenue
He Has Created Over 27 E-Commerce Millionaires & Manages Over $100M In Annual RevenueToday we’re joined by Seth Kniep, the co-founder and CEO of Just One Dime, a coaching company for Amazon and e-commerce sellers. He explains what prospective students can expect from the structure of the courses and his manner of coaching, and shares some strategies for scaling a coaching business and keeping your family life thriving when your business takes off. TIME-STAMPED SHOW NOTES:
[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:45] Seth shares the incredible story behind the name, Just One Dime.
[01:19] How Seth’s philosophy relates to Dave Ramsey’s and Robert Kiyosaki's ideas.
[02:06] Hear how Seth sold his first e-commerce company for $35 on eBay.
[03:05] How he started doubling his dime and got up to $400 just by asking random people.
[03:51] Getting into Amazon FBA and using the $400 to start selling cremation urns.
[04:29] Making over $1 million in 12 months with the store and investing in real estate.
[05:34] Using his Amazon profits to buy new products and reinvest in the business.
[07:10] How investing in real estate can help you legally reduce your tax liability.
[09:16] The importance of developing your accounting knowledge and understanding it.
[10:40] The value of having a tax and wealth strategist to help you manage your money.
[11:08] Managing over $100 million in Amazon revenue and the big brands they work for.
[12:02] Learn how their model works for training other people to run Amazon businesses.
[14:37] More about their training program and what students can expect from the coaching.
[17:45] What it would cost to have an Amazon business set up and for you to be trained.
[19:02] Find out whether Seth ever has equity in some of the businesses they help build.
[19:34] Seth explains why he expanded to do courses in addition to e-commerce.
[22:40] The importance of creating videos and getting a team in scaling your coaching.
[24:50] Taking ownership of your issues before you can truly help others and grow a brand.
[25:34] How their team and coaches are structured in the coaching business.
[27:01] Seth shares why it is important to “date” your wife to keep the spark alive.
[29:19] Their family commitment to buying a property anytime they go somewhere new.
[31:02] Seth shares his favorite business tool and book and explains why.
Resources From The Interview:
Seth Kniep on LinkedIn
Seth Kniep Email
Just One Dime
Just One Dime Courses
Dave Ramsey
Tom Wheelwright
Robert Kiyosaki
Kevin Harrington on Twitter
Shark Tank
BMW
Front
Juno
Must-read book: The Goal
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Eric Siu on Twitter

Jan 1, 2021 • 8min
Approach Real Life Like A Game And You're Guaranteed To Win
People might frown upon computer games and see them as a waste of time, but the truth is that many of the skills that one learns in games can be applied to life. As you progress further up the levels of a game, things become more challenging but your skill increases too, and so do the rewards. Life is no different, and if we can apply the same excitement and philosophy to life that we do in games, our daily experience and chances of success are guaranteed to level up! Tune in to find out more. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:31] Eric’s background as a gamer and the types of games he enjoyed. [00:57] Thinking about life skills learned over the years as power-ups. [01:15] Why negative perceptions of games and new technologies are unfounded. [02:20] Building good habits and getting one percent better each day. [03:08] Each level gets more difficult, but the sky is the limit. [04:22] What Chuck Feeney’s career can teach us about life gamification. [05:04] Eric’s approach to leveling himself up so he can do the same for others. Resources From The Interview: Leveling Up: How To Master The Game of Life Tony Hsieh The Billionaire Who Wasn’t Chuck Feeney Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Dec 31, 2020 • 6min
3 Retargeting Secrets That Will Give You An Unfair Advantage
Many people think that retargeting does not work for them, but the truth is it does if you can structure your strategies in the right ways. In this episode, you will hear about three creative and unique ways that you can approach retargeting so that you can up your impressions and indoctrinate your prospects, getting them further down your funnel. Tune in to hear these three secrets today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:28] Combining sales outreach with ads. [01:41] Targeting a company on LinkedIn using diverse repurposed content. [02:35] Running daily unique reach campaigns to up impressions. [03:54] How Eric runs retargeting on the Single Grain website. Resources From The Interview: metadata.io Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Dec 30, 2020 • 5min
Should you read every book in your library? (what an antilibrary is)
A library can have a strong relationship to our ego, and it is not uncommon for a visitor to look at a book shelf and ask, "So, how many of these have you actually read?" This question is beside the point, it is in fact more valuable to have a shelf full of books that you have not read than the other way around! The value of books lies in their potential to impart wisdom or skills and the more access you have to new information and ideas, the better for you. So do not worry about what anyone says and find the books that interest you and read them when you feel the time is right! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:23] Explaining the idea of the 'antilibrary'. [01:25] Why the judgement of others should not concern you. [01:45] Reasons that having a lot of books that you have not read is a good thing! [02:21] Reframing your mindset with regards to learning and your ego. [03:02] Read books are much less valuable than unread ones! [03:38] Eventually getting around to reading books that you have bought at the appropriate time. [04:20] Taking things one step at a time and getting away from external pressure. Resources From The Interview: Leveling Up
Tim Ferriss
Warren Buffett Nassim Taleb Roam Research
The Nordic Theory of Everything Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter


