Leveling Up with Eric Siu

Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it’s great to be able to chat with him again! In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Piggybacking off Friday's episode, there's a bigger picture item to creating checklists. At the end of the day, it's all about building a culture of documentation. It's really easy when you're on-boarding someone new: all you have to do is tell them to look through specific documents to catch them up to speed. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Today I want to talk about the importance of having checklists. I've alluded to it in the past, but they're so important to grow your business, I think they deserve their own little segment. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Today I’ve got another book recommendation: Warren Buffett and the Interpretation of Financial Statements. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Today I’ve got a book recommendation for everyone. The book is called The Art of Learning: An Inner Journey to Optimal Performance. The author started out as a chess prodigy who parlayed his process of learning into Tai Chi and became a Tai Chi Champion. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

What I want to talk about today is checking your ego at the door, especially if you're younger, sitting in high-stakes meetings with Type A personalities who've accomplished a lot in their careers. If you're younger, people will think they know more than you. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

I actually just created a video about dashboards, which you can see on the Growth Everywhere and Single Grain Facebook pages. I've heard about lots of different dashboard web applications, but a lot of them are too expensive or enterprise-level for most startups. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

In the last episode, I talked about Winnr and gave you a url to use to get the tool. The tool I'm talking about today is from that same url, and it's called Headlinr. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Most of the time, we're always trying to think of great headlines because they're what drive traffic. Until now I haven't found a really good solution to help split test your headlines in WordPress, but I was searching around for a plugin and I came across Winnr. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Today I'm going over two different tools that will help you find your competitors' display ads quickly. Unfortunately, I don't know of a tool that will show you Facebook ads, but seeing what Google display ads work well for your competitors can give you really great insight and inspiration. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu