Woman Owned: The Growth Podcast for Women Entrepreneurs

Eleanor Beaton
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Oct 20, 2020 • 20min

EP425: Buyer Discipline

Have you ever noticed how people are always willing to listen to experts, but they only buy from leaders? Experts have a way of complicating things whereas leaders bring a sense of clarity and order. And we all know that the confused mind can't buy. How do you position yourself as a leader in the mind of your prospect? Many of us are experts in our fields, but if you want to move into leader status in your industry, you need one super important type of order, and that's buyer discipline. Keep Reading >> The best leaders and salespeople can make you feel like the only one in the room. They connect with you which is what allows them to have so much influence. By focusing on one person, they cut through the clutter. All it takes is injecting a little buyer discipline into your marketing. Today on the podcast, I'm talking about another element of discipline that seriously affects your lead generation and sales conversion: buyer discipline. You can make a way bigger impact by naming names instead of focusing on a target audience. I'm sharing what happens when you end the confusion, get clear in your messaging, and put a ring on your person and not an entire demographic. Today on the Power + Presence + Position Podcast: The difference between experts and leaders. How to move into leader status. How to stop confusing your customers. Why you need to name names, not entire demographics. How to inject some buyer discipline into your marketing. Resources Mentioned: Do you find the openness and honesty I brought to today's episode useful? Let me know by sending me a DM over on Instagram. Unlocking Us with Brené Brown Your Surge Capacity is Depleted- It's Why You Feel Awful by Tara Haelle Habit Studio Thank You for Smoking - movie Dr. Amber Tichenor This episode is sponsored by the podcast, I'm a Millionaire So Now What? With Colleen O'Connell-Campbell. If you want to learn more about the Power Presence Position Accelerator, send me a message on Instagram or sign up for my free webinar where I go over buyer discipline and finding your 7-figure niche. Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing! Join the Community of Practice! Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs. If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!
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Oct 13, 2020 • 16min

EP424: Problem Discipline

Overwhelm is very real. It invades every corner of our lives and businesses, and it truly is the modern-day scourge. Overwhelm robs our time, wreaks havoc on our productivity, and it kills our sales results. Why do we get overwhelmed in our businesses? Tons of different reasons, but today I'm going to focus on one that strikes a startling resemblance to my beauty regime during lockdown: not having enough problem discipline. Keep Reading >> Your ideal client has so many different problems that you could attempt to solve for them. And many of you aren't picking one or two, you're trying to solve them all. This results in messy and unfocused marketing. Join me today as I share an elegant, useful little tweak you can make to your marketing strategy today to help reduce overwhelm just a little bit. I'm hoping that it provides some clarity and direction to help you create more effective marketing. Settle down your inner cavewomen and step into the modern-day queen I know you are. Today on the Power + Presence + Position Podcast: How your marketing might be like my beauty regime during lockdown. What problem discipline is and how it can transform your business. How your customers' brains could be at odds with your brain. Why you need to switch from cavewoman to modern-day CEO brain. Resources Mentioned: EP422: Zone of Genius Discipline Send me a DM on Instagram identifying the one problem you will be solving in your next piece of content. I can't wait to hear from you! Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing! Join the Community of Practice! Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs. If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!
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Oct 6, 2020 • 28min

EP423: Full-Frontal Leadership for Women Entrepreneurs

When it comes to building and leading a company, there are no body doubles. It is all on you. And the more you learn to shed your fear of vulnerability, the more you open yourself up to the full experience that is entrepreneurial leadership. Knowing that it's all on you to take risks for your business can be daunting. But, we have to lean into our businesses harder, even when that means we might fail or embarrass ourselves. Because here's the thing: you will fail and you will embarrass yourself. Keep Reading >> From my personal experience, I know that going all-in, going full-frontal, on your devotion to your business is so much more rewarding than hiding from vulnerability. No matter what, failure is coming for you. And the woman you become on the other side is so worth the discomfort. Listen in today as I share why I strive to not fear vulnerability but instead, go full frontal with my devotion to my business. There is a richness that going all-in provides, and I want that experience for all of you queens. So, I'm sharing how to stop holding yourself back, the three types of devotion I want you to focus on, and why being a part of this sisterhood of women entrepreneurs is truly a tremendous gift. Today on the Power + Presence + Position Podcast: Why it's healthy for women entrepreneurs to talk about our wins and failures. Why we don't like talking about how hard this journey can be. How your unwillingness to be embarrassed may be holding you back. Why I respect female founders so much. The 3 types of devotion I want you to focus on. Why I'd never give this experience to a body double, no matter how hard it is. Resources Mentioned: Sign up for my next webinar on niching down! The Messy Middle by Scott Belsky Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing! Join the Community of Practice! Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs. If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!
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Sep 29, 2020 • 13min

EP422: Zone of Genius Discipline

We received an unprecedented number of emails and messages about last week's episode, my conversation with Barbara Huson about getting wired for wealth. So many of you were thanking us for that conversation and sharing your thoughts on aiming for wealth instead of riches. One of the things that really stood out to me in that interview was Barbara's dedication to her focus, to her zone of genius. She has spent three decades working with women on rewiring their mindsets for wealth. We talk a lot about niching down and nailing your message here, and to say she is an expert would be an understatement. Keep Reading >> I know so many of you were inspired by Barbara to achieve wealth in your own businesses. If that's you, it's time to stop dickering around doing all the things, serving all the people, and start focusing on just one thing. It's time to have zone of genius discipline. In today's episode, I'm unpacking what it means to have zone of genius discipline and showing how Barbara's body of work is a perfect example of the success that comes with specializing. There's a tremendous temptation to be a generalist these days, but I invite you to imagine what your life would be like if you had the courage to dive deeper, niche down, and sink further into your zone of genius. Today on the Power + Presence + Position Podcast: How Barbara is making a massive impact by focusing on her zone of genius. Why it takes courage to let other things go so you can focus on your zone. The success you can have when you niche down consistently over time. Why becoming a generalist waters down your brand and power. Resources Mentioned: What is holding you back from practicing discipline in your zone of genius? I want to know, so send me a DM on Instagram! EP421: Wired for Wealth with Barbara Huson Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing! Join the Community of Practice! Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs. If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!
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Sep 22, 2020 • 51min

EP421: Wired for Wealth with Barbara Huson

Many of us women entrepreneurs are focused on making money in our businesses. We want to make sales, but are we actually building wealth? Money and wealth are not necessarily the same thing, and my guest today is sharing how powerful it is to rewire your brain to see the difference. Wealth is about attaining sacred success, fulfilling your soul's purpose, and being financially rewarded for it. As you hustle and grind for the next sale, do you feel aligned with your soul? It may seem like making money is all about numbers, there's also a spiritual aspect to it that we often neglect. Keep Reading >> My guest today, Barbara Huson, is a brilliant money coach for women entrepreneurs and the author of multiple books, with her newest one coming out in January. Barbara grew up rich, but it wasn't until she lost everything and rediscovered her power that she became wealthy. We're having a super fun conversation about what women need to do to rewire their brains for wealth. Listen in today as Barbara and I talk about women, wealth, and power. We're diving into the evolution of her body of work and what she's been exploring recently that has led her to help women rewire their brains for wealth. At the end, she does some live money mindset coaching with me that I think will seriously benefit a lot of you. It left me feeling a little vulnerable but I know how important it is for you all to hear her amazing insights and advice. Today on the Power + Presence + Position Podcast: How Barbara got started on this path from rich to wealthy. What sacred success means and how to pursue it. Why money challenges actually have nothing to do with money. What wealth is and why it's so important. The 3 step process to rewiring your brain. Why resistance is a sign of being on the brink of greatness. Resources Mentioned: Barbara Huson Website | Books | Facebook Ep #53: Sacred Success with Barbara Stanny Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing! Join the Community of Practice! Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs. If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!
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Sep 15, 2020 • 44min

EP420: How to NOT Suck at Managing People with Kris Plachy

If you don't want to just go fast but also go far, then you need to build and manage an amazing, high-performing team. Unfortunately, there is so much BS out there that holds women back from being really excellent leaders who know how to produce business results through a team. Most people want to be the CEO of a business, but they don't want to manage a team. It makes sense; learning how to manage can be challenging and it's not always as fun and sexy as being the visionary. But I know from experience that having a team in place has really given me the opportunity to step into my role as a CEO more than ever before. Keep Reading >> We're getting real and raw today about building and managing teams. My guest is an expert in this field and is THE thought leader and expert on entrepreneurial management. Kris Plachy has over 25 years of experience managing and coaching leaders and has poured her life's work into guiding leaders to successful team management. Through her new program, How to CEO Like a Boss, she's helping women CEOs become pros at this vital skill. Tune in to the show today to hear Kris and I talk all things leadership and team management. There is a difference between the two, and you'll have more success if you master both. We're having a bold, fun, tough-minded conversation on how not to suck at managing a team. Our frank discussion about ceo-ing and managing people will give you the motivation to make your first hire or find the courage to manage better. Kris is sharing insights from her years helping CEOs become better managers and tips for you to improve your skills. Today on the Power + Presence + Position Podcast: Why leaders often want to be visionaries but not managers. The difference between leading and managing. Why there's no escaping managing if you're an entrepreneur. The skill Kris says is most important to develop if you want to lead. How a freelancer mindset compares to an entrepreneur and CEO mindset. The organizations and leaders that inspire us to be better leaders. Resources Mentioned: Kris Plachy Website | How to CEO Program How to CEO Quiz Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing! Join the Community of Practice! Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs. If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!
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Sep 8, 2020 • 41min

EP419: How to 10X Your Vision and Your Company with Bill Gallagher

What do you envision when you picture your company in 10 years? Are you making more money, serving more people, and living a more elevated life? I know many of you think about this, but are only planning how you can grow your business by 50 or 60 percent. If you really want to grow your business this year, you've got to stop playing small. Instead, start thinking about how you're going to 10X your business in the next year. Your vision for 10 years from now doesn't have to be in 10 years, it can be much much sooner. Keep Reading >> My guest today believes that exponential thinking as a strategy for entrepreneurs to scale their companies is alive and well. He's an international business growth coach with over 30 years of entrepreneurial and executive experience. After taking multiple companies from startup to $500 million, he knows a thing or two about scaling. In today's episode, I'm talking with mega-successful scaling coach, Bill Gallagher. We're having a super fun conversation about what scaling actually is, how to do it well, and we also get into the magical mindset of creating a vision and believing in it. I normally only bring badass women in business onto this show, so you know this dude is brilliant if I'm bringing him on. Get ready to feel inspired and motivated to 10X your company and your vision. Today on the Power + Presence + Position Podcast: What scaling really means. Bill's experience 10X-ing businesses. Some of the biggest barriers to scaling your business. Why this crisis is actually an opportunity to evolve. How Bill recommends bringing your vision to life. The power of not leading from fear, but towards a vision. Resources Mentioned: Bill Gallagher Website Scaling Up Business Podcast My interview on Scaling Up Zero to One by Peter Thiel Scaling Up by Verne Harnish Seeking Wisdom: From Darwin to Munger by Peter Bevelin Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing! Join the Community of Practice! Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs. If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!
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Sep 1, 2020 • 37min

EP418: Growing Your Company Through Hell and Back with Heather Chauvin

2020 has been a year for the record books in so many ways. If I've learned anything from this year it's that life's most brutal experiences show us what we are truly made of and open the door to unprecedented growth, impact, and fulfillment. For many women, we believe that we can't be successful without suffering. That those brutal life experiences are what allow us to thrive. But my guest today would argue that you don't have to prove your dedication through pain, hustling, or grinding. Being strategic and trusting yourself are enough. Keep Reading >> I am having a very raw, very real, and very fun conversation today with my colleague, Heather Chauvin. Heather is a leadership coach and strategic parenting expert who helps ambitious women become leaders at work and at home. Drawing from her professional experience as a social worker and her life experience raising 3 boys, Heather has created a signature approach to focus her clients on sustainability, profitability, and ease. Listen in today as Heather and I discuss what it was like to be diagnosed with cancer and how that changed her mindset around work, success, and family. We're diving into the problems with the hustle mentality and why it's our job to teach people how to treat us. As Heather says, you don't have to suffer to be successful. To be a leader at home and in your business, it's about learning to trust yourself and focus on becoming the person you desire your child to be. This episode has so many great insights for you on running a business, overcoming challenges, and becoming the leader you want to be. Today on the Power + Presence + Position Podcast: Heather's first response to finding out she had cancer. Why Heather used to believe that suffering leads to success. How the hustle is reinforced in every aspect of our culture. How switching from suffering to working strategically impacted Heather's business. The "epidural" Heather used to numb herself and how she overcame it. Why the concept of non-attachment was crucial in creating her podcast. Why Heather's million-dollar minute idea is some of the best advice I've ever heard. Resources Mentioned: Heather Chauvin Website | Podcast | Instagram This episode is sponsored by the show, Young Money with Tracey Bissett Dodging Energy Vampires by Christiane Northrup Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing! Join the Community of Practice! Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs. If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!
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Aug 25, 2020 • 29min

EP417: A Female Founder Mindset With Leah Busque Solivan

If you want to launch, scale, and eventually sell your business, understanding what investors are looking for is important. Besides having a great business idea and the skills to operate it, it's about your mindset. Entrepreneurship is like leaping blindly into the unknown and having the confidence in yourself to know you'll figure it out. As my guest today says, there's no better job than creating what's in your head and sharing it with others. And recognizing that you don't need to know how to do everything off the bat is key. Keep Reading >> I am so excited to share this conversation with you today. I'm talking with TaskRabbit founder and General Partner at Fuel Capital, Leah Busque Solivan. Leah scaled Task Rabbit to be in 44 different cities across the country, raised more than $50 million in capital, and in 2017, it was acquired by Ikea. She has a wealth of wisdom and experience to share with you about building, scaling, and selling a business. Listen in today as Leah walks us through the process of launching, scaling, and selling her startup, TaskRabbit. She is now an investor in startups so she also offers some critical mindset considerations for female founders. And, she's sharing how you can start building relationships with investors so you can secure the funding you need for your startup down the line. This episode is packed full of insights and advice from someone who has been there and did it successfully, I know you're going to learn a lot from her. Today on the Power + Presence + Position Podcast: Why Leah became an entrepreneur and the impetus for starting TaskRabbit. The importance of understanding your customer and following data. The biggest shifts Leah had to make as a leader. Leah's advice for female founders looking to secure funding. Why it's so important to have more underrepresented groups writing checks. How Leah advises founders to lead their companies through a crisis. Resources Mentioned: Today's episode is sponsored by the show, Young Money with Tracey Bissett Fuel Capital EP416: Free Yourself from Freelancer Pricing Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing! Join the Community of Practice! Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs. If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!
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Aug 18, 2020 • 22min

EP416: Free Yourself from Freelancer Pricing

Many service-based businesses start with a freelance model. You sell a contract, provide the service, over and over again. And you can make decent money doing this, but at some point, you're going to burn out or even go broke. The key to avoiding these outcomes is by changing your pricing model so you can increase your profit margin. A good profit margin allows you to invest in new technologies, hire amazing people, and build up a cash reserve which will eliminate a ton of stress. Building up profit is really a tremendous gift you can give yourself. And, you have more control over it than you think. Keep Reading >> When I work with service-based entrepreneurs who are ready to take their profits to the next level, I see them fall into a lot of the same pricing traps. They get stuck in their freelancer mindset and have difficulty switching to the mindset of a 7-figure CEO. But if you really want to scale and grow, you need to escape that mindset, and I can show you how. In this episode, I'm sharing one of the biggest pricing traps I see service-based business owners fall into and how you can free yourself from freelancer pricing. I want to help you make the shift to premium pricing where you're doing work that you love, not burning out, and you're making a ton of money and profit. Remember, if you price yourself like a freelancer, that's how the market will continue to see you. I'll show you how to transition your brand position through pricing so you can start making the money you want and deserve. Today on the Power + Presence + Position Podcast: All the benefits that come with good profit margins. The difference between a high touch 5-figure offer and an SFSO. Why service-based entrepreneurs get hung up on being affordable. What CEO pricing is and its four components. How to divorce your pricing from your time. The deep mindset work required to go from a freelancer mindset to a CEO mindset. Resources Mentioned: Today's episode is sponsored by the show, Young Money with Tracey Bissett Get the details on my upcoming Power + Presence + Position program at eleanorbeaton.com/apply. Sign up for my upcoming webinar on The 7-Figure Niche! EP415: How to Sell HARD (Without Hurting Your Reputation) Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing! Join the Community of Practice! Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs. If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

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