Woman Owned: The Growth Podcast for Women Entrepreneurs

Today, we are exploring disqualify selling. Disqualification is all about drawing clear boundaries around who your brand, company, and offerings are not for. When you do it right, you can catapult your brand to cult status, grow your revenue to heights you've never seen, and make the process of closing sales much more elegant and refined. At its core, the power of disqualification is the energy of saying no. This complex business tactic requires you to clearly state to your marketplace not only who you are for but also who you are not serving. It is up to you to define your niche market and to make them your focal point. Keep Reading Using this method isn't just a matter of implementing it into your business processes. It's a mindset change. The disqualification method requires you to have an abundance mindset since it, theoretically, restricts your audience. By taking this action, you cultivate immense loyalty from your people. I invite you to really consider who you're spending your marketing dollars focusing on and if those are the people you truly want to serve. Find out how disqualify selling works, why you need to consider it, and how to start implementing it in your business today. If you're serious about refining your niche and growing your revenue, then this is a method you have to check out. Today on the Power + Presence + Position Podcast: What disqualify selling is. The ways you can use disqualification selling. How disqualification increases sales and revenue. How customer mentality changes when you exclude instead of making a product "for everyone." How to implement disqualify selling. Why it is useful for people to self-deselect before they ever reach out to you. How to get rid of pricing objections using disqualification selling. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Learn more how to build a seven-figure foundation in The Incubator. If you're ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist! Lorraine Massey and the Curly Girl Method Ep 452: 7 Figure Niching Secrets An example of self-deselection in our application system Push It by Salt-N-Pepa Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Are you leveraging the full potential of your content marketing? Here's the thing: most people are not. If you podcast, blog, or create any form of content, you need to listen to this episode. Oh, and you're welcome. The power of content marketing comes from being able to transform a lead you have into a buyer. When you combine effective content creation with an effective distribution strategy, you can 10X your content marketing strategy. Keep Reading Today on the podcast, I am interviewing Ross Simmonds, also known as "Sherlock Homeboy." He has been a digital marketing strategist and entrepreneur since he was about eight years old. Ross Simmonds does many things, including working as the Founder and CEO of Foundation Inc. Ross and I talk about the power that comes with creating quality content and the way that it can build your brand's authority and reach. Whether or not you are reaching out into a saturated market, it is important to remember that yours might be the only gospel that someone can hear. Get ready to be heard! Today on the Power + Presence + Position Podcast: The five key factors that make people want to share your content. How to develop a content creation cadence. Why it is essential to make sure your online properties work together. What a content distribution strategy is and how to create one for yourself. How to use content creation to build brand authority. Why quality content is so important, not just quantity. How to stand out from the crowd in a saturated market. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. If you're ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist! Learn more how to build a seven-figure foundation in The Incubator. Ross Simmonds: Website | Foundation Inc | LinkedIn | Facebook | Instagram | Twitter How to Sell a Story EP451: The List Building Power of an Anchor Platform Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

I have been on a mission lately to demonstrate the value and methodology behind group programs as a business instead of running yourself ragged with one-on-one coaching. While each of these can have a place in your business, it is highly valuable to dig into group programs so that you can avoid entrepreneurial overwhelm. I want to give you a great example of this today by highlighting an interview and a case study that demonstrates the effectiveness of group programs. I'm doing so with the incredible Stacy Mayer, who has found massive success implementing group programs over the last six months. Keep Reading Stacy has always been a strong advocate for women and their place in the world of high-power executives. She got her start by making her voice heard in New York, although not quite the way you would imagine. She led an improv company in Times Square while moonlighting at a hedge fund, steadily making the transition into running her own successful coaching business. I want you to learn from Stacy's process and her life path as a case study for how you might implement group programs into your own business. On top of that, I'm challenging you not only to go check Stacy out for yourself, but to bring at least one other woman along with you that wants a promotion into a senior leadership role. Today on the Power + Presence + Position Podcast: Who Stacy Mayer is and how she owns her career. Why messaging is such an essential part of your business development. The power of repetition personally and professionally. How deep you have to go to really niche down. How to work past the imposter syndrome and grow. Why saying "no" is essential to entrepreneurial leadership success. Why your company doesn't control your career. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. If you're ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist! If you are ready to take the principles I teach on the podcast and apply them to your business, check out The Incubator and apply to see if you would be a good fit to work with us. I would love to see you there! EP452: 7 Figure Niching Secrets Stacy Mayer: Website | Instagram | Facebook | LinkedIn | Podcast Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

One of the most powerful questions you can ask yourself about your business is what is most likely to hold me back from achieving my goals this year? This question might not sound like a very positive outlook, but hear me out. Getting clear on the most significant barriers to your growth is supremely powerful. For almost any entrepreneur and business, the single biggest obstacle you will face is typically overwhelm. We try to branch out into too many areas, provide too many services, or serve too many audiences. It saps our time and energy and rids us of the ability to ready ourselves for future opportunities. Keep Reading In this podcast, I explore the solution to entrepreneurial overwhelm. I look at how Steve Jobs came back into Apple two months before it declared bankruptcy and pulled it back from the brink. By niching down, he saved a currently multi-trillion dollar business. Doing less to grow more requires you to retrain your mind. This goes against the "hustle and grind" mentality so many of us grew up with. Niching down is one of the most courageous things you can do as a leader and it's something you definitely won't regret. Today, we are looking at how to develop a strategy to help you niche down so you can grab future opportunities. Today on the Power + Presence + Position Podcast: What entrepreneurial overwhelm is. How to achieve focus in your business. What strategy is and why it is so frequently misunderstood. How Steve Jobs and Apple demonstrate the value of niching down. Why excess capacity is entrepreneurial gold. How niching down can lead to more of everything. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. If you're ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist! Learn more how to build a seven-figure foundation in The Incubator. Richard Rumelt Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Building an email list isn't complex, it's actually quite simple. But when legions of hyper-activated bro-marketers are attempting to sell you secrets for rapid list growth, it's easy to overlook the power of a carefully built, highly qualified list of people who love you and your work. There are three core strategies that will allow you to craft that highly-qualified list, and surprise surprise, they take time. Too often we see the tail end of many years of consistent, hard work and mistake it for rapid growth. Slow, consistent growth is the name of the game. Keep Reading Whether you use paid advertising to grow your email list or rely on organic traffic, you need to commit. This is the problem I see so many entrepreneurs having when they feel stuck with their list building. But don't worry, in this episode I show you exactly how to get unstuck and start growing a lucrative list. Today on the podcast, I share the three steps you need to take to build a highly engaged, returning, qualified email list. I reveal what an anchor platform is, how to choose one, and then how to double-down on its list generating potential. What I'm sharing today won't get you a massive list by next week. But it will show you how to grow your list using the compound effect while also saving you time and energy. Today on the Power + Presence + Position Podcast: How Oprah built her following with an anchor platform. Why people struggle with building their list. How to choose an anchor platform that works for you. What you need to know to decide your frequency. How to move people off the platform and onto your list. What the compound effect is and how it skyrockets your growth. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. If you're ready to go from overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist! Learn more how to build a seven figure foundation in The Incubator. Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Environment is everything. And when it comes to scaling your business, one of the most celebrated environments for start-ups and entrepreneurs is arguably Silicon Valley. It's in this corner of San Francisco that you will find the titans of venture capitalists and trailblazers from various industries, but namely tech. My guest today is an expert on using the ecosystem Silicon Valley provides to scale your business, whether you're in tech or not. As the CEO of Connection Silicon Valley, Joanne Fedeyko connects, consults, and advises women entrepreneurs on how to use the secrets of Silicon Valley to their advantage. Keep Reading In our discussion, Joanne pulls back the curtain on what the Silicon Valley ecosystem is all about and the etiquette you need to understand before you enter. She shares how monumental putting in time here can be for scaling your business, and how to make the most of everything it has to offer. Listen in today for my conversation with Joanne Fedeyko on how women entrepreneurs can bring the start-up culture of Silicon Valley to their own companies, and how that environment shaped her business. We chat about the importance of collaboration, of saying yes, and some of the biggest trends impacting female founders in 2021. This woman is a powerhouse and her wisdom around scaling your business through Silicon Valley is invaluable, so you definitely don't want to miss this. Today on the Power + Presence + Position Podcast: Why Joanne founded her organization. Who should seriously consider forging connections in Silicon Valley. How Joanne grew her business model into what it is today. How edge businesses can engage with Silicon Valley. What the spirit and etiquette of Silicon Valley is all about. Some of the biggest trends impacting female founders in 2021. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. If you're ready to go from overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist! Joanne Fedeyko LinkedIn Canadian Women's Network Silicon Valley Connection Silicon Valley Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

If you want to scale your business so you can generate revenue without working 24/7, learning how to integrate team members who do what you do is critical. But how do you convince your clients to work with those team members when they come to your company to work with you? Last week we talked about scaling your business through group programs, and today we're continuing the conversation by talking about scaling your business through team. This isn't about operational team members who are also very important; it's about team members who do what you do. Keep Reading When you're the only one your clients trust to deliver their services, not only do you stunt your company's growth, but you put yourself on the fast track to burnout. No matter how much you love providing 1:1 service yourself, it's not sustainable. This week, I explore 3 common mistakes I see CEOs making that deter their clients from wanting to work with other team members. When you get clear on these mistakes and how you might be making them, you can start the journey of growth required to effectively elevate your team members in the eyes of your clients. I walk you through some tactical changes you can start making to get on the path to 7-figure growth. Today on the Power + Presence + Position Podcast: Why it might be time to scale your business beyond you. What it means to scale your business through team. How to find personal fulfillment outside your 1:1 clients. How to set your team up for success when doing what you do. The key to establishing authority in your marketplace. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. If you're ready to go from overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist! EP448: How to Convince Your 1:1 Clients To Buy Your Group Programs Dream Home Makeover - Netflix show Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

When I had my first company, I was the only asset. So when I stopped working, the money stopped, and my business was left vulnerable. As a female entrepreneur, if you find yourself in a similar position, then take a step back to evaluate your strategy and get ready to do something about it! After I made this mistake in my first business, I decided never to make the same mistake again and to educate other women entrepreneurs on building a business based on their assets, not their hustle. A great way to do this? Building group programs into your business strategy. Keep Reading There are so many ways you can build group programs and customize them to your business. Instead of working through all of these, I want to equip you with tips and strategies to progress mentally and strategically as you begin to implement your new plan. Tune in today to figure out how to grow revenue, explode profits, and come out with more free time than before. I provide you with seven super practical tips on how to sell and build group programs. In the end, you need to ask yourself how open you are to growth and how big will you allow yourself to be? Today on the Power + Presence + Position Podcast: Why group programs should be an integral part of your business model. What makes group programs so functional. How to cultivate your enthusiasm and reduce your fear when it comes to making the transition. What to do to position and sell your group programs as a bonus. How to use pricing as a conversion strategy. Ways you can build your offer awareness. Why and how to build your authority. How to rewire your mind to accept the power of group programs. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Join the Incubator Mastermind Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Are you confident in yourself as the CEO of your business? Most women entrepreneurs think they need nonstop leads, cash in the bank account, and the dream team to have confidence in themselves as CEOs. Actually, the opposite is true. When I talk about CEO confidence, I immediately think about my guest in today's show. Alex Davidson is the CEO and Managing Director of Davidson London, and she's one of my clients. We're going on a deep dive into how Alex built her CEO confidence and how it affects her leadership. Keep Reading If you are running a company and you want to see six, seven, and multiple seven figure growth, you need what Alex has. If you want to build an incredible team, transform your relationship with yourself, and become the leader your future business needs, you need CEO confidence. Tune in today to hear my discussion with Alex about what it was like ascending in a family business, leading a mega successful team, and how she cultivated her confidence as a CEO. We get into all the nitty gritty parts of being a women entrepreneur- resilience when things go wrong, being willing to bet on yourself, and making time to take care of yourself. I guarantee this episode will inspire and empower you to step up your confidence game, and I can't wait for you to prove me right. Today on the Power + Presence + Position Podcast: How Alex started in her family business and then ascended to CEO. Why Alex believes that dyslexia is a power. How Alex restores her confidence when times are tough. What drives her ambition and motivation today. Why consistency is crucial for leading a team. The role coaching has played in Alex's life and business. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Join the Incubator Mastermind Davidson London | Instagram Better Than Before by Gretchin Rubin The Ride of a Lifetime by Robert Iger Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

When Whitney Wolfe Herd left Tinder (after suing them for sexual harassment), she knew she had the skills, experience, and drive to building something great. She went on to create Bumble and soon, at the age of 31, became the youngest self-made female billionaire in history. I believe that success leaves clues. So I dissected her story to bring out the single most lucrative, most valuable nugget to help you unlock your next level of business growth no matter your starting point. Keep Reading Your path to success might look different than Whitney's, but that doesn't matter. What matters is we all have the same milestones we want to hit in our own unique ways. Growing a business is messy and challenging, and there is no blueprint for success. But, we can take clues from each other's journeys to help us on our own. In today's episode, I breakdown the single most important thing Whitney Wolfe Herd did to turn Bumble into the dynamite, jewel business it is today. I'm sharing it with you because I believe this piece of advice will be game-changing for your business development. If you have the ovaries to hear this wisdom and apply it to your business in your unique way, I know so many of you will be hitting the same milestones as Bumble very soon. Today on the Power + Presence + Position Podcast: Why entrepreneurial milestones are so critical. The most important milestone that Whitney Wolf Herd accomplished. Why this milestone is essential if you want to create a jewel business. How Whitney hit unicorn status at the age of 31. The benefits of focusing on asset growth. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Join the Power + Presence + Position Business Accelerator or apply for the Incubator Mastermind EP444: What Is a Jewel Business Whitney Wolfe Herd Brené Brown Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!