Woman Owned: The Growth Podcast for Women Entrepreneurs

Eleanor Beaton
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Oct 5, 2021 • 39min

EP469: Behind The Scenes of My Email Strategy

Your email list is one of the most lucrative assets you can build. It doesn't matter what industry you're in; it doesn't matter what you sell. The fortune is in your email list, also known as your database. Data is a powerful currency in today's business climate. Many entrepreneurs (wrongly) believe that the key to garnering more data is by getting more names on their list. This might be what you've been trying to do for your business, but it's not the strategy I recommend, and today I will tell you why. Keep reading Adding more and more names to your email list will not help you scale your business. What truly helps you scale is the strength of your relationships with your email list. My colleagues and I have built an incredibly lucrative list full of women who open my emails every week, who tell me when they like or don't like what they read, and who want to hear about my juicy offers. And they are juicy. In this episode, I'm sharing my 3 tips for growing a valuable, lucrative, and highly-qualified email list. You'll learn how to get rid of email list toxins or people who never open your emails, how to start building relationships with your readers, and the power of becoming an edutainer. I'm not sugarcoating anything this week, or ever, so get ready for a transparent, informative, and impactful look behind the scenes at my email strategy. Today on the Power + Presence + Position Podcast: What email deliverability is and why it matters. How I get people to unsubscribe from my list. Why transactions are not the same as relationships. What edutainment is and how it sustains attention. What happens when people read your emails consistently. The core intention I want you to consider about your email list. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. EP451: The List Building Power of an Anchor Platform EP468: Problem Solving Part 2: How to Take Action Without Getting Depleted Lainey Gossip Apply to work with us! Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Sep 28, 2021 • 26min

EP468: Problem Solving Part 2: How To Take Action Without Getting Depleted

So many of my entrepreneurial clients and colleagues are struggling with something that I have certainly struggled with in my career as well. Taking action without burning out. Our culture tells us to do, do, do constantly, but this leaves us feeling tired and depleted. Last week, I shared how you can leverage the power of the scientific method to create a strong framework for making decisions more effectively as an entrepreneur. Today, in part two of this mini-series on problem solving, I'm showing you my four-step process for taking action without getting depleted. Keep reading It is possible for you to make forward momentum in your business and to hustle intelligently without using up your energy stores. You do not have to lead your team from a place of depletion. Listen in today to discover my 4-step process for taking action in your business without depleting your energy. Women entrepreneurs have been bro-influenced for far too long, being told that hustle culture is the best way to move your business forward. I'm sharing why this is this wrong, and the process I created that actually ignites more energy. If you're tired of being tired, you need this episode. Today on the Power + Presence + Position Podcast: What the scientific method for making effective decisions is. The 4 things I do when I'm going to take action. How to create an energetic container. Some obstacles that might impede your action-taking and how to overcome them. How to stop leading from a place of depletion. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. EP467: Problem Solving Part 1: How To Solve Any Business Problem Hiro Boga The Heroine's Journey by Maureen Murdock Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Sep 21, 2021 • 36min

EP467: Problem Solving Part 1: How To Solve Any Business Problem

Problems arise constantly in business. Whether you're a 7-figure CEO or you're just starting your business, you will encounter problems. Often. And if you don't have a clear methodology for solving problems in your business, your life will be miserable. I have a clear, effective, 3-step process that I use and that teach my clients to use that addresses and resolves pressing business issues. I will be sharing that process today, along with some valuable insights on what having problems in your business really means. Keep reading You will experience friction, grit, burns and scratches as a business owner. But it's how you identify and respond to this inertia that sets the tone for how you will approach problems in the future. It's crucial that you expect these experiences and prepare for them. In this week's episode, I tell you how to solve any business problem you will ever have. This is part one of a two-part series that dives into my effective and crystal clear 3-step process for solving problems, and I promise, using this method will transform how you approach your vision and your goals. Remember, problems will always emerge. What I share with you today will have you effectively solving them in no time. Today on the Power + Presence + Position Podcast: 3 core issues that come up when entrepreneurs start to experience problems. What happens when you keep your problems to yourself. How to be a better problem solver in your business. Why having an effective approach to problems is so important. The 3 components of the scientific problem solving method. Why the antithesis is crucial to your problem solving success. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Download my report on building a premium priced ascension model. Doing so gets you on my email list where you'll be the first to learn about a game-changing live training I'm doing in October. Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Sep 14, 2021 • 39min

Re-Release: What Is a Jewel Business?

I want to share another replay this week on a model I've developed that is unlike any other: the Jewel Business Model. This model attempts to bring a harmonious answer to the question, what do we as women entrepreneurs really want? Most business models leave something to be desired for women. They focus solely on profitability and economic growth, and leave out our desire to make an impact or create freedom in our schedules. Most balance sheets ignore a big part of what success means to us. Keep Reading I love the Jewel Business Model because it's for ambitious women who want to create businesses that grow through assets, not the founder's hustle. It's about envisioning your entrepreneurial goals without getting perfectionistic about them. Entrepreneurs who use this model, like many of my clients, achieve total life success. In this week's throwback episode, I lay out a very unique, effective, and all-encompassing model for women entrepreneurs to use in their businesses. If you want more cash, autonomy, and influence, you need the tools found in the Jewel Business Model. I share what a jewel business is, what it is not, and how women are championing the conversation around total life success with this model. Today on the Power + Presence + Position Podcast: What I learned from thousands of interviews and consults with women entrepreneurs. What total life success is and why women want it. Why I think it's degrading to be labeled a "lifestyle business." What a jewel business is and why this model is so compelling to women entrepreneurs. The differences between a star business and a jewel business. How impossible goals can be a disservice to your business. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Julie Cole of Mabel's Labels Richard Koch's Star Principle Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Sep 7, 2021 • 30min

Re-Release: Disqualify Selling

Today, I'm re-releasing an episode that explores disqualify selling. Disqualification is all about drawing clear boundaries around who your brand, company, and offerings are not for. When you do it right, you can catapult your brand to cult status, grow your revenue to heights you've never seen, and make the process of closing sales much more elegant and refined. At its core, the power of disqualification is the energy of saying no. This complex business tactic requires you to clearly state to your marketplace not only who you are for but also who you are not serving. It is up to you to define your niche market and to make them your focal point. Keep Reading Using this method isn't just a matter of implementing it into your business processes. It's a mindset change. The disqualification method requires you to have an abundance mindset since it, theoretically, restricts your audience. By taking this action, you cultivate immense loyalty from your people. I invite you to really consider who you're spending your marketing dollars focusing on and if those are the people you truly want to serve. Find out how disqualify selling works, why you need to consider it, and how to start implementing it in your business today. If you're serious about refining your niche and growing your revenue, then this is a method you have to check out. Today on the Power + Presence + Position Podcast: What disqualify selling is. The ways you can use disqualification selling. How disqualification increases sales and revenue. How customer mentality changes when you exclude instead of making a product "for everyone." How to implement disqualify selling. Why it is useful for people to self-deselect before they ever reach out to you. How to get rid of pricing objections using disqualification selling. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Learn more how to build a seven-figure foundation in The Incubator. Lorraine Massey and the Curly Girl Method Ep 452: 7 Figure Niching Secrets An example of self-deselection in our application system Push It by Salt-N-Pepa Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Aug 31, 2021 • 16min

Re-Release: The 7 Figure Service Business Ecosystem Part 2: 3 Phases of Growing a PPAM Business

I recently dove into the core of what we teach in our business accelerator program: PPAM. The Premium Priced Ascension Model is an ecosystem that enables you to skyrocket your CIA and your freedom. Today, we're expanding on the information we shared in part one to give you an even better idea of how to build a successful service-based business. When you start creating your PPAM business, there are three phases that each have their own milestones and tasks. Each phase builds off the last, so it's important to do this work thoroughly and in order. Keep Reading >> As your business grows, so should your cash, influence, and autonomy. With the PPAM model, that is the priority. We guide you every step of the way so that you can grow a business that allows you to make money and make an impact while enjoying plenty of free time. In today's podcast, I'm sharing a re-release of the episode that takes the PPAM model a step further by explaining the three phases you go through to build a PPAM business. I'm walking you through the milestones of each phase and the specific tasks you need to complete to move onto the next phase. It might seem like a lot of information, but I really want to make sure you understand how taking your service-based businesses to 7 figures is completely possible and available to you. Today on the Power + Presence + Position Podcast: What the three phases of building a PPAM business are. The four foundational elements you need to nail in order to grow. The milestones you aim to achieve in each phase. How our Business Accelerator Program helps you build a PPAM business. Resources Mentioned: If you liked what you heard in this episode and are intrigued by the PPAM ecosystem, click here to learn about our Business Accelerator where we take this concept to the next level. To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. EP439: The 7 Figure Service Business Ecosystem Part 1: What is PPAM? Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Aug 24, 2021 • 41min

EP466: How to Build a CHILL 7 Figure Business

At the beginning of 2021, I set the intention to do my dardnest to move through 2021 in a state of relaxed confidence. It's in this state that I perform best, I enjoy my life the most, and I'm at my healthiest. I'm a much better boss, mother, wife, friend, etc. As I mentioned last week, I've been pretty good at maintaining this intention in 2021 and I attribute that to the seven tips I'm sharing with you today. These tips are what have allowed me to be a CEO capable of running a very chill, very successful, 7 figure business. Keep reading If you, like me, have become disillusioned with the idea of growth at all costs, these tips give you an alternative option. You can have all the cash, influence, and autonomy you crave without the burnout and exhaustion that we so often see in CEOs. Listen in today to find out the details of how I maintained my calm, cool, and confident mindset through the first part of 2021 and how I plan on keeping it up for the rest of the year. These tips are detailed, effective, and ready for you to start implementing in your life. Ditch the panic and burnout and start running your company with the chill confidence of Beyoncé and other badass queens. Today on the Power + Presence + Position Podcast: The challenge I set for myself and how I've measured my progress. The transition Beyoncé went through that I think we can all relate to. Why leading is mentally strenuous. How I set up my business to welcome growth. Why your business needs to suit your preferences. How to create an internal sense of calm. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. If you're ready to grow your company with a chill, relaxed, and confident mindset, come join us in the Power + Presence + Position Business Accelerator. EP444: What is a Jewel Business? Beyoncé's Evolution - article from Harper's Bazaar Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Aug 17, 2021 • 18min

EP465: My Half Year in Review

Something I absolutely love is when people I respect share a behind-the-scenes look into their companies. It can be incredibly inspiring and motivating to see what other female founders are accomplishing, so I hope that sharing my half year in review will do the same for you. The first half of 2021 saw 18 amazing accomplishments produced by myself and my team. I entered the year with the intention of staying in a state of "relaxed confidence" and I'm happy to report that I maintained that. But even if your year didn't start like that, you still have time to make a shift and finish the year with relaxed confidence too. Keep reading In this episode, I give you all the details about what I've accomplished and produced so far in 2021 from a business perspective. You'll hear about the workshops, webinars, and other free training we provided as well as all the ways we followed through on our commitments to women entrepreneurs. My hope is that this episode inspires you to take action, prioritize your time, and get after it. Today on the Power + Presence + Position Podcast: Why I focus less on time management and more on prioritization. How to find out what your 10K tasks are. 18 key accomplishments from the first half of 2021. How our team approached our first maternity leave. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. If you're done with gimmicks and you're ready to build a business ecosystem that can support 7-figure growth, it's time to apply for The Incubator mastermind. Learn more about the program and submit your application here! Get your copy of the 10K Super High Value Task List here. Register for our upcoming training, The 7-figure Mindset: Scale Your Way To A Fortune With Asset Thinking. . Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Aug 10, 2021 • 21min

EP464: The Most Under-appreciated Marketing Weapon on the Planet

There is one marketing weapon stronger than every other tool, tactic, gimmick, and strategy out there. Not only will using this weapon allow you to niche down even deeper, but it will help you raise your prices and make more money. But the sad thing is, even after you learn what it is, most of you won't apply it. Now I know my teachings are bolder than other coaches, but that's because there is massive value and return possible when you take strong, calculated risks. And this weapon is one of them. Keep reading In this episode, find out what the most badass marketing tool on the planet is and how you can start implementing it right now. Learn why once you start using this tool, the potential for your business to scale and grow opens up and your capacity for courage and risk-taking increases. Money is power, as my mom once said, and this weapon will make you a lot more of it. Today on the Power + Presence + Position Podcast: The real reason money gives us power. Why I teach my clients to build a cash reserve. The three core results of having a cash reserve. How my clients apply this marketing weapon effectively. What one of the most important brand assets you can have is. The next steps after using this weapon. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. If you're done with gimmicks and you're ready to build a business ecosystem that can support 7-figure growth, it's time to apply for The Incubator mastermind. Make sure you join before August 16th because that's when prices are going up. Learn more about the program and submit your application here! EP444: What is a Jewel Business? Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Aug 3, 2021 • 13min

EP463: The 2 Macroeconomic Forces Shaping Your Business in 2021

Whether you realize it or not, there are two major trends that are about to seriously impact your business. Most of the results in your business are under your ownership, but things that happen in your market and in the world are not. And these two things are not under your control. It's easy to miss these things because there is so much information directed at us. From free training to tools, the Olympics and different Netflix specials, it's normal if you didn't notice these impending trends. Keep reading In today's episode, I'm sharing what the two macroeconomic forces are that are about to hit your market and massively affect your business so that you can prepare for them. The second half of 2021 is going to be unlike any other year, and if you're not prepared with what I share today, your business will struggle. So listen in and get ready to step it up. Today on the Power + Presence + Position Podcast: Where buyers' massive cashing savings have come from. My beef with governments injecting economic stimulus into the economy. How you could find yourself losing the market share you've worked so hard for. How to prepare for these 2 macroeconomic forces. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. This September, I'm hosting a course and live workshop all about how to scale your company by working one power hour per day. In this course, you'll learn how to identify your $10K tasks and reimagine how you use your time and resources. There are only 50 seats, so get on the waitlist for The 10K Hour here. Click here to learn about our Business Accelerator where we show you have to prepare for these macroeconomic forces and more. EP433: The Coming "Pent Up Cash" Extravaganza Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

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