

Woman Owned: The Growth Podcast for Women Entrepreneurs
Eleanor Beaton
Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
Episodes
Mentioned books

Jan 31, 2023 • 21min
EP537: Foundations: How to Find Your Riches in the Niches
You might have heard the term, "The riches are in the niches" thrown around in business. But what does that really mean for you as CEO of your company? Listen in to discover how to increase your sales philosophy and speed up the flow of money by unlocking your riches in your niches. You'll hear how having the courage to refine can change your life and business, how to get clear on what your Most Valuable Buyers want, and why this process is all about studying the gold that's already in your business right now. Get full show notes and more information here: https://safimedia.co/537

Jan 24, 2023 • 34min
EP536: Foundations: Why You Need to Nail Your Brand Position
If you think about the most successful companies in the world, they've all invested in building unforgettable brands that emblazon their presence in the marketplace. They deliver that X factor that calls to their most valuable buyers, and it's reinforced by their brand promise. Join Eleanor this week as she's walking you through the what and the how of embodying brand promise as a leader, why your brand promise provides clarity around your company's purpose, presence, and positioning, and some powerful examples of brand promises that are working in the marketplace today. Get full show notes and more information here: https://safimedia.co/536

Jan 17, 2023 • 17min
EP535: Foundations: The 7 Figure Service Business Ecosystem Part 2: 3 Phases of Growing a PPAM Business
If you currently run a service-based business, or run a product-based business but want to add new revenue streams by offering services, listen up. Tune in to discover what the three phases of building a PPAM business are, what to expect as you move through each stage, the foundational pieces you need in place to grow, and the milestones and specific tasks you'll be aiming for in each phase. Get full show notes and more information here: https://safimedia.co/535

Jan 10, 2023 • 24min
EP534: Foundations: The 7 Figure Service Business Ecosystem Part 1: What is PPAM?
For over a decade, Eleanor ran an extremely successful consulting business. However, the downside of this model was that if she stopped working, so did the money. So eventually, she decided it was time to create something that was more lasting, leveraged, and had higher income potential. In this episode of our Foundations series, Eleanor is introducing you to a business structure called PPAM or Premium Priced Ascension Model. She's walking you through why you need to build this kind of ecosystem, and the core milestones that need to be in place to take your business from where it is today to a thriving seven-figure service business that delivers cash, influence, and autonomy. Get full show notes and more information here: https://safimedia.co/534

Jan 3, 2023 • 41min
EP533: Foundations: Declutter Your Business and Apply 7 Figure Constraint
Discover how to declutter your business and apply seven-figure constraints to create a sustainable business that is custom made for you. You'll learn what happens when you don't apply constraints, and how being intentional about the constraints you're going to put in place will create a cash machine that can build wealth, impact thousands of people, and grow well beyond you. Get full show notes and more information here: https://safimedia.co/533

Dec 27, 2022 • 25min
EP532: Foundations: How to Give Yourself Space to Grow
If you want to be a powerful, visionary leader who can step into the fullness of her mission, you need space. The problem is that women have historically been denied space. Therefore, it's a revolutionary act for a woman to give herself space, and Eleanor is showing you how on this episode. Discover how to offer yourself space so you can build your big, bold, and beautiful business with Eleanor's three practical strategies. Get full show notes and more information here: https://safimedia.co/532

Dec 20, 2022 • 20min
EP531: Group Coaching VS 1-1 Coaching
As you think about your professional development in 2023, you might be considering what you're going to invest in as part of your plan. As a coach, Eleanor has led both group mastermind experiences as well as one-on-one coaching containers, and she's here to share insights that may surprise you about the relative value of each. You'll learn how to identify which one you might need, and why the group coaching experience is the way to go if you're ready to be challenged. Get full show notes and more information here: https://safimedia.co/531

Dec 13, 2022 • 41min
EP530: How to Build Your Brand with Op-Eds, Media Features and More with Shari Graydon of Informed Opinions
70% of the voices of authority heard in Canadian media as experts and commentators are men, compared to the 30% share women have. This is a statistic found by Informed Opinions, a non-profit that is all about amplifying the voices of women and gender-diverse people for a more equitable society. Eleanor's guest today is Shari Graydon, the catalyst and director of this organization, and she's here this week to explore the topic of amplifying women's voices. Get full show notes and more information here: https://safimedia.co/530

Dec 6, 2022 • 54min
EP529: How to Be the Partner of Choice for Large Corporations with Christianne McMartin
One of the big themes we've been exploring here at Safi Media is how women entrepreneurs can grow their businesses by tapping into the power of corporate supply chains. This is a huge topic with so much to explore and unpack, and this week, you get to listen in to a powerhouse conversation Eleanor had with an expert in this arena. Christianne McMartin is the National Small Business Lead for The Scotiabank Women Initiative: an initiative created with the goal of advancing and supporting women entrepreneurs. Chris lives and breathes corporate partnerships for women entrepreneurs, so get ready for a masterclass on this topic because there is a huge power in thinking broadly about how you can partner with corporate entities. Get full show notes and more information here: https://safimedia.co/529

Nov 29, 2022 • 17min
EP528: Coaching vs. Mentoring vs. Thought Partnership
In the Power + Presence + Position Business Accelerator and The Incubator, coaching, mentoring, and thought partnership are key components that are interwoven into how Eleanor delivers these programs. She believes all three are required for you to perform at the highest level as an entrepreneur, but what are they really? Tune in this week to discover the differences between coaching, mentoring, and thought partnership. Eleanor is breaking down what they are, how they work, and the pros and cons of each so you can decide which of these you need right now. Get full show notes and more information here: https://safimedia.co/528


