No Hacks: Web Strategy for the AI Age

Google has officially rolled out its page experience update as of mid-June 2021. Along with it comes the newest metrics, Core Web Vitals. In this episode, we unpack what this update means for your business, why you should care, and more importantly what you can do to optimize your site for CWV. We also shared the exact steps on how we achieved a 90+ page speed score for mobile.Links in this episode:https://www.nohacksmarketing.com/blog/do-core-web-vitals-matter/https://www.nohacksmarketing.com/blog/core-web-vitals-wordpress/https://www.nohacksmarketing.com/podcast/012-how-to-prepare-your-e-commerce-website-for-core-web-vitals/https://www.nohacksmarketing.com/podcast/core-web-vitals/https://developers.google.com/speed/pagespeed/insights/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Apple is leading the war on privacy in tech and users are slowly waking up to privacy concerns. In this episode, we covered how people are reacting to the app tracking transparency roll-out, how tracking pixels work and the latest in Apple’s privacy campaign. If you’re a marketer, it’s never been more important to collect your own data.Links in this episode: https://www.linkedin.com/feed/update/urn:li:activity:6809033882747367424https://www.nohacksmarketing.com/podcast/duckduckgo-privacy-cookies/https://www.apple.com/newsroom/2021/06/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Our 20th episode is extra special because we’ve published our first case study where we audited the Top 100 most successful Shopify stores globally. We went through the entire shopping experience strictly on mobile. In this episode, we broke down our key findings, patterns and why we think these sites are successful.Links in this episode:https://www.nohacksmarketing.com/blog/mobile-insights-shopify/https://linkshero.com/shopify-stores/https://www.shopistores.com/top-500-most-successful-shopify-stores/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

 Jason Barnard, The Brand SERP Guy, is the founder of Kalicube and a regular conference speaker on SEO. This episode is about all you need to know about the strategic approach to search engine optimization. We’ll talk about the three needs Google has - Understanding, Credibility and Deliverability - that you need to satisfy so you can win the SEO game.Links in this episode:https://blog.google/products/search/introducing-mum/https://jasonbarnard.com/https://kalicube.pro/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.https://www.nohacksmarketing.com/podcast/019-strategic-approach-to-seo-with-jason-barnard/No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Let’s talk about one of the most painfully obvious things you can do to improve your website and increase revenue. We are talking about optimizing your mobile for conversions. We will walk you through how you can fix this by first identifying your relative mobile conversion rate, addressing speed issues and finally enhancing your mobile UX thru CRO. Links in this episode:https://winonmobile.withgoogle.com/https://www.thinkwithgoogle.com/feature/testmysite/https://developers.google.com/speed/pagespeed/insights/ If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

The path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle.Links in this episode:https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdfIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

In this episode, we will talk about the death of third-party cookies, Google’s alternative, FLoC and why people dislike it. We’ll teach you what to do instead by embracing first-party data and permission-based marketing. Links in this episode:https://www.youtube.com/watch?v=HFyaW50GFOsIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Kelsey Jones is the Editor-in-Chief at Neil Patel Digital. In this episode, we talked about how to run a content audit analysis and how to use this data to guide your content marketing strategy. Kelsey shares her favorite tools when doing an audit, ways to identify content gaps and actionable steps to help you prepare content that your target audience wants.Links in this episode:https://ahrefs.com/blog/keyword-cannibalization/ (scroll down a lot and there's the template there, and it walks you through how to do pull the info)https://revive.animalz.co/ (content decay tool)https://app.neilpatel.com/en/traffic_analyzer/competitors (competitor analysis)https://ahrefs.com/content-explorer  https://www.semrush.com/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

There’s obviously a gap between developers and marketers and this can cost businesses time and money. And if you’re not technical, working with developers can be challenging and vice versa. In today’s episode, we’re going to discuss how you can bridge that gap so marketers and business owners can work with developers more effectively.If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

It’s so easy to launch a website now, especially with site builders like Wix, Squarespace and Webflow. However, creating an effective website that engages users, educates them and creates customers…well that’s a whole different story. Today, we’ll show you why focusing on your customers’ needs is the best long term strategy to make your website better.Links in this episode:https://developers.google.com/speed/pagespeed/insights/https://search.google.com/test/mobile-friendlyhttps://www.facebook.com/business/help/966883707418907If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.