

The New Generation Entrepreneur Podcast
Brandon Lucero
You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
Like what you hear? Subscribe to the show!
Like what you hear? Subscribe to the show!
Episodes
Mentioned books

Mar 2, 2021 • 26min
Effective Content Part 1: Playing In The Middle Makes Your Content A Commodity
One mistake that so many entrepreneurs make is focusing more on what others will think of them than standing up for what they really believe in. This leads them to play it safe in the middle and causes them to blend in with everyone else. In Part 1 of this two-part series, I'm talking about the importance of remembering who you are and the WHY behind your business. I'm also diving into how you can craft a message that genuinely aligns with who you are at a deep level, creates the contrast to move you OUT of the commodity zone, and finally gets you noticed. In the ever-growing online space, this is more important than ever! Like this episode? Leave a review and subscribe!

Feb 23, 2021 • 44min
Student Success: From Almost Quitting To Driving Empowered Sales with Dr. Tonia Winchester
So many entrepreneurs and this may include you, have felt defeated when they continually put out content but it seems like no one is listening. Today's guest went through that too... until her messaging changed forever. Today I'm talking to Video 4x Effect student, Dr. Tonia Winchester, about remembering who you are, finding the right audience, and empowering the people that you want to serve. In this episode, you'll discover a ton of awesome Video 4x Effect nuggets from Tonia, which YOU can start to apply in your business right now, and you'll even hear me coach her on the next steps for her growing business! Like this episode? Leave a review and subscribe!

Feb 16, 2021 • 25min
3 "Common" Things That Lead To Unheard Content
A lot of entrepreneurs are making simple mistakes with their content... and they don't even realize it because everyone else in their market is doing the same thing! In this episode, I'm breaking down the 3 common things that lead to unheard content and what to do about them so that you can get out of the Unheard Entrepreneur trap and become a New Generation Entrepreneur. If your content is not getting the results you want, I can almost guarantee you're making at least one of these mistakes and this episode will help you start creating content that is unique, powerful, meaningful, AND demand-building! Like this episode? Subscribe and leave a review!

Feb 9, 2021 • 39min
PSA: Content Has Changed and Won't Be The Same For Course Creators
You may recognize this episode, and that's because it was so popular and still holds so much truth that it needed to be released again! There are more online entrepreneurs than ever before and the online space is still shifting rapidly, so it's more crucial than ever to be able to stand out with your messaging and content. Starting with a brand new introduction, I'm talking about why this episode is still so relevant today and why the information I reveal in this episode can give you an edge in your niche when you implement it. If you're ready to learn how to transform the way you create messaging and content, this episode is for you. Like this episode? Subscribe and leave a review!

Feb 2, 2021 • 28min
Attract EXACTLY Who You Want Using The Power Of Identity and Avatars
There's one big reason that so many entrepreneurs, and this may include you, remain unheard and are struggling to attract the customers they want, and it has everything to do with the identities that are being used in their messaging. In this episode, I'm breaking down why the dated method of using only one avatar doesn't work and why it's so important to identify your second avatar. With the ever-growing online space, it's crucial that you are able to stand out in your niche. If you're ready to start attracting the right clients and start creating messaging so resonant and powerful that there's no way you'll be unheard, this episode is for you! Like this episode? Subscribe and leave a review!

Jan 26, 2021 • 47min
How This 27 Year Old Realtor Sold Over $25 Million Of Real Estate Last Year with Shane Dulgeroff
Most entrepreneurs would be devastated if they lost $20K overnight, but the ability to cope with the 'failure' is what allowed today's guest to rise to the top 1% of his field. In this episode, I'm talking to 27-year-old real estate agent Shane Dulgeroff who has learned to reframe his failures and turn them into lessons that have helped him navigate the competitive real estate business. He breaks down the steps he took to build his business and get where he is now and how the lessons he's learned can be applied in any entrepreneurial business. Join The New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/tnge-podcast Like this episode? Subscribe and leave a review!

Jan 19, 2021 • 1h 11min
Building a Million Dollar Business From Your Heart with Amber Lilyestrom
So many entrepreneurs have found themselves stuck in jobs that they weren't passionate about because there was a fear of starting the business they really wanted. But what if you didn't let the fear stop you? In this episode, I'm talking to Amber Lilyestrom, who decided to leave her corporate career behind to follow her heart and run the business of her dreams that is in alignment with what she always knew she wanted to do. From hearing a voice when she was 5 and playing with her Barbies to a fruitful marketing career to a near death experience, Amber's life experience has given her so many lessons that she is able to pass on to you through this episode, so you won't want to miss this one! If this episode resonated with you, be sure to share it on Instagram and tag @iambrandonlucero & @amberlilyestrom! Join The New Generation Entrepreneur Podcast Community on Facebook: https://brandonlucero.com/tnge-podcast Like this episode? Leave a review and subscribe!

Jan 12, 2021 • 57min
The 4 Financial Focuses EVERY Entrepreneur Needs To Thrive with Mel Abraham
Many entrepreneurs, and this may include you, focus on generating income solely from their business, and I can tell you from personal experience that doing that could be a point of failure. In this episode, I'm welcoming back my friend Mel Abraham who is a CPA-trained Financial Educator, to talk about the four financial focuses EVERY entrepreneur needs to thrive in their business. Moving your focus from revenue to wealth creation allows you to live the live you want and can free you from the worries of what might happen if your business revenue slips. There is some seriously powerful advice in this episode that you won't want to miss! Like this episode? Subscribe and leave a review! Get on the waitlist and be the first to know about The Content Revolution & Video 4X - https://brandonlucero.com/waitlist Join The New Generation Entrepreneur Podcast Community on Facebook: https://brandonlucero.com/tnge-podcast

Jan 5, 2021 • 21min
How To Do POWERFUL "How To" Content Without Using Steps or Tutorials
There are thousands of "How To" videos out there for any given subject, but how many of them really stand out? In this episode, I'm breaking down how you can create powerful "How To" content without steps or tutorials so that you can stop blending in and start creating credibility and connection. If you're ready to have content that is irresistible in your niche then you need to go against the same, predictable format that everyone has already seen, and I know just how to help you do that! Like this episode? Subscribe and leave a review! Get on the waitlist and be the first to know about The Content Revolution & Video 4X - https://brandonlucero.com/waitlist Join The New Generation Entrepreneur Podcast Community on Facebook: https://brandonlucero.com/tnge-podcast

Dec 29, 2020 • 1h 4min
How Mel Abraham Lived Through Cancer, A Ponzi Scheme, Was a Clown and Became a Millionaire
As entrepreneurs, so many of us have been down some crazy winding roads that have brought us to where we are now, and this story is an incredible example of that. In this episode, I have the pleasure of talking to my good friend Mel Abraham all about his journey to becoming the successful entrepreneur he is today, including a 3-year stint as a clown and a battle with cancer. Through all of this, Mel became the Swiss Army Knife of entrepreneurs and his story is one you won't want to miss! Like this episode? Subscribe and leave a review!


