The New Generation Entrepreneur Podcast

There are a lot of standards and "normalities" in online marketing, like video series launches, 30-day challenges, masterclass launches, and so on. But few question where these terms, philosophies, and frameworks come from and how to improve them. And the day you realize that each of these was once created by someone at some point and then over time it became normal… your life will change forever. Why? Because you'll realize YOU can do the exact same thing. Terms you create can shift the market, become certifications, help more people, and so much more. And I'm breaking it all down on this episode. Want a high-impact business? Listen in and discover how you can use "terminology" to shift industry norms, when to start creating your own terms, examples from my own business and high-performing clients using this mastery, and creative ideas on using them and creating messaging that lives beyond you. If you're focus is on creating a bigger impact, as opposed to more sales… then you'll want to master terminology in your business. [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Ads are a powerful tool for many successful businesses. For us, Facebook ads have been our #1 tool for growth for the past eight years to grow our list and turn our business into multiple six figures. They're the reason we were able to bring in a huge amount of high-converting leads and close million-dollar launches. And lately, I've been getting tons of questions about ads. So on this episode, I'm sitting down with our Ads Manager, Terrell Brown to talk about all things ads! Terrell is a Preferred Agency Partner with Facebook who has 15 years of experience in planning and executing successful digital marketing campaigns through the social media platform. Terrell is also the Co-Founder of the Digital Marketing Agency and Podcast Ecomm & Coffee. His current focus and passion is on growing Course Creators, Coaches, E-Commerce Companies, and Digital Brands through Paid Social ads on Facebook, Snapchat, Twitter, Linked In, TikTok, and more. His expertise includes forecasting annual media spend/buying, paid social media strategy, and is actively involved in the growing Online Coaching and course creator space. Listen in and discover a behind-the-scenes look into how Terrell got started with ads, how we use ads in our business without losing money, what's working today in ads and how you can use them in your business, and creative ways to get started or kick-off high converting ads ASAP. Let me tell you, I've worked with Terrell for years, and I had a sneaky suspicion I'd learn something new in this interview… but what he shares in this interview blew me away. You can download his FREE Course Creator Calculator here - https://www.ecommandcoffee.com/coursecreatorcalculator And you can find Terrell on Instagram @terrelladvertises Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Learn how to release fear and anxiety while building a business through personal power, reframes, and strategies. Delve into the origins of fear, handling questioning, building personal strength, and overcoming fear faster. Discover the speaker's journey of conquering fear and anxiety, self-awareness, releasing attachments, personal growth, and embracing personal development. Uncover valuable insights on business growth, empowerment, and gratitude shared through a powerful meditation exercise.

Tune into this special bonus episode on how to bust through objections before the sales call. This will save you hours of time (and lead to fewer calls down the road). Listen and learn the strategies and tips for busting through objections from day one. Are you interested in joining my program? Send me a DM on Instagram (@iambrandonlucero) and let's chat! Check out the other episodes in this series: Part One: https://brandonlucero.com/ep180 Part Two: https://brandonlucero.com/ep181 Part Three: https://brandonlucero.com/ep182 Part Four: https://brandonlucero.com/ep183 [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

So you end a sales call, and the potential customer did not buy. You can either get off the call, note the response was a no or not right now, and move on, or start the follow-up process in your sales cycle. Which is your typical response? Because if it's the second option, your sales will double. In this episode of the podcast, Rachel and I sit down for the final episode of our 4-part objection-busting series to talk about doubling your sales in the follow-up cycle. Listen in and discover how we coach someone through the spouse or business partner objection, Rachel's story of missing *this* on a call which meant losing the sale, our re-direct structure for dealing with rambling on a call, and follow-up strategies to increase sales and build trust. We also dive into how we make decisions with our spouses, what to do with a "no," and our personal choices about starting and growing our own businesses. Check out the other episodes in this series: Part One: https://brandonlucero.com/ep180 Part Two: https://brandonlucero.com/ep181 Part Three: https://brandonlucero.com/ep182 [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

The BIGGEST objection you'll ever face is… money. And I'm not talking about, "I have zero in my bank account and want to go into major debt to buy your course." We're talking ethical sales conversations around buying your offer or course, meaning people who have the money but aren't sure it's the best financial decision or something else. This is exactly what Rachel Duffy and I are talking about in this podcast episode. Listen in and discover two types of trust for happy buyers and how to build them quickly, why the money objection is coming up, different objection scenarios and how both Rachel and I approach them, and the questions to ask in each scenario. Because money objections, actually, are rarely connected to actual dollar bills. Here's how we walk people through several money objection scenarios to make the best decision for them and their businesses. Listen to Part 1 of this four-part series here: https://brandonlucero.com/ep180 Listen to Part 2 of this four-part series here: https://brandonlucero.com/ep181 [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

One of the most common objections we hear is– "it's not the right time." There's a lot going on in this objection, and I've seen it come up for almost everyone in every niche (no matter what the program or offer is). I've also experienced this objection myself before buying a program or offer! And in this episode, Rachel Duffy (who has an insanely high closing rate with happy customers on the other end) and I are sharing how we move people through this objection. Tune in and discover what to ask in discovery for deeper insights into what's going on, how to validate people and help them feel seen, unique ways to identify the underlying issue(s) with helpful stories and examples, and the exact sales conversations we have and how we move people to a confident decision. Because ultimately, we're here to help people make the right decision for their business, whether it's a yes or a no. I can't wait to hear your ah-ha's from this episode today because we really dig into what's going on behind the scenes. Listen to Part 1 of this four-part series here: https://brandonlucero.com/ep180 [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Most people think of making a sale as overcoming objections during the pitch. But you should be helping your potential buyers overcome objections way before you ever pitch. In fact, you can create a content and messaging structure that busts through certain objections at different stages in the customer journey. It's a simple structure I like to use in my messaging, and I'm sharing it with you on the podcast with our sales coach, Rachel Duffy. We've created a five-part series on overcoming objections to talk you through our entire objection-busting process. Listen to Part 1 and learn the two types of objections you're going to come across, why objections come up and how to address them, common mistakes people make in the process, and examples and stories of what works and what doesn't along the way. [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

A lot of entrepreneurs and friends of mine are asking more questions and talking more about parenting and running a business, so I've asked some of my dearest friends and entrepreneurs to talk about their journey. In this episode, I'm sitting down with 8-figure entrepreneur, author, and mother, Carrie Green. Listen in and discover the process of making hard decisions as a parent, Carrie's journey into parenthood as a successful entrepreneur, the balance of social life, time with kids, and time at work, and stories, tips, and personal breakthroughs on being more efficient in your life and business.How you show up in your life and business matters. Each story and interview we share is meant to help support you in your journey and create a better future for the ones you love most. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

The old way of creating a successful course or program went a little like this: Create a course around your expertise. Share it with the world, market it, and it will sell. And this helped create a lot of the influencers and course creators you know today. But, as you know, the market is now much more saturated. So, this method isn't as effective, and your messaging needs to shift in order for you to stand out. I want to give you a shortcut to growing a wildly profitable business as quickly as possible. This is exactly what I'm doing on this episode of the podcast! Listen and discover the 4 phases of building a 7-figure business today, niching (the right way), creating an offer that sells in today's market, and what NOT to do when creating a course or program. These are the 4 elements we build on to create profitable and successful businesses over and over again. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!